Creative Outdoor Advertising
Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There's advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising…
Increase Brand Recognition
One of the most common goals any business has is to increase brand recognition and sales.
While social media, events, and strategic partnerships encourage revenue growth, paid advertising is the best, most rapid way to get the word out about…
What is Outdoor Media?
Did you know that 71% of consumers say outdoor media influences their purchasing decisions more? Have you considered whether your business or brand is taking advantage of this? Unlike the ads we see daily on our phones, outdoor media provides…
Increase Brand Awareness
According to Forbes, most people are exposed to between 4,000 and 10,000 ads per day; there is a challenge for companies to cut through all the noise and make an impact on advertising. Today's business environment is overrun by competition;…
How Are Billboards Made
How are billboards made and what does the process look like? The process of making a billboard requires different components and decisions. Some components cover what materials the billboard is made from, which is usually fixed. Those hiring…
Outdoor Advertising Analysis
Billboards and other outdoor ads are some of the most effective and valuable advertising mediums businesses continue to utilize. Although many of us might only look at a billboard for a short period of time, they are still successful at grabbing…
Difference Between Traditional and Digital Marketing
Over the last 50 years, the marketing game has changed drastically, which has led to a major shift in the difference between traditional and digital marketing. It has closely followed developments in technology starting with print, then moving…
Media Planning and Buying
The process of media planning and buying is vital in determining the success of your business. Advertising is the key to making sure that your business reaches its target audience, but how can you implement a clear strategy for advertising effectively?
Media…
How to Promote Your Business in the Community
Promoting your business is essential if your goal is to stand out from your competitors and gain brand recognition in the community. Therefore, it’s important to take advantage of promotion opportunities in your area that will generate more…
How Much Does a Billboard Cost?
They've been around for centuries and have proved valuable, but what is that worth? It's the question we all want answers to – how much does a billboard cost? Well, that depends on a few things. Let us explain.
What is a Billboard?
At…