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The Purpose Of Billboards

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Billboards have been a staple of the advertising industry for decades and for good reason. They offer unique advantages and stand tall as an iconic form of advertising. We will explore the purpose of billboards and how they can effectively boost your brand’s visibility and reach.

There are many reasons why billboards are worth considering for your marketing campaigns. Remember, billboards are not just advertising; they are powerful canvases that allow your brand to connect with people in a meaningful and unforgettable way.

By harnessing the power of billboards, you can effectively raise brand awareness, engage with your target audience, and drive successful marketing campaigns.

corner billboard

Why Choose Billboards?

You may be wondering “Why should I choose billboard advertising?” Billboard marketing offers numerous benefits that can significantly impact your brand’s visibility, reach, and overall marketing success. This type of marketing provides an excellent opportunity to reach a wide audience, make a lasting visual impact, and reinforce your brand’s presence in a non-intrusive manner.

  1. Put Your Ads In Front Of Eyes: Billboards are impossible to miss. Placed in high-traffic areas, they capture the attention of both pedestrians and drivers, making a lasting impression on your target audience.
  2. Broad Reach: Our extensive network of billboards ensures that your message reaches a wide audience across Puerto Rico. From bustling city centers to scenic highways, our billboards are strategically located to maximize exposure.
  3. Constant Presence: Unlike other forms of advertising that come and go, billboards are always there. Rain or shine, day or night, they work around the clock to showcase your brand and message.
  4. Creativity Unleashed: With billboards, you can unleash your creativity. From stunning visuals to catchy slogans, you can craft a captivating message that sticks in the minds of passersby.

Billboard Advertising: The Big Impact

The purpose of billboards is to amplify your brand. Billboards offer a platform to showcase your brand’s personality, engage your audience, and leave a lasting impression. Here’s why billboard advertising is a game-changer for businesses in Puerto Rico.

  • Unparalleled Visibility: In a world of constant digital noise, billboards provide a refreshing break. They offer a physical presence that cannot be blocked, skipped, or ignored. Your message stands tall, capturing attention and creating brand awareness.
  • Targeted Advertising: With our wide selection of billboard formats, you can target specific locations and demographics. Whether you want to reach urban commuters, vacationers along the coast, or locals in residential areas, we have the perfect billboard for your needs.
  • Digital Billboard Advertising: Our digital billboards take advertising to the next level. With vibrant displays, dynamic content, and eye-catching animations, you can showcase your brand in a captivating way that demands attention.
  • Billboard Advertising Effectiveness: Studies have shown that billboards consistently generate brand awareness and drive action. According to the Outdoor Advertising Association of America, 71% of people often look at billboards, and 26% have noted a phone number or website address from an outdoor ad.

Unleash Your Advertising Potential with bMedia

At bMedia, we go beyond traditional billboards. Our spectaculars, strategically placed in landmark locations, create unforgettable brand experiences. We also offer unique advertising opportunities, including medical office advertisements, restroom advertisements, and gas station advertisements.

Medical Office Advertisements

  • Reach a captive audience: Target patients and visitors in medical offices, clinics, and hospitals.
  • Enhance brand reputation: Position your brand alongside trusted healthcare providers.
  • Drive targeted leads: Connect with potential customers in a contextually relevant environment.

Restroom Advertisements

  • Engage a captive audience: Advertise to a highly engaged audience in a relaxed and attentive state.
  • Maximize ad exposure: With limited distractions, your message will be front and center.
  • Amplify brand visibility: Create a memorable experience that resonates with restroom visitors.

Gas Station Advertisements

  • Capture a captive audience: Connect with drivers during their fueling stops.
  • Boost local visibility: Target consumers in specific geographic areas.
  • Drive immediate action: Encourage impulse purchases and promote special offers.

why billboards

The bMedia Advantage: Your Partner in Outdoor Advertising

In the vibrant world of outdoor advertising, bMedia is your trusted partner.

We understand the unique challenges and opportunities that Puerto Rico presents, and we are committed to helping your brand make a significant impact. With over 500 billboard locations strategically positioned across the island, we offer unparalleled reach and exposure. We offer multiple high-impact advertising options from dynamic digital billboards to spectaculars in iconic locations, we provide a range of formats that make a lasting impact.

Whether you’re aiming for a specific demographic or geographic area, our diverse options allow you to tailor your message to the right audience, and our team of experienced professionals will guide you through the entire process, from campaign planning to execution, ensuring maximum effectiveness. With billboards as your canvas, you can let your creativity shine. We’ll help you craft eye-catching visuals and compelling messages that resonate with your target audience.

Measuring Success: Tracking the Impact of Your Billboard Campaigns

At bMedia, we believe in the power of data-driven decision-making. That’s why we offer comprehensive tracking and reporting services to measure the success of your billboard campaigns. By analyzing key performance indicators such as impressions, reach, and engagement, we provide valuable insights that help you refine your strategies and optimize your advertising efforts.

Our advanced analytics tools enable you to understand the effectiveness of your campaigns, identify trends, and make informed decisions for future marketing initiatives. With bMedia, you’ll have the data you need to evaluate the ROI of your billboard advertising and drive continuous improvement.

Ready to Make Waves in Puerto Rico?

If you’re ready to make a splash in Puerto Rico’s advertising landscape, bMedia is here to help.

Our extensive network of billboards, spectaculars, and specialized advertising avenues will ensure that your brand gets noticed. Reach out to us today and let’s embark on an exciting journey together. Don’t miss the chance to elevate your brand with our dynamic billboards and innovative advertising solutions. Let us take your outdoor advertising campaigns to new heights and watch your brand shine in the hearts and minds of the Puerto Rican audience.

Contact us today and let’s create magic together!

Subconscious Advertising

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Billboard advertising has long been a staple of marketing campaigns across a variety of industries. From promoting products to increasing brand awareness, billboards have proven to be an effective way to reach a broad audience. However, while many people believe that billboard advertising only works on a conscious level, there is a growing body of evidence that suggests that subconscious advertising is just as effective, if not more so.

In this blog post, we will explore the different techniques used in subconscious advertising in billboard marketing, the reasons why it is so effective, and the impact it has on consumers.

subconscious study

What is Subconscious Advertising?

Subconscious advertising is a marketing technique that relies on appealing to the subconscious mind of the consumer.

This type of advertising targets the parts of the brain that are responsible for decision-making, emotion, and memory. By using visual cues and other stimuli, subconscious advertising can influence a person’s behavior and decision-making without them even realizing it.

One of the key ways that subconscious advertising works is through the use of cognitive priming.

Priming is a psychological concept that refers to the process of influencing a person’s behavior by exposing them to certain stimuli. 

In the case of subconscious advertising, the stimuli are often visual cues, such as colors, symbols, or images. These stimuli can trigger certain associations or emotions in the subconscious mind of the consumer, which can then influence their behavior.

For example, a billboard advertising a luxury car might use images of a sleek, shiny car and a well-dressed model standing next to it.

The use of these visual cues can trigger associations with wealth, success, and status in the subconscious mind of the viewer, which can then influence their desire to purchase the car.

Another way that subconscious advertising works is through emotional appeals. 

Emotions play a powerful role in decision-making, and advertisers often use emotional appeals to trigger certain feelings or associations in the minds of consumers.

For example, a billboard advertising a soft drink might use bright, vibrant colors and images of happy, carefree people enjoying the drink.

The use of these visual cues can trigger positive emotions like happiness and joy in the subconscious mind of the viewer, which can then influence their desire to purchase the product.

