Posts

where should I advertise my business
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Where Should I Advertise My Business?

It’s a common problem among young entrepreneurs. You’ve got this great product/service, everyone should be using it – but you just can’t seem to get the word out there. However, you're probably wondering, "where should I advertise my…
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OOH Advertising Trends

With COVID-19 keeping us all indoors and separated for the greater part of 2020, it was assumed that Out-of-Home Advertising (OOH) would fall short in terms of Return on Investment (ROI) for businesses everywhere. However, with vaccination programs…
Advertising with Billboards
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Effective Billboard Advertising

Billboards are a great medium to use when you really want to get your message to your customers.  Some people think they’re outdated in an increasingly digital world, but there’s a reason they’re still going strong. Everywhere from Times…
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Creative Outdoor Advertising Ideas

Outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There's advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising…
what are the best types of advertising
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What is the Best Type of Advertising?

Advertising indefinitely surrounds us everywhere – it's on our mobile phones, the radio, park benches, the television, and beyond. Companies now have endless channels to reach target consumers, the next step is determining which type of advertising…
best Super Bowl commercials
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Best Super Bowl Advertisements

They are, on average, thirty seconds long. But every year, companies vie for those coveted spots. Over time, the cost of a Super Bowl advertisement has skyrocketed. In 2018, businesses paid $5 million for a thirty-second ad. In 2020, AdAge.com…
measure OOH advertising
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How to Measure OOH Advertising

Advertising is all around us – whether it’s in our homes, in our cars, and even outdoors. Over the years as technology has advanced, the effectiveness of advertising has only increased as results are easier to measure. We are able to pull…
types of outdoor advertising
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Types of Outdoor Advertising

Advertising has been around for centuries but has taken many different shapes and forms. Today, there are many different types of advertising available for businesses, including types of outdoor advertising. What is Outdoor Advertising? Business…
Billboard Advertising Effectiveness
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Billboard Advertising Effectiveness

Billboard advertising effectiveness has never been in question. That's one main reason we still see billboards even today, after being around for so long. With the emergence of social media advertising and other digital marketing trends,…
San Juan downtown
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Doing Business in Puerto Rico

It's more than just an island vacation destination. Puerto Rico offers a lot of good benefits, especially for United States citizens and businesses. Between the cost of living, tax rates, and other incentives, there are many good reasons for…