reach vs frequency
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Reach vs Frequency

Gone are the days of swing-in-the-dark-with-a-dull-blade advertising — in this modern world, marketing strategies are highly refined, surgical operations, sharpened by the power of data sciences. By assessing vital metrics, we can accurately…
go to market strategy for startups
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Go To Market Strategy for Startups

We don’t mean to intimidate you (and maybe you were already aware), but there’s something you need to know: Studies show that 90% of all startups fail within five years of formation — not a very reassuring statistic, right? But what’s…
Outdoor Advertising Trends
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Outdoor Advertising Trends

Today, billboards are one of the most popular and effective advertising mediums. While the rise of new advertising technologies has transformed the advertising market, billboards remain both popular and incredibly effective, due to the fact…
unique billboard designs
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Unique Billboard Designs

With the dawn of the internet, it's amazing watching some of the most unique shares go viral. This has to be one of our favorite picks because it involves billboard advertising! Check out these truly unique billboard designs made out of snow!…
Measuring Advertising Effectiveness
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Measuring Advertising Effectiveness

To a certain extent, advertising can be a trial and error process. Not all marketing campaigns start out great, right off the bat. Most successful strategies are built on little errors businesses weed out over time by measuring advertising effectiveness. What’s…
can I travel to Puerto Rico without a passport
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Do I Need a Passport to Visit Puerto Rico?

If you are an American citizen considering visiting Puerto Rico, then you might often find yourself wondering if you require a passport to visit this island. Do I need a passport to visit Puerto Rico is something that many people debate. But,…
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Effective Billboard Advertising

Billboards are a great medium to use when you really want to get your message to your customers.  Some people think they’re outdated in an increasingly digital world, but there’s a reason they’re still going strong. Everywhere from Times…
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Best Rum in Puerto Rico

One of Puerto Rico’s greatest claims to fame is its rum manufacturing. Not only is rum an important export of the island. The industry also employs lots of people all across the island to make this distinct drink. Although high-quality…
best restaurant billboards
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Restaurant Billboard Ideas

No matter what industry you are in, you certainly know the importance of marketing and advertising. Effective advertising can help you stand out from the competition. There is perhaps no industry where this is more important than in the restaurant…
AHPR and bMedia Group
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Asociación Hecho en Puerto Rico y bMedia Group Crean Alianza Para Impulsar Empresas Locales

La Asociación Hecho en Puerto Rico (AHPR) anunció hoy, lunes, una alianza con bMedia Group dirigida a apoyar e impulsar a los empresarios puertorriqueños para generar crecimiento económico.