San Juan downtown
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Doing Business in Puerto Rico

It's more than just an island vacation destination. Puerto Rico offers a lot of good benefits, especially for United States citizens and businesses. Between the cost of living, tax rates, and other incentives, there are many good reasons for…
measuring billboard effectiveness
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Measuring Billboard Effectiveness

Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring to those large outdoor structures we normally see along the interstate. Of…
what to expect when purchasing a billboard
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What to Expect from Billboard Advertising

In 1867, the first billboard was leased. This billboard was used to hold a large advertisement. Since then, billboards have become one of the most popular forms of advertising. They are unique with visual designs, large size, guaranteed audience,…
bMedia Lamar
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bMedia Acquires Lamar's Billboard Assets in Puerto Rico

Lamar Advertising, one of the largest outdoor advertising companies with just under 350,000 displays in both the USA and Canada, have sold all their Puerto Rican assets to bMedia Group as of Monday, April 16th. The local Puerto Rican owned company…