statistics on billboard advertising
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6 Statistics on Billboard Advertising

Billboards are a form of outdoor advertising that have been around for more than 100 years. Thus, we have plenty of statistics on billboard advertising we would like to share. The primary purpose of a billboard is to promote a product or…
marketing analytics
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Importance of Marketing Analytics

When it comes to marketing and advertising, everything boils down to the data. Marketing analytics transform raw data into business intelligence that helps companies maximize their marketing initiatives return on investment (ROI). If businesses…
brand amplification
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Brand Amplification

The post-COVID landscape is fraught with competition between brands. Businesses with compelling messaging and impactful marketing can identify with their audience and stand head and shoulders above their competition – so long as they know…
analyze marketing data
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Analyze Marketing Data

As a business owner, you are always looking for new ways to reach your target market and get your product or service in front of them. Outdoor advertising, such as billboards, is one effective way to do that. In building your billboard strategy,…
out of the box marketing ideas
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Out-of-the-Box Marketing Ideas

When it comes to marketing, most people think that you need an army of promoters, designers, and developers to launch a successful marketing campaign. But that's not true. All marketing is, is about creating a strategy, identifying your target…
Creative Outdoor Advertising | OOH Advertising | bMedia Group
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Creative Outdoor Advertising

Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There's advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising…
increase brand recognition
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Increase Brand Recognition

One of the most common goals any business has is to increase brand recognition and sales. While social media, events, and strategic partnerships encourage revenue growth, paid advertising is the best, most rapid way to get the word out about…
what is outdoor media
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What is Outdoor Media?

68% of consumers claim their purchasing decisions are made while in the car or walking around on the street. Is your business or brand taking advantage of this? Unlike ads we see every single day on our phones, outdoor media is an “experience…
The Best Interactive Billboards Campaigns | bMedia Group
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Interactive Billboards

Interactive billboards are a type of advertising that requires audience participation. It is an advertisement that is adapted or enhanced by the consumer's interaction with it.  Whether activating a smartphone to view a hidden message on…
Media Selection Process | Media Planning and Strategy | bMedia
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Media Selection Process

Out-of-home advertising, also known as OOH, has stood the test of time as a reliable and powerful advertising medium. However, even the most beautifully designed billboard or poster won't sell your product or service if it is not carefully thought…