They dot the landscape along America’s busiest highways. Statista.com estimates that there were over three hundred and forty-three thousand billboards in the USA in 2020. Nearly ten thousand of them were digital. This number has been increasing by ten percent a year. But how are billboards put up?
Drivers and pedestrians pay more attention consciously and unconsciously than you might think. An Arbitron study notes that over seventy percent of American drivers surveyed stated that they consciously look at billboard messages. Almost sixty percent learned of an event or restaurant by viewing billboards. Up to 15% shopped at a place they saw advertised on a billboard the same day they read the ad.
While many read billboards, most give little thought to how billboards are put up.
Choosing a Location
As with real estate, the three most important things about billboards: location, location, location. Location often determines the size or type of design. The best locations have high-density traffic—either pedestrian or vehicle. Billboards can also be found in shopping malls and neighborhoods.
In choosing where to put that billboard, you should consider things like:
Sign face alignment: Your sign must be read within three seconds and placed at a readable height. The location must have no visible interference from trees, tall buildings, bushes, or fences.
High Traffic Count: Check with the Department of Transportation or do an informal assessment of traffic in proposed billboard areas.
Audience Demographics: Who is your ideal consumer? Consider gender, education, profession, income, age, and other factors. Is the location the best place to reach them? For example: If you want to reach young adults consider a location near a college or university.
Residential or Commercial? Is your business geared to residential or business audiences? Consider whether to locate your billboard within a commercial area or one located in a residential area.
Local ad placement: If your business is reliant on local customers, place it in a spot where local foot traffic will see it.
Consider the intent: If you sell surfer sportswear, it makes sense to locate your billboard near the water. Place your sportswear billboard near major sports facilities. Whose eye are you trying to catch? Where are they likely to travel?
Busy traffic areas: Where is high traffic in your area? Look for areas that get traffic congestion during rush hour. Also, consider locating near traffic circles, city centers, and areas like pedestrian crossings where there is a natural slowing of traffic.
Keep the message simple. Drivers who pass may be going fast. You have seconds to make an impact with a single photograph or short colorful text. Use seven words or less.
Put a premium on typography. Consider which font and size will offer the quickest read.
Focus on a single idea. Billboards aren’t meant to give facts about your brand. What is the one lasting impression you want your audience to grasp?
Aim for a visually memorable billboard. Try to incorporate surprising—even shocking—visual elements.
Aim for a call to action. Entice audiences to act like Chick-fil-A’s cow signs.
Include product demonstration. Think about your product’s function and how you can illustrate it.
Make your billboard design fit your overall marketing strategy. There should be continuity in your logo, brand, and your other advertising.
Color is important. It both attracts attention and leaves a lasting visual impression. Penneco.com advises that choosing the right colors can make the difference between standing out and fading into the background. They suggest picking no more than three colors and making them vibrant. Good choices are high-intensity shades that stand out against the background.
Billboard Construction
How are billboards put up physically?
When it comes to building a billboard, size, cost, materials, and design are all important considerations. A typical billboard is twelve feet high with an upper height twenty-five feet off the ground. Billboards may be anywhere from twenty-five to forty-eight feet wide. Billboards may take the form of bulletins or poster panels. Bulletin-sized ads which we normally think of as billboards may be as large as twenty feet by sixty feet.
The cost of the bulletin board is based on size and materials. Billboard costs range anywhere from ten to twenty thousand dollars.
The most commonly used material for traditional billboards is polyvinyl chloride. Polyethylene has taken the lead in recent billboard construction because it offers an attractive recyclable option.
Some billboards use computer-aided or hand-drawn messages. Thirty-sheet poster panels measure up to twelve by twenty-five feet. These are lithographed or silk-screen-printed.
Billboards often appear for thirty days. Advertising space may be rented for only a week or two before a special event and replaced the day after the event. Billboard space may also be purchased for multi-month contracts.
Technological Influences on Billboard Design
According to business2community.com technological advances have changed billboard design. Digital out-of-home advertising now accounts for over $35 billion in revenue.
Billboard advertising is increasingly smarter. Today’s billboards may show information and react to their viewers through sensors and facial recognition software.
Modern digital ads use augmented reality and other interactive technology to increase viewer engagement.
Billboards do more than show information, Bluetooth energy beacons send information based on demographics to interact with the reader. Advertisers can tweak details to appeal to specific demographics.
Integration between billboards and mobile technology allows interaction, data sharing, and customized experiences.
Thanks to technology, advertising placement is almost limitless. Digital ads can be placed on building walls, passenger shelters, buses, taxis, trains, and inside airports.
Why Invest in Billboards?
There are many advantages to using your advertising budget to buy billboard space. Large and eye-catching, billboards target a huge, diverse market.
Even for those whose first language is not English, billboards offer important information about a product or service. The largely pictorial information has a strong visual effect.
People in America spend a significant amount of time in their cars. Billboard advertising has a captive audience. It isn’t dependent on their buying a newspaper, a magazine, or a tablet to view the product or service. Billboard advertising lets businesses reach more people faster and cheaper than any other form of marketing.
For middle and upper-class target audiences, billboards allow companies to build and strengthen their brand recognition, reputation, and product image.
Running TV and radio spot ads is very pricey. These run, at best, only a few times a day. Magazine and newspaper ads are also expensive. They cost both the business and the potential buyer and are dependent upon the customers purchasing that paper or magazine. On the other hand, the message on billboards is always working.
With other forms of advertising, potential buyers might be exposed to a brand or service just once or twice. With billboards, drivers and pedestrians have repeat exposure day after day.
A billboard’s brief message has the potential to remain in the viewer’s mind. Because it is succinct and repeated, the message is long-lasting.
How Can bMedia Group Help?
With over three hundred attention-generating locations in Puerto Rico, bMedia Group offers its valued clients a wide variety of effective billboard formats. Our skilled designers and construction staff members are masters of taking your design wants and creating effective billboards.
There is a good reason why bMedia Group has the highest consumer traffic in the area.
For more information regarding how we can increase your brand recognition contact us.
If one hasn’t experienced this situation at least once in their lives, then it is for the best that they never do. No words are even needed for the message in this billboard. It presents a problem and a solution side by side, relying on the imagery of the problem to be strong enough to make the solution look attractive.
What Did You Just Say?
The classic bait and switch. Catch someone’s attention with an alarming out of context statement, then clarify the usage. The result is most likely a hearty chuckle and some more eyes on your billboard. While it might seem that this billboard would lose its effectiveness if the viewer isn’t married, the resulting confusion would only make the statement more perplexing.
Puns Are Hanoi-ing
For those not in the know, Phuket is a popular beach resort destination found in Thailand. As far as location themed puns go, the jokes write themselves. Still, it’s refreshing to see an airline company have a sense of humor. There’s some tact to the implementation of the pun as it doesn’t come off too tasteless or brash.
Camera Shy
Beautifully elegant and creative- this is simply a non-rectangular billboard with a tarp covered over part of it. However, the message and visual effect is clear and effectively gets its point across. Most everyone can relate to being embarrassed by pimples so the humor in this billboard comes from the how relatable and human the message is.
