admin, Author at Outdoor Advertising News

14 Benefits of Billboard Advertising

Posted on October 31, 2020 by admin

Advertising on billboards has been around for decades and there is more than one reason that it’s still an effective way of communicating your message, product, or brand. We’ve put together our top benefits of billboard advertising.

What is Billboard Advertising?

Billboards are best described as large posters. Since the time of the ancient Egyptians, billboards have been used to advertise goods and services.

Advertisers have paid to get their message on display in large outdoor advertising spaces. Billboards aim to attract the attention of pedestrians and motorists who regularly pass by them.

Billboard advertising uses a large print. The message must be read and understood in seconds. Thus, advertisers often include images that elicit emotions. The intent of billboard advertising is to market a company, a brand, a product, a service, a special event, or a campaign.

What are the Benefits of Billboard Advertising?

Billboards have captive audiences

Billboards usually appear in high traffic areas.

This includes cities, along busy highways, on buses, near airports, near arenas, or on building walls. The aim of billboard advertising is to get viewed by large numbers of riders, drivers, or walkers.

Research shows that we may be exposed to as many as four thousand ads each day.

North Americans spend 17,600 minutes in a car. That works out to 300 hours per person annually. Viewers are a captive audience.

Viewers pay attention

People DO look at these roadside advertisements.

Research shows that 75% of the people to drive, ride, or walk by these billboards consciously look at billboards when they are driving or riding.

There are many billboard opportunities

Billboards are a popular advertising medium.

In the USA alone, there are 350,000 billboards. Opportunities to erect a billboard along a highway, atop a building, on a wall, on a park bench, or on the side of a bus abound.

You can match the location to a niche market

Because billboards are everywhere, you can select a location where traffic includes a large percentage of your target market.

Billboards create brand awareness

If you are trying to get increased traffic to your website, billboards are not the most effective advertising medium. Nor are billboards apt to increase the number of visits to your store.

However, billboards excel at getting and increasing brand awareness. Here is why. Most people see the same billboard many times. Thus, they remember your brand.

Catchy, witty, or memorable images or slogans offer a great way for potential customers to learn about your business.

Later, when they want your product or service, they will remember they saw your billboard ad. Your brand will be engrained in their minds.

Billboards have changed with consumer preferences

Billboards aren’t a one-size-fits-all advertising medium. Billboards have changed with the times. For example, eight thousand American billboards were digital by 2019.

Viewers are mostly amused and engaged by billboards

Over half the population admits to finding a billboard ad highly engaging within the past month.

Billboards work 24/7

A costly Super Bowl ad is over in seconds. Radio and television ads run an equally short time. Magazine ads depend upon subscribers and readers paying attention to the ad as they flip through the magazine. The cost of your billboard ad guarantees it is played not just a few times a day but all day every day.

Billboards provide repeat exposure to your ad as passersby have a regular route. They see your ad at least twice a day five or more days each week.

Less is more

The billboard’s message is short. It has to be read and understood in the time it takes to pass by. Research has shown that these images and/or catchphrases stick in the viewers’ minds. The most effective billboard ads reduce the message to one compelling phrase or image.

Billboards have a wide demographic

With billboard ads, your company can reach a wide variety of customers.

And you can do this one advertising tactic. Instead of spending your advertising dollars on several types of ads, you can touch many types of target customer groups. Moreover, you don’t have to research which niche market to target. You don’t have to spend your advertising dollars and time attempting to reach potential customers. By using billboard ads, you may even find potential buyers in areas undreamed of.

Billboards have a high return on investment (ROI)

Because billboards are located in such busy areas, they have the highest number of views and reactions to any marketing strategy. Billboards have a proven high return on investment.

Research has shown that for every advertising dollar spent on billboards, the return on investment is almost six dollars.

Billboards will never go out of style

Despite new forms of advertising, billboards are here to stay.

As long as people drive, walk, bike, jog, or run to work or to run errands, they will remain a target market for billboard advertising. Billboards will always capture a part of advertising budgets.

Even in unusual times like a pandemic, people will still go out—if only for curbside pickup. During their drive to pick up preordered items, drivers will see and remember billboard ads.

Billboards appeal to all ages

If you doubt the effectiveness of billboards to even young children, you need only drive by billboards advertising mouthwatering foods, toys, or an event like a circus. Research has shown that children recognize ads for the “Golden Arches” before they can even talk.

The child target market is a powerful one. Smart marketers have learned that at a very early age, children build brand loyalty. Thus, advertisers strive to foster a relationship with the youth market.

Billboard advertising reflects changing attitudes

The first electronic billboard was installed in 1904 in New York City. It advertised whiskey. Since that time, there have been—and will continue to be—changes in product, services, and styles of billboard advertising

As times change, products and services that appeal to the consumer also change. So, too, do the billboard styles, messages, and images.

Urbanization continues to grow. Thus, billboards will expand, enlarge, and become more technically attention-getting.

There is a trend toward more interactive billboards. Advertising spaces have become increasingly responsive and flexible towards audiences. These new interactive billboards will appeal to the niche market with personal, engaging messages based on carefully researched information about their habits, interests, and consumer preferences.

New advertising trends will focus on what the consumer wants; what he needs; his shopping times; product appeal.

For more information on how to find the right billboard and location for your business, contact bMedia Group.

How To Design A Billboard

Posted on October 27, 2020 by admin

So, you’ve set aside a budget for OOH (out-of-home) advertising, but you’re not quite sure how to design a billboard. Where do you start? What do you say?

Once you know who your audience is and what consumption habits they might have, you can choose the next step to create a captivating design and engaging content. Deciding what to say is a big part of it, however, how you say it is even more important. Bringing the ad to life so that your audience reads and retains the message is crucial. bMedia has narrowed it down to 5 key things to focus on when designing a billboard.

Simplicity Is Key

We’ve all heard the saying, “less is more.” When designing for moving targets, aiming for that is key for a successful ad. Try to make the message short and sweet. A good rule of thumb to go by when it comes to how to design a billboard is to use no more than seven words. Make your billboard contain only the essence of what you want your audience to retain.

A billboard that has one main message, with seven words or less, is much easier to read and absorb. While a billboard that has more text or content might contain useful information, no one has time to read the entire thing and there’s not a focal point. It’s an information overload, especially for someone who’s quickly passing by the billboard.

