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REI's Anti Black Friday Campaign: #OptOutside

Black Friday is a tradition in the United States that isn’t always thought about in a positive way. In fact, when talking about the day, most people first think of shoppers getting in physical fights over good deals on random products. Companies…
Ikea Red Cross Campaign
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A Syrian Home from IKEA

Most people would like to help a good cause if they are able, but sometimes they’re not sure how to go about doing it. Instead, they go on with their daily lives and tune out the misfortunes of others. But, since they don’t really think…
Chicago Cityskyline
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Puerto Rico Melting the Chicago Snow

Chicago is a great city, but you’re going to have a hard time finding someone who doesn’t complain about the brutal winters. The intense cold and constant days of snow really start to get to the residents, and they eventually begin to dream…
XBOX Survival Billboard
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Survival Billboard

Video games are a fun concept for advertisers because of all the options they offer, and they often have some pretty high-tech solutions to get the attention of potential customers. But, they have started to stray away from simply advertising…
Coco Cola Outdoor Media
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Coke's Mini Ads for Huge Results!

By no means is it an exaggeration to say that the Coca-Cola Company is one of the largest companies on Earth.  In fact, it was listed as the world’s third most valuable brand in 2015. And it’s been going strong since its introduction in…
Sprite Shower
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A Giant Soda Machine Shower

There’s nothing better than catching some sunshine on a hot day at the beach.  But, after some time lounging, swimming in the ocean, and digging in the sand, there are two things you want:  A cold shower and a refreshing drink. Most companies…
Karolyne Williams Skinvertising
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What is Skinvertising?

Before we begin, we just want you to know that bMedia Group does not support the idea of skinvertising!  One of the fundamental requirements of outdoor media or even advertisement in general is that it needs to be placed somewhere…