Personal Hygiene
When advertisements interact with the surrounding world in a creative and unique way, it can catch oneself off guard. While this ad seems like a potential safety and fire hazard in the making, it catches the eye and makes creative use of something we usually ignore. It’s gross enough to create a sense of discomfort in the viewer which it then offers a solution to.
Your Dog Has A Case Of Humans
Ever heard someone say something along the likes of, “those people look like ants from up here?” Someone at Frontline ran with the concept, except with fleas instead of ants. The imagery of the obviously uncomfortable and itchy dog goes a long ways towards providing the framing required to interpret the people as fleas.
Happy Little Trees
No matter what’s troubling you, hearing Bob Ross say his signature line, “let’s paint some happy little trees” has a mysterious soothing effect. The tribute offered by this sign is sure to bring a warm smile to the face of just about anyone. Sure, there’s no joke per se, but it’s cute and playful- traits not normally found in road signs.
Calling You Out
Despite being placed in public spaces, the communication that happens between a billboard and the viewer is actually quite a personal and private one. The one-way direction of the message allows this billboard to call out passing drivers and personalize its message without actually adapting to each individual. Sure, it won’t hold true for everyone passing by, but it will be more effective for those that fit the message.
Worst Possible Spokesperson
Context is key when it comes to delivering a joke. In this case, the signs themselves are what you would expect. Instead it is their creative placement by employees that brings forth humor from the created implication.
WAIT? Look again. Confusing the viewers a little is not bad. Also, in this way, besides sending a funny message, you are getting people to pay more attention to your billboard and spend more time watching it.
Play and Improvise With the Elements You Have
It’s an old trick in billboard ads, but it doesn’t mean it’s not effective just because it’s old. People love to see things that are out of the ordinary, and this way, your message gets noticed and gets a smile on someone’s face.
BMedia: Puerto Rico’s Advertising Experts
If you’re looking for ways to promote your business within your community, bMedia takes charge. We can help you develop a creative strategy for your business.
We are Puerto Rico’s leading experts in outdoor and billboard advertising. Our professionals can help you strategize, execute and maximize the effectiveness of your promotional campaign and market research.
With COVID-19 keeping us all indoors and separated for the greater part of 2020, it was assumed that Out-of-Home Advertising (OOH) would fall short in terms of Return on Investment (ROI) for businesses everywhere. However, with vaccination programs in place, and a better understanding of safety protocols and social distancing — people are eager to return outdoors. What does that mean for OOH advertising and what trends can we expect to come from this?
What is OOH Advertising?
Out-of-home advertising refers to any type of communications medium that a consumer encounters when they are outside of their homes.
Despite the pandemic putting a screeching halt on what would’ve been a breakthrough year for out-of-home advertising, it hasn’t tampered with its longevity in being one of the most effective and popular forms of marketing.
OOH ads can communicate to the masses faster and more effectively. It also allows brands to be flexible and creative with their marketing and outreach without limits.
As the world slowly returns to “normal,” more people will be exposed to out-of-home advertisements—meaning it’s going to be a good year for OOH advertising and the businesses that take advantage of it.
Brands have the opportunity to be innovative with their approach and design when it comes to out-of-home advertising. New ideas, concepts, and advertising trends continuously emerge that engage and entertain potential customers who come across these mediums. Here are some trends we can expect from the OOH sector in 2021.
New Media Types
Today, virtually any outside space can be transformed into some sort of OOH advertisement.
We are now seeing new media types such as car wraps, murals, art installations, and digital signage emerging all around us. It’s assumed that out-of-home advertising ends with static billboards and transit posters, but that is far from the truth.
The digital shift has made out-of-home advertisements incredibly innovative.
We now see digital billboards, street furniture, light shows, and transit signage that light up metropolitan areas all around the world.
Digital-Out-of-Home advertising (DOOH), is becoming incredibly popular with some of the world’s largest companies. You can find digital ads at shopping malls, medical waiting rooms, transit hubs, and alongside major roadways and highways.
Unlike static billboards, digital signage allows for moving images and interactivity. Movement is great at grabbing the attention of passerby-ers, resulting in greater impact. Digital signage also allows for a variety of content to be displayed on the same medium, some ads are programmed to change at specific time intervals. The variety will keep viewers interested and more receptive to your ad’s message.
Geotargeting and Mobile Integration
Mobile integration paired with an out-of-home advertisement is known to bring impressive results for any business strategy. Billboards are now using geotargeting technologies that allow companies to generate data that points them to the right demographic, the right location, and the right times to display their advertisement. By targeting the right audience, there is a better chance of a conversion.
Geotargeting delivers content and advertisements to consumers based on their geographic locations. This could include geographical proximity to a mobile billboard or proximity to a store, and etc.
Analytics and data surrounding your marketing campaign ensure adequate media planning. Another benefit to geo-targeted ads is that it allows companies to track and monitor their campaign’s performance.
Interactive Brand Communication
Interactive advertising can be experienced through store displays, kiosks, and digital signage everywhere. Interactive advertising encourages consumer participation, allowing them to provide feedback and become part of your ad’s dialogue.
Because these types of out-of-home advertisements are incredibly innovative, consumers are excited to engage with the ad, increasing their conversion and ROIs. These types of advertisements are eye-catching and can become an experience in itself for the consumer.
Through the use of hashtags and interactive games, the consumer becomes involved in the ad, making the branding process more compelling and effective.
Brand Storytelling
Storytelling is a way for brands to create a human connection with their audience. An advertising campaign with a capturing narrative can impact the subconscious, ultimately creating a relationship between the brand and consumer. A consumer-brand relationship is important because you want to have dedicated consumers who’ll remain loyal to your product or service.
When storytelling with OOH ads, brands can design billboards or digital displays that tell only a part of the story, leaving consumers wanting and waiting around for the next saga of your campaign. This creates excitement and hype around your campaign, which later translates into increased ROI and brand awareness.
Increased Budget and Investment for OOH Advertising
The arrival of smartphones saw companies turn more to mobile and web advertising, thinking out-of-home advertising was a thing of the past when in fact, OOH advertising has seen steady growth since 2012.
Many companies are catching on to the reliability and growth that OOH ads can bring and are increasing their budgets for this form of advertising. Out-of-home advertising represents a large portion of advertising spending. In 2017, OOH advertisements represented $29 billion across key markets globally — some of the companies spending the most on OOH advertisements include Apple, Google, and Amazon.
Additionally, major companies such as Netflix and Alibaba are investing big in outdoor ad companies as out-of-home advertising formats are becoming increasingly valuable forms of commercial real estate.
SMART Advertising
Consumers are becoming more and more tech-savvy every day, resulting in more of us relying on our smart devices more and more. There are smartphones, smart TVs, smartwatches, and beyond. It’s no question that almost every technological device is transitioning to SMART technology, and it’s the same for billboards and other outdoor signage.
