Today, billboards are one of the most popular and effective advertising mediums. While the rise of new advertising technologies has transformed the advertising market, billboards remain both popular and incredibly effective, due to the fact that they can adapt to new advertising trends with ease.
In Puerto Rico, there’s an average of six-hundred-and-fourteen automobiles for every one-thousand people. That’s a lot of traffic! Moving across highways and roads, drivers are usually looking to pass the time. For this reason, advertisers strategically place billboards where drivers can easily see and take note of them, even if subconsciously.
Each billboard, if designed properly, conveys an engaging and unique message. Each message has the potential to turn the driver, who may not have even heard about that particular company or product, into a customer. Or, at the very least, into someone who is interested in considering what the billboard is offering.
Outdoor Advertising Trends 2019
As an advertising medium, billboards are quite old. In fact, they’ve been around since the late 19th century. As years progress, billboards continue to grow and transform. This allows them to remain both relevant and effective, especially as a source of true guerilla marketing.
In order to make a truly excellent billboard advertisement, it’s important to understand the history of outdoor advertising trends, as well as where outdoor advertising stands today.
How Did Billboards Begin?
In 1867, the first billboard advertisement was leased. As time passed, billboards became more popular, and the advertisements became far more elaborate and unique. With the rise of the automobile, roads and highways were created. On these roads and highways, billboards could be placed on the sides. It was this development that lead to billboard advertising becoming one of the primary advertising mediums of the 20th Century.
If you go back to the year 1867, that was when the first billboard advertisement was leased. Just twenty-four-years after that, in 1891, the Associated Bill Posters’ Association was formed. This association was designed to expand people’s understanding of the billboard medium and to organize and coordinate efforts that had to do with designing and setting up billboards.
With the rise of the Associated Bill Posters’ Association, billboards became far more popular. People began to understand the medium and the advertising potential that lay within it.
When the first mass-market automobile was released – the Ford Model T – everything changed. The Model T became one of the first affordable automobiles. Instead of relying on more archaic forms of transport, people drove automobiles.
As automobiles became more popular, cities realized a need for efficient networks of roads and highways. This led to the creation of what we know today as roadways.
Advertisers quickly flocked to empty spaces along these roads and found a true potential for different forms of advertising. Since then, billboards have become an important aspect of the advertising landscape. In fact, they’re one of the more evolving forms of marketing that continues to adapt to newer forms of technology.
- In the mid-to-late nineteenth century, billboards became an advertising medium
- When the Associated Bill Posters’ Association was formed, people became aware of the medium and its potential for advertising
- The Ford Model T led to roads and highways, which changed the advertising industry
- Billboard were placed across roadway networks and became one of the most popular advertising mediums
What Is The Current Billboard Advertisement Design Philosophy?
In today’s outdoor advertising trends, there are several design choices that almost every billboard makes, in one way or another. Each one of these design choices began as trends before morphing into a set standard.
Billboard advertisements are, first and foremost, a visual medium. Words are often used, but sparingly, because the images are designed to speak for themselves. Effectively, outdoor advertisements should be clear and succinct, primarily because viewers don’t have longer than a few seconds to digest it. If there are too many words, there’s a good chance the billboard won’t be read or understood.
In the earlier days of billboard advertisements, visuals were often used alongside words. Billboards were still a visual medium, but words were given more weight. An example of this was advertisements for circus shows and theater acts.
Today, that is no longer the case. Billboards now use striking visuals as an incentive that immediately captivates the essence of what is being sold. While words are still important, they are used sparingly.
To go along with the striking visuals, viewers may find the use of strong colors that are both engaging and visually appealing. Today, many billboards use colors like blue, yellow, black, white, and red. These colors are complementary. Their contrast also makes it easier to read and to emphasize certain aspects of the advertisement.
The most important aspect of designing a billboard advertisement is simplicity.
Today, people are bombarded with the flow of information. The internet is responsible for most of this. In fact, online advertisers are hard-pressed to truly identify and convert the right customers. Billboards often follow a different goal. Billboards, first and foremost, are seen by a wider public audience. This gives advertisers the chance to get in front of larger crowds. However, it means, also, that outdoor advertisements must be as simple, engaging, and captivating. For this reason, it’s important to work with outdoor advertisers that are as experienced in design as they are in formatting language for marketing purposes.
What Are The Current Outdoor Advertising Trends?
Today, there is one billboard advertising trend that carries the potential of reshaping the advertising industry, and the medium itself. The trend in question? Digital billboards.
A digital billboard is a canvas that boasts endless advertising potential. For one, using a digital billboard, allows you to use animation, distinct (and dynamic) color choices, unique typography, among other creative choices.
With a digital billboard, the set-up process is much easier and much shorter. This usually reflects longevity, as well. Setting up a digital billboard consists of making the advertisement, and renting the digital space for a specific period of time. That’s it. The advertisement is displayed until another takes its place.
As digital billboards continue to become more and more popular, a variety of unique and creative advertising choices and trends directly related to the medium will catch on. Right now, interactivity is very popular, and many advertisers are experimenting with it.
Digital Outdoor Advertising Effectiveness
Using an interactive digital billboard, you are able to directly have the user directly engage with the advertisement. This leads to a far more memorable and enjoyable experience, while also serving as a wonderful way of highlighting what you are offering.
Soon enough, there will be other trends related to the medium. These trends will transform digital billboards, and digital billboards will continue to transform the billboard advertising medium.
Interested in learning more about outdoor advertising? Contact bMedia, a leading provider of billboard advertisements in Puerto Rico.