Examples of Subconscious Advertising

There are many examples of successful subconscious advertising campaigns in billboard marketing. One such campaign was the “Think Different” campaign by Apple in the late 1990s. The campaign featured black-and-white images of famous historical figures like Albert Einstein and Mahatma Gandhi, along with the tagline “Think Different.”

The campaign was designed to associate Apple with innovation and creativity, and the use of historical figures helped to establish a sense of authority and credibility.

Another successful subconscious advertising campaign was the “Share a Coke” campaign by Coca-Cola in 2011. The campaign featured personalized Coca-Cola bottles with the names of various individuals printed on them. The campaign was designed to encourage people to share the drink with others and to associate Coca-Cola with positive emotions like friendship and connection.

subconscious advertising with balloons

Subconscious Advertising in Billboard Marketing

There are several techniques used in subconscious advertising in billboard marketing. These techniques are effective in grabbing a viewer’s attention and creating a subconscious association with the product or service being advertised.

Colors

One of the most common techniques is the use of color psychology. Colors have a powerful effect on the subconscious mind, and advertisers often use specific colors to evoke certain emotions or associations in the minds of consumers.

For example, the color red is often used in advertising to create a sense of urgency or excitement. This is why many fast-food chains use red in their branding and advertising. Blue, on the other hand, is often associated with calmness and trust, which is why many financial institutions use blue in their branding and advertising.

Repetition

Another common technique used in subconscious advertising is repetition.

Repetition can help to reinforce certain associations or messages in the minds of consumers.

For example, a billboard advertising a new product might feature the same product image or slogan repeatedly, which can help to build brand recognition and familiarity over time.

Symbolism

Symbolism is another powerful tool used in subconscious advertising.

Symbols can trigger associations or emotions in the subconscious mind of the consumer, even if they are not consciously aware of it.

For example, the Nike swoosh symbol is widely recognized as a symbol of athleticism and determination, and the symbol alone can evoke these emotions in the minds of viewers.

Association

Subconscious association in advertising refers to the practice of creating a positive association between a product or service and certain emotions, values, or experiences that the advertiser believes will resonate with the target audience.

By doing so, the advertiser aims to create a subtle, subconscious connection between the product or service and the desired emotions or experiences in the viewer’s mind, even if the viewer is not consciously aware of it.

Impact of Subconscious Advertising on Consumers

While subconscious advertising can be an effective tool for marketers, it also raises ethical concerns.

Many people argue that consumers should be able to make informed decisions based on rational thinking and not be manipulated by subconscious cues or emotions.

However, it is also important to acknowledge the impact that subconscious advertising can have on consumer behavior and decision-making. Studies have shown that subconscious advertising can influence everything from product preferences to political beliefs.

Consumers can protect themselves from the influence of subconscious advertising by becoming more aware of the techniques used in advertising and by being mindful of their own emotional responses. By paying attention to the visual cues and messaging in advertising, consumers can make more informed decisions about the products they buy and the brands they support.

Subconscious advertising in billboard marketing can be a powerful tool to can influence consumers in ways they may not even realize. By understanding the techniques used in subconscious advertising and the impact it can have on consumers, individuals can make more informed decisions about the products they buy and the marketing they are exposed to.

As consumers, it is important to be aware of the tactics used in advertising and to be mindful of our own emotional responses in order to make rational and informed decisions.

advertising word cloud

bMedia: The Experts in Advertising

bMedia Group is a renowned advertising company that has established itself as a leader in the advertising industry. We offer a wide range of advertising solutions to our clients, ranging from traditional to digital advertising.

One of the key reasons why bMedia is considered a leader in advertising is our expertise in creating highly-targeted and effective advertising campaigns. The company has a deep understanding of consumer behavior and uses this knowledge to create advertising campaigns that resonate with the target audience. This approach has led to the creation of highly successful campaigns for a range of clients across different industries.

In addition to our expertise in creating effective advertising campaigns, bMedia also has a strong focus on innovation. We are constantly exploring new technologies and advertising platforms to ensure that our clients stay ahead of the curve. This approach has led to the development of innovative advertising solutions, such as augmented reality advertising and programmatic advertising.

When it comes to ways to advertise, bMedia Group offers a wide range of options to our clients. Some of the traditional advertising options include billboards, bus shelters, and transit advertising. These options are highly effective for creating brand awareness and reaching a large audience.

Contact us today to amplify your brand and message.

Street Advertising

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Today’s world of technology has made avoiding advertisements very easy. With DVRS and personal music devices, the old ways of reaching an audience through advertisements are changing. When marketing in the current media climate, you’ve got to present your advertisements in creative, out-of-the-box ways.

The good news: street advertising is a great way to reach your audience and has a great success story.

Did you know that at least 68% of consumers make purchasing decisions while in a car?

Street advertising will help you capitalize on reaching your ever-moving customer base.

Let’s dive into this and what it can do for your business.

crowded streets and street advertising

What is Street Advertising?

Street advertising refers to the practice of using outdoor advertising methods such as billboards, posters, stickers, and murals to promote products, services, or events.

This type of advertising takes many forms; from large-scale billboards to posters and stickers.

These kinds of ads are typically placed in high-traffic areas: intersections, busy streets, and public transportation areas. They can also target specific demographics.

Believe it or not, street advertising has been around for centuries.

Examples of street advertising can even be dated back to ancient Rome and the middle ages.

These messages were carved into stone and plastered on walls to promote events and public announcements. Signs were painted on the fronts of buildings to indicate the type of business being conducted inside.

In recent years, street advertising has experienced a resurgence.

Many businesses are looking for ways to reach their customers in an incredibly jumbled and cluttered media landscape.

Modern street advertising takes many forms, from traditional billboards and posters to more innovative approaches like guerrilla marketing, which relies on unconventional and often eye-catching tactics to grab people’s attention.

Advantages of Street Advertising

There are a lot of reasons why you should consider using street advertising or outdoor advertising.

One of the main advantages is that it has the potential to reach a large and diverse audience.

Street advertising can be strategically placed in high-traffic areas, such as busy streets or public transportation hubs, where it can be seen by a large number of people. This makes it an effective way to raise awareness about a brand, product, or service.

Another advantage of street advertising is its flexibility. It can be created in a variety of formats and sizes, from billboards to posters to street art, allowing for creativity and customization.

Cost-Effectiveness

Street advertising can be a cost-effective way to reach potential customers, especially compared to other forms of advertising such as television or radio ads.

Wide in Reach

Street advertising can reach a large number of people, especially in high-traffic areas. This allows businesses to promote their products or services to a wider audience.

Targets Your Audience

Street advertising can be targeted to specific neighborhoods or demographics, allowing businesses to reach the right audience with their message.

Shows Business Creativity

Street advertising offers advertisers a great deal of creative freedom, allowing them to use eye-catching graphics and slogans to capture people’s attention.

Brand Amplification

Street advertising can help build brand awareness and recognition, as people see the same message repeatedly over time.

street advertising thailand

Examples of Street Advertising

These are just a few examples of some of the successful campaigns over the past couple of decades.

Each of these campaigns used a combination of bold visuals, catchy slogans, and clever marketing strategies to capture people’s attention and build brand awareness.