We are now seeing the integration of billboards and SMART technology, known as SMART billboards, which can further increase the visibility of your brand.
Some features of SMART billboards are:
Built-in cameras and computer databases.
Analytical tools that can pull information from databases and social media to change visuals on the billboard in real-time.
Using social media apps like Instagram, Facebook, and Twitter to provide relevant content that engages the consumer.
Providing live updates on weather and traffic.
Built-in sensors to trigger ads.
Personalized content based on consumers’ reactions and activities.
High-tech LED lights and sound systems.
Ultimately, the driving factor for steady out-of-home advertising growth is its ability to keep up with change and global digitalization. This ever-evolving advertising strategy proves this “traditional” means of advertising is here to stay. If you’re seeking to maximize your marketing strategy, it’s best to include billboards and other forms of out-of-home advertising.
At bMedia, we provide our expertise to ensure your brand gets the most out of your OOH advertisement. With proper insights and strategies, bMedia can help your advert resonate and capture the attention of your targeted audience, resulting in increased revenue and visibility for your brand.
Advertising surrounds us everywhere we go, whether it’s in our homes, cars, or even outdoors. With the advancement of technology, advertising has become even more effective, as it is easier to measure the results. We can collect data on the number of viewers, impressions, clicks, and so on. However, how do we measure outdoor advertising, such as billboards? Out-of-home advertising has survived centuries of advertising methods and is still evolving. In this article, we will explain how to measure OOH advertising and why it is worth investing in it.
What is Out-of-Home Advertising?
Out-of-home (OOH) advertising refers to any advertising that people come across while they are outside of their homes. It includes advertisements on billboards, in transit stations, on public transport, and at other outdoor locations. According to the Cambridge Dictionary, OOH advertising is a form of advertising that people see or hear while they are out and about. It is worth noting that this form of advertising is a significant contributor to the advertising industry, with approximately 29 billion dollars being spent on out-of-home advertising each year.
Types of Out-of-Home Advertising
The Out of Home Advertising Association of America (OAAA) has identified several types of outdoor advertising. This category is quite broad and encompasses numerous types of advertisements. There are many excellent examples of OOH advertising from around the world. As a result, it is easier to divide OOH advertising into four primary categories:
Billboard-Type Advertising
Street Furniture
Transit
Place-Based OOH
These advertising methods are widely used by businesses to reach out to their target audience and enhance their brand visibility.
Why Use It?
Almost everyone encounters out-of-home advertising, whether it’s during their commute, while running, or shopping for groceries. According to the OAAA, individuals spend around seventy percent of their day outside of their homes, which makes them highly susceptible to outdoor advertising during a significant portion of their day.
According to a study conducted in 1975 by the Institute of Outdoor Advertising, which was later changed to the OAAA, the name recognition of the current Miss America increased by an astounding 940 percent when it was advertised on a billboard. This demonstrates the significant impact that out-of-home advertising can have on the average consumer. Billboards currently dominate the landscape of outdoor advertising, accounting for approximately 65 percent of all examples.
Another important facet is that out-of-home advertising has the advantage of holding a captive audience, since unlike many digital ads, billboards and other outdoor ads cannot be closed.
Measuring the Effectiveness of OOH Advertising
Measuring the effectiveness of out-of-home (OOH) advertising has been a difficult task for many years, just like with other types of advertisements. Nonetheless, several techniques have been devised by companies to assess the success of outdoor advertising, demonstrating that it is a highly effective way to promote their business.
Traffic Data
Out-of-home advertising is typically placed in areas with high traffic, which guarantees a large audience for any advertisement. According to the American Driving Survey conducted by the AAA Foundation for Traffic Safety, the average American driver spends approximately fifty minutes behind the wheel each day. The survey also revealed that drivers collectively traveled over 2.6 trillion miles in 2016 and 2017, with these numbers representing an increase from previous years. This suggests that more people are driving longer distances, indicating that out-of-home advertising will only become more prevalent over time.
In 2009, the Arbitron National In-Car Study found that 98 percent of U.S. residents aged 18 or older traveled in a car over the previous month. It was also found that 71 percent of drivers looked at billboards they passed along the road. This shows that an enormous amount of eyes glance over billboards each day. Another finding was that viewers retained the information from billboards, including going to a restaurant or watching a show because of one.
Return On Investment
Another way businesses are measuring the effectiveness of billboards is by checking the Return On Investment (ROI). ROI is defined as a performance measure used to evaluate the efficiency of an investment. The research found that for every dollar spent on billboard advertising, nearly six dollars were generated in profit.
Giant companies like Amazon and McDonald’s have found that an overall increase in sales often follows advertising through billboards in a particular region. A company in Phoenix, AZ found that after campaigning using billboards, 64 percent of consumers reported learning of them through their OOH advertising, leading them to keep investing in outdoor marketing.
Unique Advertisements
Companies have also started to use specific phone numbers, QR codes, and custom landing pages to evaluate how well their advertising is working. By placing a phone number only found on the out-of-home advertisement, a business can gauge exactly how many people have found them because of that exact ad.
The same can also be done with a unique QR code and digital tracking. A custom landing page for a company website found only on an outdoor advertisement also helps a company calculate an ad’s performance. Another example of this is displaying a distinct slogan only found on an out-of-home advertisement and analyzing how often those words pop up in a company’s analytics.
Case Studies
Over the years, many case studies have been conducted to show that out-of-home advertising is a viable way to grow a business and increase sales. In 2019, the Nielsen Out of Home Advertising Study found that 33 percent of their interviewees looked up a website because of an out-of-home advertisement. It was also found that close to a quarter of the interviewees talked about an advertisement that they had seen away from home with a friend.
At bMedia, we understand that measuring the success of OOH advertising campaigns can be complex. However, we are confident in our ability to demonstrate the lasting impact of our campaigns on the marketing industry. Let us show you tangible results that speak to our expertise and enthusiasm for this field.
OOH Advertising Trends
Today, virtually any outside space can be transformed into some sort of OOH advertisement.
There are new forms of media emerging all around us, such as car wraps, murals, art installations, and digital signage. Out-of-home advertising no longer ends with static billboards and transit posters. Thanks to the digital shift, it has become incredibly innovative. Digital billboards, street furniture, light shows, and transit signage are now lighting up metropolitan areas all around the world.
Digital signage offers more flexibility than traditional static billboards. It can display moving images and interactive content, which is great for catching the attention of passerby-ers and making a greater impact. Additionally, digital signage allows for multiple ads to be displayed on the same medium, with some ads programmed to change at specific time intervals. This variety keeps viewers engaged and receptive to your ad’s message.
Geotargeting and Mobile Integration
Mobile integration paired with an out-of-home advertisement is known to bring impressive results for any business strategy. Billboards are now using geotargeting technologies that allow companies to generate data that points them to the right demographic, the right location, and the right times to display their advertisement. By targeting the right audience, there is a better chance of a conversion.
Geotargeting delivers content and advertisements to consumers based on their geographic locations. This could include geographical proximity to a mobile billboard or proximity to a store, and etc.