Consider Location & Season

This one is product specific. Meaning, after you choose the main point you would like to convey to your audience, consider where and when it will be most impactful. Is location relevant, and does the season timely to your message.

Make Use Of Space & Time

Ads are everywhere, meaning you are competing for the attention of the audience. They can be walking down the street, on the go in their car, or looking out a window in the office. Thinking about what your audience is doing will ensure they are able to capture the message. Maybe the message is portrayed with an image, which can be worth a thousand words. Images have the ability to make instant emotional connections.

This goes back to our first tip – less is indeed more.

The Three Cs

What are the three c’s you ask? Color, contrast, and creativity. A combination of these will help crank up the volume (or down, depending on the message).

Color

This will help evoke emotion. Choosing the right colors helps you send the correct message.

Reds: love, hate, passion, and anger
Blues: cool, flowy, calm, and relaxed
Purples: status, royalty, and wealth
Orange: excited, happy, energy, and vitality
Yellow: hope, summer, and warmth
Green: nature, health, luck, and finances

Contrast

Color plays a key role, but contrast rules our perception. Contrast, or opposing shades, is what will truly grab the attention. It helps organize the design and establish a hierarchy. The contrast in your design hints at what is most important by signaling what to focus on most. The text on our website stands out from the contrasting background, to bring your focus and attention to what we deem most important. It helps things stand out and really make an expression. There are several different ways to apply contrast to the design of your billboard:

Size – contrasting sizes will have the design stand out more. Don’t go crazy here, though, too many different sizes can confuse your audience.
Shape – contrasting shapes will have the eye focus on the one shape that doesn’t look like the others. Use this to your advantage.
Color – See above
Texture – A background texture brings depth to the foreground, therefore creating more contrast between the two. Texture also complements your message.
Position/alignment – The rule of thirds in photography can be applied here, or the use of empty space.
Saturation – Going back to color, having black and white and then a splash of color really helps your design and message stand out.
Space – Consider space with your message, as space can help your message stand out. Especially in a minimalistic design.

Creativity

Now, combining both color and contrast in a balanced way is tricky – that’s where creativity comes in. Too much contrast can be confusing and too little color can be boring. There is no magic formula, however, there is a process to help ensure you use both correctly.

Typography

If you do use words, make sure they look good. The three main things to focus on are:

Font
Kerning
Size

If you are going to put words on a billboard, its purpose is that your audience actually reads the message (not for decoration). Using a legible font like Sans-Serif will make the message easier to read. Placing the text is just as important, giving each word its place and purpose. Finally, size – don’t be afraid to go big if it is important. Not only does it make your wording more legible, but it also gives people more time to see what you are trying to say.

Billboard Experts

If you’re trying to establish a presence in Puerto Rico, bMedia has the expertise, professionalism, and locations necessary. They work hand-in-hand with seasoned experts to create stunning billboards. While creating innovative designs, they focus on what you actually need. That means putting in work on the details and ensuring high-quality aesthetics. If you’re still unsure how to design a billboard, bMedia can always give further guidance.

How Long Does a Billboard Stay Up?

Posted on September 22, 2020 by admin

Billboard advertising uses a large print advertisement to market a company, a brand, a product, a service, or a campaign. Billboards usually appear in high traffic areas in cities, along highways, on buses, or on building walls where they are seen by large numbers of riders, drivers, or walkers.

All About Billboard Advertising

We see them everywhere in every size and color. Technology has changed them but they are still an in-your-face type of advertising that not even social media can surpass. Here are some things you might not know about billboards.

They’ve been around for thousands of years—even before newspapers. An obelisk advertising a runaway slave was set up in Thebes, Egypt.

Electronic billboards are not as new as we might think, either. They’ve been around for a century. In 1904, a billboard pioneer, Oscar Gude installed the first electric sign in New York City. It advertised whiskey.

The largest billboard is in Madrid. At 5,265 square meters, it is the size of twenty tennis courts or an American football field. It weighs as much as a male hippopotamus.

New scented billboards appeal to sight and smell. A North Carolina grocery store billboard erected a “smellvertising” billboard with a grilled steak aroma.

Research shows that we may be exposed to as many as four thousand ads each day. An Arbitron study found that nearly three in four viewers notice ads and read them.

The Power of Billboard Advertising

The average American spends 17,600 minutes in a car. That’s 300 hours annually.
At last count, there were almost 350,000 billboards in America. Eight thousand of these were digital billboards.
Over three in four people consciously look at billboards when they are driving or riding.
Over half the population admits to finding a billboard ad highly engaging within the past month.

Advertising on Billboards: How Much does it Cost?

Many factors determine the cost of billboard advertising. These include the size of the billboard, its location, traffic volume in the area, and estimated viewership Billboard advertising costs are usually monthly. They may range from $250 on a rural highway to $22,000 in New York’s Times Square.

The world’s most expensive billboard is in Times Square. Google paid $2.5 million to rent the billboard for its debut. The cost was $625,000 a week. That’s 125 times the average NYC billboard rental. Times Square’s daily traffic is 300,000 people. Google’s billboard was viewed by nine million tourists and New Yorkers that month.

Along with the cost of the space rental, you need to consider the cost of ad design, the creation of the billboard-size advertisement, and the cost of installation.

A successful billboard can be read and appreciated as you pass by. Moreover, it takes viewers on a four-second journey. Since drivers can read only a few words in passing, the message must be the essence of an idea. Text-less messages can be powerful.

Effective billboards interact with their surroundings. Their bright colors and eye-catching graphics build brand recognition and elicit an emotion from the viewers. This is emotional marketing. The best ones for 2019 were selected by Edina.

New Trends in Billboard Advertising

Urbanization continues to grow. Thus, billboards will expand, enlarge, and become more technically attention-getting.

More billboards will be digital.

There is a trend toward more interactive billboards. Advertising spaces will be increasingly responsive and flexible towards audiences. These new interactive billboards will present the niche market with personal, engaging messages based on information about their habits, interests, and consumer preferences.

New trends will focus on the consumer—what he wants; what he needs; his shopping times; product appeal.

What Goes into a Billboard Advertising Decision?

Thanks to digitalization, billboards have become effective advertising tools of the twenty-first century.

Billboards provide multiple “touches”. The number of exposures is important when attempting to convert viewers to buyers.

