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Measuring Advertising Effectiveness

Posted on November 28, 2021 by admin

To a certain extent, advertising can be a trial and error process. Not all marketing campaigns start out great, right off the bat. Most successful strategies are built on little errors businesses weed out over time by measuring advertising effectiveness.

What’s the Importance of Measuring Advertising Effectiveness?

Sure, you can equate a sudden influx of clients to your recently implemented marketing campaign, or a downturn in lead conversion to seasonal variables, but unless you have the metrics and cold hard statistics to prove it, you can never be sure how your strategy is performing.

When it comes to advertising your business, you need to know the real-world effects of every decision you make, as each of these decisions is costing you money. So, let’s take a look at the different ways of measuring advertising effectiveness, and what advertising metrics you should be using.

Advertising Performance Metrics

Before you can apply any advertising metrics to your campaign, you need to ensure that it is measurable, and this is done by setting time-sensitive, advert-specific goals.

Establishing Objectives

Objectives are everything when it comes to marketing. After all, if there is no goal to work towards, it’s impossible to measure success, as success becomes irrelevant – which isn’t the outlook you want to have if you’re trying to grow your business.

Once you’ve established the objective of an advertisement, you’ll know what metrics to apply to measure performance.

These are known as key performance indicators.

Deciding on Key Performance Indicators

You can think of KPIs as steps that must be taken to achieve your marketing objective.

For example, your overarching objective might be to drive sales of a particular product up 20% by next quarter. Therefore, a KPI to observe would be the number of visitors the product page receives after the release of the ad compared to the traffic it was logging beforehand.

Once you’ve established a quantifiable backdrop for your advertisements, there are literally hundreds of ways to track the performance of your advertising campaign and determine whether you’re pulling in an ROI. Let’s take a look at some of the more commonly used metrics.

Reach

Reach is quantified in different ways depending on the medium, but it always tells you the same thing. It simply refers to the total number of people exposed to your advert — the more, the merrier!

Frequency

Frequency is the number of times each individual sees your advert. Repetition plays a huge role in memory retention, so if each person sees your ad a few times, it’s definitely a good thing; however, too much exposure to the same advert will cause fatigue, and it will start to fade into the background.

Impressions

Impressions metrics are basically a combination of reach and frequency metrics. They measure the total number of times your advert has been seen, even if by the same people.

Cost Per Customer

How much does your advertisement cost when split between the customers it brings? If the cost per customer is less than the revenue they brought in, then your advert is, at the very least, not drawing a loss.

Cost Per Click (CPC)

Similar to cost per customer, this metric measures how much the ad is costing you when divided across the clicks it has garnered.

Click-Through Rate (CTR)

How many people are clicking through on one of your online advertisements? If the number is exceedingly low when compared to the overall reach of the ad, it’s underperforming.

Advertising Metrics: How Is the Efficacy of Out-of-Home Marketing Measured

With advancements in technology, thousands of metrics have been made available to the online digital marketer, which may leave you questioning the relevance of traditional outdoor advertising. How would you even go about measuring advertising effectiveness through the impact of a billboard or poster campaign?

Well, you’d be surprised how quantitative this area of the marketing industry is. In fact, as your outdoor ads are mostly going to direct viewers to engage with your brand online in some form or another, it means you can use a lot of the same technologies utilized by digital marketers, to assess your outdoor advertising effectiveness.

One Strategy at a Time

Firstly, to assess how well your outdoor advertising is doing, you need to stabilize all other marketing activities. If you see an increase in interest or revenue, you need to be able to say with confidence that the outdoor roll-out is responsible for the growth.

Traffic Data

Here at bMedia, we use a state-of-the-art car tracking system in all our billboard locations to give you an accurate estimate on the probable exposure of your advertisement.

Landing Page Tracking

Just because your adverts are out in the real world, doesn’t mean you can’t use computers to analyze their performance. By placing a unique URL on your advertisement, you can then use an online tracker to measure how many visitors the URL receives, just by viewing your out-of-home advertising.

Hashtags and Social Media Tracking

You can do a similar thing with hashtags. Assign a unique hashtag to your billboards, and monitor proliferation online across various social media platforms.

Promo Codes

The same principles apply to promo codes too. Let’s say that you’re a watch manufacturer, and you wanted to entice customers with a modest discount. You could print, “Use Promo Code WATCHTHISSPACE for 10% off” on just your billboards, then measure how many customers applied the code at checkout.

Keyword Tracking

It’s quite possible that people will see your advert, get the general gist, but miss the exact wording of a promo code or hashtag. They may then respond to your ad by searching your brand online alongside phrases such as “new deal”, “watch offer”, or “promotion”.

By keeping an eye out for those keywords in your online analytics, you’ll have a clearer picture of how many people your outdoor advertisement is influencing.

Customer Surveys

Don’t get us wrong – state-of-the-art analytics technology is great and all, but you could also just try asking your customers where they heard about your brand and what brought them to your site. Try this in your online contact forms, email marketing campaigns, or even social media.

Mobility Tracking

Another way you can drum up more of an idea about reach, frequency, and impressions is to measure the movement of journeys people make in vehicles or otherwise in a certain area. This can be done by monitoring the GPS location of willing survey participants or, perhaps, asking them to write and submit a travel diary.

Outdoor Advertising Effectiveness: Why Outdoor Advertising Is Essential to the Success of Your Business

As more and more of our lives are playing out in front of screens, we’ve seen a massive spike in the popularity of digital marketing, and while this is an effective means of reaching people, it’s not necessarily the best way to advertise to prospective clients/customers.

The constant barrage of online ads and lead acquisition emails we experience in our day-to-day lives is enough to drive anybody up the wall. Rather than enticing the viewer, they tend to cause irritation and feelings of distrust.

In response to this over-exposure to digital marketing mediums, the value of traditional outdoor marketing has skyrocketed, and bMedia is at the forefront of this surge in popularity.

When people see a bMedia billboard, they’re not scrolling past it at lightning speed or distracted by a million other bits of data, they’re focused on your advert and your advert alone, reading it slowly, weighing up each word, enjoying the visual accompaniment, making a mental note to investigate further once they get to where they’re going.

bMedia Can Help You Grow Your Business

Contact us today and gain access to over 500 high-exposure areas across the entire island of Puerto Rico, meaning that we can single-handedly optimize the reach of your outdoor advertising campaign.

Our intuitive billboard location map makes it incredibly easy to explore your options, but we do so much more than simply provide the space for your advertisements. Our crack team of marketing strategists with years of experience in the industry will help you build your campaign from the ground up to serve your specific business goals.

Effective Billboard Advertising

Posted on November 16, 2021 by admin

Billboards are a great medium to use when you really want to get your message to your customers. Some people think they’re outdated in an increasingly digital world, but there’s a reason they’re still going strong. Everywhere from Times Square to Puerto Rico, they work! However, there are a few key factors worth noting that really contribute to effective billboard advertising.

Some say TV and radio advertising are losing out to streaming services. Others champion using online ads, but each channel there has a critic claiming no one uses that social network anymore. What’s undeniable is that people will still venture out into the world on a regular basis, and there’s no need to update their device in order to read a billboard.