Analytics and data surrounding your marketing campaign ensure adequate media planning. Another benefit to geo-targeted ads is that it allows companies to track and monitor their campaign’s performance.
Interactive Brand Communication
Interactive advertising can be experienced through store displays, kiosks, and digital signage everywhere. It encourages consumer participation, allowing them to provide feedback and become part of your ad’s dialogue.
Because these types of out-of-home advertisements are incredibly innovative, consumers are excited to engage with the ad, increasing their conversion and ROIs. These types of advertisements are eye-catching and can become an experience in itself for the consumer.
Through the use of hashtags and interactive games, the consumer becomes involved in the ad, making the branding process more compelling and effective.
Brand Storytelling
Storytelling is a way for brands to create a human connection with their audience. An advertising campaign with a capturing narrative can impact the subconscious, ultimately creating a relationship between the brand and consumer. A consumer-brand relationship is important because you want to have dedicated consumers who’ll remain loyal to your product or service.
When storytelling with OOH ads, brands can design billboards or digital displays that tell only a part of the story, leaving consumers wanting and waiting around for the next saga of your campaign. This creates excitement and hype around your campaign, which later translates into increased ROI and brand awareness.
Increased Budget and Investment for OOH Advertising
The arrival of smartphones saw companies turn more to mobile and web advertising, thinking out-of-home advertising was a thing of the past when in fact, OOH advertising has seen steady growth since 2012.
Many companies are catching on to the reliability and growth that OOH ads can bring and are increasing their budgets for this form of advertising. Out-of-home advertising represents a large portion of advertising spending. In 2017, OOH advertisements represented $29 billion across key markets globally — some of the companies spending the most on OOH advertisements include Apple, Google, and Amazon.
Additionally, major companies such as Netflix and Alibaba are investing big in outdoor ad companies as out-of-home advertising formats are becoming increasingly valuable forms of commercial real estate.
SMART Advertising
Consumers are becoming more and more tech-savvy every day, resulting in more of us relying on our smart devices more and more. There are smartphones, smart TVs, smartwatches, and beyond. It’s no question that almost every technological device is transitioning to SMART technology, and it’s the same for billboards and other outdoor signage.
We are now seeing the integration of billboards and SMART technology, known as SMART billboards, which can further increase the visibility of your brand.
Some features of SMART billboards are:
Built-in cameras and computer databases.
Analytical tools that can pull information from databases and social media to change visuals on the billboard in real-time.
Using social media apps like Instagram, Facebook, and Twitter to provide relevant content that engages the consumer.
Providing live updates on weather and traffic.
Built-in sensors to trigger ads.
Personalized content based on consumers’ reactions and activities.
High-tech LED lights and sound systems.
The steady growth of out-of-home advertising is driven by its adaptability to change and global digitalization. This dynamic advertising strategy demonstrates that “traditional” advertising methods are still relevant in today’s market. If you want to maximize your marketing strategy, it’s wise to include billboards and other forms of out-of-home advertising.
OOH Advertising Examples
A key innovation in the OOH advertising space has been digital OOH advertising. While there are many digital billboards that could be considered effective OOH advertising examples, the best comes out of New York City. Times Square is saturated with digital billboards that play video advertisements nonstop. Digital OOH ads manage to combine the bright colors, movement, and sound of ads like TV commercials with the size and unblockability of traditional OOH ads. The result of this is a new, hybrid advertisement that blends the benefits of multiple forms of advertising.
Billboards
Billboards are one of the most common forms of OOH ads. Because of how many billboards there are worldwide, it can be difficult to make a billboard ad that stands out. You aren’t sure if drivers passing by will notice it. To solve this, effective billboard advertising should be creative and memorable.
One company that’s done a great job with its billboard advertising is Apple. In 2015, Apple launched its “Shot on iPhone” campaign. The campaign offered iPhone users the opportunity to capture images on their phones that would then be used on billboards, commercials, and other ads. Apple’s Shot on iPhone campaign displays the importance of engaging consumers and being thoughtful with image selection.
Another fantastic billboard example was a Formula toothpaste billboard in Indonesia. This remarkably creative advertisement shows a man whose teeth are so strong that he is literally ripping the billboard off of its supporting structure. This billboard is a wonderful example of using creativity to stand out.
Posters
Posters are another extremely common form of OOH advertisements. Because of their small size and widespread use, it’s extremely important to design a poster that will immediately stand out. Eye-popping colors and creative images will help ensure that your ad will be noticed.
Some tips for effective poster advertising include:
Create the poster to cater to a specific audience
Use your brand’s color scheme
Include a call to action
Pick high-quality images
Use text sparingly; include only the information that consumers really need
Airports
Airport advertisements are a subset of place-based advertising. Many companies consider airports a gold mine for ads. They are a fantastic place to either stick with traditional billboards or posters. You can also utilize other aspects of airports, such as conveyor belts, to create incredibly unique advertisements.
One example of creative airport advertising is at the Venice Marco Polo Airport. The Casino de Venezia decided to turn a baggage collection belt into a life-sized roulette wheel. This fun, unique advertisement did a fantastic job at keeping people engaged during an otherwise mundane activity of waiting for your luggage. In addition, the Casino reported that visits increased by 60% after installing this advertisement.
Another interactive airport advertisement was installed in the Tokyo Airport in anticipation of the 2020 Summer Olympics. The Tokyo airport turned an entire airport terminal into a running track. This incredibly creative advertisement is a great example of utilizing the entire airport to promote an event.
Street Furniture
Street furniture advertising is most commonly seen at bus stops or on benches. Advertising on street furniture can be a great way to engage those walking by. Nike is well-known for its creative and thought-provoking advertisements, and its ads on street furniture are no exception. In one example, Nike placed its iconic swoosh logo along with the word “RUN” on a bench in Madison Square Park in New York. They then removed the seat of the bench. This simple yet eye-catching ad, combined with the action of removing the seat, is memorable and perfectly aligned with Nike’s message that everyone is an athlete.
Transportation
Advertising on public transportation, such as buses or subways, is also extremely common. Many people on public transportation tend to be bored. They are looking for some form of entertainment while they travel.
Startup mattress company Casper realized this, and developed a riddle campaign in the NYC subway system that simultaneously entertained riders while advertising their product.
The riddles they put up engaged subway riders, which helped ensure that their advertisement and company would be remembered.
These are just some of the most effective OOH advertising examples, but there are plenty more!
OOH Advertising with bMedia
Looking to increase your company’s profits? Consider investing in OOH advertising. With a creative and memorable campaign, you can attract more customers and increase your bottom line. And if you’re advertising in Puerto Rico, there’s no better partner than bMedia, the island’s top OOH media and advertising company.
We’re passionate about helping your business succeed, and we’ll work closely with you to ensure your ads are effective and memorable. So why wait? Contact us today and let’s get started.
Billboard advertising effectiveness has never been in question. That’s one main reason we still see billboards even today, after being around for so long.
