Outdoor Media Archives - Page 2 of 5

Billboard Marketing Strategy

Without the proper billboard marketing strategy, creating an effective billboard marketing campaign is challenging. To create a proper billboard marketing strategy, you must be aware of several pieces of very basic, but extremely useful, information.…

Advertising, Billboards, Outdoor Media, Technology

Outdoor Advertising Screens

As far as types of billboard advertising go there are three main classes that make up the industry for outdoor advertising screens: Static, Digital & Prismavision. Most people can intuitively decipher what static and digital outdoor advertising screens represent so we are going to discuss the latter of the three, Prismavision billboards. Prismavision is often referred to as the “three-message sign."

Advertising, Billboards, Outdoor Media

What Makes a Good Billboard

Many often ask us, what makes a good billboard? While there are many different aspects to creating a captivating billboard, there's usually a fixed set of rules that help to gear it up to optimally perform for its intended audience. Typically,…

Advertising, Billboards, Outdoor Media, Puerto Rico

Media Billboards

If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong. In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico. As a matter of fact, the most successful companies around the globe use this within their advertising strategies.