Impressions vs Reach
In marketing and advertising, the Rule of 7 is a common concept that states that your potential customer needs to see or hear your brand name roughly 7 times to convert. This is one of the reasons that billboards are so important for companies…
Outdoor Advertising Analysis
Billboards and other outdoor ads are some of the most effective and valuable advertising mediums businesses continue to utilize. Although many of us might only look at a billboard for a short period of time, they are still successful at grabbing…
Creative strategy in Advertising
Being creative is essential in producing an effective and memorable advertisement. Consumers are bombarded with thousands of ads a day. These ads come from the radio, television, social media, and signage outside of the home. How can you make…
Difference Between Traditional and Digital Marketing
Over the last 50 years, the marketing game has changed drastically, which has led to a major shift in the difference between traditional and digital marketing. It has closely followed developments in technology starting with print, then moving…
Media Planning and Buying
The process of media planning and buying is vital in determining the success of your business. Advertising is the key to making sure that your business reaches its target audience, but how can you implement a clear strategy for advertising effectively?
Media…
How to Promote Your Business in the Community
Promoting your business is essential if your goal is to stand out from your competitors and gain brand recognition in the community. Therefore, it’s important to take advantage of promotion opportunities in your area that will generate more…
How Much Does a Billboard Cost?
They've been around for centuries and have proved valuable, but what is that worth? It's the question we all want answers to – how much does a billboard cost? Well, that depends on a few things. Let us explain.
What is a Billboard?
At…
Foods to Try in Puerto Rico
Our beautiful island of Puerto Rico boasts exquisite beaches and is home to a vibrant culture that includes upbeat music, people, and most importantly, exquisite cuisine. When visiting the island, prepare to fuel up on some of the most delicious…
Reach vs Frequency
Gone are the days of swing-in-the-dark-with-a-dull-blade advertising — in this modern world, marketing strategies are highly refined, surgical operations, sharpened by the power of data sciences.
By assessing vital metrics, we can accurately…
Go To Market Strategy for Startups
We don’t mean to intimidate you (and maybe you were already aware), but there’s something you need to know: Studies show that 90% of all startups fail within five years of formation — not a very reassuring statistic, right? But what’s…