With the emergence of social media advertising and other digital marketing trends, some may consider that outdoor advertising is past its hay-day. But that misconception is largely unfounded.
In fact, with the rise of the digital age, billboard marketing may even be more relevant and effective today. Not to mention, the measurables and key performance indicators alike are easier than ever to track, like impressions, reach, etc.
With ever-developing effects, such as digital screens, 3-D figures, or different structures, the concept of the billboard and why it works remains the same. Companies should instead consider the billboard as a key (if not main) method of advertising and a staple across all industries.
Any way you look at it, billboard advertising works, and its effectiveness has proven itself for decades. Here are some of the top reasons for billboards advertising effectiveness:
The World is On the Move
Over time, countries all over the world have become more mobile. People spend less time at home. Whether enjoying a road trip or travel, commuting to work, or simply seeking a new experience, the citizens of the globe are on the move. There’s always somewhere to go. Are you in their path?
All that time in our cars adds up, and advertisements placed roadside where travelers and commuters can see them are sure to be noticed.
Drivers are a Captive Audience
Drivers’ eyes are on the road, but their eyes can also fall upon the large, visually appealing billboards by the roadside.
It has always been true that drivers are a captive audience and it is becoming even more true with harsh legislation banning texting and driving, as well as driving while distracted tickets rolling out every year.
While drivers can turn down the radio or subscribe to a completely ad-free channel, they jeopardize their very safety by taking their eyes off the road. With very little else to safely distract them, chances are they will spend a few moments peering at that billboard.
And, unlike other advertising mediums, outdoor ads cannot be turned off, hidden, or thrown away.
Billboards Inspire New Ideas
An effective billboard for a restaurant, attraction, or even a unique shop can generate instant sales for travelers who are looking to explore a new area. Some billboards for certain products can be seen actually right outside the storefront!
With a growing culture of exploring off-the-beaten-path and seeking unique experiences, a well-placed billboard that provides directions to an unusual spot can generate instant sales.
This makes a billboard a surprisingly cost-effective method of advertising, as well. Although the original billboard itself can be pretty costly to design and erect, if placed effectively, it will more than make back its cost in sales.
Advancements in billboard technology have also added a new dimension to billboard advertising effectiveness, with the ability to display multiple ads throughout the day.
Brand Repetition & Exposure
High brand awareness lies in repetition and exposure. While a tried-and-true marketing strategy, may help your brand awareness efforts, doing so is not only expensive but also increasingly difficult to get noticed (unless you dish out some major cash on ad platforms).
Billboard advertising is the only marketing media where the advertiser has full control of the ad space. The ad has constant exposure – no other media allows your message to be displayed 24 hours a day, 7 days a week. It’s is a powerful marketing tool.
If what audiences see in your billboard makes them laugh, inspires them, reminds them of a positive memory or any other avenue of emotional connection…you’ve probably secured a loyal customer.
Let’s face it– today’s consumers are constantly barraged with advertisements in print (maybe not as much these days), online, over the radio (again, starting to see less of this too), commercials on television, and even on social media. And because you probably typed in something like, “Billboard advertising effectiveness” into Google, you’ll probably get some more ads (not from us) delivered to you with that message.
With a constant stream of sellers courting each consumer, a very particular method of selection based on an emotional connection has emerged. Think about it: if an advertisement can charm you or make you laugh in the few seconds it takes to view it, don’t you think more positively about that company?
The same concept applies to billboards and works in Out Of Home (OOH) advertising better than many other advertising avenues. You have a captive audience guaranteed to glance over your billboard for at least a few seconds, think about it while they drive, remember the visual, and engage in their mind.
Impact & Creativity
Billboard marketing is big, bold, colorful, and creative.
With all the technological advancements and swirls of advertisers globally, companies are encouraged to top one another in creativity and thinking outside the box. Consumers have come to expect this and celebrate it.
For example, Chick-Fil-A is just another fast-food sandwich stop, isn’t it? Wrong.
Chick-Fil-A is a globally recognized brand for a myriad of reasons, including their top-notch customer service, good works, and their famous billboards.
The second you glimpse a familiar black and white billboard in the distance with hand-painted splashes of red, you know what you’re looking at. That’s even before you see the 3D cows posed in a variety of amusing positions, or the humble red Chick-Fil-A logo. The cows “vandalizing” the billboard has become an expected and creative part of their advertising strategy, and to look at their earnings, we think its’ working. You know exactly what their message is and the creative aspect of cows delivering that message is the difference – “Eat More Chikin.”
So if you are looking to stand out from the crowd, reach people faster and more effectively, consider billboard marketing in your arsenal and budget.
If you’re interested in outdoor advertisement opportunities in the Puerto Rico area, there are plenty of options and areas from which to choose. Contact bMedia to learn more.
Technology is boosting marketing practices in amazing ways, but outdoor advertising is remaining as strong as ever. From design to development, creating a successful billboard is slightly more complicated than just drawing the idea on a napkin and getting it made.
It requires a lot of planning, a lot of measuring, and sometimes a lot of tweaking. However, with these billboard design tips, you’ll save budget on design, even if you don’t end up designing the billboard in-house.
Billboard ideas can stem from a variety of factors and inspiration. With a few billboard design tips, you’ll start thinking about the larger picture – not just what’s on the billboard.
Where Do I Start With Billboard Design?
Designing a billboard can be intimidating, especially if you don’t can’t envision what it’ll look like or what it’ll say. How can a designer know what to design if you don’t know what to tell the designer? Start with these main billboard design tips before you even start creating the design.
Every design starts with these main steps:
Step 1. Define the Goals
As with any marketing strategy, don’t just make a billboard for the sake of doing it. You need to decide what you want to get out of your campaign, and then you’ll be able to think of the ideas that will accomplish that. Some billboards advertise a promotion, others announce a new product, and many simply remind consumers of your brand. The respective goal for each of those could be to get customers into the store soon, educate them that there’s a new product available, or just make sure your company is fresh in their mind next time they need to make a buying decision.
Step 2. Market Analysis
Great billboard ideas often start with research and analysis. One of the key aspects of creating a billboard is location. For example, a busy road into an urban center will be seen by many commuters, and one at the entrance to a shopping center will carry a message to customers about to spend money. You can get quite detailed information about how many people will pass by your sign on a daily basis, and thinking about the area where they’re going will help you determine their demographics.
Step 3. Define the Target
Coming up with the appropriate target group is quite similar to setting the goals of the billboard. Outdoor advertising will usually be seen by a variety of people from different backgrounds in various demographic groups, but it’s a good idea to target it to someone more specific. People in a different age group or income level generally have different interests, and speaking successfully to one group is a much better idea than falling short of all of them.
A billboard for the Chevy Malibu used software recognition to identify drivers of similar cars and tell them why this one is better. This is an extreme example, but it shows how the creators were only targeting groups that were interested in certain vehicles.
Step 4. Have a Clear Message
Once you know the goal, target, and location of the billboard, you need to figure out the exact message you want to say. Billboards generally need to be simple and straightforward, so trying to get more than one message across usually won’t work. Don’t tell your customers that your store now has a new brand of shirts and that children’s clothes are on sale. Pick only one, and stick to it – otherwise, they won’t hear either of them.
Step 5. Pieces of a Bigger Campaign
Billboards can stand alone, but they’re generally more impactful when combined with a whole campaign. It’s a good idea to use them to reinforce ads given online, on TV, or through some other advertising medium.
Xbox once made a “Survival Billboard” to advertise a new video game, but it was part of a competition that was streamed online. Even though the sign itself wasn’t physically viewed by a ton of people, it was part of something bigger – and it worked.
Step 6. Get Creative
Once you know what your sign should say, you need to think of a clever way of communicating that. Don’t be afraid to outsource this part if you’re too close to it, but also don’t be afraid to keep it in-house if you have a great idea. It won’t be as noticeable if it looks like all signs advertising something similar, but if it does it in a unique way (like this anti-smoking billboard), people will really engage with it.
Step 7. Keep It Simple
One thing to remember about a billboard is that people usually see it as their going past (often while driving a car), so they only have a few seconds to take it all in. You should use as few words as possible (try to keep it under 6 or 7), and don’t put anything on it that’s unnecessary. Even your logo doesn’t need to be included every time.
Step 8. Avoid Gimmicks
It’s easy to create a silly billboard that people will notice, but it’s worthless if it isn’t your target audience talking about the message you want them to hear. Your design and message have to resonate with your audience.
Reebok recently made a running billboard that’s a good example of successfully using an unusual idea. It wasn’t just a gimmick because it appealed to the competitive nature of its target group, and it followed their new brand concept of pushing yourself to Be More Human.
As with all marketing and advertising, you should measure the results and see how well it worked. For great billboard ideas, plan to continuously update your strategy to match your business goals, and don’t be afraid to reuse the successful elements of your campaigns.
What Makes a Good Billboard Design?
Okay, now that we’ve got the hardest part out of the way, we can actually focus on the design aspects of your billboard. Here are some other billboard design tips to consider to have your brand and message stand out:
Be Consistent
Whatever your message is, make sure you get your story straight. There should be brand guidelines that you follow for all billboards, ads, and creative you produce. Find your identity, find your story, find your voice, and keep that consistent.
Be Bold
The bigger, the better. Be loud. Remember, your audience is driving or engaged in something else, so the easier it is to read and understand your message, the more impactful it is. Don’t be shy, use actionable words like “do,” or “now.”
Be Simple
Your audience doesn’t have time for complicated messages or multiple calls to action. Be clear about what you want your audience to do and how to do it.
Be Authentic
Being genuine and “real” is the best approach. People can sense when you’re not speaking from the heart, so make sure you connect with rhetoric.
As far as types of billboard advertising go there are three main classes that make up the industry for outdoor advertising screens: Static, Digital & Prismavision
Most people can intuitively decipher what static and digital outdoor advertising screens represent so we are going to discuss the latter of the three, Prismavision billboards. Prismavision is often referred to as the “three-message sign.” Why? Well, Prismavision’s name comes from the way it works “Prismavision” which uses prisms to display content, other names for Prismavision include Prismatic Display, Trivision, Three Message Sign, Tri-Face or VMS’s (Variable Message Sign).
Different Types of Outdoor Advertising Screens
Many may think of outdoor advertising as simple poster billboards displayed near roadways and high trafficked areas. While this is true, businesses should note that outdoor advertising has come a long way. With the new digital era, there are various types of outdoor advertising screens that can really enhance the overall message and provide effectiveness for increased return on investment. Outdoor advertising agencies, such as bMedia Group, can give clarity to business for the best types of advertising. In general, different types of screens include:
Static – As one of the most effective forms of advertising, static billboards support businesses 24/7 with around-the-clock exposure for wide viewership. As static images, they do not change and remain a constant for a business display.
Digital – Utilizing LED lights and timers, digital billboards offer versatility as they can be frequently updated or changed. Measuring effectiveness and readjusting is much more simple than with a static billboard.
Prismavision – As an alternative to static and digital, prismavision billboards are made of aluminum and can alternate between ads much like digital. Businesses can create multiple advertisements or messages within one outdoor media ad. It also stays in place for longer than digital ads.
bMedia Outdoor Advertising Options
Puerto Rico outdoor advertising agency, bMedia, offers multiple forms of outdoor advertising options. Whether you’re looking for effective signage in static formats, or looking to go digital, we can help sort through the best mediums. In addition, we also offer prismavision, which is still a widely go-to source for businesses looking for better outdoor advertising in Puerto Rico. Contact us today to learn more about our advertising services.
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Prismavision billboards consist of long vertical triangular prisms that are skewered by a rotatable poll. These polls pivot 120 degrees to show a new message each time.
In order to display a unified message, one large image is split into multiple slits that all piece together on one side of the prism in order. These vertical slits placed together make up the large image as you see in the image below:
Each of the three sides has a new image and message across it. The rotatable poll allows for each new message to be displayed based upon a predetermined time interval. All of the prisms will rotate to the right or the left in order to present the new combined image slits marketing message.
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The clear advantage of the Prismavision is its ability to host three different messages on one billboard traffic location. This is desired as it decreases the cost of the hosted billboard ad as well as offers creative marketing opportunities.
One creative use is to purpose the rotation to display a message in the morning, afternoon and night. For instance, McDonald’s could display its Egg McMuffin on the way to work in the morning and its Big Mac at lunch. Another application could be to build a message by using all three in chronological rotation. This tactic allows you to engage the viewer for longer and display more information than on static outdoor media.
The Prismavision’s rotational movement does more than just allow for multiple messages to be displayed. This rotation catches the attention of the viewers and has been proven to increase the impact of the message’s awareness. The billboards movement also builds anticipation as the new message unveils itself to the public. In a world where digital imagery is becoming routine Prismavision can help to stand out from the crowd with its unique mechanical intrigue.
While Prismavision’s practical implications are still very current in today’s billboard marketing landscape it is not a new invention by any means. In fact, the first patent for a motorized display dates back to the very beginning of the 1900’s – over 110 years ago!
Prismavision is an undoubtedly great way to cut costs and grab people’s attention, but it is not boasted as the most common form of billboard advertising. Prismavision billboards can be very hard to come by especially on the island of Puerto Rico. But you’re in luck!
bMedia has two Prismavision Billboards on the island that you can chose from to promote your brand’s message. You can decide to purchase all three sides or cut your promotional costs by just acquiring one of them. See below for more details.
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Many often ask us, what makes a good billboard? While there are many different aspects to creating a captivating billboard, there’s usually a fixed set of rules that help to gear it up to optimally perform for its intended audience. Typically, effective billboards consist of three different factors. When these factors are considered, and their respective qualities are integrated into the billboard, then you have a billboard that is enjoyable to view and very easy to understand. From this, the billboard is able to entice the viewer to consider and learn more about what is being offered.