The effort and detail put into everything behind the billboard will help maximize its message and effectiveness. In other words, the more you focus on the goals behind the ad, the audience, the design, and the location, the more optimized your billboard is for maximum effectiveness.

Here’s where to start your quest for effective billboard design:

Tips for Most Effective Billboard Advertising

To make sure your billboard advertising is reaching its full potential, there are a few things you’ll want to pay close attention to.

Follow these 7 guidelines:

Make sure you know your target audience
In most cases, simple is better than complex
Use clear messaging
Follow best practices for ease of reading
Always aim for a goal
Focus on one call to action
Never forget to use this to build your brand

This may seem like a lot of steps, but it really isn’t since many of them build on each other. Learn on to read how to best accomplish each one of these.

Define a Target

The first important aspect of creating effective billboard advertising is making sure that it’s targeting a specific group of viewers. Since such a wide variety of people will be exposed to it, it’s very tempting to try to advertise to everyone. Studies have shown that targeting a specific demographic using your billboard can often get the message across far more clearly than going after a broader group. Instead of a lot of people getting your message, it generally turns into no one hearing it.

When you decide on a target group, you’ll know who you’re talking to. Once you know exactly who’s going to be listening, you know how to craft your message in a way that they’ll hear it.

Keep It Simple

Too many words end up being too much information to remember. Don’t forget that people often see billboards when they’re driving or busy doing something else, so they don’t always have the chance to stop and read – even if they want to. Make sure you get your point across as quickly as possible.

A good general rule is to use a maximum of six words on your billboard, as this is about the most that people can quickly take in.

But, just because you can use six doesn’t mean that you have to. Using only one word can be great. Zero words can be amazing.

Make Sure People Understand You

The next step is to keep your billboard understandable. When you’re trying to sell something, you don’t want to show off in a way that strains the brain of your customer. If someone really has to stretch to understand what you’re saying, they might start feeling stupid. Once they associate your brand with that feeling, people aren’t really going to have a lot of motivation to give you their money.

But, if you make your billboard easy to understand, your customers will start to feel good about themselves. Suddenly, you’re the brand that they relate to, and that’s who they want to have in their life.

Make Sure People Can Read It

We’ve already covered why your billboard should only have a few words and why it should be easy to understand, but it’s also extremely important to make sure people can read it. By this, we mean to make sure the actual design can be taken in by the eyes of your customers.

Don’t use elaborate fonts that are difficult to make out. Don’t use colors that are so similar that they’re hard to tell apart. Make sure the billboard has lots of contrast between the different elements, but also make sure they’re colors that go well together.

Set a Goal

This is near the bottom of the list, but it’s still one of the most necessary parts of creating an effective billboard. It really should be done at the same time that you define your target. Make sure that you have a specific result that you hope for the sign to accomplish, or you’re just going to be creating a colorful banner.

Are you looking to create more brand awareness? Perhaps you’re marketing a specific product or service, for which you can track sales through the billboard campaign?

It doesn’t need to be a complicated or difficult goal.

Do you want to get more people in your store? That’s a great goal.

Do you want to make sure potential customers learn about a promotion? That’s another.

What about just making people interested in your brand? That’s one of the most common reasons for creating a billboard.

Define a Single Call-To-Action

What are you wanting your audience to do when they see your ad? Is there a phone number you want them to call? Maybe a website or social media channel you want them to visit? Is there a discount code you’d like them to enter? Don’t forget your contact info somewhere within the billboard advertisement, to make sure viewers don’t just see your ad – they engage with and respond to it.

Go With Brand Building

Now that we’re talking about your brand, that brings up a really good piece of advice. Think about using the billboard mostly to keep your brand in the eyes of your consumers. They’ll see your message every day on their way to work, but they don’t always have the chance to stop and read it. Or, they may not even have a need for your products or services at the moment – but the sign will still be there.

If your name has been melted into their brains during a morning commute every single day, they’ll take that into consideration when they encounter you in a shop. You’ll feel like a trusted friend who has always been there for them.

Don’t Be Intimidated By Overdone Effective Billboard Advertising Examples

If you do a search for “effective billboard advertising examples”, you’re likely going to come up with some pretty impressive results. You might find these amazing pieces of art to be inspiring, or you might be prepared to throw in the towel because you’ll never be able to think of an idea so great.

Take a deep breath and remember that out of millions of billboards, the internet will be happy to point out a few amazing success stories. These were developed by the top advertising agencies, and often had a bit of luck to really make them happen.

Just focus on the fact that the point of your billboard is to achieve your goals with your customers. Having an award-winning ad that will go viral online feels great, but it doesn’t contribute to your bottom line. Stick with the tips above, and you’ll be fine.

How to Buy Billboard Advertising

Now that you have more of an idea of how to do billboard advertising, you’re probably wondering the specifics of how to buy billboard advertising. Essentially there are two ways to go about it: building a billboard or renting space on one that already exists.

Pros of building a billboard:

You have more control over the billboard as a whole.
You don’t have to worry about the contract running out and not being able to renew.

Cons of building a billboard:

You need to either own or rent the land where it is placed (or the building it’s attached to).
You’re responsible for building and maintaining it.

Pros of renting an already existing billboard:

There is a lot less planning and commitment on your part, and the whole process can be significantly faster and easier.
If you decide the location isn’t working for you, you can move when the rental term is finished.

Cons of renting an already existing billboard:

Depending on the contract, the price or availability of the billboard could change in the future.
Some (but not all!) companies will place restrictions on what you can put on the billboard.

How bMedia Can Help With Effective Billboard Design

Now that you have all this new knowledge about billboards, why not put it to the test? Give us a call, we are the largest provider of outdoor media in Puerto Rico and can help you get started with creating effective billboard advertising. As we consider your audience, your message, and the size of the ad, we’ll make sure that your billboard ad is most effective in its location and performance.

Types of Humor in Advertising

Posted on October 22, 2021 by admin

In this digital world, we’re reaching the point where companies are expected to provide more than just a great service or product. Of course, this is where you should start, but more and more, companies are noticing the benefits of being authentic and creating a true bond with their audience. Being able to make your customers feel an emotion when engaging with your products or advertisements can allow your business to stand out.

Humor can be a very effective advertising tool for taking your product, brand, or service to the next level.

Humor is a great way to trigger emotions in your audience, and triggering emotion will take your brand much further than using the basic, plain, cut and dry advertising techniques that so many companies rely on.

Types of Humor in Advertising

There are many different types of humor in advertising that can be effective. These include:

Surprises
Personification
Exaggeration
Puns
Comparison

Surprises

One of the best types of humor in advertising is using surprises. Can you remember a time that someone did something completely unexpected? As we know from the real world, surprise triggers a comic response. The initial reaction of shock and surprise quickly gets replaced by a feeling of “wow, that was hilarious”. In advertising, using surprise can be a little trickier, since it definitely needs to be done tastefully. We recommend that if you’re going to implement surprise into advertising, it’s a good idea to workshop your ideas with a team to ultimately create a funny yet appropriate advertisement.

Advertising messages can use surprises in a bunch of different ways, across many different mediums. For example, you could choose a bold headline or billboard that shocks people, even just for a split second. You could send emails with big, animated surprises, or create videos with dialogue that can startle viewers. Of course, just like with any other advertisement, you need to be able to incorporate your product or service in there. However, surprises can help generate attention, as it is random, ridiculous, and if done right, will leave an impression.

