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Rules of engagement

Tips for better use of outdoor media

OOH Creative Rules

To get most impact we want you to know some rules you should take in account to design your billboards.

01
Keep it simple
Less that 7 words
Less than 3 elements
“quick burst of essential info”
02
Proper use of borders and cropping
Making an object larger than life,will turns heads...
03
Proper use of colors and contrast
Colors and contrast
04
Leverage key locations & Seasons
05
Proper use of fonts
Needs to be readable from variable distances
Which one reads better?
Do.
Upper/Lower case
Which one reads better?
Do.
All Caps with a Twist
Which one reads better?
Don’t.
Overly Condensed
This Fonts needs to diet
Don’t.
Overly Weighted
Very thin is not in...
Don’t.
Overly Thin
Thick & Thin fonts
Don’t.
Overly Thick & Thin
Thick & Thin fonts
Don’t.
Overly Ornate
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