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measure OOH advertising
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How to Measure OOH Advertising

Advertising is all around us – whether it’s in our homes, in our cars, and even outdoors. Over the years as technology has advanced, the effectiveness of advertising has only increased as results are easier to measure. We are able to pull…
type of digital ad
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Types of Digital Ads

Ads are all around us – whether we're on our mobile phone, scrolling through websites on our computers, watching TV, listening to music, using public transportation, or driving around town ourselves. There are so many types of digital ads…
types of outdoor advertising
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Types of Outdoor Advertising

Advertising has been around for centuries but has taken many different shapes and forms. Today, there are many different types of advertising available for businesses, including types of outdoor advertising. What is Outdoor Advertising? Business…
Billboard Advertising Effectiveness
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Billboard Advertising Effectiveness

Billboard advertising effectiveness has never been in question. That's one main reason we still see billboards even today, after being around for so long. With the emergence of social media advertising and other digital marketing trends,…
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14 Benefits of Billboard Advertising

Advertising on billboards has been around for decades and there is more than one reason that it's still an effective way of communicating your message, product, or brand. We've put together our top benefits of billboard advertising. What is…
creative billboard

How To Design A Billboard

So, you've set aside a budget for OOH (out-of-home) advertising, but you're not quite sure how to design a billboard. Where do you start? What do you say? Once you know who your audience is and what consumption habits they might have, you…
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How Long Does a Billboard Stay Up?

Billboard advertising uses a large print advertisement to market a company, a brand, a product, a service, or a campaign. Billboards usually appear in high traffic areas in cities, along highways, on buses, or on building walls where they are…
blank billboard san juan
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Why Are Billboards Effective?

Why are billboards effective? A billboard is an invaluable piece of advertising that can lead to greater brand awareness, sales, and profit.
Billboard Reads Emotions
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Smart Billboards

You’re being watched…we all know that the day would come that robots would invade our world. However, it looks like science fiction was being overly dramatic in a lot of horror stories; they never mentioned how profitable the robots would…