  • Apple’s iPod Silhouette Ads:
    • The silhouette ads were featured against brightly colored backgrounds. These were successful in the early 2000s. The ads helped to boost sales of the popular music player and helped to establish the iPod as a cultural icon.
  • Nike’s “Just Do It” Campaign:
    • The campaign launched in 1988, is one of the most successful advertising campaigns of all time. The campaign featured bold, simple slogans and striking images of athletes in action, and helped to establish Nike as a leading brand in the athletic footwear market.
  • McDonald’s Billboards:
    • McDonald’s has had lots of success over the years with its billboard ads. These billboards have featured iconic imagery such as the Golden Arches and slogans like, “I’m Lovin’ It.” These ads have helped to establish McDonald’s as one of the most recognizable brands in the world.
  • Coca-Cola’s “Share a Coke” Campaign:
    • This Coca-Cola campaign was launched in 2011. It featured cans/bottles of Coke with people’s names printed on them. The campaign was a huge hit on social media, with people sharing photos of their personalized Coke bottles and cans.
  • Red Bull’s “Gives You Wings” Campaign:
    • Red Bull’s campaign launched in 1997 and featured extreme sports and other high-energy activities. This helped to establish Red Bull as a leading brand in the energy drink market.

Innovations in Street Advertising

These are just a few examples of the many innovations. As technology continues to evolve, we can expect to see even more exciting and creative approaches to outdoor advertising in the years to come.

  1. Digital Billboards: Digital billboards are becoming increasingly popular, allowing advertisers to display multiple ads on the same billboard and to update the content quickly and easily.
  2. Augmented Reality (AR): AR technology allows advertisers to create smart billboards – interactive and immersive experiences for consumers. For example, an ad might use AR to superimpose a virtual image over a real-world location, creating a unique and memorable experience for viewers.
  3. Guerilla Marketing: Guerilla marketing is a type of street advertising that uses unconventional and often unexpected tactics to grab people’s attention. Examples might include using chalk art on the sidewalk or placing a statue in a public space.
  4. 3-D Printing: 3-D printing technology is allowing advertisers to create unique and innovative billboards and installations that would have been impossible in the past. For example, a billboard might feature a 3D sculpture or structure that extends out from the surface of the billboard.

Street Advertising Cost vs. Other Advertising Methods

Like everything, the cost-effectiveness of street advertising will depend on different factors including the location, format, and duration of the campaign.

  • Allows Targeted Advertising: Street advertising can be targeted to specific neighborhoods or demographics, allowing businesses to reach the right audience with their message. This can help to ensure that advertising dollars are being spent effectively.
  • Lower Cost Per Impression: Street advertising can often be more cost-effective than other forms of advertising when you consider the cost per impression (the number of people who see the ad). For example, a billboard might cost a few thousand dollars per month, but it can generate hundreds of thousands of impressions during that time.
  • Has Flexibility: Street advertising can be adapted to different sizes and formats, allowing businesses to choose the most effective approach for their needs. For example, a business might start with a small-scale street art campaign and then scale up to a larger billboard campaign as the business grows.
  • Has Longevity: Street advertising can often have a longer lifespan than other forms of advertising, such as television or radio ads, which have a limited shelf life. Street ads can remain in place for months or even years, generating ongoing exposure for the business.
  • Has Buzz: Street advertising can also generate social media buzz and word-of-mouth marketing, amplifying the impact of the campaign and increasing the return on investment.

Ways of Creating An Effective Street Advertising Campaign

So you’re looking to create a street advertising campaign? Here are some things to consider. Remember, bMedia can always help with the creative process. Check out these best practices.

Define Your Business Objectives

What do you and your business want out of the campaign? Do you want to raise awareness of your brand, promote a new product, or drive sales? Knowing your objectives will help you to create a campaign that is focused and effective.

Know Your Audience

Understand your target audience and what motivates them exactly. What are their needs, interests, or desires? By using this information, you can craft a message that will really resonate with them.

Show Some Creativity

It’s all about standing out from the crowd, so be creative with your message and design. Use bold, eye-catching visuals and messages that are memorable and engaging.

Use the Right Medium

Choose the right medium for your message.

Different types of street advertising are better suited for different objectives and target audiences. Consider using a combination of mediums to maximize your impact.

Be Strategic with Placement

Placement is key here.

Choose locations that will generate high foot traffic and exposure to your target audience. You can also consider partnering with other businesses or organizations to leverage their customer base and increase exposure.

Measure The Results

Track key metrics such as foot traffic, social media engagement, and sales to determine the impact of your campaign and make adjustments as needed.

street advertising memphis

The Future of Street Advertising and Its Potential

The potential for street advertising is enormous. With the right approach, advertisers can create campaigns that are engaging, effective, and targeted. As technology continues to evolve, the possibilities for street advertising are limitless.

The future of street advertising is likely to be shaped by technological advancements and changing consumer behavior. Here are some potential trends to watch for:

  • Greater Use of Augmented Reality: Augmented reality (AR) is likely to play an increasingly important role in street advertising. AR technology can create immersive and interactive experiences for consumers, enhancing the impact of the campaign.
  • Increased Use of AI: As AI continues to evolve, street advertising campaigns will become more targeted and personalized. Advertisers will be able to use real-time data to optimize their campaigns and reach the right audience at the right time.
  • More Sustainable and Eco-Friendly Ads: As sustainability becomes a bigger concern, campaigns will become more eco-friendly. Advertisers will look for ways to minimize waste and reduce the environmental impact of their campaigns.
  • Integration with Smart Cities: As cities become smarter and more connected, street advertising will be integrated into the urban infrastructure. Advertisers will be able to leverage data from smart devices and sensors to deliver more targeted and effective campaigns.

How bMedia Can Help You In Your Street Advertising Endeavors

As a leading media business in Puerto Rico, bMedia has a mission to provide you with the best services for your street advertisements. We want to set your brand image in stone and ultimately, increase your business’s sales.

bMedia Group will provide you with innovation and quality as our strategists work hand-in-hand with you and your business through measurable and effective business solutions.

Best Way to Advertise

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Marketing teams are under immense pressure to reach an ever-expanding online audience. The challenge seems impossible, but understanding the best ways to advertise and maximize your reach can make all the difference in achieving success with your campaigns. 

With the right approach, you can create an impactful campaign without spending a fortune. Whether leveraging influencers or utilizing social media ads, there are many great advertising and marketing solutions out there – but how do you know which one fits best for your business?

graphic about advertising

6 Best Ways to Advertise 

We’ve identified some of the best ways to advertise and boost visibility for your product or service. Each strategy is designed to help increase visibility, exposure, qualified leads, and conversions. Discover our top strategies for ensuring your advertisements hit their mark.

1. Leverage the Network Effect of Social Media

Social media platforms can be one of the best ways to advertise your services or products. Platforms such as Facebook, Instagram, Twitter, and LinkedIn offer a vast array of options for targeting specific demographics— which is invaluable for local businesses looking to increase sales and build brand awareness. Your marketing team stands to gain a great deal from investing some time in developing an effective digital marketing strategy on these social platforms. This component of the strategy can help you reach your target market by leveraging its network effects and algorithms. This accessible method of advertising can make a significant return on your marketing dollars and grow your customer base.

2. Optimize Search Engine Marketing

Search engine marketing can be an incredibly effective advertising method for small businesses. 

With the advantage of paid search advertisements, such as those offered through Google Ads, you can get your websites in front of potential customers fast. You’re not merely blindly advertising by using keywords and carefully selecting target audiences. Instead, you can reach customers where and when it’s most relevant to them. 

Moreover, a well-activated SEO campaign ensures that even organic results land your business higher up on the results pages, significantly expanding your website’s traffic. This relatively affordable form of marketing provides unparalleled opportunities for any size business to increase website visibility and draw more traffic to its value proposition.

3. Embrace Influencer Marketing

Partnering with influencers in your niche is a great way to increase the visibility of your business and gain exposure to an audience that is ready to engage. 

