Posts

subconscious advertising
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Subconscious Advertising

Billboard advertising has long been a staple of marketing campaigns across a variety of industries. From promoting products to increasing brand awareness, billboards have proven to be an effective way to reach a broad audience. However, while…
advertistements downtown NYC
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Street Advertising

Today’s world of technology has made avoiding advertisements very easy. With DVRS and personal music devices, the old ways of reaching an audience through advertisements are changing. When marketing in the current media climate, you’ve got…
best way to advertise
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Best Way to Advertise

Marketing teams are under immense pressure to reach an ever-expanding online audience. The challenge seems impossible, but understanding the best ways to advertise and maximize your reach can make all the difference in achieving success with…
how to increase reach
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How to Increase Reach

Companies use various marketing strategies to engage with customers and attract new clientele. Creating a marketing campaign requires creative thinking and risk-taking. It’s also important to quantify, analyze, and measure your results.  Reach…
Traditional Billboards vs Digital Billboards | bMedia Group

Traditional Billboards vs Digital Billboards

Traditional Billboards vs. Digital Billboards is an article that looks at two effective forms of advertising. While conventional billboards have been around for decades, digital billboards are a relatively new addition to advertising. This article…
are billboards worth it
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Are Billboards Worth It?

Billboards are a popular form of outdoor advertising. They offer a large and visible platform for businesses to promote their products or services to a wide audience. They are also relatively inexpensive compared to other forms of advertising,…
statistics on billboard advertising
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6 Statistics on Billboard Advertising

Billboards are a form of outdoor advertising that have been around for more than 100 years. Thus, we have plenty of statistics on billboard advertising we would like to share. The primary purpose of a billboard is to promote a product or…
brand amplification
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Brand Amplification

The post-COVID landscape is fraught with competition between brands. Businesses with compelling messaging and impactful marketing can identify with their audience and stand head and shoulders above their competition – so long as they know…
what is outdoor media
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What is Outdoor Media?

68% of consumers claim their purchasing decisions are made while in the car or walking around on the street. Is your business or brand taking advantage of this? Unlike ads we see every single day on our phones, outdoor media is an “experience…
Increase Brand Awareness | What is OOH? | bMedia Group
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Increase Brand Awareness

According to Forbes, most people are exposed to between 4,000 and 10,000 ads per day; there is a challenge for companies to cut through all the noise and make an impact on advertising. Today's business environment is overrun by competition;…