With billboards, you have a captive audience of riders and walkers in high traffic areas. TV viewers can speed past commercials. Those slick, costly magazine and Internet ads often go unnoticed.

When an individual decides to advertise on billboards, many things determine this decision. Companies have specific goals for their advertising. They want to get the most exposure for their limited advertising budget. They weigh the odds of how many in their niche market will see a billboard, remember its message, and want to find out more about the product or service.

Biggest takeaways from billboards

Billboards are huge. Thus, by their very size, they command attention.
For small businesses with limited advertising dollars, billboards are effective.
Billboards reach a widely diverse viewership.
Billboards can deliver results—if the conditions are right circumstances.
The average American spends almost an hour a day driving or riding.
Three in five Americans learned about an event, a restaurant, a product, or service on a billboard. Of those, three in five later visited the location.
Even expensive billboards deliver a lower cost per impression when you calculate how many people see them.

How Long Does a Billboard Stay up?

There is no one right answer to this question. It depends on several things. Is the billboard still generating new customers? What are your campaign goals? Do you have the budget to continue paying for this ad? Have you measured your return on investment? Are you getting your money’s worth?

If you are advertising an event, the billboard is time-sensitive. After the event, you are wasting your advertising dollars leaving it up.

Is it time to make a change to another location where more of your target market will see your ad? Have you considered switching to a larger ad? Is it time to go digital?

Have you thought about a building wall ad, a bus side ad, or a bench ad?

A general rule is that billboards stay up at least one month. Many campaigns are up for several months.

If you have decided that billboards are right for your company, check out the outdoor advertising information.

Why Are Billboards Effective?

Posted on September 18, 2020 by admin

They’ve been around for so long and continue to be something we see frequently. So why are billboards so effective? Even though many consider billboards to be antiquated, they still comprise a significant amount of advertiser spending.

Billboards may be antiquated, but they are undeniably effective. Due to their effectiveness, a good billboard is an invaluable piece of advertising that can easily lead to greater brand awareness, greater sales, and greater profit.

People Spend A Lot Of Time On The Road

The total population of Puerto Rico is 3.2-million people. For every 1,000 people, in Puerto Rico, 614 people own and drive a car. There are a lot of drivers in Puerto Rico, and people in Puerto Rico spend a lot of time on the road. Since there are so many drivers in Puerto Rico, it’s very easy for billboards to be noticed and seen.

You Can Place A Billboard In Areas With Heavy Traffic

The San Juan area, in Puerto Rico, is exceptionally busy. The busiest highway in San Juan sees an average of 286,600 people driving across it every single day. That is a lot of people, many of whom are spending large amounts of time on the road, waiting for the traffic to lessen so they can get to wherever they need to be.

Since billboards are, more often than not, large advertising displays that are placed along roads, they can be set up in areas like San Juan. By being set up within those areas, you are able to convey what you offer to many, many people. So consider the number of eyes on billboards when you ask yourself, “Why are billboards so effective?”

A Good Billboard Is Very Memorable

A billboard, if it is well-designed, can be extremely memorable.

So memorable, in fact, that it not only spreads awareness of your brand and what you are offering but inspires the person who noticed the billboard to follow up and see what you offer.

A Good Billboard Conveys What You Offer In A Compelling Manner

A billboard, if it is well-designed, conveys exactly what you offer in a manner that is genuinely memorable and compelling.

Through the use of images and words – among others, if you’re using a digital billboard – you are able to create unique advertisements that capture people’s attention, showing them what you offer while also entertaining them with the advertisement’s design.

People Will See Your Billboard More Than Once

Just about everyone has a familiar series of routes that they take. Each one of these routes makes it easy for people to get to work, school, home; and anywhere else that they need to go. By placing a billboard on a popular route, it is very likely that those same people will see and engage with your billboard many, many times.

As science has shown, if someone sees a particular advertisement over and over, it will become internalized and associated with a particular service or idea. Billboards allow your brand and services to be noticed and internalized by the people driving by them, allowing more and more people to know what you do and to follow up on what it is that you offer.

People Enjoy Looking At Billboards

Just over a decade ago, a study known as the “Arbitron National In-Car Study” was conducted. One of the most interesting pieces of information this study uncovered was that around 71% of drivers actively look at and engage with the billboards that they see while driving. Billboards break up the monotony of driving – especially long drives – and give people something nice to see and think about.

You Can Use A Billboard To Advertise Anything

As a form of advertising, billboards are extremely versatile. Much of this versatility comes down to the medium itself, which can make use of unique colors, drawings, words, shapes, and figures; among a plethora of other elements.

Since billboards can make use of those elements, billboards can be used to advertise just about anything. This means that no matter what you offer, you can use a billboard to reach large numbers of people with ease. But, of course, for this billboard to be successful, it must be well-designed and it must make use of an effective billboard marketing strategy.

You Can Place A Billboard Just About Anywhere

Most people, when they think of billboards, think of large, colorful boards that are on the side of a road. That is, generally speaking, quite accurate. But, the billboard medium is so varied and diverse that you are able to not only advertise anything, but you can place a billboard just about anywhere.

Moving billboards and digital billboards are two examples of the versatility that billboards offer.

A moving billboard is a billboard that, more often than not, sits on a vehicle. As the vehicle drives by, people see the billboard and notice who you are and what you offer.
A digital billboard is a billboard that makes use of a digital screen to convey messages in a unique and dynamic way. Digital billboards come in all sorts of shapes and sizes, allowing them to be placed just about anywhere.

Billboards Can Be Very Dynamic

Why are billboards so effective? Because they’re ever-changing.

Digital billboards are only becoming more and more popular. It isn’t difficult to see why this is the case, since digital billboards allow for incredibly versatile and dynamic advertisements to be created with the kind of ease and efficiency that traditional billboards simply don’t allow for.

For many advertisers, one of the most unique benefits that digital billboards offer is their inherently dynamic nature. Digital billboards can be set up to display jall kinds of unique and dynamic advertisements that make use of videos, various sounds and musical compositions, animations; and a wide variety of other extremely unique elements. Each one of these elements allows for dynamic advertisements that are genuinely distinctive and incredibly memorable.

You Can Change A Billboard Quickly And Easily

A traditional billboard is, essentially, completely static. You can change a traditional billboard, but doing so is expensive and labor-intensive. Because of this, when you set up a billboard with a particular advertisement, it’s likely that advertisement will remain there for as long as you are using the billboard.