Influencer marketing is highly compelling thanks to the trust influencers have built with their followers, so you can be sure that when they share your message, the engagement rate will be high. This strategy helps introduce your business to new audiences who may not have otherwise been aware of you, making it essential for driving growth and generating leads. Moreover, working with influencers can provide a massive boost to brand awareness that can’t easily be achieved through traditional marketing tactics.

billboard advertisements

4. Scale Your Content Marketing Efforts

Content marketing is essential for any successful business today— especially when it comes to raising brand awareness. 

By creating and sharing valuable and informative content, such as blog posts, infographics, and videos, your business can gain visibility and attract potential customers to your solution. Engaging content promotes brand awareness while providing helpful information that many of your readers may not already know. It’s critical to make sure this content is tailored to your target audience to maximize its effectiveness. Besides helping build relationships with potential clients, creating valuable content also leads to increased viewership, improved SEO rankings, and more sales opportunities – thus driving traffic from marketing leads into your sales pipeline.

5. Boost Your Marketing Strategy With Billboards

Traditional advertising methods, such as print ads, billboards, and local events, are sometimes overlooked when it comes to marketing for small businesses— especially in today’s overwhelmingly digital age. 

However, these methods can still be quite effective in reaching a targeted audience. Traditional advertising is an excellent component of a comprehensive and well-rounded marketing plan when combined with digital strategies. By adopting both conventional and digital approaches to their marketing efforts, small businesses have the potential to maximize the visibility of their brand while staying efficient with their budget.

Outdoor media, such as billboard advertisements, can enhance your reach significantly and captivate your target audience visually. 

A Nielsen study shows that 55% of people were highly engaged with a digital billboard ad’s message– showing its value in connecting audiences with brands. The billboard strategy can effectively reach more extensive and geographically diverse audiences, giving your business greater control over where you put your advertising dollar. Billboard advertising also has a longer lifespan than other forms of advertising and works by creating repetition, providing potential customers time to view and become familiar with the brand over time. 

Personally, we know that billboard advertising is the best way to advertise (and always has been), but we’re a bit biased.

6. Develop Email Marketing Sequences Built for Conversion

Email marketing is an invaluable tool for small businesses to build and maintain customer relationships. 

Regularly cultivating an email list with newsletters, promotions, and other pertinent content can create long-term loyalty with prospects and potential clients. Moreover, it’s essential to automate and measure the success of your email campaigns. Using analytics, you can determine who opened your emails and access key performance indicators such as clickthrough rates or subscription numbers. With these results in hand, you have data-driven insights that can help you optimize your time and money-saving strategy for your email marketing efforts.

bmedia billboard advertising

Advertising With bMedia

Adopting a savvy advertising strategy can be the difference between success and failure in Puerto Rico’s competitive market. 

By focusing on some of these best ways to advertise and increase your reach— from leveraging the network effect of social media to scaling content marketing efforts— you can ensure greater success for your marketing strategy. 

It’s also worth considering tactics such as billboards and email sequences to help boost your overall efforts. 

Given each of these strategies has its own benefits, it can take some trial and error before you find the right combination for your business needs. But it’s worth investing time and money to explore your various advertising options. With enough marketing knowledge and understanding under your belt, you can put yourself well ahead of competitors using creative advertising strategies that yield substantial results for growing your marketing reach.

bMedia can help give you that advantage

Contact Us today.

How to Increase Reach

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Companies use various marketing strategies to engage with customers and attract new clientele. Creating a marketing campaign requires creative thinking and risk-taking. It’s also important to quantify, analyze, and measure your results. 

Reach is one of the top metrics to help you make informed, profitable marketing decisions. Not many understand reach and how they can grow it across various platforms. Therefore, it’s essential to learn how to increase reach.

This article will break down what reach is and how important it is. We’ll also explore ways to increase your content’s reach across various platforms.

increase reach with billboards

 

What Is Reach and Why Is It Important for Content Marketing and Advertising?

Reach is the size of the potential audience for an advertising campaign. It could also refer to the maximum number of people exposed to content. It is similar to how magazines and newspapers measure their circulation numbers. 

The content people are exposed to could be blog posts, videos, billboards, etc. Reach is a crucial part of a company’s online presence and covers its opportunities to engage with consumers. Also, reach provides a business with increased sales and consumer traffic. 

It connects customers to a specific industry through personalized stories and messaging. Furthermore, you can use reach to quickly determine whether the cost of a marketing campaign is worth the customers it attracts. Therefore, reach is crucial because it helps you understand the impact of your campaigns. 

It also helps you quantify the size of your audience and understand if your marketing and advertising strategy is successful. Reach also minimize risks and unnecessary spending. By knowing how many customers you might reach, you can make better decisions on where to focus your advertising efforts.

Reach is vital for content marketing in Puerto Rico because it determines how many people see and engage with your content. Puerto Rico is a small market when compared to several other regions. Due to this, there’s a smaller target audience. 

However, Puerto Rico has a high rate of social media usage. Users are equivalent to 81.9% of the population, according to DataReportal. This makes it an ideal platform for content marketing. With the right approach to engagement and reach, businesses in Puerto Rico can leverage social media to build brand awareness while reaching a wider audience.

Tips and Strategies for Optimizing Your Content for Maximum Reach

Optimizing your content can ensure maximum reach, but how do you get it done? Below are some best tips and strategies you can utilize as part of your content strategies.

  • Write a Great Headline

One of the ways you can optimize your content for maximum reach is by writing a great headline. Your headline does the heavy lifting because it attracts the potential audience. 

A great article with poor headlines is worthless. One tip is to add numbers to your headings. Headlines with numbers are more likely to generate clicks than ‘how to’ headlines. 

  • Always Use Attention-Grabbing Visuals

One of the best ways you can optimize content is by adding visuals. Xerox carried out research that revealed that colorful visuals, when placed front and center, make people 80% more likely to read a product guide. Tweets with images also get 150% more retweets than those without.

  • Make Your Content Interactive

Content doesn’t need to be two-dimensional. However, making your content more interactive will boost engagement and sales. You can create colorful slides to make your message more attractive and easily understood. 

  • Include a Compelling Call to Action

Every content you create should include a call to action at the end. Make it personalized to your audience because targeted CTAs perform better than generic ones. Also, a personalized call to action helps create an emotional connection with your audience.

increase reach with social media

The Role of Social Media in Increasing Reach

Social media networks help people interact and connect daily. Being present on these platforms helps to increase reach by building trust with potential customers. It enables the brand to become more relatable and likable. 

When wondering how to increase reach, using social media to develop more personal relationships with your potential customers is one of the best ways. Social media is also great for receiving and responding to direct feedback. This way, your customers know that you care about what they think. 

To distribute and promote your content on social media, it’s essential to be active on various platforms and use relevant hashtags. However, sometimes, you need a boost from others, like influencers. By interacting with and having influencers share your content, you increase reach. 

Influencer marketing aims to attract customers from other user-base and entice followers to take a specific action. To properly leverage influencer marketing, pick an influencer that matches your brand. You can also increase your reach on social media through paid advertising. 

It is the best option if you want to increase your reach rapidly. Paid social media ads allow brands to target new audiences. It also comes with crucial metrics to ensure more informed marketing decisions. Facebook and Instagram are easy-to-use platforms for paid ads because they run from the same paid platform.

According to Statista, as of February 2022, Puerto Rico had approximately 2.3 million Facebook users, and that’s just one social media platform. The number signifies social media’s importance in increasing reach in Puerto Rico. Therefore, by leveraging social networks, businesses can improve customer communication and foster a sense of community.

