types of outdoor advertising
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Types of Outdoor Advertising

Advertising has been around for centuries but has taken many different shapes and forms. Today, there are many different types of advertising available for businesses, including types of outdoor advertising. What is Outdoor Advertising? Business…
Billboard Advertising Effectiveness
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Billboard Advertising Effectiveness

Billboard advertising effectiveness has never been in question. That's one main reason we still see billboards even today, after being around for so long. With the emergence of social media advertising and other digital marketing trends,…
billboard cost
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How Much Does a Billboard Cost?

They've been around for centuries and have proved valuable, but what is that worth? It's the question we all want answers to – how much does a billboard cost? Well, that depends on a few things. Let us explain. What is a Billboard? The…
billboard ideas
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Billboard Design Tips

Technology is boosting marketing practices in amazing ways, but outdoor advertising is remaining as strong as ever. From design to development, creating a successful billboard is slightly more complicated than just drawing the idea on a napkin…
how billboards are made
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How Are Billboards Made

How are billboards made and what does the process look like? The process of making a billboard requires different components and decisions. Some components cover what materials the billboard is made from, which is usually fixed. Those hiring…
billboard ad strategy
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Billboard Marketing Strategy

Without the proper billboard marketing strategy, creating an effective billboard marketing campaign is challenging. To create a proper billboard marketing strategy, you must be aware of several pieces of very basic, but extremely useful, information.…
outdoor advertising screens
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Outdoor Advertising Screens

As far as types of billboard advertising go there are three main classes that make up the industry for outdoor advertising screens: Static, Digital & Prismavision. Most people can intuitively decipher what static and digital outdoor advertising screens represent so we are going to discuss the latter of the three, Prismavision billboards. Prismavision is often referred to as the “three-message sign."
what makes a good billboard
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What Makes a Good Billboard

Many often ask us, what makes a good billboard? While there are many different aspects to creating a captivating billboard, there's usually a fixed set of rules that help to gear it up to optimally perform for its intended audience. Typically,…
Media billboards
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Media Billboards

If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong.  In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico.  As a matter of fact, the most successful companies around the globe use this within their advertising strategies.
advertising in puerto rico
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Puerto Rico Traffic

Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions…