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Outdoor Activities in Puerto Rico

The small Caribbean island of Puerto Rico boasts picture-perfect beaches, lively nightlife, and vibrant local culture. The people are friendly, the beaches are beautiful, and the list of outdoor activities in Puerto Rico is endless. You can…
best strategies for outdoor advertising
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Outdoor Advertising Strategy

Consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the rest? bMedia, Puerto Rico’s local leaders in outdoor media, has successfully executed marketing campaigns all over North…
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Why Use Billboards to Advertise?

Billboards have been around for ages. In fact, archaeologists have even found evidence of what they believe to be "ancient billboards" dating back thousands of years. Regardless of your age or where you live, billboards have likely been a part…
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Advantages of Outdoor Advertising

.Advertising can be broken up into two main categories: outdoor advertising, also known as out-of-home (OOH) advertising, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards…
effective ooh advertising
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OOH Advertising Examples

OOH, or Out-of-Home advertising, refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH…
most expensive billboards
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Times Square Billboard Cost

Advertising is so much more than just the act of getting your product out in front of your customers' eyes - it's an art that balances psychology, sociology, and style. It's not only about promoting a product or service on a surface level. Your…
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OOH Advertising Trends

With COVID-19 keeping us all indoors and separated for the greater part of 2020, it was assumed that Out-of-Home Advertising (OOH) would fall short in terms of Return on Investment (ROI) for businesses everywhere. However, with vaccination programs…
measure OOH advertising
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How to Measure OOH Advertising

Advertising surrounds us everywhere we go, whether it's in our homes, cars, or even outdoors. With the advancement of technology, advertising has become even more effective, as it is easier to measure the results. We can collect data on the…
Billboard Advertising Effectiveness
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Billboard Advertising Effectiveness

Billboard advertising effectiveness has never been in question. That's one main reason we still see billboards even today, after being around for so long. With the emergence of social media advertising and other digital marketing trends,…
creative billboard

How To Design A Billboard

So, you've set aside a budget for OOH (out-of-home) advertising, but you're not quite sure how to design a billboard. Where do you start? What do you say? Once you know who your audience is and what consumption habits they might have, you…