Personification

Personification is one of the most used, and best, types of humor in advertising. It’s one of the most classic tricks in the book, but there’s a reason for that. The use of personification in advertising is truly endless. Think of the Geico gecko or Tony the frosted flakes tiger. These well-known brand mascots help bring an additional sense of humor, and therefore memorability, to advertisements, cereal boxes, and entire brands.

Personification helps messages be more entertaining and memorable. Of course, personification doesn’t always make sense to use, but when done properly, people will both understand and appreciate the humor. We’re naturally drawn to people that make us laugh, and there’s no reason to think that this doesn’t apply to brands and advertisements as well. One of the great things about advertising is that it is a great platform for making unrealistic possibilities come to life.

Exaggeration

Exaggeration, or blowing things way out of proportion, is another one of the best types of humor in advertising. It is often used to really emphasize a point or attribute, or to simply poke fun at a real-life issue or common scenario. A word of caution- exaggeration definitely helps make you emphasize a point, it doesn’t necessarily make people much more receptive to that point you’re trying to make. Exaggeration, however, is one of the best tools you can use to make your ad more unique, expressive, and memorable- nine times out of ten, these attributes are a big plus.

This type of humor blows things way out of proportion, to a level that makes people appreciate just how unbelievably extra it is. It can be used to really hammer out a point or to make fun of a common scenario or real-life issue. While it makes people understand that you’re trying to make a point, it doesn’t necessarily make them more receptive to the point you’re making. But, It does help your message be more unique and expressive, which is almost always a plus.

Puns

Puns are a really double-edged sword, so it’s definitely important to tread lightly with these. They’re the easiest types of humor to go wrong, but a cleverly delivered pun can be an effective way of advertising. A lot of people and companies avoid puns altogether, mainly because it’s pretty easy to underdeliver if there isn’t much of a bang.

It doesn’t make sense to use a full pun in a full joke format, but a pun could be used in a shorter phrase on a billboard. It’s definitely a great way to make people chuckle, and the ah-ha moment associated with understanding a pun can help drive brand recall. It definitely takes a lot of time, workshopping, and exterior feedback to make sure your pun is clever enough and a good fit for your target audience.

Comparison

Lastly, one of the final types of humor you commonly see in advertising is comparison. Comparison is pretty straightforward: it puts two or more things beside each other to create a contrast. Many big brands use this before, like fast food companies showing their delicious, juicy burger versus the old, drab, crusty version of the competitors. Many of these comparisons also include exaggeration, which additionally helps appeal to our sense of humor. When it comes down to it, product A isn’t necessarily this much better than product B, but weaving a sense of humor into the comparison can help persuade a customer better. Customers could appreciate the boldness and humor of your message.

bMedia: Puerto Rico’s Leaders in Outdoor Advertising

Humor is a great method to employ on many different advertising mediums, billboards included. A humorous billboard can be eye-catching, memorable, and provide your company with a great return on that advertisement.

If you’re advertising in Puerto Rico, there’s no better billboard company than bMedia. At bMedia, we have decades of experience designing eye-catching and high-performing billboards in Puerto Rico. We use high-level advanced analytics to create and subsequently monitor your business’s ideal billboard advertising campaign, and we have hundreds of advertising locations to choose from.

bMedia are Puerto Rico’s leaders in OOH media and advertising. We will work with you to ensure your advertisements are seen and remembered. Contact us today!

Best Rum in Puerto Rico

Posted on October 16, 2021 by admin

One of Puerto Rico’s greatest claims to fame is its rum manufacturing. Not only is rum an important export of the island. The industry also employs lots of people all across the island to make this distinct drink.

Although high-quality Puerto Rican rum can be pricey, great rum doesn’t have to be expensive. If a rum has rich and complex flavors, it will absolutely drink well on its own. If it tastes good in a rum cocktail, as well as on its own as a sipping beverage, then you have certainly found a great, high-quality rum — no matter the cost. So if you’re asking yourself, “What’s the best rum in Puerto Rico,” read on to find out!

Types of Rum

Rum varies in type according to the way it is made, the length of distillation, and the type of materials used. Rum types include:

Dark Rum
Light Rum
Premium Aged Rum
Fruit Infused Rum
Vintage Rum
Overproof Rum

There are many types of rum from all over the world. Puerto Rico happens to be one of the most well-known places that produce rum.

History of Rum Making in Puerto Rico

Puerto Rico is certainly known for its rum production. This small island has captured the attention of the world, as well as a good percentage of North American rum drinkers.

Rum makers on the Caribbean island of Barbados bear the title as the original rum manufacturer. Rum production there dates back to the early 18th century. Puerto Rican rum production, on the other hand, dates back over a century and a half.

By the mid-1800s, sugarcane farming had become a major industry of the Caribbean. At one point, there were over seven hundred sugarcane plantations on the island of Puerto Rico alone. In addition to exporting sugarcane and sugar on its own, Puerto Rico began to produce rum from its sugarcane crops.

Spaniard Don Juan Serrallés imported a still from France, and in 1865, he produced the first casks of Don Q rum, named for the novel Don Quixote. The Don Q manufacturers set out to produce the perfect rum using a unique yeast and white oak barrels from America. Don Q rum is still produced in Puerto Rico to this day.

Even though it is a small island, Puerto Rico has established its place in rum production on an international scale. In fact, Puerto Rico calls itself the rum capital of the world. The island produces over eighty percent of all rum consumed in the US.

Puerto Rican rums are made by five major companies. These include: Don Q, Bacardí, Palo Viejo, Ron del Barrilito, and Ron Llave. These Puerto Rican rum brands have a reputation for high standards of production and consistent, high-quality products. Each of these can be considered by many to be the best rum in Puerto Rico.

Best Puerto Rican Rums

Don Q

The Serrallés family has been perfecting their Don Q rum for six generations. It is the best-selling rum on the island and the preferred rum of Puerto Rican drinking establishments. Current production includes Don Q Cristal, Don Q Añejo, Don Q Gold, and Don Q Limon.

Bacardí

Bacardí rum business began in Cuba. Facundo Bacardí Masso started his rum production over a century and a half ago. Although Bacardí started in Cuba, it has an important facility in Cataño, Puerto Rico. Established in 1930, this distillery became the largest premium rum distillery in the world. Tourists visiting Puerto Rico can visit Casa Bacardí at the distillery to learn about the Bacardí brand and its history, as well as engage in tastings. As well as several rum varieties, Bacardí products include Grey Goose vodka, Dewar’s whiskey, Bombay Sapphire gin, and Cazadores tequila.

Palo Viejo

Palo Viejo rum, like Don Q, is made by the Serrallés Distillery. Palo Ready, created in 2015, comes in a ready-to-drink pouch containing Palo Viejo rum and various juices. These can be used to create such rum cocktails as sangria, limoncello, and island rum punch.

Ron del Barrilito

The Ron del Barrilito rum business was created by Pedro F. Fernández. He established the distillery in 1871. It is located on what once was his father’s sugarcane plantation. The name Ron del Barrilito refers to its aging in barrels. The distillery has fewer than ten employees. Four are family members. The company continues to use the same formula Pedro Fernandez used. Although small, Ron del Barrilito is part of Puerto Rico’s rich rum tradition.