Additionally, paid social media ads allow businesses in Puerto Rico to target specific interests, demographics, and interests. This enables them to reach a more tailored audience likely to be interested in their products or services.

The Importance of Email Marketing and How to Build an Email List 

Email marketing is a profitable and cost-effective marketing channel that can help you increase your reach significantly. One of the best parts about email marketing is that it is direct; it is a one-to-one connection that can improve brand loyalty. A marketing email can be more impactful than a social media post because consumers can get your message directly. 

It is scalable because you can send emails to many recipients, and it is cost-effective. Email marketing drives customer loyalty at every stage, from lead nurturing to conversion, onboarding, and retention. Below are ways to build an email list.

  • Add Sign-Up Forms to Your Websites: This makes subscriptions easier for consumers. Place it in conspicuous locations where people can easily see it. You can also share forms on social media by including links to your posts or bio. 
  • Use Lead Magnets: Nothing increases reach faster than premium content. Content like reports, infographics, and ebooks can help you build your email list. This means visitors get access to valuable content in exchange for joining your newsletter list. 
  • Use Social Media and Other Marketing Channels: You can make it easy for people to sign up by including a link to your email sign-up form in your social media bio. 

How to Engage an Email List to Increase Reach

Once you have an impressive email list, you must engage your contacts and keep them interested. Below are some strategies to engage your email list to increase reach.

  • Personalize Your Email: Consumers appreciate when brands pay attention to small details and add personal touches to messages. Email personalization helps to build a relationship with customers and prospects. Examples of email personalization ideas include using subscribers’ first names and behavior-triggered emails.
  • Keep It Brief: Long emails can be overwhelming to readers. Therefore, it has a higher likelihood of being ignored. Therefore, keep your emails brief and to the point.
  • Use Engaging Subject Lines: The subject line is the first thing readers see. Therefore, it’s essential to make it more compelling. Start by using actionable language and emojis to grab the reader’s attention.
  • Encourage Feedback: Ask subscribers for their opinions in your email. This helps build a relationship with them and gives you insight into what they want.

The Impact of Search Engine Optimization (SEO) on Reach

Search engine optimization impacts businesses by improving ranking in relevant search results. You can use SEO to bring qualified traffic to your site, which results in more sales, leads, and revenue for your business. A well-designed SEO strategy increases brand awareness and reach. 

The question, however, is: how can you increase visibility in search results? Below are some tips.

Create Valuable Content

Content helps to increase visibility in search results. Create content that people want to read and find helpful. Understand your target audience’s characteristics, needs, and intentions and create relevant posts in line with this persona to communicate with them.

Provide the Best User Experience

User experience is vital for ranking high on Google. It also affects visitors’ perception of the brand. A company with good usability on its website will easily win customers’ trust. Factors that affect your audience’s experience include responsiveness, loading speed, and site security.

Use the Right Keywords

Although keywords aren’t the only essential SEO techniques that matter, they’re still vital. Ensure the keywords are well-researched, carefully chosen, and used correctly in your content. Look for keywords with high search rates and low competition. Also, use a combination of short-tail, local, and long-tail keywords.

Get Involved in Off-Page SEO 

Off-page SEO includes optimizing your content away from your website. This usually means backlink building, as it tells search engines your site has valuable content to offer. Backlink building can build authority, and you can increase backlinks by guest blogging, creating infographics to be shared, and influencer marketing.

The Benefits of Content Collaborations and Partnerships

Content collaboration isn’t new, but it is a strategic activity that can help you increase reach. Content collaboration and partnerships take many forms, like guest posting, co-creating content, and cross-promoting with brands and influencers. It provides businesses with support across various aspects of their brand.

Content collaboration means combining out-of-the-box marketing ideas to create a piece or several pieces of content. It can involve as many people as you want and offer many benefits for businesses. Some of these advantages include the following:

  • It Keeps Fresh Ideas Flowing: When you collaborate on content, it gives new voices a chance to develop ideas. It ensures you never run out of concepts or find yourself in a rot. 
  • It Is Cost-Efficient: With content collaboration, you can share the cost of content creation and marketing with your partner.
  • Increased Reach: It also helps you increase your reach because you’re not only doubling your audience but also reaching a new audience at the same time.
  • Measurability: Partnerships also help you test and learn how new products and services perform in a new environment. 

increase reach with billboard advertising

The Role of Billboards and Their Effectiveness in Increasing Reach

Billboard advertising is quite effective in building brand awareness and increasing reach. They’re placed in high-traffic areas, where they will get the highest views. Also, because people often see billboards, they can easily remember them and associate them with a brand. 

Billboards are vital marketing tools in Puerto Rico. Puerto Rico has a high population density, and with many people living in urban areas, billboards can generate massive exposure for any brand.

Below are some ways billboards increase reach:

  • Increased Visibility: Billboards are placed on busy highways and downtown areas. This ensures many people see them, increasing brand visibility and awareness.
  • Targeting: Billboards can target a specific demographic while helping businesses reach their desired audience more effectively.
  • Creativity: Billboards are also highly creative, which increases their reach and impact. A well-designed billboard with a catchy message can draw attention and create a buzz.

bMedia Can Help You Increase Your Reach

Now you know the various platforms and tools you can use to increase reach. You’ve probably got many questions about how to increase reach and utilize billboards for optimal results. Luckily, at bMedia, we have a team of experts to help you launch and execute an effective marketing campaign.

We will create the best plan to ensure a positive return on your reach objectives. We’ll assist you throughout the journey to ensure your business attains new heights.

Contact us today to learn how to increase reach.

Traditional Billboards vs Digital Billboards

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Traditional Billboards vs. Digital Billboards is an article that looks at two effective forms of advertising. While conventional billboards have been around for decades, digital billboards are a relatively new addition to advertising. This article aims to compare the two and help businesses determine which option is best for their needs. Both advertising forms have advantages and disadvantages, and companies need to weigh these factors before making a decision.

Traditional billboards are often seen as more affordable. Still, digital billboards offer greater flexibility and the ability to target specific audiences. On the other hand, traditional billboards provide more stability and reliability, while digital billboards can be subject to technical issues. This article will provide an in-depth look at Traditional Billboards vs. Digital Billboards and help businesses make informed decisions. Want to get your message noticed? Look no further than Out-of-Home advertising.

Out-of-home advertising is a powerful way to reach consumers on the go. Whether traditional or digital, billboards are powerful means of reaching potential customers.

With over 350,000 billboards across the US market, this tried and tested form of marketing dates back to ancient civilizations carving their messages into stones.

Choosing which route to take can be difficult for small business owners.

Both options have their unique benefits that could work wonders for your specific situation

Are you thinking of boosting your media strategy with the addition of billboards? We’ll help break down the differences between traditional and digital billboards.

Looking at some strengths and weaknesses between the billboards, we will help you determine which strategy will lead your business to greater success.

Traditional Billboards vs Digital Billboards

What Are Traditional Billboards?

From the days of stagecoaches to modern road trips, billboards are a common sight across America’s roadsides.

These billboards are known for their broad reach and semi-permanent placement on highways and intersections. When you rent or purchase an outdoor sign, your ad will usually stay up for a while.

Billboards have been a tried-and-true way of promoting products to millions across the country for decades. Traditional billboards are always persistent in their mission to deliver distinctive messages that stay etched into public memory at every turn.

What Are Digital Billboards?

Blazingly bright and stunning, digital technology is revolutionizing the billboard experience.