Traditional billboards aren’t the only billboards that you can use, though. More and more advertisers are using digital billboards, which can be changed very quickly. If a particular message isn’t working, you can change the message that’s being displayed with the click of a few buttons.

Because of this, digital billboards make it easy for you to respond to what isn’t working, and what is, with the same ease that internet advertising – to name one example – allows for.

Why are billboards so effective? Simply put, they’re large and attractive, they’re in high-traffic areas, and they’re effective.

Billboard Design Tips

Posted on August 19, 2020 by admin

Technology is boosting marketing practices in amazing ways, but outdoor advertising is remaining as strong as ever. From design to development, creating a successful billboard is slightly more complicated than just drawing the idea on a napkin and getting it made.

It requires a lot of planning, a lot of measuring, and sometimes a lot of tweaking. However, with these billboard design tips, you’ll save budget on design, even if you don’t end up designing the billboard in-house.

Billboard ideas can stem from a variety of factors and inspiration. With a few billboard design tips, you’ll start thinking about the larger picture – not just what’s on the billboard.

Where Do I Start With Billboard Design?

Designing a billboard can be intimidating, especially if you don’t can’t envision what it’ll look like or what it’ll say. How can a designer know what to design if you don’t know what to tell the designer? Start with these main billboard design tips before you even start creating the design.

Every design starts with these main steps:

Step 1. Define the Goals

As with any marketing strategy, don’t just make a billboard for the sake of doing it. You need to decide what you want to get out of your campaign, and then you’ll be able to think of the ideas that will accomplish that. Some billboards advertise a promotion, others announce a new product, and many simply remind consumers of your brand. The respective goal for each of those could be to get customers into the store soon, educate them that there’s a new product available, or just make sure your company is fresh in their mind next time they need to make a buying decision.

Step 2. Market Analysis

Great billboard ideas often start with research and analysis. One of the key aspects of creating a billboard is location. For example, a busy road into an urban center will be seen by many commuters, and one at the entrance to a shopping center will carry a message to customers about to spend money. You can get quite detailed information about how many people will pass by your sign on a daily basis, and thinking about the area where they’re going will help you determine their demographics.

Step 3. Define the Target

Coming up with the appropriate target group is quite similar to setting the goals of the billboard. Outdoor advertising will usually be seen by a variety of people from different backgrounds in various demographic groups, but it’s a good idea to target it to someone more specific. People in a different age group or income level generally have different interests, and speaking successfully to one group is a much better idea than falling short of all of them.

A billboard for the Chevy Malibu used software recognition to identify drivers of similar cars and tell them why this one is better. This is an extreme example, but it shows how the creators were only targeting groups that were interested in certain vehicles.

Step 4. Have a Clear Message

Once you know the goal, target, and location of the billboard, you need to figure out the exact message you want to say. Billboards generally need to be simple and straightforward, so trying to get more than one message across usually won’t work. Don’t tell your customers that your store now has a new brand of shirts and that children’s clothes are on sale. Pick only one, and stick to it – otherwise, they won’t hear either of them.

Step 5. Pieces of a Bigger Campaign

Billboards can stand alone, but they’re generally more impactful when combined with a whole campaign. It’s a good idea to use them to reinforce ads given online, on TV, or through some other advertising medium.

Xbox once made a “Survival Billboard” to advertise a new video game, but it was part of a competition that was streamed online. Even though the sign itself wasn’t physically viewed by a ton of people, it was part of something bigger – and it worked.

Step 6. Get Creative

Once you know what your sign should say, you need to think of a clever way of communicating that. Don’t be afraid to outsource this part if you’re too close to it, but also don’t be afraid to keep it in-house if you have a great idea. It won’t be as noticeable if it looks like all signs advertising something similar, but if it does it in a unique way (like this anti-smoking billboard), people will really engage with it.

Step 7. Keep It Simple

One thing to remember about a billboard is that people usually see it as their going past (often while driving a car), so they only have a few seconds to take it all in. You should use as few words as possible (try to keep it under 6 or 7), and don’t put anything on it that’s unnecessary. Even your logo doesn’t need to be included every time.

Step 8. Avoid Gimmicks

It’s easy to create a silly billboard that people will notice, but it’s worthless if it isn’t your target audience talking about the message you want them to hear. Your design and message have to resonate with your audience.

Reebok recently made a running billboard that’s a good example of successfully using an unusual idea. It wasn’t just a gimmick because it appealed to the competitive nature of its target group, and it followed their new brand concept of pushing yourself to Be More Human.

Step 9. Think Outside the Sign

As technology and billboards are getting better, they don’t have to be just a sign. They can use technology to let people play along (like this McDonald’s video game) go to dramatic lengths to highlight a problem (like this mosquito billboard), or even help people out (like this sign that gave drivers a safe place to rest).

Step 10. Measure, Analyze, and Repeat

As with all marketing and advertising, you should measure the results and see how well it worked. For great billboard ideas, plan to continuously update your strategy to match your business goals, and don’t be afraid to reuse the successful elements of your campaigns.

What Makes a Good Billboard Design?

Okay, now that we’ve got the hardest part out of the way, we can actually focus on the design aspects of your billboard. Here are some other billboard design tips to consider to have your brand and message stand out:

Be Consistent

Whatever your message is, make sure you get your story straight. There should be brand guidelines that you follow for all billboards, ads, and creative you produce. Find your identity, find your story, find your voice, and keep that consistent.

Be Bold

The bigger, the better. Be loud. Remember, your audience is driving or engaged in something else, so the easier it is to read and understand your message, the more impactful it is. Don’t be shy, use actionable words like “do,” or “now.”

Be Simple

Your audience doesn’t have time for complicated messages or multiple calls to action. Be clear about what you want your audience to do and how to do it.

Be Authentic

Being genuine and “real” is the best approach. People can sense when you’re not speaking from the heart, so make sure you connect with rhetoric.

Smart Billboards

Posted on May 16, 2020 by admin

You’re being watched…we all know that the day would come that robots would invade our world. However, it looks like science fiction was being overly dramatic in a lot of horror stories; they never mentioned how profitable the robots would be.

That’s right – we live in a world where billboards are thinking. They can read you, decide what you’re thinking, and give you the best possible ad. From there, all you can do is grab your credit card. Billboards have been around for a long time, but as technology continues to improve, billboards do, too. With the introduction of augmented reality (AR) and artificial intelligence (AI), we’re starting to see more and more smart billboards.

