Posts

brand amplification
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Brand Amplification

The post-COVID landscape is fraught with competition between brands. Businesses with compelling messaging and impactful marketing can identify with their audience and stand head and shoulders above their competition – so long as they know…
out of the box marketing ideas
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Out-of-the-Box Marketing Ideas

When it comes to marketing, most people think that you need an army of promoters, designers, and developers to launch a successful marketing campaign. But that's not true. All marketing is, is about creating a strategy, identifying your target…
what is outdoor media
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What is Outdoor Media?

68% of consumers claim their purchasing decisions are made while in the car or walking around on the street. Is your business or brand taking advantage of this? Unlike ads we see every single day on our phones, outdoor media is an “experience…
go to market strategy for startups
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Go To Market Strategy for Startups

We don’t mean to intimidate you (and maybe you were already aware), but there’s something you need to know: Studies show that 90% of all startups fail within five years of formation — not a very reassuring statistic, right? But what’s…
how are billboards put up
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How Are Billboards Put Up?

They dot the landscape along America’s busiest highways. Statista.com estimates that there were over three hundred and forty-three thousand billboards in the USA in 2020. Nearly ten thousand of them were digital. This number has been increasing…
best Super Bowl commercials
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Best Super Bowl Advertisements

They are, on average, thirty seconds long. But every year, companies vie for those coveted spots. Over time, the cost of a Super Bowl advertisement has skyrocketed. In 2018, businesses paid $5 million for a thirty-second ad. In 2020, AdAge.com…
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How Long Does a Billboard Stay Up?

Billboard advertising uses a large print advertisement to market a company, a brand, a product, a service, or a campaign. Billboards usually appear in high traffic areas in cities, along highways, on buses, or on building walls where they are…