This message can be as simple as “buy our pizza”, but the message must be clear and concise so that the viewer knows exactly what is being conveyed. Without this clarity, it’s far more likely that whoever sees your billboard will be uncertain as to what, exactly, is being conveyed.
Every effective billboard has a clear and concise message. Most people don’t stare at billboards for very long, and because of that, it’s unwise to use a billboard for conveying large amounts of information and complex messages.
Instead, a billboard must have a clear and concise message that is well-defined and easy for the viewer of the billboard to understand. To give you an example of this, if you are offering a free wellness consultation for people with back problems, then your billboard should consist of an image that conveys the difficulties of dealing with back problems, and how you offer a free solution. But, since this is a billboard, there’s no need for you to dive into how you will solve the problem. Instead, you just need to entice the viewer to want to learn more about what you are offering.
To define the message that you are going to be conveying, you must think about what you are advertising, the main benefit that you are offering to customers, and then what they can do to receive what you are offering. By doing that, you will understand what it is that the billboard needs to convey, and then you can work on finding a way to convey it.
Have a clear and concise message that is easy to understand
More often than not, this message consists of what is being offered, a strong benefit that it offers, and then a call-to-action that allows the viewer to receive what’s being offered
To do this, you must define what you are offering and the value that it offers, before designing your billboard
Use Seven Words Or Less
Most of the people who will be seeing your billboard have very little time to process what a billboard is saying. Because of that, using seven words or less ensures that whoever sees your billboard has time to read it and to understand what you are offering.
Most of the people who see your billboard will do so while driving. On average, a driver has around five-to-ten seconds to see your billboard, to read it, and to understand it. That’s not enough time to read along and overly wordy billboard, but that’s plenty of time to absorb a simple and memorable image, as well as a sentence that encapsulates what you’re offering and entices the viewer.
What’s important to remember, though, is that billboards are a visual medium. Words are incredibly useful at doing things such as creating memorable slogans or elaborating on specific pieces of information, but it’s unwise for your billboard to rely too heavily on words. Instead, words should serve as a supplement to the images, rather than the other way around.
Most of the people who will see your billboard only have five-to-ten seconds to read and understand it
Using seven words, or less ensures that they have time to read the billboard
Billboards are a visual medium, so use the words to elaborate on specific points or to create a slogan that is memorable and explains your product, rather than relying on words alone
Integrate Words And Images To Create Something Memorable
What makes a good billboard can factor how well others can remember it. Integrate words and images to create something memorable. While billboards rely on words, they are primarily a visual medium. As such, it’s very important that you integrate words and images in a manner that effectively conveys what you offer while doing so in a memorable and distinctive manner.
Billboards are, primarily, a visual medium. Words are often used as tools for elaborating on specific points or for conveying a certain piece of information that will entice the viewer of the billboard to learn more, but they are rarely used for more than that.
To integrate words and images in an effective manner, you must define the overall message of your billboard, and then you can begin thinking about the images that you can use to effectively convey that message.
For example, if you are offering free wellness consultations that are designed to help with back problems, then you could convey that using a picture of a man’s back that is covered in a dark, silver color. This image conveys the pain of having back problems, and the feelings of being weighed down and immobile that back problems often come with.
With that image, you can then use a couple of words that convey the solution that you offer – in this case, a wellness consultation. There’s no need for you to explain the solution that you offer in great detail, instead, you can simply tell the viewer that you offer a solution. This will spread awareness of your services, while also enticing those who are dealing with back problems and would like to find a solution.
To make your billboard as memorable and as effective as it can be, you must focus on creating memorable images and designs first, because those are the first things that the viewer will see. Then, you can use words to further enhance the billboard and its message.
Uses image and words in an effective and memorable manner
Billboards are visual mediums, so it’s important that they rely more on visuals than words
To make a billboard that is memorable, it’s important to use large and distinct images, rather than multiple images
Words must supplement the images – and message – rather than having to explain the images
Think about your message and the images that will convey it first, and then think about the words you would like to use
If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong. In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico. As a matter of fact, the most successful companies around the globe use this within their advertising strategies. No matter the size or purpose of your business, it’s extremely likely that using outdoor media could be beneficial to your brand.
Additionally, media billboards and outdoor advertising methods doesn’t have to be a very costly investment. You don’t need to find any outdoor media for sale, instead you can simply rent space on the billboards that we already maintain for our loyal clients.
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Understanding how your company operates and evaluating your target audience can really help to decipher whether or not media billboards are the best method of advertising for your company. There are plenty of ways to measure these data points, and bMedia offers due diligence in analyzing market sizes, potential audience sizes, and estimating conversions based on your unique advertising campaign. Contact us to learn more about our process and implementation for our media billboards.
Creativity and Out-of-the-Box Ideas
Before hiring an outdoor advertising company, it’s a good idea to take a look at their existing outdoor media campaigns. Creativity and originality is an important factor to creating engaging and highly converting campaigns. There are many different methodologies to deploy including:
Humor
Scarcity
Emotional Sentiments
Simplicity / Minimalistic
When bMedia evaluates target audiences, we can assess the best method for engaging with those individuals and groups of people. Working together and strategically allows us to better plan and predict the most effective media billboards.
Puerto Rico Outdoor Advertising
Busy roads and high traffic make Puerto Rico an ideal place for media billboards. As a well established attraction for tourists, local businesses can gain maximum exposure. Create effective branding campaigns or promote specials, specific merchandise, or services with enhanced imaging, clear messaging, and optimal ad placement.
We can help you identify the best places in Puerto Rico to advertise and offer support for creating a captivating billboard that reflects your brand, product, or service. Ask us how!
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OF DRIVERS LOOK AT AN OUTDOOR AD EACH TIME THEY PASS ONE
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TALKED ABOUT SOMETHING FUNNY THEY SAW ON A ROADSIDE BILLBOARD
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NOTED A PHONE NUMBER OR WEB SITE ADDRESS FROM A BILLBOARD
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IMMEDIATELY VISITED A BUSINESS BECAUSE OF AN OUTDOOR AD MESSAGE
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Whether you’re already a fan of outdoor media or are just thinking about getting involved, bMedia can get you through the process in a way that will produce positive results. We have 18 outdoor billboards at strategic locations throughout Puerto Rico, and they’ve all been positioned in places that are most likely to be seen by large groups of potential customers. Additionally, we’ve done a lot of tracking to know how many people will view each one, and we can even give you more details about what types of people these are. This will help you plan your campaigns in a way that they primarily target the groups you’re hoping to reach. Also, our expertise and experience in the business allows us to give you plenty of advice on what makes a good billboard, as well as what methods will be less successful and should be avoided.
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There are many different results that can come from a successful billboard campaign, so the amount of strategies that can be followed is pretty much unlimited. However, two of the biggest reasons for creating outdoor advertising billboards are to boost your image and increase your sales numbers.
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The advances of computers and technology have offered many other opportunities for advertising, and this is probably the main reason that people so often think that billboard outdoor advertising no longer works. They get used to using all the detailed tracking data provided by online sources, and they forget that physical objects can also be analyzed. But, outdoor billboards are still extremely useful, and there is still a lot of data that can be examined to determine their usefulness.