Did you know this was an option for your business?

What is a Smart Billboard?

Billboards were installed in London as a test of the technology to see if it was possible for a computer to successfully design the perfect ad – on its own. They had a digital display, and they had a camera inside to read the people looking at them. The first step was to decide what sort of mood the person was in. Then, depending on whether the viewer was happy, sad, or neutral, it would display a different version of the ad. Afterward, it analyzed the responses to measure how successful the ad was. Finally, it repeated the good ads and trashed the bad ones.

Nowadays, we all own some piece of technology that is labeled, “smart.” We enjoy smart technology in things like:

Smartphones
Smart TVs
Smartwatches
Vacuums
Cars
Smart glasses (yes, there are really smart glasses now)

And, to an extent, we’ve already been exposed to smart advertising – ads that change and optimize themselves over time. You will see these types of ads when you search for a term on Google, when you visit a website and then exit out, and when you’re on social media. Smart advertising changes depending on how they perform with different audiences that they interact with. What’s most recent, though, is how this technology has made its way to the billboard – smart billboards.

Advertising, as it’s always been, is designed to capture your attention and inspire some sort of action. That hasn’t changed. What has changed is how technology has evolved from traditional billboards – and even digital billboards, for that matter. It’s not as easy to ignore a smart billboard that learns about you over time and therefore adjusts its message.

The Technology Inside

You might imagine that they developed some sort of incredibly advanced technology to make this happen, but that actually wasn’t the case. This was put together by the M&C Saatchi Advertising Agency, and they were working with Clear Channel and Posterscope to make it happen. The billboards just had a Microsoft Kinect camera inside, so they were really just using technology that had already been developed for playing video games. Kinect is able to read people’s reactions, so it gets the job done.

How AI and AR Are Changing Billboards

Artificial Intelligence has made its way into billboards, which has obviously sparked conversation around the brands using this technology in their advertising. Here are just a few ways that Artificial Intelligence is changing the way brands do advertising (specifically on billboards):

Object recognition – through AI cameras and sensors, billboards can now detect facial features. This helps them decide whether they think people who are passing the smart billboard are happy or sad. It can determine a certain demographic, as well, telling the difference between ages and genders – and serving relevant ads in response.
Statistics/data – AI cameras and sensors can also give valuable data on billboard areas. Billboards are keeping track of the amount of traffic that the area receives each day, etc. This helps brands determine which areas are best for placing another smart billboard.
Recognition of climate and surroundings – not only are these smart billboards able to recognize objects, but also things like weather, noise levels, and even cigarette smoke. You’ve probably heard of the advertisement that ‘coughs’ every time it senses cigarette smoke in the air. Other smart billboards can sense if it’s hot outside and recommend a cold drink or smoothie.

Bahia: The Coffee of the Future

Unfortunately, this whole campaign probably created a lot of angry customers. For the experiment, the advertising agency decided against using a real brand, so they simply made one up. The product was an instant coffee called Bahia, and it’s not the type of thing that usually draws a lot of attention.

The Evolution of the Ad

The billboard was only advertising one brand, so it was fairly limited in what it showed. It didn’t promote sports cars to one person, laundry detergent to the next, and allergy medicine to a third. Instead, it was programmed to use a series of different fonts, colors, and styles to see how different people reacted to the plea to buy coffee.

Why Spying on Your Customers Works

While the first instinct of many is that this whole idea is kind of creepy, it can actually work to improve everyone’s life. If you remember that the main goal of advertising is to let people know about products or services they want, then this just helps eliminate all the noise on the street. Instead of wasting your time, these smart billboards were able to show people what they wanted to see. Also, since it measured reactions to seeing what people liked and didn’t like, and it can help make higher quality advertising in the future. It’s basically like having a focus group that’s composed of, well, everyone.

Why the Internet Isn’t As Important as We Think

The internet has become a great place for businesses because it makes it possible to measure things in a way that has never even been remotely possible. A lot of companies have been using it as an excuse to steer away from more traditional forms of advertising media, but this could put a stop to that pattern. Internet browsing history is a great way to build a profile of your customer, but nothing beats walking around town with them and asking them their opinions. If this technology can be in a few bus stops in London, it might not be long before it’s all over the globe.

This Campaign Doesn’t Invade Your Privacy

One nice feature about this little experiment is that it was designed in a way that wouldn’t let it cause any invasion of privacy. It didn’t follow the standard internet strategy of storing all your information. Even if it did, it wouldn’t make a huge difference because it never actually knew who it was looking at.

Time for You to Do the Same

Do you use similar techniques in your business? Even if you don’t want to go to such extreme measures as this campaign did, are you taking advantage of modern advertising strategies? The marriage of technology and traditional advertising is a key relationship in influencing consumers.

Brand Wars in Marketing

Posted on April 30, 2020 by admin

Top brands going head to head with each other through public advertising makes for true legendary marketing. From famous rivalries between Coca-Cola and PepsiCo to an all-out ad war with several car manufactures, there’s plenty of health brand wars competition to be viewed on the regular. And with the age of digital and social media, these opponents can now ask their followers to chime in. The result? Endless hashtags and some serious shade. Take a look at our full list of brand wars in marketing.

These battles have spanned decades while some are more recent, but all were made very public. In fact, most of the shots fired were printed in magazines or featured on billboards. Nothing quite liking sparking interest through some friendly and not-so-friendly competition. Creativity stands at the forefront of effective billboard advertising, so these brands have taken visuals and messaging to another level.

Check out the list from bMedia:

Brand Wars Competition

1. Chick-fil-A vs. Popeyes

You were likely living under a rock if you missed this well-documented feud from August 2019. The top dogs in the chicken game decided to spit some beef over their featured sandwiches. The aftershock was seismic. The battle went global and the spat was officially dubbed the “Chicken Sandwich War of 2019,” by Business Insider.

The hype began escalating shortly after the release of Popeye’s hand-breaded chicken filet sandwich. After a series of clap back tweets, the pair were publicly mixing and challenging customers, followers, and more to vote their favorite. The resulting response was phenomenal as both chains sported crowds of people while the hashtag #ChickenSandwichWars continued to trend.

