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Direct to Consumer

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Creative Rules

To get most impact we want you to know some rules you should take in account to design your billboards.

Illuminated red bMedia billboard on a building at night
01

Keep it simple

Less than 7 words
Less than 3 elements

02

Proper use of borders and cropping

Making an object larger
than life, will turn heads...

03

Proper use of colors
and contrast

04

Leverage key locations
& Seasons

05

Proper use of fonts

Needs to be readable
from variable distances

do Upper/Lower case
do All caps with a twist
don't Overly condensed
don't Overly weighted
don't Overly ornate
don't Overly thick and thin