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The Purpose Of Billboards
Billboards have been a staple of the advertising industry for decades and for good reason. They offer unique advantages and stand tall as an iconic form of advertising. We will explore the purpose of billboards and how they can effectively boost…
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Types of Advertising Media
What types of advertising media are available to business owners with a message or brand to share with the world? That is a question almost every company must ask if they want to gain market share, social proof, client testimonials, or other…
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OOH Advertising Examples
OOH, or Out-of-Home advertising, refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH…
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They say that a picture is worth a thousand words, but what about action? It is one thing to say you are capable of doing something, but an entirely different thing to actually demonstrate it. This logic governs the concept of resumes and portfolios…
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How Are Billboards Put Up?
They dot the landscape along America’s busiest highways. Statista.com estimates that there were over three hundred and forty-three thousand billboards in the USA in 2020. Nearly ten thousand of them were digital. This number has been increasing…
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Advantages of Digital Billboard Advertising
Billboard advertising, while an old medium, is a constantly evolving channel that businesses are continuing to use for effectively reaching their audience. The use of computer screens as advertisements has been around for a while but in recent…
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What is the Best Type of Advertising?
Advertising indefinitely surrounds us everywhere – it's on our mobile phones, the radio, park benches, the television, and beyond. Companies now have endless channels to reach target consumers, the next step is determining which type of advertising…
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Types of Digital Ads
Ads are all around us – whether we're on our mobile phone, scrolling through websites on our computers, watching TV, listening to music, using public transportation, or driving around town ourselves. There are so many types of digital ads…
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How Long Does a Billboard Stay Up?
Billboard advertising uses a large print advertisement to market a company, a brand, a product, a service, or a campaign. Billboards usually appear in high traffic areas in cities, along highways, on buses, or on building walls where they are…
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Why Are Billboards Effective?
Why are billboards effective? A billboard is an invaluable piece of advertising that can lead to greater brand awareness, sales, and profit.