Billboards are a popular form of outdoor advertising. They offer a large and visible platform for businesses to promote their products or services to a wide audience. They are also relatively inexpensive compared to other forms of advertising, such as television or radio commercials. Whether or not billboards are worth the investment will depend on the specific goals and circumstances of the business or organization.
Are Billboards Still Worth It?
The cost to rent a billboard varies widely based on its location.
However, the benefits of billboards and the number of potential customers they expose you to nearly always make the cost worth it.
Investing in billboard advertising is a cost-effective way to promote your brand or products with a strong return on your investment.
How Billboards Are An Effective Form of Advertising
Despite the popularity of digital marketing, billboard advertising still holds value in brand awareness and spreading vital information to your target audience, especially audiences who do not have reliable internet access. Puerto Rico has approximately one million drivers on the road each day. In high-trafficked areas, billboards are a proven advertising option.
Billboards Really Work!
The billboard market continues to thrive into the 21st century. The fact is billboards work when reaching a target audience. Regarding elevated impressions, and boosted audience engagement, billboards stand tall among other advertising campaign methods, from other out-of-home (OOH) strategies to in-home strategies.
Advantages of Billboards vs Other Forms of Advertising
Billboards will help your company build a brand image.
Imagine, a stationary billboard at one location that will be noticed by everyone passing by. This will strengthen your product presence in the market as you reach numerous target groups simultaneously.
The size of the billboard makes it impossible not to notice it.
Although your audience may have minimal time to take note of your ad, there will be a high frequency of customers being repeatedly exposed to it.
This results in the ad automatically registering in their photographic memory so they will remember it.
These reasons are why billboard advertising delivers a great return on investment (ROI).
Quick Reference of Advantages to Choose Billboard Advertising
Here again are some of the major benefits to billboard advertising:
- Huge and eye-catching
- Targets a large and diverse market
- Easily registered information
- Increased frequency of consumer exposure
- Effective medium of awareness advertising
- Targets middle and upper classes
- Photographic information (strong visual effect)
- Builds company reputation and product image
- A quick rise in sales
- Guaranteed audience
- Customers find you
How to Plan Your Billboard Strategy
At bMedia, we are the local leaders in everything related to outdoor media and billboards in Puerto Rico, with over 500 billboards all over the island.
We specialize in strategic campaigns to grow your brand with real-time information from any of our properties, thanks to Vehicle Analytics. This technology allows for gathering information on all the vehicles passing by.
How Long Do Billboards Stay Up?
It is a good rule to plan your billboard display for at least four weeks.
Businesses looking to run a branding campaign to establish consumer awareness and brand recognition will likely leave their billboard advertisements up for six to twelve months.
Proven Outdoor Advertising Options
There are a few options to consider when you’re thinking about outdoor advertising.
Here are some recommendations from bMedia:
Spectaculars: Stand out in the best locations with the biggest displays in the Caribbean
Digitals: Deliver eye-catching, dynamically changing content – great for multiple campaigns at no additional cost
Statics: Choose from over 500 prime Puerto Rico locations to display your large ad 24/7
Medical Media: Capture the specific audience of medical patients as they visit one of our many offices
Zoom Media: Deliver an impactful message to a targeted audience during bathroom breaks
Fuel Ads: Gas up your engagement at our partnering gas stations and have drivers connect with your business at the pump while they fuel their vehicles