creative strategy in advertising
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Creative strategy in Advertising

Being creative is essential in producing an effective and memorable advertisement. Consumers are bombarded with thousands of ads a day. These ads come from the radio, television, social media, and signage outside of the home. How can you make…
how to promote startup business
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How To Promote a Startup Business

Starting your own business can be scary, right? When you have a great idea, putting the plan into motion can be daunting as you want your business to succeed, but a lot of startup businesses fail within the first few years. What makes these…
Media Planning and Buying
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Media Planning and Buying

The process of media planning and buying is vital in determining the success of your business. Advertising is the key to making sure that your business reaches its target audience, but how can you implement a clear strategy for advertising effectively? Media…
what is dooh advertising
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DOOH Advertising

If you have a business, advertising is the only way that you can gain public interest in your venture. All of your hard work needs to pay off, so advertising your business properly will help you to generate interest and allow thousands of people…
why is brand awareness important
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Why is Brand Awareness Important?

Building a brand is one thing, but capturing your target consumer is a whole other feat. From start-ups to big corporations, brand awareness will always be a factor crucial to a business's success. So, why is brand awareness important? Think…
How Much Does a Billboard Cost
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How Much Does a Billboard Cost?

They've been around for centuries and have proved valuable, but what is that worth? It's the question we all want answers to – how much does a billboard cost? Well, that depends on a few things. Let us explain. What is a Billboard? At…
foods to try in puerto rico
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Foods to Try in Puerto Rico

Our beautiful island of Puerto Rico boasts exquisite beaches and is home to a vibrant culture that includes upbeat music, people, and most importantly, exquisite cuisine. When visiting the island, prepare to fuel up on some of the most delicious…
reach vs frequency
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Reach vs Frequency

Gone are the days of swing-in-the-dark-with-a-dull-blade advertising — in this modern world, marketing strategies are highly refined, surgical operations, sharpened by the power of data sciences. By assessing vital metrics, we can accurately…
go to market strategy for startups
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Go To Market Strategy for Startups

We don’t mean to intimidate you (and maybe you were already aware), but there’s something you need to know: Studies show that 90% of all startups fail within five years of formation — not a very reassuring statistic, right? But what’s…
Outdoor Advertising Trends
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Outdoor Advertising Trends

Today, billboards are one of the most popular and effective advertising mediums. While the rise of new advertising technologies has transformed the advertising market, billboards remain both popular and incredibly effective, due to the fact…