Ron Llave

Ron Llave is another premium Puerto Rican rum whose history dates back to the 19th century. Ron Llave, unlike some of the other primary Puerto Rican rums, is produced in Arecibo, a city on the northern coast of Puerto Rico. Ron Llave has a wide variety of premium rums to choose from.

Rum Advertising

Rum companies, like other manufacturers of alcoholic beverages, face tight competition. Especially in a place like Puerto Rico, where rum is very popular and there are many different manufacturers, it’s important to stand out. The goal should be to produce brand awareness, encourage drinkers to buy their brand over others, and showcase new products.

With effective advertising, rum producers can persuade drinkers to switch to rum from another alcohol. They can also advertise to reach new customers or even convert those who tend to drink other rum brands. Through ads targeting customers who don’t know much about rum, these brands can build a new niche market from a target audience.

As new companies begin rum production and as new products emerge, rum manufacturers strive to attract consumers in a competitive business.

Benefits of Outdoor Advertising

Whether in Puerto Rico or anywhere else in the world, we are a society on the move. We spend a lot of time in cars, buses, trains, on bikes, and on foot getting to work, to school, or touring. That is why outdoor advertising is such an effective way to get brands known, new products introduced, and special events publicized.

We see advertising communications everywhere. Brand messaging can be shared on highway billboards, transit posters, and ads on buildings, trains, and buses.

Because outdoor advertising is big, bold, and interactive, it grabs the viewer’s eye. Many passersby make the same trip multiple times per day. Especially when caught in traffic, they are a captive audience.

Outdoor advertising gives advertisers a great return on investment. A survey found that seven in ten people read billboards consciously as they pass. Over ten percent say they made a purchase based on outdoor ads within a week of seeing the ad. So whether you’re making the best rum in Puerto Rico, or you’re just getting your brand off the ground, you can certainly benefit from outdoor advertising.

Why Choose bMedia to Advertise Your Rum?

Like every other business, rum manufacturers want to get their brand out there and recognized. They want to boost sales and outsell their competition. When a new product is released, the company wants the public to know about it. If they are planning a special event to showcase their product, they want to entice potential buyers to attend.

Any brand will have only so much money to put into advertising. Thus, they will want to put their advertising dollars where they will attract buyers. Outdoor advertising has proven to be one of the most effective ways to tell the public about a product.

To optimize your advertising dollars in Puerto Rico, you need a firm with proven ability to analyze a target market and get your brand optimum exposure. bMedia has a proven record. With tons of prime advertising locations, years of experience, and proven practices, bMedia is certain to help boost your company’s sales. To learn more about how bMedia can help your brand, contact us today!

Billboard Design Best Practices

Posted on September 27, 2021 by admin

Designing a billboard can be hard work, especially if you don’t know what your goal is. You need to be able to strike a balance between adhering to universally understood billboard design best practices, and being creative, eye-catching, and authentic to your brand.

At bMedia, we have decades of experience designing eye-catching and high-performing billboards in Puerto Rico. We use high-level advanced analytics to create and subsequently monitor your business’s ideal billboard advertising campaign. Because of our proven results, we are often regarded as Puerto Rico’s top billboard advertising company.

Why Advertise with Billboards?

Before we take you through our tried and true billboard design tips, you’re probably wondering if billboards and other OOH advertising mediums are still worth it. In this age, practically everyone is glued to their smartphone, tv, or laptop 24/7. Does this mean that online ads are the best?

There are a few different reasons why billboards, and outdoor advertising in general, are still an effective advertising medium in 2021.

Outdoor advertising is more noticeable.

Online advertising can be frustrating since so many consumers have ad-blockers in place. Those that don’t are bombarded with so many ads that none really stand out. However, billboard ads don’t have these problems, as they’re basically unblockable.

Outdoor advertising is more accepted by consumers.

Consumers are generally pretty wary of social media ads, especially after educating themselves on the manipulative tricks that many online advertisers use on them. Billboards, on the other hand, are a long-standing accepted form of advertising that isn’t subject to any ethical issues, like social media and other online ads can be.

Outdoor advertising can benefit other advertising campaigns.

People tend to be more perceptive of their surroundings outside of the home. They can take in your advertisements, even if they’re not consciously aware of it. This effect can boost your other advertising campaigns.

According to research from Ocean Neuroscience, consumers were 48% more likely to engage with a mobile ad when exposed to the same out-of-home advertisement first.

Billboards help with brand building and recall.

Outdoor advertising has shown to be very effective in building brand awareness and brand image. Researchers think that this has to do with the fact that people tend to be more perceptive of their surroundings outside of the home.

This type of advertising can be very cost-effective.

Another key advantage of outdoor advertising, especially for companies with limited marketing budgets, is its cost-effectiveness. In the current marketing environment, outdoor advertising is often cheaper than print or digital advertising. Additionally, outdoor advertising is more long-term than print or digital ads, which often require repeated payments to carry out campaigns. Paying to have an advertisement on a billboard for a month can be a much better use of funds than repeatedly paying for a commercial campaign.

Billboard Design Best Practices

With our decades of experience at bMedia, we’ve compiled a list of billboard design best practices that hold true across all businesses and industries. Note how all of our billboard design tips allow for a lot of flexibility, which is critical to enabling your brand to share its own unique vision.

1. Keep it simple.

Use fewer than 7 words and fewer than 3 visual elements. Billboards are made to be quick bursts of essential information. Making it more complicated than above will dilute the message your brand is trying to send.

2. Use borders and cropping properly.

Making an object larger than life will turn heads. Leverage size, cropping, and borders to help make your billboard eye-catching.

3. Be intentional with colors and contrast.

Bright colors and sharp contrasts make for an easily digestible billboard that’s also eye-catching.

4. Leverage key locations and seasons.

You wouldn’t want to advertise your new holiday line of sweaters in the middle of April. At the same time, you also want to make sure the location of your advertisement matches your target demographic. You’ll want to advertise in different places if you sell luxury goods vs if you sell more affordable, discounted goods. Ensure that you’re getting the right information to the right people at the right time.

5. Be careful with fonts.

The most critical part of proper use of fonts is to ensure your billboard is readable from various distances. You don’t want your font size too big or too small, and you definitely want to stick to simple, easily discernible fonts. Don’t overly condense text, unevenly weight fonts, or make the font too thick or thin! Simplicity and readability are key.

Examples of Effective Billboards

As you may have picked up by now, there’s no one-size-fits-all billboard design. Even when following our billboard design tips, you will see that there’s plenty of room to be creative and unique. As such, there are many different examples of effective billboards that can turn heads and attract customers.

One company that’s done a great job with its billboard advertising is Apple. Even though it’s one of the world’s leading technology companies, Apple frequently uses billboards and other traditional forms of advertising. In 2015, Apple launched its “Shot on iPhone” campaign. The campaign offered iPhone users the opportunity to capture images on their phones that would then be used on billboards, commercials, and other ads. Apple’s Shot on iPhone campaign displays the importance of engaging consumers and being thoughtful with image selection. These billboards were remarkably simple, yet remarkably effective.