These electronic billboards can be found along highways and landmarks in cities like Las Vegas, Times Square, or Tokyo.

Digital billboards are an ideal way for brands to engage with potential customers. Easily managed with their digital network connections, they have the ability to rotate advertisements on a schedule.

They are used within indoor locations such as kiosks, airports, mall walkways, or arenas.

Using LEDs and computerized controllers, these digital ads give businesses an eye-catching way to promote their products.

The Billboard Best For Your Business

Items To Consider:

Location Of Your Billboard

  • For a successful billboard campaign, ads should be placed in high-traffic areas to maximize reach.
  • Digital billboards are ideal for campaigns aiming to build brand awareness among a mass market due to their placement around towns and cities with the highest levels of footfall.
  • When targeting specific impressions, traditional billboards in specific locations may be more effective.

The Reach To Your Audience

  • Billboard advertising is a cost-effective way for SMEs to increase brand awareness in their local area.
  • Digital billboards are eye-catching, but can be shared with up to five other brands at any given time.
  • Traditional billboards offer exclusive exposure and maximum visibility within the targeted location.

Cost Of Maintaining Your Billboard

  • Traditional billboards can range from $250-$550/month in rural areas to $1,500 – $4,000/month in small to mid-size cities.
  • Digital billboard prices start at around $3000/month and can go up to as much as $10,000/month in major metropolitan areas.
  • Traditional billboards are more cost effective over a longer period of time but have limits when it comes to testing ads since changes cannot be made easily.
  • On the other hand digital billboard ads allow for quick and easy changes which might bring an acceptable ROI if chosen correctly.

The Billboard Best For Your Business

Are Traditional Billboards For You?

The Pros:

  • Companies can benefit from the exclusive use of ad space, allowing for 24/7 exposure and long-term brand recognition.
  • Billboards are typically located in high-traffic areas with a 14×48 foot format designed to attract attention through extensions, cutouts and vibrant colors.
  • Compared to traditional media such as radio, magazines or direct mail, billboards have higher prospective impressions (3X radio; 6X magazines; 10X direct mail).
  • Older travelers are more likely to pay attention due to their familiarity with billboard ads which allows for word-of-mouth marketing over weeks or months.

The Cons:

  • Businesses must consider production fees when updating or changing ads on traditional billboards, as the materials can peel, fade, weather and get dirty over time.
  •  There is a wait time associated with changing messages or ads due to limited space and unusual dimensions which limit information and call to action.
  • Businesses should also be aware of potential accidents or vandalism that could occur if not properly maintained.

Are Digital Billboards Best For You?

Are Digital Billboards Best For You?

The Pros:

  • Digital billboards offer a cost-effective way to reach out to potential customers with eye-catching visuals such as moving effects, vivid colors and videos.
  • With short display periods for reducing ad fatigue, customized schedules can target different audiences throughout the day or week.
  • Digital billboards are ideal for short-term promotions or ads and can be triggered by weather conditions, news alerts or traffic patterns.
  • Some digital boards even push social media posts while offering traditional outdoor advertising flexibility with greater impact due to LED display technology providing crystal clear images in prime locations that are easy to rotate messages on.
  • This format ensures that the observer will not have the chance to turn away from the advertisement.
  • Digital billboards are also unlikely to get damaged if they are placed at higher points.

The Cons:

  • Digital billboards are generally more expensive than traditional ones, with daily costs ranging from $25 -$70 for the latter and several thousand dollars monthly for the latest digital technology.
  • Most ads remain visible for only eight to ten seconds, and exposure time is shared among other advertisers in a 64-second loop.
  • High demand may limit or delay availability of ad space on digital billboards.

Traditional Billboards vs. Digital Billboards – bMedia

When it comes to outdoor advertising, you have some things to consider. Do digital billboards with their targeted reach and flexibility fit the bill? Or can a traditional billboard get your message across within budget constraints?

Important factors will most likely guide your decision toward traditional or digital billboards. However, you don’t have to take this journey alone.

As a leading, trusted media company in the area, we at bMedia strive to be number one in  delivering advertising that connects with your audience and helps you stand out. Our hallmark is ensuring maximum impact through quality excellence, fresh ideas, and superior services.

Are Billboards Worth It?

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Billboards are a popular form of outdoor advertising. They offer a large and visible platform for businesses to promote their products or services to a wide audience. They are also relatively inexpensive compared to other forms of advertising, such as television or radio commercials. Whether or not billboards are worth the investment will depend on the specific goals and circumstances of the business or organization.

ROI on billboards

Are Billboards Still Worth It?

The cost to rent a billboard varies widely based on its location.

However, the benefits of billboards and the number of potential customers they expose you to nearly always make the cost worth it.

Investing in billboard advertising is a cost-effective way to promote your brand or products with a strong return on your investment.

How Billboards Are An Effective Form of Advertising

Despite the popularity of digital marketing, billboard advertising still holds value in brand awareness and spreading vital information to your target audience, especially audiences who do not have reliable internet access. Puerto Rico has approximately one million drivers on the road each day. In high-trafficked areas, billboards are a proven advertising option.

Billboards Really Work!

The billboard market continues to thrive into the 21st century. The fact is billboards work when reaching a target audience. Regarding elevated impressions, and boosted audience engagement, billboards stand tall among other advertising campaign methods, from other out-of-home (OOH) strategies to in-home strategies.

billboard next to highway and buildings

Advantages of Billboards vs Other Forms of Advertising

Billboards will help your company build a brand image.

Imagine, a stationary billboard at one location that will be noticed by everyone passing by. This will strengthen your product presence in the market as you reach numerous target groups simultaneously.

The size of the billboard makes it impossible not to notice it.

Although your audience may have minimal time to take note of your ad, there will be a high frequency of customers being repeatedly exposed to it.

This results in the ad automatically registering in their photographic memory so they will remember it.

These reasons are why billboard advertising delivers a great return on investment (ROI).

Quick Reference of Advantages to Choose Billboard Advertising

Here again are some of the major benefits to billboard advertising:

  • Huge and eye-catching
  • Targets a large and diverse market
  • Easily registered information
  • Increased frequency of consumer exposure
  • Effective medium of awareness advertising
  • Targets middle and upper classes
  • Photographic information (strong visual effect)
  • Builds company reputation and product image
  • A quick rise in sales
  • Guaranteed audience
  • Customers find you

How to Plan Your Billboard Strategy

At bMedia, we are the local leaders in everything related to outdoor media and billboards in Puerto Rico, with over 500 billboards all over the island.

We specialize in strategic campaigns to grow your brand with real-time information from any of our properties, thanks to Vehicle Analytics. This technology allows for gathering information on all the vehicles passing by.

How Long Do Billboards Stay Up?

It is a good rule to plan your billboard display for at least four weeks.

Businesses looking to run a branding campaign to establish consumer awareness and brand recognition will likely leave their billboard advertisements up for six to twelve months.

how much are billboards worth

Proven Outdoor Advertising Options

There are a few options to consider when you’re thinking about outdoor advertising.

Here are some recommendations from bMedia:

Spectaculars: Stand out in the best locations with the biggest displays in the Caribbean

Digitals: Deliver eye-catching, dynamically changing content – great for multiple campaigns at no additional cost

Statics: Choose from over 500 prime Puerto Rico locations to display your large ad 24/7

Medical Media: Capture the specific audience of medical patients as they visit one of our many offices

Zoom Media: Deliver an impactful message to a targeted audience during bathroom breaks

Fuel Ads: Gas up your engagement at our partnering gas stations and have drivers connect with your business at the pump while they fuel their vehicles

6 Statistics on Billboard Advertising

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Billboards are a form of outdoor advertising that have been around for more than 100 years. Thus, we have plenty of statistics on billboard advertising we would like to share.

