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Creative Outdoor Advertising | OOH Advertising | bMedia Group
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Creative Outdoor Advertising

Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There's advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising…
what is outdoor media
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What is Outdoor Media?

68% of consumers claim their purchasing decisions are made while in the car or walking around on the street. Is your business or brand taking advantage of this? Unlike ads we see every single day on our phones, outdoor media is an “experience…
impressions vs reach
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Impressions vs Reach

In marketing and advertising, the Rule of 7 is a common concept that states that your potential customer needs to see or hear your brand name roughly 7 times to convert. This is one of the reasons that billboards are so important for companies…
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Outdoor Advertising Analysis

Billboards and other outdoor ads are some of the most effective and valuable advertising mediums businesses continue to utilize. Although many of us might only look at a billboard for a short period of time, they are still successful at grabbing…
creative strategy in advertising
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Creative strategy in Advertising

Being creative is essential in producing an effective and memorable advertisement. Consumers are bombarded with thousands of ads a day. These ads come from the radio, television, social media, and signage outside of the home. How can you make…
How Much Does a Billboard Cost
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How Much Does a Billboard Cost?

They've been around for centuries and have proved valuable, but what is that worth? It's the question we all want answers to – how much does a billboard cost? Well, that depends on a few things. Let us explain. What is a Billboard? At…
go to market strategy for startups
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Go To Market Strategy for Startups

We don’t mean to intimidate you (and maybe you were already aware), but there’s something you need to know: Studies show that 90% of all startups fail within five years of formation — not a very reassuring statistic, right? But what’s…
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Effective Billboard Advertising

Billboards are a great medium to use when you really want to get your message to your customers.  Some people think they’re outdated in an increasingly digital world, but there’s a reason they’re still going strong. Everywhere from Times…
what makes a funny billboard
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Types of Humor in Advertising

In this digital world, we’re reaching the point where companies are expected to provide more than just a great service or product. Of course, this is where you should start, but more and more, companies are noticing the benefits of being authentic…
best restaurant billboards
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Restaurant Billboard Ideas

No matter what industry you are in, you certainly know the importance of marketing and advertising. Effective advertising can help you stand out from the competition. There is perhaps no industry where this is more important than in the restaurant…