Another fantastic billboard example was a Formula Toothpaste billboard in Indonesia. This remarkably creative advertisement shows a man whose teeth are so strong that he is literally ripping the billboard off of its supporting structure. This billboard is a wonderful example of using creativity to stand out. Once again, it’s a clean, simple image that effectively communicates Formula’s product and value while simultaneously being creative.

bMedia: Puerto Rico’s Premier Outdoor Advertising Firm

If you are advertising on the island of Puerto Rico, there is no better company to work with than bMedia. We have hundreds of billboards in strategic locations island-wide to ensure that you can connect your billboard to your consumers. We utilize advanced analytics to measure and optimize billboard engagement, providing your business with maximum value.

bMedia are Puerto Rico’s leaders in OOH media and advertising. We will work with you to ensure your advertisements are seen and remembered. Contact us today!

Successful Billboards Around The World

Posted on August 30, 2021 by admin

Billboards have long been a staple of the marketing and advertising space. In fact, they are probably one of the first things that come to mind when thinking about traditional advertising. However, in today’s world, one is confronted with advertising at almost every turn. So the question becomes: how do you stand out? Here, we will discuss some tips on how to create successful billboards, as well as giving some examples from around the world.

Not all billboards are created equal.

The market and the audience of certain billboards must be taken into careful consideration in order to maximize their effectiveness. Because of this, billboards around the world are designed in different ways and seek to capture different audiences.

Tips for Successful Billboards

The process of creating successful billboards takes time, creativity, and ingenuity. However, when executed well, they can be remarkably effective and result in a high return on investment (ROI). Below are some tips for creating successful billboards.

Keep It Simple

You might feel the need to add as much information as possible onto your billboard. However, you must remember that most people are only glancing at a billboard in passing. Therefore, it’s important that you get straight to the point. Bold colors, readable text, and eye-catching images will help capture your audience’s attention. Additionally, remember to keep your message clear and concise. It can certainly be clever, but your audience does not have that much time to pause and figure out what you’re trying to convey.

Your Audience Is #1

When designing successful billboards, it’s crucial that you keep in mind who your audience is. Advertisers must meet the audience where they already are. So, if you’re advertising your tractors, why not place a billboard out in the country? If you’re promoting a new rideshare app, why not place the billboard in an urban center, where there is a need for the service? Keeping your audience at the forefront of your mind will help you optimize the success of your billboard and lead to the best ROI.

Go Digital

Digital billboards are popping up all over the place, even in places where you’d least expect them. While digital billboards may be a bit more expensive than traditional static billboards, they can actually result in a higher ROI. This is because digital billboards can be used on a rotating basis. One company can advertise on the digital billboard in the morning, while you can advertise on the same billboard in the evening, based on the audience you’re trying to reach. Because of this, you can optimize your investment and reach the people you want to reach, only when you know they’ll be there.

Other Things to Keep in Mind

A few other things that are important to keep in mind when designing your successful billboard include:

Location
Daily traffic
Type of traffic (car vs. foot)
Budget
Duration of campaign
Timeliness

Examples of Successful Billboards

Now that we’ve discussed some tips for creating successful billboards, we’ll share some examples from around the world.

Asia

Location: Japan

Billboard: Mt. Fuji’s Litter

Perhaps the most interesting aspect of this billboard is that it technically isn’t a billboard. Sure, it has the frame and structure of a successful billboard – but it’s missing the actual content of a billboard. Of course, the position and intended viewing angle of the board attempt to turn Mt. Fuji into the content. Given the cultural significance and sheer recognition of Mt. Fuji to its target audience, the effect is substantial. The litter framing the famed natural spectacle leaves a stunning impression about the impact that litter has on natural areas.

Location: Philippines

Billboard: Skype Qik Live

Mobile devices and social media are huge in Asia. Whether it be a mobile game, the hottest new trending app, or just chatting with friends, the smartphone is a gateway into a world of almost endless entertainment. This company created a billboard that allows mall-goers to record themselves on a nearby mobile phone installation. Then, their clip appears on the ad. This interactive billboard makes physical advertising media relevant to the many enthusiastic smartphone users in Manila.

Europe

Location: England

Billboard: Free screen replacements

How many times have you or a friend lost hold of your smartphone, only to pick it up and discover that the screen has shattered? This universally disappointing image of a shattered phone is certainly eye-catching. By replicating this effect on this billboard, it catches the viewer’s attention and reminds them of their broken phone screen.

Location: Denmark

Billboard: WWF – Rising Ocean Levels

This one is interesting as the viewer has to see this billboard multiple times at different points in the day to get the full effect. Basically, the awning on top of this billboard is supposed to cast a shadow. The shadow will change depending on the sun’s relation to the billboard. As the sun moves throughout the day the shadow will change in accordance, making it seem as if the water line on the board is moving upwards. Given that Denmark exists next to the Atlantic, rising ocean levels actually do affect them as they change the shoreline of the country. This is an example of a successful billboard that uses repeated exposure to leave an impact.

North America

Location: USA

Billboard: Adam Ruins Everything

Anyone who has spent long enough time on Facebook has probably seen a video snippet of Adam Ruins Everything, a series dedicated to dispelling half-truths and common misconceptions. While one can imagine that such an “in your face” ad might not be incredibly popular with all Americans, there’s no doubt that it’s effective in attracting the attention of its home audience. Not only does it call attention to a fact that Americans may not like to think about, but it also works as a form of passive activism. It forces passersby to reassess the value that they’ve placed on such a monument.

Location: USA

Billboards: Total Recovered campaign

During the COVID-19 pandemic, plenty of ads sprung up reminding people to stay at home and wear masks. However, there was not that much positive advertising. An advertising agency called Orb decided to create a campaign highlighting the total number of people that had recovered from COVID-19. This campaign acted as a beacon of hope, while most other COVID-related advertising was rather bleak.

South America

Location: Peru

Billboard: Clean Air

The city of Lima located in Peru was estimated to have the highest pollution levels in all of South America back in 2012. This billboard was created in response. This billboard actually takes the surrounding polluted air and purifies it, emitting fresh air back out. As one can imagine, it was incredibly well-received by its target audience due to the fact that it actively improved their lives.

Location: Argentina

Billboard: Amphibious billboards

Who said billboards need to be roadside? These amphibious billboards can be found either on the beachside or out in the water themselves. Given that South America is known for its fair share of beautiful beaches, it only makes sense to play up to the region’s natural strengths and advertise in popular beach spots.

Australia

Location: Melbourne

Billboard: Porsche Ads

If you have enough money and the inclination to buy a Porsche, you probably feel good about the purchase and enjoy it when other people notice your car. The Porsche company itself understands this and put up an ad in Melbourne that can tell when a Porsche is approaching. The ad calls out Porsche drivers and compliments them on their car, making them feel good and adding a little bit of additional value to their purchase.

Location: Perth

Billboard: SEEK Job Site – Cannon Safety Inspector

Finding the right person for the job can be tough, especially when the person you need has to have an incredibly specific and obscure skillset. This billboard put up in Perth might not be the fanciest, but is still entertaining and effective. The imagery gives off sentiment that would feel at home in a “Monty Python” skit, appealing to the sensibilities and humor of Australians.

