Posts

marketing analytics
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Importance of Marketing Analytics

When it comes to marketing and advertising, everything boils down to the data. Marketing analytics transform raw data into business intelligence that helps companies maximize their marketing initiatives return on investment (ROI). If businesses…
out of the box marketing ideas
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Out-of-the-Box Marketing Ideas

When it comes to marketing, most people think that you need an army of promoters, designers, and developers to launch a successful marketing campaign. But that's not true. All marketing is, is about creating a strategy, identifying your target…
Creative Outdoor Advertising | OOH Advertising | bMedia Group
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Creative Outdoor Advertising

Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There's advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising…
what is outdoor media
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What is Outdoor Media?

68% of consumers claim their purchasing decisions are made while in the car or walking around on the street. Is your business or brand taking advantage of this? Unlike ads we see every single day on our phones, outdoor media is an “experience…
Increase Brand Awareness | What is OOH? | bMedia Group
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Increase Brand Awareness

According to Forbes, most people are exposed to between 4,000 and 10,000 ads per day; there is a challenge for companies to cut through all the noise and make an impact on advertising. Today's business environment is overrun by competition;…
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Outdoor Advertising Analysis

Billboards and other outdoor ads are some of the most effective and valuable advertising mediums businesses continue to utilize. Although many of us might only look at a billboard for a short period of time, they are still successful at grabbing…
creative strategy in advertising
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Creative strategy in Advertising

Being creative is essential in producing an effective and memorable advertisement. Consumers are bombarded with thousands of ads a day. These ads come from the radio, television, social media, and signage outside of the home. How can you make…
how to promote startup business
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How To Promote a Startup Business

Starting your own business can be scary, right? When you have a great idea, putting the plan into motion can be daunting as you want your business to succeed, but a lot of startup businesses fail within the first few years. What makes these…
what is dooh advertising
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DOOH Advertising

If you have a business, advertising is the only way that you can gain public interest in your venture. All of your hard work needs to pay off, so advertising your business properly will help you to generate interest and allow thousands of people…
why is brand awareness important
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Why is Brand Awareness Important?

Building a brand is one thing, but capturing your target consumer is a whole other feat. From start-ups to big corporations, brand awareness will always be a factor crucial to a business's success. So, why is brand awareness important? Think…