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Outdoor Activities in Puerto Rico

The small Caribbean island of Puerto Rico boasts picture-perfect beaches, lively nightlife, and vibrant local culture. The people are friendly, the beaches are beautiful, and the list of outdoor activities in Puerto Rico is endless. You can…
best strategies for outdoor advertising
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Outdoor Advertising Strategy

Consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the rest? bMedia, Puerto Rico’s local leaders in outdoor media, has successfully executed marketing campaigns all over North…
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Why Use Billboards to Advertise?

Billboards have been around for ages. In fact, archaeologists have even found evidence of what they believe to be "ancient billboards" dating back thousands of years. Regardless of your age or where you live, billboards have likely been a part…
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Advantages of Outdoor Advertising

.Advertising can be broken up into two main categories: outdoor advertising, also known as out-of-home (OOH) advertising, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards…
economy of puerto rico by industry
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Industries in Puerto Rico

Puerto Rico's economy has had a long and dynamic history, especially as it relates to its status as a US territory. The island is known especially for the incredible beaches and storied sightseeing destinations. This makes tourism one of its…
effective ooh advertising
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OOH Advertising Examples

OOH, or Out-of-Home advertising, refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH…
business district in puerto rico
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Business Opportunities in Puerto Rico

Puerto Rico has become a growing market for American businesses. In recent decades, technology has allowed for quicker trade and travel to and from the island. The beautiful Caribbean island draws tourists from around the world for its beautiful…
most expensive billboards
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Times Square Billboard Cost

Advertising is so much more than just the act of getting your product out in front of your customers' eyes - it's an art that balances psychology, sociology, and style. It's not only about promoting a product or service on a surface level. Your…
creative billboards
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Clever Billboards

They say that a picture is worth a thousand words, but what about action? It is one thing to say you are capable of doing something, but an entirely different thing to actually demonstrate it. This logic governs the concept of resumes and portfolios…
what does OOH stand for in advertising
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What Does OOH Stand for in Advertising?

OOH-LA LA, outdoor advertising. Admit it – there have been some really great billboards that have made you stopped and look on. But OOH isn't just an expression, it's an acronym. So, what does OOH stand for in advertising? Let's dive in. What…