How bMedia Can Help

If you’re looking to design and execute a creative and successful billboard campaign, look no further than bMedia. bMedia is Puerto Rico’s leader in outdoor advertising, with over 300 high-impact advertising locations.

To learn more about how bMedia can help your brand reach new audiences, contact us today!

Outdoor Advertising Strategy

Posted on August 17, 2021 by admin

Consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the rest? bMedia, Puerto Rico’s local leaders in outdoor media, has successfully executed marketing campaigns all over North America. There are many reasons we stand so strongly behind effective outdoor advertising strategy.

Outdoor advertising has been a staple of marketing strategy for businesses and brands everywhere. These types of marketing campaigns continuously prove higher ROI for companies who take advantage of this marketing opportunity.

Outdoor advertising or OOH (out-of-home) advertising refers to any advertising medium that targets the consumer outside of their homes. This includes billboards, street posters, retail signage, and more. Why does outdoor advertising work?

Digital advertisements have bombarded consumers so often that most go unnoticed or are ignored. How often do you find yourself skipping over ads when you scroll social media? You can’t skip over a billboard on the highway or a poster at the subway station.

In fact, another reason why billboards are so effective is simply because they stand out and better capture the consumer’s attention.

Outdoor Advertising vs. Online Advertising

Online and digital ads have become somewhat of a nuisance, which is why we’re seeing more people download ad-blocking software. Ads you see online also collect extensive amounts of data which allows businesses to directly target individual consumers. This can trigger privacy and security concerns which may lead to distrust between the brand and the consumer.

Outdoor advertising works because it is a real-life experience. It is a physical encounter with the advertisement. Many people spend significant amounts of time outside of their homes where they have no option but to see advertisements such as billboards and posters as they move about. Additionally, because OOH ads don’t require extensive consumer data monitoring, it is generally one of the more accepted forms of advertising.

Another reason why companies opt for OOH advertising is because it is cost-effective. Outdoor advertising is typically less expensive than print or digital marketing. It is also more long-term. On the contrary, in order to run a digital commercial ad, companies often have to pay a repeated fee just so their ad is visible more than once.

Types of Outdoor Advertising

The advantages of your outdoor advertising strategy depend on which medium you use. Here are the most popular forms of outdoor advertising:

Billboards

If you’re looking to make a strong impact, creative billboard advertising should be a the top of your strategy list. Billboards, one of the original forms of advertising remains one of the most reliable marketing strategies and has stood the test of time.

According to an Arbitron National In-Car study, 71 percent of drivers “often look at the messages on roadside billboards.”

Additionally, billboards don’t just have to be static words and images anymore. Technological advancements and the digital shift have given room for billboards to be more creative in terms of design and content. We’re now seeing digital and interactive billboards that continue to turn heads on streets and highways.

Digital billboards are typically made from LED screens that allow animated advertisements to be displayed. They also have the ability to showcase more than one ad. There are also interactive billboards, which allow consumers to directly engage with the advertisement. Movement is great at grabbing the attention of consumers, stimulates the viewer, and creates a new element of creativity.

Billboards allow flexibility for marketing campaigns. The creative opportunities are endless. Billboards come in different shapes, sizes, mediums and can be put up virtually anywhere. It’s safe to say that this advertising medium shows no signs of slowing down.

Transit Advertising

This type of advertising includes posters and signage seen on buses, cabs, subways, or train and subway waiting platforms. During commutes, consumers encounter thousands of advertisements. That makes this marketing strategy very opportunistic for your business. This marketing strategy is especially great for densely populated cities and urban areas. If an ad gains more exposure, it results in higher levels of engagement.

Transit advertising continues to stay popular due to the simple fact that the need for transit is not going anywhere. Increased ride time and frequency give your ad the opportunity to connect and with the viewer, also allowing them to fully absorb the message of your ad.

Outdoor Events

Outdoor Events such as product demos, mini-concerts, and integrated free product trials are effective ways of marketing a new product or launch. Events allow the consumer to become a part of the marketing strategy and provide them with a memorable experience that they’ll most likely share on social media or with friends.

Point-of-Sale Advertising

Point of sale advertising, or POS, triggers an impulse for the buyer. This marketing strategy intends to promote and showcase a product right before the customer is about to make a purchase. If a customer is going to make a purchase anyway, they’re more open to the suggestion of adding an extra item. This form of advertising includes simple posters or branded display stands that can be placed outdoors.

Construction Advertising

Construction sites are present in both rural and urban areas and require protective barriers like scaffolding and hoardings. These protective barriers present themselves as a unique opportunity for advertising.

Examples of construction advertising include scaffold wraps and posters on temporary fences.

Successful Outdoor Advertising Strategy

Here are some tips for developing and executing a successful outdoor advertising strategy.

1. Target High-Traffic Areas

Targeting high-traffic areas gives your advertisement more exposure. A good billboard will be nothing but a wasted opportunity if it is exposed to a small audience.

2. Be Visible

Visibility nurtures familiarity which results in trust.

Many consumers travel the same route daily. If they see your outdoor advertisement repeatedly, they develop a sense of familiarity with your brand. The more familiar your brand is, the stronger the trust is between the brand and consumer.

3. Understand your consumer

Before designing your ad, you must consider the audience who will come into contact with it. Think about how you want them to respond to your advertisement. A good advertisement is memorable and motivates the consumer to take action. If you want to get the most out of your advertisement, these elements must be carefully considered.

How bMedia can help you

Outdoor advertising can be extremely beneficial and profitable for your brand. bMedia can help your business by coming up with the ultimate outdoor advertising strategy for your product.

No detail is overlooked when creating digital and traditional outdoor media and our advertising professionals can guarantee an effective outdoor advertising campaign. Together, we can maximize the effectiveness of your next marketing campaign. Contact us today.

Advantages of Outdoor Advertising

Posted on July 28, 2021 by admin

.Advertising can be broken up into two main categories: outdoor advertising, also known as out-of-home (OOH) advertising, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards vs. commercials, and as a result, there are benefits and disadvantages to both. In this article, we’d like to introduce you to what outdoor advertising is before discussing some key advantages of outdoor advertising.

What is Outdoor Advertising?

OOH, or out-of-home advertising refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category and covers many different types of advertisements. Therefore, it’s much easier to break OOH advertising up into 4 key categories: billboards, street furniture, transit, and place-based OOH. Many of the advantages of outdoor advertising depend on which kind you use.

Billboard-type advertising can include:

Billboards
Posters
Wall murals

Examples of street furniture advertising include advertisements on:

Bus stops
Public benches
Payphone kiosks

Transit advertising includes advertising in or on:

Airports
Buses
Trains
Taxis

Place-based advertising includes advertisements in:

Stadiums
Movie theaters
Shopping malls

Globally, a lot of money is spent on OOH advertising every year. In 2019, more than $39 billion was spent on OOH ads. Many large worldwide companies such as Apple and McDonald’s, and even tech companies like Facebook and Google, still spend heavily on different types of OOH advertisements, even with the rise of other forms of advertising, such as ads on social media.

Each different type of OOH ad serves a specific purpose. For instance, a hotel company will probably benefit from having more advertisements in airports and taxis than on billboards. As such, although outdoor advertising is a broad umbrella, individual companies and products can inform the specifics of outdoor advertising campaigns.

