Posts

Billboard Marketing Strategy
In the world of advertising, there's an old saying that stands the test of time: "Out of sight, out of mind." This principle drives the importance of staying visible to your potential customers, and what better way to do so than through a strategic…

Street Advertising
Today’s world of technology has made avoiding advertisements very easy. With DVRS and personal music devices, the old ways of reaching an audience through advertisements are changing. When marketing in the current media climate, you’ve got…

Out-of-the-Box Marketing Ideas
When it comes to marketing, most people think that you need an army of promoters, designers, and developers to launch a successful marketing campaign. But that's not true.
All marketing is, is about creating a strategy, identifying your target…

Creative Outdoor Advertising
Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There's advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising…

What is Outdoor Media?
68% of consumers claim their purchasing decisions are made while in the car or walking around on the street. Is your business or brand taking advantage of this? Unlike ads we see every single day on our phones, outdoor media is an “experience…

Why is Brand Awareness Important?
Building a brand is one thing, but capturing your target consumer is a whole other feat. From start-ups to big corporations, brand awareness will always be a factor crucial to a business's success. So, why is brand awareness important?
Think…

How to Promote Your Business in the Community
Promoting your business is essential if your goal is to stand out from your competitors and gain brand recognition in the community. Therefore, it’s important to take advantage of promotion opportunities in your area that will generate more…

Go To Market Strategy for Startups
We don’t mean to intimidate you (and maybe you were already aware), but there’s something you need to know: Studies show that 90% of all startups fail within five years of formation — not a very reassuring statistic, right? But what’s…

Sightseeing in San Juan
San Juan, Puerto Rico is a truly fantastic city to visit. It’s full of culture, beautiful architecture, delicious food, and interesting sights to see. The gorgeous weather and beaches don’t hurt either! There are so many different sights…

Outdoor Activities in Puerto Rico
The small Caribbean island of Puerto Rico boasts picture-perfect beaches, lively nightlife, and vibrant local culture. The people are friendly, the beaches are beautiful, and the list of outdoor activities in Puerto Rico is endless. You can…