The primary purpose of a billboard is to promote a product or service by displaying an image or message large enough to be seen from the road, on a vehicle, among various other ad inventories.

Although billboards are no longer limited to paper posters, they are often still referred to as “billboards”, and can be found in many places where drivers might stop or slow down, including gas stations and rest areas along highways and roadsides throughout cities or rural areas.

billboard statistics

Statistics on Billboard Advertising

The first point to consider is that billboards are the most common form of outdoor advertising. They can be seen from a distance, and they can be located in areas where people who aren’t driving will encounter them. Even if you don’t drive by them, you may walk or bike past one on your way to work or school. Here are some other statistics on billboard advertising worth considering.

#1: 71% of people surveyed about billboard advertising stated they had viewed at least one while driving.

Billboard advertising is so successful because they are seen by millions of people every day. This makes them one of the most cost-effective methods of reaching large audiences quickly and easily across a wide or local geographic area.

According to a 2009 study of US adults 18 or older, ninety-eight percent have either driven or ridden in a vehicle in the past month. The same study found that 71% of travelers look at messages on roadside billboards. Even more impressive, more than 37% of traveler’s look at an outdoor ad each or most of the time they pass one, according to the study.

#2: Billboards make up less than 3% of all North American advertising spend

Statista records that of the $297 billion USD spent in North America in 2021, a mere $7 billion are due to billboards.

Billboards have been considered an effective way to advertise for more than 100 years, and unlike other forms of advertising, their effectiveness has not diminished over time, even if the advertising industry is moving towards digital experiences.

#3: Advertisers in the North America saw a 12% dip in ad spend in 2020, but hit back with 16% growth in 2021

Like many industries, the COVID-19 pandemic affected businesses, persons, lives, and loved ones – including in Billboard advertising. In 2020, the industry contracted 12% when compared to the previous year. However, 2021 saw a jump in demand of 16%, exceeding pre-pandemic levels.

For reference, during the same period (2020-2021), digital advertising spend across North America increased by 19%.

billboard advertising statistics

#4: Billboard advertising works for multiple interests, intents, and buyers

89% of those surveyed consider billboards to be an effective form of advertising. Billboards are used by companies, politicians and even small businesses in order to promote their products and services.

According to Forbes, billboards ability to serve a variety of messaging in highly localized ways encourages the following:

  • 58% of billboard viewers learned about an event they were interested in attending.
  • 58% of billboard viewers learned about a food establishment they would later visit.
  • 56 % of billboard viewers actively engaged in conversation about something funny they saw on a billboard
  • 33% of billboard viewers were reminded to watch a favored TV program.
  • Roughly 30% of billboard viewers took note of a phone number or web site address on a billboard.

#5: 13% of survey respondents state that they are most likely to remember billboard ads when they are driving along an interstate highway

One of the greatest challenges facing billboard advertising is finding a way to maximize exposure while keeping costs down. In order to do this, it’s important to understand the best places to put your billboards and how they’ll be most effective in each location.

In the US, Interstate highways are some of the busiest roadways in existence; according to data from the US Department of Transportation, about 200 million Americans drive along interstates every day.

Given the pure volume of traffic along North American interstate highways, billboards can reach millions of individuals – some multiple times a day

#6: Buying decisions are made everywhere – especially when travel or commuting is involved

A US National In-Car Study in 2009 found that billboards command attention and increase a desire to make a purchase.

  • 72% of billboard viewers frequently or sometimes shop when going home
  • 68% of billboard viewers frequently or sometimes make shopping decisions in the car
  • 38% of billboard viewers make the decision to stop at the store while on their way home
  • 24% of billboard viewers say they were encouraged to go to a particular store that day
  • 32% of billboard viewers, instead of going that day, visited the retailer within the week

One of the best things about billboards is that they are highly visible and in a public place where people are likely to be traveling. This means that you can reach consumers who are out and about, moving from one place to another.

Billboards also have a long track record of being an effective form of advertising. They have been in use for more than 100 years, which means that there’s plenty of data on their effectiveness over time. This makes them far less risky than other forms of advertising because you know exactly what you’re getting into when you choose this type of marketing strategy as part of your overall campaign strategy.

If you’re looking for an effective way to advertise your products or services, then billboards might be just what you need!

billboard data

bMedia and Billboard Advertising

While some may argue that billboards are an outdated form of advertising, it’s important to remember how influential they can be. While there are many forms of media available today, billboards are still one of the most effective ways to reach a large audience and make an impact on their purchasing decisions.

As a local leading media company, our goal is to provide advertising vehicles that make your message get through to your target market in order to solidify your brand image and/or increase your sales through impact, quality, innovation, and distinct services. We have specific statistics on billboard advertising within the Puerto Rican market that will prove just how cost effective billboard advertising can be.

Contact us today to learn more.

Brand Amplification

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The post-COVID landscape is fraught with competition between brands. Businesses with compelling messaging and impactful marketing can identify with their audience and stand head and shoulders above their competition – so long as they know which strengths and goals to amplify, of course. Brand amplification lets you attract more customers and bring together your existing ones, and it’s the key to building long-lasting brand loyalty and customer relationships.

Brand amplification done right makes lasting first impressions on your customers and keeps people thinking about your brand long after you make that great first impression.

Sounds great, right? We think so, too.

To that end, let’s cover what brand amplification is, why it’s so important, how to amplify your brand with billboards, and how to measure your brand amplification.

amplification

Brand Amplification: What It Means and Why You Need It

Let’s face it: these days, people who engage with a brand are looking for more than just industry-leading services and products. They’re looking for brands that share similar values and promote those values genuinely.

Why? Because it’s easier for a prospective customer to connect with (and trust) an organization that lives out its values authentically. Brand amplification communicates the heart of your brand by highlighting its values, stories, and core message.

Think about what makes your brand stand out from its competitors, what makes it unique, and why what it does is meaningful. These insights are the stepping stones to successfully amplifying your brand. The more insights you have into the core of your brand, the easier you can convey authentic, compelling stories to your audience.

By now you may be wondering, “Do I really need brand amplification to be competitive?” If you want to build an experience that’s consistent across your customer touch-points, then the answer is a resounding “Yes!”

A well-thought-out, articulated strategy for your brand benefits more than just your audience. The most effective brand strategies give your staff members and third-party agencies a brand hierarchy that lets them establish consistency across customer touch-points. From the typeface on your website’s landing page to the logo you use on all your products, articulated brand strategies impact all your key assets.

Above all, though, brand amplification defines the type of business you want to build. It identifies the type of people you want to employ, the values you stand behind, and, of course, the values you adamantly oppose.

Now that you know a little bit more about brand amplification and why it’s so important to have, it’s time to dig into the nitty-gritty of actually amplifying your brand: let’s dive into some ways you can amplify your brand using billboards.

brand amplification billboard

How to Amplify Your Brand with Billboards

In today’s hyperconnected world, it’s true that ads on social media tend to dominate the marketing landscape. The popularity that social media ads enjoy may lead some to believe that billboards are no longer a viable form of marketing – this couldn’t be farther from the truth!

Whereas social media ads are often complex and sometimes vague and ambiguous, billboards are reliably straightforward and simple. There are plenty of ways to build a billboard campaign that’s effective and impactful, but we’ve picked a few tips that you simply can’t go without when using billboards for brand amplification.