Advantages of Outdoor Advertising

1) More Noticable

One of the key advantages of outdoor advertising is that it is significantly more noticeable. Online advertising can be frustrating since so many consumers have ad-blockers in place and the ones that don’t are bombarded with so many ads, none really stand out. However, OOH ads don’t have these problems, so they’re basically “unblockable.”

In addition, it should come as no surprise that larger advertisements tend to be more noticeable. If you compare the size of a typical billboard ad vs. a Facebook ad, it’s pretty obvious which one is bigger, and therefore, is more noticeable.

2) More Accepted by Consumers

Recently, online advertising has been receiving large amounts of criticism from various regulatory parties and frustrated individuals. Online advertising is a relatively new form of advertising, and thanks to companies like Facebook & Google, is able to be extremely targeted to individual consumers. The reason why these big companies can be so effective with their advertising is due to the immense amount of data they collect on each user, something that many consumers have issues with.

On the other hand, outdoor advertising is definitely a more acceptable form of advertising to the individual consumer. For one, it has been around much longer than online ads. Consumers of all different generations have seen billboards, posters, or advertisements on the subway. Additionally, outdoor ads don’t coincide with intensive data monitoring of an individual’s online activity, something that privacy-minded consumers are extremely concerned about.

3) Helps to Benefit Other Advertising Campaigns

This benefit comes from the fact that people tend to be more perceptive of their surroundings outside of the home. Humans are made to be more alert, aware, and perceptive in both unfamiliar locations and louder, busier locations. This increased alertness means that consumers can take in your advertisements, even if they’re not consciously aware of them. This effect can boost your other advertising campaigns.

According to research from Ocean Neuroscience, consumers were 48% more likely to engage with a mobile ad when exposed to the same out-of-home advertisement first.

5) Helps with Brand Building and Recall

Outdoor advertising has shown to be very effective in building brand awareness and brand image. Since customers can’t “ignore” outdoor ads the way they can with online ads, they have very little control over what ads they see outside of the home. In addition, many consumers will travel by and frequent the same locations and the same advertisements every day, which helps to build a level of familiarity with those advertisements. Well-placed and nice-looking outdoor advertisements can make this benefit even stronger.

Therefore, working with a company that can help you intelligently design ads and properly locate them where your desired consumers will see them. In Puerto Rico, there’s no better outdoor advertising company than bMedia. bMedia will work with each individual business to design and plan outdoor advertisements, before ensuring they’ll be placed in the best possible location for your specific company.

6) Cost Effectiveness

Another key advantage of outdoor advertising, especially for companies with limited marketing budgets, is its cost-effectiveness. In this current environment, outdoor advertising is often cheaper than print or digital advertising. Additionally, outdoor advertising is more long-term than print or digital ads. Companies often have to repeat payments to carry out campaigns. Paying to have an advertisement on a billboard for a month can be a much better use of funds than repeatedly paying for a commercial campaign.

Outdoor Advertising with bMedia

Ultimately, OOH advertising can be extremely profitable for your company. In order for this to occur, you must develop a creative and memorable campaign. The benefits of working with an established, reputable advertising agency are numerous. They can help with devising content, doing market research to determine optimal advertising locations, and will help you analyze the effectiveness of your outdoor ad campaigns.

If you are advertising on the island of Puerto Rico, there is no better company to work with than bMedia. bMedia is Puerto Rico’s leader in OOH media and advertising and will work with you to ensure your advertisements are seen and remembered. They are true experts in the outdoor advertising world and employ a variety of sophisticated solutions to ensure maximum advertisement exposure and effectiveness. Contact us today!

OOH Advertising Examples

Posted on June 15, 2021 by admin

OOH, or Out-of-Home advertising, refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH advertising examples from around the world. Therefore, it’s much easier to break OOH advertising up into 4 key categories:

Billboard-Type Advertising
Street Furniture
Transit
Place-Based OOH

Benefits of OOH Advertising

You may wonder why companies still decide to spend money on OOH campaigns like billboards or advertisements in subways in today’s global age. There are a few key benefits that OOH ads have compared to other forms of advertising. Firstly, online advertising can be frustrating, since so many consumers have ad-blockers in place and the ones that don’t are bombarded with so many ads, none really stand out. However, OOH ads don’t have these problems, as they’re basically unblockable.

Additionally, people tend to be more perceptive of their surroundings outside of the home, and can take in your advertisements, even if they’re not consciously aware of it. This effect can boost your other advertising campaigns.

According to research from Ocean Neuroscience, consumers were 48% more likely to engage with a mobile ad when exposed to the same out-of-home advertisement first.

Read on for some effective OOH advertising examples.

Examples of OOH Advertising

Digital OOH Advertising

A key innovation in the OOH advertising space has been digital OOH advertising. While there are many digital billboards that could be considered effective OOH advertising examples, the best comes out of New York City. Times Square is saturated with digital billboards that play video advertisements nonstop. Digital OOH ads manage to combine the bright colors, movement, and sound of ads like TV commercials with the size and unblockability of traditional OOH ads. The result of this is a new, hybrid advertisement that blends the benefits of multiple forms of advertising.

Billboards

Billboards are one of the most common forms of OOH ads. Because of how many billboards there are worldwide, it can be difficult to make a billboard ad that stands out. You aren’t sure if drivers passing by will notice it. To solve this, effective billboard advertising should be creative and memorable.

One company that’s done a great job with its billboard advertising is Apple. In 2015, Apple launched its “Shot on iPhone” campaign. The campaign offered iPhone users the opportunity to capture images on their phones that would then be used on billboards, commercials, and other ads. Apple’s Shot on iPhone campaign displays the importance of engaging consumers and being thoughtful with image selection.

Another fantastic billboard example was a Formula toothpaste billboard in Indonesia. This remarkably creative advertisement shows a man whose teeth are so strong that he is literally ripping the billboard off of its supporting structure. This billboard is a wonderful example of using creativity to stand out.

Posters

Posters are another extremely common form of OOH advertisements. Because of their small size and widespread use, it’s extremely important to design a poster that will immediately stand out. Eye-popping colors and creative images will help ensure that your ad will be noticed.

Some tips for effective poster advertising include:

Create the poster to cater to a specific audience
Use your brand’s color scheme
Include a call to action
Pick high-quality images
Use text sparingly; include only the information that consumers really need

Airports

Airport advertisements are a subset of place-based advertising. Many companies consider airports a gold mine for ads. They are a fantastic place to either stick with traditional billboards or posters, but you can also utilize other aspects of airports, such as conveyor belts, to create incredibly unique advertisements.

One example of creative airport advertising is at the Venice Marco Polo Airport. The Casino de Venezia decided to turn a baggage collection belt into a life-sized roulette wheel. This fun, unique advertisement did a fantastic job at keeping people engaged during an otherwise mundane activity of waiting for your luggage. In addition, the Casino reported that visits increased by 60% after installing this advertisement.

Another interactive airport advertisement was installed in the Tokyo Airport in anticipation of the 2020 Summer Olympics. The Tokyo airport turned an entire airport terminal into a running track. This incredibly creative advertisement is a great example of utilizing the entire airport to promote an event.

Street Furniture

The most common use of street furniture advertising is at bus stops or on benches. Advertising on street furniture is a great way to not just engage people waiting for buses, but also gets your ad on the eye-level of everybody walking by.