Soon after, McDonald’s was sporting its own new spicy barbecue chicken sandwich. KFC refused to be outdone and produced variations and fusions, one of which featured doughnuts, plus their chicken and waffle. It was truly one of the internet’s best moments and we continue to witness some of the cascading effects.

2. Miller Lite vs. Bud Light

Nothing more American than traditional brew drinking. As a favorite past time for many, beer drinking is certainly considered at the top of the list of weekend thrills. But like many other products, folks tend to flock to their most beloved brand. However, it didn’t stop the long time competitors of Miller Lite and Bud Light to scheme up a battle in 2019. Of course, it wouldn’t be properly American unless executed during the Super Bowl.

Bud Light was the brand that started the infamous feud. After suggesting that both Miller Lite and Coors Lite used corn syrup in their respective products, they received a proper response. Brand wars in marketing are certainly entertaining if nothing else. Audiences nationwide watched the commercial ad with Bud Light adopting a “Game of Thrones” scene — watch it here — where a barrel of corn syrup is delivered to a King. The King then trek’s across the lands to take it to Miller Lite. Miller Lite’s response was their “Snow” machine ad, where the actors are again placed in the same Game of Throne’s setting, but reveals a behind the scenes glance of actors passing up Bud Light for Miller Lite. Brand wars in marketing declared this battle the #corntroversy of 2019. Cheers!

3. Coca-Cola vs. PepsiCo

There has never been a more polarizing battle between beverages than that of Coke and PepsiCo. In fact, the famous rivalry between these two soda companies is referred to in marketing history as the Cola Wars. In order to understand how the ferocious rivalry came about, it’s important to understand the history of both mega brands.

Coca-Cola was started in 1886, while PepsiCo laid its foundations in 1893.
PepsiCo fired the first shot against Coke in 1975, by introducing a marketing campaign called the “Pepsi Challenge.” The Pepsi Challenge involved a blind taste test between people, who then favored the PepsiCo soda more.
It looked like PepsiCo had Coke beat for at least a decade, particularly after Coke changed their formula and launched “New Coke” in 1985 to terrible reception.

However, the tides began to turn when PepsiCo’s biggest stars began having headline troubles. Michael Jackson’s hair caught fire while filming a Pepsi commercial. David Bowie had a sexual assault scandal while he was under PepsiCo’s contract. Furthermore, Pepsi used “Like a Prayer” in a commercial at the time it was being received as blasphemous. Finally, in 93, consumers of the blue can began finding syringes in their cans in at least 20 states.

The official end to the Cola Wars is widely thought to be 2011. This year was when Diet Coke bumped Pepsi out of the second most popular soft drink spot in the world. The first, of course, was Coke.

4. Burger King vs. McDonald’s

The burger behemoths have had a long-standing rivalry, similar to the soda giants above. In fact, the fight has been kept pretty clean for decades, with only a few jabs thrown directly here and there. For the most part, Burger King and McDonald’s are content to offer almost the exact same thing on their menus.

One notable departure was the disastrous “Whopper Virgins” ad campaign in 2009. This ad campaign appeared to steal a page from PepsiCo’s book, displaying blind taste test ads between the Big Mac and the Whopper. Nobody appeared to win that advertisement war, as the public found the ad campaign racist and exploitative.

5. Microsoft vs. Apple

When most people think of brand wars, this popular tech one comes to mind. Apple founder Steve Jobs was famously no fan of Bill Gates. In fact, Apple has been taking aim at Microsoft for the four decades since it’s inception. You may recall the “Hi I’m a Mac, and Hi I’m a PC” commercials.

In fact, Apple’s first advertisement hammered Microsoft- literally. The famous 1984 commercial featured a hammer-thrower running through the ranks of blank-faced grey followers staring at a propaganda screen and destroying the film with a hammer. The overlay text read, “On January 24th, Apple Computer will release the Macintosh. And you’ll see why 1984 won’t be like ‘1984.’” The advertisement referenced Microsoft as a dull conformist overlord, and Apple as the bright new disruptor. While we can’t say that Microsoft is dull and conformist, it is certainly true that Apple was a disruptor in the computer market.

6. BMW vs. Audi

One of the more famous brand wars in marketing played out between BMW and Audi. Like other major brands on this list, BMW and Audi have been sniping at each other for decades. However, one billboard erected in Santa Monica fired off a savage shot heard around the world.

Here’s a breakdown of the famous billboard feud:

Audi erects a billboard on Santa Monica Blvd boasting a new A4 with the message, “Your move, BMW.”
Santa Monica BMW buys a billboard opposite to Audi with an M3 Coupe and the message, “Checkmate.”
Audi invites fans to photoshop responses onto their next billboard on their Facebook page.
Audi places a billboard on the same side as BMWs with an R8. The message read, “your pawn is no match for our king.”
BMW then tethered a blimp to the billboard featuring the F1 car and the message “Game Over.”

The feud didn’t end there but continued in print. It even garnered ads from Subaru and Bentley in response.

Outdoor Advertising Screens

Posted on April 5, 2020 by admin

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As far as types of billboard advertising go there are three main classes that make up the industry for outdoor advertising screens: Static, Digital & Prismavision

Most people can intuitively decipher what static and digital outdoor advertising screens represent so we are going to discuss the latter of the three, Prismavision billboards. Prismavision is often referred to as the “three-message sign.” Why? Well, Prismavision’s name comes from the way it works “Prismavision” which uses prisms to display content, other names for Prismavision include Prismatic Display, Trivision, Three Message Sign, Tri-Face or VMS’s (Variable Message Sign).

Different Types of Outdoor Advertising Screens

Many may think of outdoor advertising as simple poster billboards displayed near roadways and high trafficked areas. While this is true, businesses should note that outdoor advertising has come a long way. With the new digital era, there are various types of outdoor advertising screens that can really enhance the overall message and provide effectiveness for increased return on investment. Outdoor advertising agencies, such as bMedia Group, can give clarity to business for the best types of advertising. In general, different types of screens include:

Static – As one of the most effective forms of advertising, static billboards support businesses 24/7 with around-the-clock exposure for wide viewership. As static images, they do not change and remain a constant for a business display.
Digital – Utilizing LED lights and timers, digital billboards offer versatility as they can be frequently updated or changed. Measuring effectiveness and readjusting is much more simple than with a static billboard.
Prismavision – As an alternative to static and digital, prismavision billboards are made of aluminum and can alternate between ads much like digital. Businesses can create multiple advertisements or messages within one outdoor media ad. It also stays in place for longer than digital ads.

bMedia Outdoor Advertising Options

Puerto Rico outdoor advertising agency, bMedia, offers multiple forms of outdoor advertising options. Whether you’re looking for effective signage in static formats, or looking to go digital, we can help sort through the best mediums. In addition, we also offer prismavision, which is still a widely go-to source for businesses looking for better outdoor advertising in Puerto Rico. Contact us today to learn more about our advertising services.
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Prismavision billboards consist of long vertical triangular prisms that are skewered by a rotatable poll. These polls pivot 120 degrees to show a new message each time.