1. Keep things simple

When designing a billboard, it can be tempting to cram as much info as possible onto your billboard. After all, you’ve got a lot to say about your brand, right? As great as it is to be passionate about your messages and values, though, too much content on one billboard can make it tough to distill your brand down into a single image.

Rather than include as much content as possible, it’s best for your billboard to concisely convey what your brand can do for its customers. What do you have that your target audience may be searching for? Is there info you think may intrigue someone to find out more about what you offer? These are the questions to keep in mind when building out your first billboards – just remember to keep everything as simple as possible.

2. Use geography to your advantage

When it comes to getting your billboards in front of more interested eyes, geography is your best friend. You’ll want to determine your target audience’s most common locations and habits so that you can get more eyes on it quickly.

If your target audience is mostly in a smaller geographical area, you may also want to consider using locally relevant billboards to get impactful results. Thinking of running a billboard campaign to target an audience in San Juan, for example? Try weaving in something unique to the city that may not resonate as well with the rest of Puerto Rico.

3. Use digital billboards for more dynamic marketing

As much as we love the simplicity and reliability that traditional billboards offer, there’s something to be said about the flexibility that digital billboards provide. Digital billboards let your marketers make things more dynamic since they can run different designs during different times of the day. Want to display one design during the early morning and another after the sun sets? Digital billboards have you covered.

Digital boards are particularly handy if you’re still tinkering with brand logos and product images. You can take a couple of risks using different designs without having to double down on a single board design that’s tied to your marketing budget.

billboard brand amplification

Measuring Your Brand Amplification

Don’t forget that once you’ve taken the above tips to heart, you’ll want to start measuring how successful your brand amplification is. We recommend that you keep an eye on spikes and dips in your website traffic, the number of shares and comments you get on your social channels, and increases in customer phone calls. You can use tools like Google Analytics to monitor the bounce rates on your website’s pages and Facebook to monitor your audience engagement and tie that engagement to recent posts you’ve shared.

Successful brand amplification doesn’t happen overnight; realistically, you can expect to spend at least a couple of months settling into a rhythm and locking down a brand voice you like. Once you find your groove, however, we guarantee that you’ll begin building trust and recognition among your target audience!

Increase Brand Awareness

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According to Forbes, most people are exposed to between 4,000 and 10,000 ads per day; there is a challenge for companies to cut through all the noise and make an impact on advertising. Today’s business environment is overrun by competition; you need to differentiate yourself from everyone else. Your product needs to stand out, and increase brand awareness is one of the best ways to do it. This is one of the most powerful advertising mediums for instant recognition and trust among your customers.

Companies can harness the power behind brand advertising platforms such as Out of Home Advertising – OOH to build brand recognition and awareness and expand the market.

Increase Brand Awareness

What is OOH Advertising?

As the name suggests, Out of Home advertising or OOH is an advertising mode found outside the consumer’s home. Companies like bMedia group are leveraging this platform to give businesses a fighting chance.

OOH is inclusive of everything; benches, bus shelters, and billboards. If you can see an ad outside your home, and it’s not on your mobile phone, you are most likely looking at some form of OOH.

Because people spend a lot of time outdoors, the growth of digital advertising has made it hard to get your message heard quickly. OOH provides a solution that combines both digital advancements and traditional advertising, a powerful tool for marketers and advertisers.

Out of Home Advertising Incredible Statistics

Here are some incredible statistics about billboards you probably did not know:

  • In 2018, advertising through OOH was the only traditional tool that showed growth. More than $8 billion was used in OOH ads, growing quarterly.
  • Over 80% of billboard viewers look at the message, and almost half look at the images.
  • Three-quarters of people have noticed the ads on digital billboards, subway, static billboards, newspaper stands, and taxi cabs.
  • Over 69% of all billboard viewers have made purchasing decisions due to OOH ads.

In this regard, it goes to show that incorporating OOH ads in your marketing for brands plan can do the following:

Build and Maintain Your Brand Awareness 

OOH provides the perfect opportunity to instant increase brand awareness, popularity, and elevate its credibility. These strong carryover effects ensure that your awareness strengthens over time.

The larger-than-life images, strong branding awareness, and excellent visibility causes your company to stand out in this cluttered digital space. This is not a competition with other forms of media but a way to cut through the plethora of adverts.

Digital billboards will go a long way in promoting your brand and ensuring your name is on the lips of your potential clientele.

Reach a Massive Audience

OOH provides the most continuous brand popularity and presence of all advertising modes. It informs, stimulates, and entertains one’s senses 24 hours a day. In addition, the ad reach is a much larger audience that includes people who are not constantly on social media.

It also reaches an audience that’s hard to find and engage with, such as people who are cost-prohibitive and light TV viewers. With the many different types of media becoming increasingly fragmented, advertisers need to expand, and OOH targets a very broad demographic.

Sustain Awareness

OOH can maintain your brand’s awareness over time. Therefore, it is more significant and sustainable than other advertising mediums such as television. This is because its continuous presence reaches an audience that other media outlets cannot reach.

The high frequency is also a fundamental strength of OOH. The repeated exposure will ensure that your brand is forever remembered by those who view it.

Out of Home Advertising Incredible Statistics

How Do You Measure The Effectiveness of OOH?

Puerto Ricans are greatly deluged with visual stimulation, and it is estimated that, on average, they can actively view as many billboards as possible. So, naturally, this registers strongly in their minds.

However, for a billboard to be effective and truly stand out from the competition, it must have a captive audience, such as people on a bike, walking, running, or driving. This ensures they cannot ignore the billboard.

Measuring the effectiveness of a billboard is important for every campaign. Therefore, the billboard company, such as bMedia group should provide you with specific data and statistics as pertains to:

The Location

OOH is a unique way of advertising that’s not dynamic. With the internet, ads can change within a short time span. Still, billboards change less often and sometimes offer the most effective ad strategy.

Measuring their effectiveness starts with evaluating the location of their placement. The points to consider include the following:

  • The number of vehicles or people that are passing by the billboard daily.
  • The number of people and cars that see the billboard per day.
  • The number of vehicles or people that interacted with the billboard per day.

How To Measure The Traffic Effectiveness of a Billboard

To measure its effectiveness, it is essential to know the exact amount of traffic surrounding the billboard’s location.

The first thing is to try and find the perfect and most ideal location with a lot of traffic. However, you should know that such areas are usually higher priced than areas with lower traffic. Still, with the amount of business your company will likely receive, this is more than worth it.

Measurement of the traffic is done through many different methods, including using government data, road traffic counts, manually logging in the daily data, and road traffic counts.

The numbers will help determine the ideal location for placing your billboard.

How To Measure The Traffic Effectiveness of a Billboard

Analytics

Suppose you have a slogan, catchphrase, or brand name unique to your business. In that case, you can use Google Analytics data to scrape methods that can be used to analyze how often those specific words and phrases are typed into search engines.

This is similar to executing keyword search for SEO and helps you understand how you can measure the billboard’s effectiveness. The more search hits your brand name has, the higher the number of people viewing your billboard and taking action.

Hashtags

Hashtags have been used widely to provide enough opportunities to get customers on board for a specific message. In addition, you can utilize hashtags to better evaluate the effectiveness of your billboard ad. The number of people responding and commenting on the hashtag is a great measurement.

Sales Analytics

There is a direct relationship between the number of sales and outdoor ads. The higher the sales figure you receive after placing a billboard ad, the more effective the billboard. Essentially the billboard should bring in more customers, which increases sales. If this does not happen, then it is not effective.

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