Posts

Reach vs Frequency
Gone are the days of swing-in-the-dark-with-a-dull-blade advertising — in this modern world, marketing strategies are highly refined, surgical operations, sharpened by the power of data sciences.
By assessing vital metrics, we can accurately…

Go To Market Strategy for Startups
We don’t mean to intimidate you (and maybe you were already aware), but there’s something you need to know: Studies show that 90% of all startups fail within five years of formation — not a very reassuring statistic, right? But what’s…

Measuring Advertising Effectiveness
To a certain extent, advertising can be a trial and error process. Not all marketing campaigns start out great, right off the bat. Most successful strategies are built on little errors businesses weed out over time by measuring advertising effectiveness.
What’s…

Effective Billboard Advertising
Billboards are a great medium to use when you really want to get your message to your customers. Some people think they’re outdated in an increasingly digital world, but there’s a reason they’re still going strong. Everywhere from Times…

Types of Humor in Advertising
In this digital world, we’re reaching the point where companies are expected to provide more than just a great service or product. Of course, this is where you should start, but more and more, companies are noticing the benefits of being authentic…

Best Rum in Puerto Rico
One of Puerto Rico’s greatest claims to fame is its rum manufacturing. Not only is rum an important export of the island. The industry also employs lots of people all across the island to make this distinct drink.
Although high-quality…

Restaurant Billboard Ideas
No matter what industry you are in, you certainly know the importance of marketing and advertising. Effective advertising can help you stand out from the competition. There is perhaps no industry where this is more important than in the restaurant…

Billboard Design Best Practices
Designing a billboard can be hard work, especially if you don’t know what your goal is. You need to be able to strike a balance between adhering to universally understood billboard design best practices, and being creative, eye-catching, and…

Sightseeing in San Juan
San Juan, Puerto Rico is a truly fantastic city to visit. It’s full of culture, beautiful architecture, delicious food, and interesting sights to see. The gorgeous weather and beaches don’t hurt either! There are so many different sights…

Successful Billboards Around The World
Billboards have long been a staple of the marketing and advertising space. In fact, they are probably one of the first things that come to mind when thinking about traditional advertising. However, in today's world, one is confronted with advertising…