In order to display a unified message, one large image is split into multiple slits that all piece together on one side of the prism in order. These vertical slits placed together make up the large image as you see in the image below:

Each of the three sides has a new image and message across it. The rotatable poll allows for each new message to be displayed based upon a predetermined time interval. All of the prisms will rotate to the right or the left in order to present the new combined image slits marketing message.
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The clear advantage of the Prismavision is its ability to host three different messages on one billboard traffic location. This is desired as it decreases the cost of the hosted billboard ad as well as offers creative marketing opportunities.

One creative use is to purpose the rotation to display a message in the morning, afternoon and night. For instance, McDonald’s could display its Egg McMuffin on the way to work in the morning and its Big Mac at lunch. Another application could be to build a message by using all three in chronological rotation. This tactic allows you to engage the viewer for longer and display more information than on static outdoor media.

The Prismavision’s rotational movement does more than just allow for multiple messages to be displayed. This rotation catches the attention of the viewers and has been proven to increase the impact of the message’s awareness. The billboards movement also builds anticipation as the new message unveils itself to the public. In a world where digital imagery is becoming routine Prismavision can help to stand out from the crowd with its unique mechanical intrigue.

While Prismavision’s practical implications are still very current in today’s billboard marketing landscape it is not a new invention by any means. In fact, the first patent for a motorized display dates back to the very beginning of the 1900’s – over 110 years ago!

Prismavision is an undoubtedly great way to cut costs and grab people’s attention, but it is not boasted as the most common form of billboard advertising. Prismavision billboards can be very hard to come by especially on the island of Puerto Rico. But you’re in luck!

bMedia has two Prismavision Billboards on the island that you can chose from to promote your brand’s message. You can decide to purchase all three sides or cut your promotional costs by just acquiring one of them. See below for more details.
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FORMAT: PRISMAVISION

Visibility: 105K
Dimensions: 14′ x 48′
Resolution: 300DPIs
Color: CMYK
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Visibility: 95K
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What Makes a Good Billboard

Posted on March 25, 2020 by admin

Many often ask us, what makes a good billboard? While there are many different aspects to creating a captivating billboard, there’s usually a fixed set of rules that help to gear it up to optimally perform for its intended audience. Typically, effective billboards consist of three different factors. When these factors are considered, and their respective qualities are integrated into the billboard, then you have a billboard that is enjoyable to view and very easy to understand. From this, the billboard is able to entice the viewer to consider and learn more about what is being offered.

So what are the factors included in what makes a good billboard? Keep reading to learn. For proven outdoor advertising in Puerto Rico methodology, strategy, and launches, contact bMedia Group today!

Great Billboard Design

A Good Billboard Has A Clear And Concise Message

This message can be as simple as “buy our pizza”, but the message must be clear and concise so that the viewer knows exactly what is being conveyed. Without this clarity, it’s far more likely that whoever sees your billboard will be uncertain as to what, exactly, is being conveyed.

Every effective billboard has a clear and concise message. Most people don’t stare at billboards for very long, and because of that, it’s unwise to use a billboard for conveying large amounts of information and complex messages.

Instead, a billboard must have a clear and concise message that is well-defined and easy for the viewer of the billboard to understand. To give you an example of this, if you are offering a free wellness consultation for people with back problems, then your billboard should consist of an image that conveys the difficulties of dealing with back problems, and how you offer a free solution. But, since this is a billboard, there’s no need for you to dive into how you will solve the problem. Instead, you just need to entice the viewer to want to learn more about what you are offering.

To define the message that you are going to be conveying, you must think about what you are advertising, the main benefit that you are offering to customers, and then what they can do to receive what you are offering. By doing that, you will understand what it is that the billboard needs to convey, and then you can work on finding a way to convey it.

Have a clear and concise message that is easy to understand
More often than not, this message consists of what is being offered, a strong benefit that it offers, and then a call-to-action that allows the viewer to receive what’s being offered
To do this, you must define what you are offering and the value that it offers, before designing your billboard

Use Seven Words Or Less

Most of the people who will be seeing your billboard have very little time to process what a billboard is saying. Because of that, using seven words or less ensures that whoever sees your billboard has time to read it and to understand what you are offering.

Most of the people who see your billboard will do so while driving. On average, a driver has around five-to-ten seconds to see your billboard, to read it, and to understand it. That’s not enough time to read along and overly wordy billboard, but that’s plenty of time to absorb a simple and memorable image, as well as a sentence that encapsulates what you’re offering and entices the viewer.

What’s important to remember, though, is that billboards are a visual medium. Words are incredibly useful at doing things such as creating memorable slogans or elaborating on specific pieces of information, but it’s unwise for your billboard to rely too heavily on words. Instead, words should serve as a supplement to the images, rather than the other way around.

Most of the people who will see your billboard only have five-to-ten seconds to read and understand it
Using seven words, or less ensures that they have time to read the billboard
Billboards are a visual medium, so use the words to elaborate on specific points or to create a slogan that is memorable and explains your product, rather than relying on words alone

Integrate Words And Images To Create Something Memorable

What makes a good billboard can factor how well others can remember it. Integrate words and images to create something memorable. While billboards rely on words, they are primarily a visual medium. As such, it’s very important that you integrate words and images in a manner that effectively conveys what you offer while doing so in a memorable and distinctive manner.

Billboards are, primarily, a visual medium. Words are often used as tools for elaborating on specific points or for conveying a certain piece of information that will entice the viewer of the billboard to learn more, but they are rarely used for more than that.

To integrate words and images in an effective manner, you must define the overall message of your billboard, and then you can begin thinking about the images that you can use to effectively convey that message.

