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Where Should I Advertise My Business?
It’s a common problem among young entrepreneurs. You’ve got this great product/service, everyone should be using it – but you just can’t seem to get the word out there. However, you're probably wondering, "where should I advertise my…

Advantages of Digital Billboard Advertising
Billboard advertising, while an old medium, is a constantly evolving channel that businesses are continuing to use for effectively reaching their audience. The use of computer screens as advertisements has been around for a while but in recent…

What is the Best Type of Advertising?
Advertising indefinitely surrounds us everywhere – it's on our mobile phones, the radio, park benches, the television, and beyond. Companies now have endless channels to reach target consumers, the next step is determining which type of advertising…

Best Super Bowl Advertisements
They are, on average, thirty seconds long. But every year, companies vie for those coveted spots. Over time, the cost of a Super Bowl advertisement has skyrocketed.
In 2018, businesses paid $5 million for a thirty-second ad. In 2020, AdAge.com…

How to Measure OOH Advertising
Advertising is all around us – whether it’s in our homes, in our cars, and even outdoors. Over the years as technology has advanced, the effectiveness of advertising has only increased as results are easier to measure. We are able to pull…

Types of Digital Ads
Ads are all around us – whether we're on our mobile phone, scrolling through websites on our computers, watching TV, listening to music, using public transportation, or driving around town ourselves. There are so many types of digital ads…

Types of Outdoor Advertising
Advertising has been around for centuries but has taken many different shapes and forms. Today, there are many different types of advertising available for businesses, including types of outdoor advertising.
What is Outdoor Advertising?
Business…

Billboard Advertising Effectiveness
Billboard advertising effectiveness has never been in question. That's one main reason we still see billboards even today, after being around for so long.
With the emergence of social media advertising and other digital marketing trends,…

14 Benefits of Billboard Advertising
Advertising on billboards has been around for decades and there is more than one reason that it's still an effective way of communicating your message, product, or brand. We've put together our top benefits of billboard advertising.
What is…

How To Design A Billboard
So, you've set aside a budget for OOH (out-of-home) advertising, but you're not quite sure how to design a billboard. Where do you start? What do you say?
Once you know who your audience is and what consumption habits they might have, you…