Posts

Advantages of Outdoor Advertising
.Advertising can be broken up into two main categories: outdoor advertising, also known as out-of-home (OOH) advertising, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards…

OOH Advertising Examples
OOH, or Out-of-Home advertising, refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH…

Times Square Billboard Cost
Advertising is so much more than just the act of getting your product out in front of your customers' eyes - it's an art that balances psychology, sociology, and style. It's not only about promoting a product or service on a surface level. Your…

OOH Advertising Trends
With COVID-19 keeping us all indoors and separated for the greater part of 2020, it was assumed that Out-of-Home Advertising (OOH) would fall short in terms of Return on Investment (ROI) for businesses everywhere. However, with vaccination programs…

How to Measure OOH Advertising
Advertising is all around us – whether it’s in our homes, in our cars, and even outdoors. Over the years as technology has advanced, the effectiveness of advertising has only increased as results are easier to measure. We are able to pull…

Types of Outdoor Advertising
Advertising has been around for centuries but has taken many different shapes and forms. Today, there are many different types of advertising available for businesses, including types of outdoor advertising.
What is Outdoor Advertising?
Business…

Billboard Advertising Effectiveness
Billboard advertising effectiveness has never been in question. That's one main reason we still see billboards even today, after being around for so long.
With the emergence of social media advertising and other digital marketing trends,…

How To Design A Billboard
So, you've set aside a budget for OOH (out-of-home) advertising, but you're not quite sure how to design a billboard. Where do you start? What do you say?
Once you know who your audience is and what consumption habits they might have, you…

How Long Does a Billboard Stay Up?
Billboard advertising uses a large print advertisement to market a company, a brand, a product, a service, or a campaign. Billboards usually appear in high traffic areas in cities, along highways, on buses, or on building walls where they are…

Why Are Billboards Effective?
Why are billboards effective? A billboard is an invaluable piece of advertising that can lead to greater brand awareness, sales, and profit.