For example, if you are offering free wellness consultations that are designed to help with back problems, then you could convey that using a picture of a man’s back that is covered in a dark, silver color. This image conveys the pain of having back problems, and the feelings of being weighed down and immobile that back problems often come with.

With that image, you can then use a couple of words that convey the solution that you offer – in this case, a wellness consultation. There’s no need for you to explain the solution that you offer in great detail, instead, you can simply tell the viewer that you offer a solution. This will spread awareness of your services, while also enticing those who are dealing with back problems and would like to find a solution.

To make your billboard as memorable and as effective as it can be, you must focus on creating memorable images and designs first, because those are the first things that the viewer will see. Then, you can use words to further enhance the billboard and its message.

Uses image and words in an effective and memorable manner
Billboards are visual mediums, so it’s important that they rely more on visuals than words
To make a billboard that is memorable, it’s important to use large and distinct images, rather than multiple images
Words must supplement the images – and message – rather than having to explain the images
Think about your message and the images that will convey it first, and then think about the words you would like to use

Media Billboards

Posted on March 2, 2020 by admin

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Media Billboards

If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong. In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico. As a matter of fact, the most successful companies around the globe use this within their advertising strategies. No matter the size or purpose of your business, it’s extremely likely that using outdoor media could be beneficial to your brand.

Additionally, media billboards and outdoor advertising methods doesn’t have to be a very costly investment. You don’t need to find any outdoor media for sale, instead you can simply rent space on the billboards that we already maintain for our loyal clients.
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Billboards Puerto Rico

Understanding how your company operates and evaluating your target audience can really help to decipher whether or not media billboards are the best method of advertising for your company. There are plenty of ways to measure these data points, and bMedia offers due diligence in analyzing market sizes, potential audience sizes, and estimating conversions based on your unique advertising campaign. Contact us to learn more about our process and implementation for our media billboards.

Creativity and Out-of-the-Box Ideas

Before hiring an outdoor advertising company, it’s a good idea to take a look at their existing outdoor media campaigns. Creativity and originality is an important factor to creating engaging and highly converting campaigns. There are many different methodologies to deploy including:

Humor
Scarcity
Emotional Sentiments
Simplicity / Minimalistic

When bMedia evaluates target audiences, we can assess the best method for engaging with those individuals and groups of people. Working together and strategically allows us to better plan and predict the most effective media billboards.

Puerto Rico Outdoor Advertising

Busy roads and high traffic make Puerto Rico an ideal place for media billboards. As a well established attraction for tourists, local businesses can gain maximum exposure. Create effective branding campaigns or promote specials, specific merchandise, or services with enhanced imaging, clear messaging, and optimal ad placement.

We can help you identify the best places in Puerto Rico to advertise and offer support for creating a captivating billboard that reflects your brand, product, or service. Ask us how!
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[av_heading heading=’The Arbitron National In-Car Study released a study with the following statistics on outdoor media. ‘ tag=’h5′ link_apply=” link=” link_target=” style=’blockquote modern-quote modern-centered’ size=’20’ subheading_active=” subheading_size=’15’ margin=” padding=’10’ color=’custom-color-heading’ custom_font=’#ff0000′ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=”][/av_heading]

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OF DRIVERS LOOK AT AN OUTDOOR AD EACH TIME THEY PASS ONE
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TALKED ABOUT SOMETHING FUNNY THEY SAW ON A ROADSIDE BILLBOARD
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NOTED A PHONE NUMBER OR WEB SITE ADDRESS FROM A BILLBOARD
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IMMEDIATELY VISITED A BUSINESS BECAUSE OF AN OUTDOOR AD MESSAGE
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[av_toggle title=’bMedia Has Your Outdoor Media’ tags=” av_uid=’av-9mu4fk’]
Whether you’re already a fan of outdoor media or are just thinking about getting involved, bMedia can get you through the process in a way that will produce positive results. We have 18 outdoor billboards at strategic locations throughout Puerto Rico, and they’ve all been positioned in places that are most likely to be seen by large groups of potential customers. Additionally, we’ve done a lot of tracking to know how many people will view each one, and we can even give you more details about what types of people these are. This will help you plan your campaigns in a way that they primarily target the groups you’re hoping to reach. Also, our expertise and experience in the business allows us to give you plenty of advice on what makes a good billboard, as well as what methods will be less successful and should be avoided.
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There are many different results that can come from a successful billboard campaign, so the amount of strategies that can be followed is pretty much unlimited. However, two of the biggest reasons for creating outdoor advertising billboards are to boost your image and increase your sales numbers.
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The advances of computers and technology have offered many other opportunities for advertising, and this is probably the main reason that people so often think that billboard outdoor advertising no longer works. They get used to using all the detailed tracking data provided by online sources, and they forget that physical objects can also be analyzed. But, outdoor billboards are still extremely useful, and there is still a lot of data that can be examined to determine their usefulness.

Additionally, outdoor billboards have some specific advantages over purely electronic forms of advertising. For example, when they’re driving down the road, consumers don’t have a million other flashing icons to catch their eyes like on computer screen. Also, they are basically a captive audience who has no choice but to see your message. Plus, outdoor billboard advertising doesn’t have to compete with technology because it can be used in line with other digital resources. For example, you can use your outdoor billboards to advertise your website address, and then consumers can visit that to start working with your digital strategy.
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Unlike with many other forms of advertising, you can control where someone will be when they see your outdoor billboard. Using this physical advantage can be beneficial in many different ways. For example, knowing where the viewer will be allows you to put an advertisement that is relevant to their current situation, and the message can be customized to fit the feelings of the customer at that point in time. This will help them recall the message later because they will associate the feelings they received from the outdoor media billboard with what they were doing at the time. For example, if they were on the way to the beach when they saw an ad for a product to protect their skin from the sun, then they will be more likely to think of that brand when they’re shopping for something similar. Additionally, this whole strategy make consumers feel that the brand is thinking about them and is actually a part of their life. It’s a great step on the pathway to brand loyalty.
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[av_toggle title=’Take Advantage of Our Expertise’ tags=” av_uid=’av-2x1zo0′]
At bMedia Group, we have helped many successful companies increase their brand with our knowledge. Working with so many organizations has given us the experience we need to help your campaign be even more successful, and we’ll use everything that we’ve learned about outdoor media to help strengthen your strategy.
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