Additionally, outdoor billboards have some specific advantages over purely electronic forms of advertising. For example, when they’re driving down the road, consumers don’t have a million other flashing icons to catch their eyes like on computer screen. Also, they are basically a captive audience who has no choice but to see your message. Plus, outdoor billboard advertising doesn’t have to compete with technology because it can be used in line with other digital resources. For example, you can use your outdoor billboards to advertise your website address, and then consumers can visit that to start working with your digital strategy.
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Unlike with many other forms of advertising, you can control where someone will be when they see your outdoor billboard. Using this physical advantage can be beneficial in many different ways. For example, knowing where the viewer will be allows you to put an advertisement that is relevant to their current situation, and the message can be customized to fit the feelings of the customer at that point in time. This will help them recall the message later because they will associate the feelings they received from the outdoor media billboard with what they were doing at the time. For example, if they were on the way to the beach when they saw an ad for a product to protect their skin from the sun, then they will be more likely to think of that brand when they’re shopping for something similar. Additionally, this whole strategy make consumers feel that the brand is thinking about them and is actually a part of their life. It’s a great step on the pathway to brand loyalty.
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At bMedia Group, we have helped many successful companies increase their brand with our knowledge. Working with so many organizations has given us the experience we need to help your campaign be even more successful, and we’ll use everything that we’ve learned about outdoor media to help strengthen your strategy.
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Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions that are not unfamiliar nor unique. Commutes during rush hour can cause frequent delays, which can be irritating for most. For business, however, high traffic conditions can mean excellent returns if you’ve invested in billboard advertising. bMedia will explain more below.
Being aware of Puerto Rico traffic conditions, and how they affect the day-to-day life of a regular Puerto Rican citizen, makes it easier to understand the power of an excellent billboard, and how to properly harness this platform for advertising. When done strategically, well-thought-out and well-placed billboard media can take advantage of extremely trafficked areas in Puerto Rico.
What To Expect When Driving In Puerto Rico?
Puerto Rico’s road laws are quite similar to those found in the United States. For example, everyone in Puerto Rico drives on the right side of the road, and wearing your seatbelt is mandatory. But, despite these similarities, there are a few things that differentiate American drivers, and Puerto Rican drivers. These are quirks of the road that you’re likely to encounter on a regular basis.
If you look at the United States’ road laws, and Puerto Rico’s road laws, you’ll find that they’re quite similar. People drive on the right side of the road, you must wear a seatbelt, child seats must be used if your child is under four; those are just some examples of the road laws that Puerto Rico and the United States share.
Unlike the United States, however, traffic signs are in Spanish, rather than English. Each traffic sign is a universal traffic sign, but every word on the sign is in Spanish. Along with that, speed limits are written in Miles-Per-Hour, but distances are written in kilometers, rather than miles.
While the laws are similar to the United States, the ways in which drivers act tends to be a little different. It’s not uncommon for drivers to change lanes without using their turn signals, for example, and drivers often speed past red and yellow-lights. Along with that, speed limits are often thought of as “suggestions” rather than rules.
Despite those quirks, driving in Puerto Rico is, overall, a fairly safe and painless experience. Some drivers don’t always obey the rules of the road, but most of them do. But, with that being said, it’s important to be flexible.
Most of Puerto Rico’s road laws are exactly the same as those found in the United States
Traffic signs are universal, but the words on the signs are in Spanish, rather than English
Driving in Puerto Rico has many quirks, such as turn signals being used infrequently and speed limits and red lights being more of a “suggestion” than a rule
What Are Some Of The Heaviest Traffic Congestion Points In Puerto Rico?
In Puerto Rico, the heaviest traffic congestion points are in San Juan. San Juan is the capital of Puerto Rico, and as such, it has the largest population out of any other place in Puerto Rico. Most of the Puerto Rico traffic comes from the highways and freeways that lead to and from San Juan, although there is plenty of traffic congestion to be found within the San Juan Metropolitan Area.
San Juan is the capital of Puerto Rico, and it’s the most populated city in Puerto Rico. In fact, the San Juan Metropolitan Area has a population of around 2.6-million, which is a significant percentage of Puerto Rico’s population of 3.2-million.
In San Juan, the heaviest traffic congestion is found on the freeways and highways. Many of these freeways and highways begin in other parts of the country and lead directly to San Juan. Since many people work in San Juan, even if they live somewhere else in the country, the freeways and highways are almost always busy.
San Juan’s most congested freeway is the PR-18. The PR-18 sees an average of 286,800 drivers, every single day. It isn’t a particularly long freeway – less than four-miles – but it connects San Juan and Rio Piedras – a municipality of San Juan – and makes it easier for drivers to move from one part of San Juan to another.
There are other freeways and highways that serve as heavy traffic congestion points. But, the PR-18 and PR-52 are some of Puerto Rico’s most congested roads, due to the amount of traffic that they see on a daily basis.
To deal with traffic congestion, it’s important to leave early, especially if you know it will take some time for you to get to where you need to be. Along with that, it’s important to remember that if you’re going towards San Juan, no matter what freeway you’re taking, rush hour is from 6 AM to 9 AM. But, if you’re leaving San Juan, rush hour is from 4 PM to 7 PM.
San Juan has the heaviest traffic congestion points in Puerto Rico, due to the prevalence of cars
The PR-18 and PR-52 are some of the most congested freeways, and they see large volumes of Puerto Rico traffic every single day, due to their connection to San Juan
Leaving early, to avoid rush hour, will make your commute a lot easier
Rush hour is 6 AM to 9 PM if you’re going towards San Juan
If you’re going away from San Juan, rush hour is 4 PM to 7 PM
Why Traffic Congestion Is Great For Billboards:
Traffic congestion may not be pleasant to deal with, but when it comes to billboard advertising, traffic congestion is exceptionally valuable. Where there’s traffic, there are drivers, and where there are drivers, there are people who will see your billboard and engage with what you are offering.
In Puerto Rico, the worst traffic spots – along the PR-18, for example – are the best billboard advertising locations. With so many people driving through, every single day, your billboard will be seen. And, due to the traffic congestion in those areas, drivers are forced to stop and wait, and this means they’ll see your billboard and know what it is that you are offering.
Getting people to see and engage with your billboard is often one of the biggest challenges of billboard advertising. Placing your billboard in a traffic congestion spot eliminates that challenge, as it ensures your billboard is seen by a variety of drivers and engaged with.
Traffic congestion is exceptionally valuable when it comes to billboard advertisers
Traffic congestion points are full of drivers, which ensures that your billboard is seen
When there’s traffic congestion, drivers are forced to stop and wait and this ensures that they see your billboard and have time to engage with it
Contact bMedia for effective outdoor media advertising in Puerto Rico.
erienced through store displays, kiosks, and digital signage everywhere. Interactive advertising encourages consumer participation, allowing them to provide feedback and become part of your ad’s dialogue.
