marketing analytics
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Importance of Marketing Analytics

When it comes to marketing and advertising, everything boils down to the data. Marketing analytics transform raw data into business intelligence that helps companies maximize their marketing initiatives return on investment (ROI). If businesses…
brand amplification
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Brand Amplification

The post-COVID landscape is fraught with competition between brands. Businesses with compelling messaging and impactful marketing can identify with their audience and stand head and shoulders above their competition – so long as they know…
analyze marketing data
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Analyze Marketing Data

As a business owner, you are always looking for new ways to reach your target market and get your product or service in front of them. Outdoor advertising, such as billboards, is one effective way to do that. In building your billboard strategy,…
out of the box marketing ideas
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Out-of-the-Box Marketing Ideas

When it comes to marketing, most people think that you need an army of promoters, designers, and developers to launch a successful marketing campaign. But that's not true. All marketing is, is about creating a strategy, identifying your target…
Creative Outdoor Advertising | OOH Advertising | bMedia Group
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Creative Outdoor Advertising

Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There's advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising…
go to market strategy for startups
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Go To Market Strategy for Startups

We don’t mean to intimidate you (and maybe you were already aware), but there’s something you need to know: Studies show that 90% of all startups fail within five years of formation — not a very reassuring statistic, right? But what’s…
Outdoor Advertising Trends
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Outdoor Advertising Trends

Today, billboards are one of the most popular and effective advertising mediums. While the rise of new advertising technologies has transformed the advertising market, billboards remain both popular and incredibly effective, due to the fact…
unique billboard designs
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Unique Billboard Designs

With the dawn of the internet, it's amazing watching some of the most unique shares go viral. This has to be one of our favorite picks because it involves billboard advertising! Check out these truly unique billboard designs made out of snow!…
brand wars in marketing and advertising
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Brand Wars in Marketing

Top brands going head to head with each other through public advertising makes for true legendary marketing. From famous rivalries between Coca-Cola and PepsiCo to an all-out ad war with several car manufactures, there's plenty of health brand…
Quebec Magic City Festival Billboard
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Using Magic in Billboards

Advertising is often thought of as pretty straightforward, and it can be tempting to follow boring formulas to try to get your message across to consumers. But, there’s one thing that many people forget: advertising can be magical! When making…