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Measuring Advertising Effectiveness
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Measuring Advertising Effectiveness

To a certain extent, advertising can be a trial and error process. Not all marketing campaigns start out great, right off the bat. Most successful strategies are built on little errors businesses weed out over time by measuring advertising effectiveness. What’s…
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Effective Billboard Advertising

Billboards are a great medium to use when you really want to get your message to your customers.  Some people think they’re outdated in an increasingly digital world, but there’s a reason they’re still going strong. Everywhere from Times…
what makes a funny billboard
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Types of Humor in Advertising

In this digital world, we’re reaching the point where companies are expected to provide more than just a great service or product. Of course, this is where you should start, but more and more, companies are noticing the benefits of being authentic…
best restaurant billboards
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Restaurant Billboard Ideas

No matter what industry you are in, you certainly know the importance of marketing and advertising. Effective advertising can help you stand out from the competition. There is perhaps no industry where this is more important than in the restaurant…
things to see in san juan
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Sightseeing in San Juan

San Juan, Puerto Rico is a truly fantastic city to visit. It’s full of culture, beautiful architecture, delicious food, and interesting sights to see. The gorgeous weather and beaches don’t hurt either! There are so many different sights…
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Outdoor Activities in Puerto Rico

The small Caribbean island of Puerto Rico boasts picture-perfect beaches, lively nightlife, and vibrant local culture. The people are friendly, the beaches are beautiful, and the list of outdoor activities in Puerto Rico is endless. You can…
best strategies for outdoor advertising
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Outdoor Advertising Strategy

Consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the rest? bMedia, Puerto Rico’s local leaders in outdoor media, has successfully executed marketing campaigns all over North…
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Advantages of Outdoor Advertising

.Advertising can be broken up into two main categories: outdoor advertising, also known as out-of-home (OOH) advertising, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards…
effective ooh advertising
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OOH Advertising Examples

OOH, or Out-of-Home advertising, refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH…
business district in puerto rico
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Business Opportunities in Puerto Rico

Puerto Rico has become a growing market for American businesses. In recent decades, technology has allowed for quicker trade and travel to and from the island. The beautiful Caribbean island draws tourists from around the world for its beautiful…