
Billboard Marketing Strategy
Without the proper billboard marketing strategy, creating an effective billboard marketing campaign is challenging. To create a proper billboard marketing strategy, you must be aware of several pieces of very basic, but extremely useful, information.…

Outdoor Advertising Screens
As far as types of billboard advertising go there are three main classes that make up the industry for outdoor advertising screens: Static, Digital & Prismavision. Most people can intuitively decipher what static and digital outdoor advertising screens represent so we are going to discuss the latter of the three, Prismavision billboards. Prismavision is often referred to as the “three-message sign."

What Makes a Good Billboard
Many often ask us, what makes a good billboard? While there are many different aspects to creating a captivating billboard, there's usually a fixed set of rules that help to gear it up to optimally perform for its intended audience. Typically,…

Media Billboards
If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong. In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico. As a matter of fact, the most successful companies around the globe use this within their advertising strategies.

Puerto Rico Traffic
Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions…

Outdoor Advertising
Billboard Media Group is one of Puerto Rico's top providers in outdoor advertising.

Puerto Rico Billboards
Billboard advertising can be a great way to gain awareness for your business...

Measuring Billboard Effectiveness
Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring to those large outdoor structures we normally see along the interstate.
Of…

Why Is Billboard Advertising Important
Today, digital advertising is dominating all other forms of advertising, and it looks like that trend is only going to continue. Traditional advertising continues to remain an important aspect of the advertising landscape, though, and that’s…

Outdoor Advertising Trends
Today, billboards are one of the most popular and effective advertising mediums. While the rise of new advertising technologies has transformed the advertising market, billboards remain both popular and incredibly effective, due to the fact…