guerilla marketing ideas
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Outside the Box Marketing Ideas

Sometimes it’s the craziest ideas that produce the most effective results, especially in the world of marketing. There’s no quicker way to grab someone’s attention than to catch them off guard and to do something original. As such, we…
Worlds Largest Billboard
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Largest Billboard in the World

It's been a big year for Ford, in more ways than one! In February, the vehicle company unveiled a record-breaking billboard in Madrid, Spain. The installation featured an advertisement for the new Ford EcoSport SUV, but that wasn't what made…
Successful Billboards Around the World
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Successful Billboards Around The World

Not all billboards are created equal. The market and the audience of certain billboards must be taken into careful consideration in order to maximize their effectiveness. Because of this, billboards around the world are designed in different…
Digital Billboards vs Traditional Billboards
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Digital Billboards vs Traditional Billboards

With the changing technology behind billboard advertising options, potential advertisers have a tough choice ahead of them. Does it make more sense to invest in a prime spot on an LED digital billboard, or purchase a traditional static display?…
Why Use Billboards to Advertise
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Why Use Billboards to Advertise?

The billboard is a tried and true marketing tool. Archaeologists have found evidence of “ancient billboards” that date back thousands of years. They’re such a common part of life that they are easy to take for granted. But if you’re…
bMedia Lamar
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bMedia Acquires Lamar's Billboard Assets in Puerto Rico

Lamar Advertising, one of the largest outdoor advertising companies with just under 350,000 displays in both the USA and Canada, have sold all their Puerto Rican assets to bMedia Group as of Monday, April 16th. The local Puerto Rican owned company…
Toyota Climbable Billboard
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Toyota Billboard - A Climbable Billboard

A good advertisement is not just about pushing a product- it’s about solving a problem. After all, at the core of strong businesses is the desire to change the world in some fashion, not just to make money. When an advertisement comes along…
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The Best 3D Billboards

Especially in our era of digital media, advertisements which utilizes real-life 3D space are often overlooked by creative agencies. Billboards offer advantages and freedom that other mediums such as banner ads won’t be able to compete with.…
Nike Unicef Treadmill Billboard
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The Best Interactive Billboard Campaigns

The best way to have consumers remember and form a connection with your brand is to have them interact with it directly. Some examples of this would be providing the consumer with a positive customer experience inside a retail outlet or by hosting…