Nike is no stranger to creative, thought-provoking advertisements, and its ads on street furniture are no different. Nike added its famous, simple logo — the Nike swoosh — along with the word “RUN” to a bench in New York’s Madison Square Park. They then removed the seat of the bench. This simple ad, paired with the action of taking away the seat of the bench, is eye-catching, memorable, and perfectly aligned with Nike’s vision that everybody is an athlete.

Transportation

Advertising on public transportation, such as buses or subways, is also extremely common. Many people on public transportation tend to be bored. They are looking for some form of entertainment while they travel.

Startup mattress company Casper realized this, and developed a riddle campaign in the NYC subway system that simultaneously entertained riders while advertising their product.

The riddles they put up engaged subway riders, which helped ensure that their advertisement and company would be remembered.

These are just some of the most effective OOH advertising examples, but there are plenty more!

OOH Advertising with bMedia

Ultimately, OOH advertising can be extremely profitable for your company if you are able to develop a creative and memorable campaign. If you are advertising on the island of Puerto Rico, there is no better company to work with than bMedia.

bMedia is Puerto Rico’s leader in OOH media and advertising, and will work with you to ensure your advertisements are seen and remembered. Contact us today!

How Are Billboards Put Up?

Posted on May 26, 2021 by admin

They dot the landscape along America’s busiest highways. Statista.com estimates that there were over three hundred and forty-three thousand billboards in the USA in 2020. Nearly ten thousand of them were digital. This number has been increasing by ten percent a year. But how are billboards put up?

Drivers and pedestrians pay more attention consciously and unconsciously than you might think. An Arbitron study notes that over seventy percent of American drivers surveyed stated that they consciously look at billboard messages. Almost sixty percent learned of an event or restaurant by viewing billboards. Up to 15% shopped at a place they saw advertised on a billboard the same day they read the ad.

While many read billboards, most give little thought to how billboards are put up.

Choosing a Location

As with real estate, the three most important things about billboards: location, location, location. Location often determines the size or type of design. The best locations have high-density traffic—either pedestrian or vehicle. Billboards can also be found in shopping malls and neighborhoods.

In choosing where to put that billboard, you should consider things like:

Sign face alignment: Your sign must be read within three seconds and placed at a readable height. The location must have no visible interference from trees, tall buildings, bushes, or fences.
High Traffic Count: Check with the Department of Transportation or do an informal assessment of traffic in proposed billboard areas.
Audience Demographics: Who is your ideal consumer? Consider gender, education, profession, income, age, and other factors. Is the location the best place to reach them? For example: If you want to reach young adults consider a location near a college or university.
Residential or Commercial? Is your business geared to residential or business audiences? Consider whether to locate your billboard within a commercial area or one located in a residential area.
Local ad placement: If your business is reliant on local customers, place it in a spot where local foot traffic will see it.
Consider the intent: If you sell surfer sportswear, it makes sense to locate your billboard near the water. Place your sportswear billboard near major sports facilities. Whose eye are you trying to catch? Where are they likely to travel?
Busy traffic areas: Where is high traffic in your area? Look for areas that get traffic congestion during rush hour. Also, consider locating near traffic circles, city centers, and areas like pedestrian crossings where there is a natural slowing of traffic.

Billboard Design

Sarah Firle suggests these design considerations:

Keep the message simple. Drivers who pass may be going fast. You have seconds to make an impact with a single photograph or short colorful text. Use seven words or less.

Put a premium on typography. Consider which font and size will offer the quickest read.

Focus on a single idea. Billboards aren’t meant to give facts about your brand. What is the one lasting impression you want your audience to grasp?

Aim for a visually memorable billboard. Try to incorporate surprising—even shocking—visual elements.

Aim for a call to action. Entice audiences to act like Chick-fil-A’s cow signs.

Include product demonstration. Think about your product’s function and how you can illustrate it.

Make your billboard design fit your overall marketing strategy. There should be continuity in your logo, brand, and your other advertising.

Color is important. It both attracts attention and leaves a lasting visual impression. Penneco.com advises that choosing the right colors can make the difference between standing out and fading into the background. They suggest picking no more than three colors and making them vibrant. Good choices are high-intensity shades that stand out against the background.

Billboard Construction

How are billboards put up physically?

When it comes to building a billboard, size, cost, materials, and design are all important considerations. A typical billboard is twelve feet high with an upper height twenty-five feet off the ground. Billboards may be anywhere from twenty-five to forty-eight feet wide. Billboards may take the form of bulletins or poster panels. Bulletin-sized ads which we normally think of as billboards may be as large as twenty feet by sixty feet.

The cost of the bulletin board is based on size and materials. Billboard costs range anywhere from ten to twenty thousand dollars.

The most commonly used material for traditional billboards is polyvinyl chloride. Polyethylene has taken the lead in recent billboard construction because it offers an attractive recyclable option.

Some billboards use computer-aided or hand-drawn messages. Thirty-sheet poster panels measure up to twelve by twenty-five feet. These are lithographed or silk-screen-printed.

Billboards often appear for thirty days. Advertising space may be rented for only a week or two before a special event and replaced the day after the event. Billboard space may also be purchased for multi-month contracts.

Technological Influences on Billboard Design

According to business2community.com technological advances have changed billboard design. Digital out-of-home advertising now accounts for over $35 billion in revenue.

Billboard advertising is increasingly smarter. Today’s billboards may show information and react to their viewers through sensors and facial recognition software.

Modern digital ads use augmented reality and other interactive technology to increase viewer engagement.

Billboards do more than show information, Bluetooth energy beacons send information based on demographics to interact with the reader. Advertisers can tweak details to appeal to specific demographics.

Integration between billboards and mobile technology allows interaction, data sharing, and customized experiences.

Thanks to technology, advertising placement is almost limitless. Digital ads can be placed on building walls, passenger shelters, buses, taxis, trains, and inside airports.

Why Invest in Billboards?

There are many advantages to using your advertising budget to buy billboard space. Large and eye-catching, billboards target a huge, diverse market.

Even for those whose first language is not English, billboards offer important information about a product or service. The largely pictorial information has a strong visual effect.

People in America spend a significant amount of time in their cars. Billboard advertising has a captive audience. It isn’t dependent on their buying a newspaper, a magazine, or a tablet to view the product or service. Billboard advertising lets businesses reach more people faster and cheaper than any other form of marketing.

For middle and upper-class target audiences, billboards allow companies to build and strengthen their brand recognition, reputation, and product image.

Running TV and radio spot ads is very pricey. These run, at best, only a few times a day. Magazine and newspaper ads are also expensive. They cost both the business and the potential buyer and are dependent upon the customers purchasing that paper or magazine. On the other hand, the message on billboards is always working.

With other forms of advertising, potential buyers might be exposed to a brand or service just once or twice. With billboards, drivers and pedestrians have repeat exposure day after day.

A billboard’s brief message has the potential to remain in the viewer’s mind. Because it is succinct and repeated, the message is long-lasting.

How Can bMedia Group Help?

With over three hundred attention-generating locations in Puerto Rico, bMedia Group offers its valued clients a wide variety of effective billboard formats. Our skilled designers and construction staff members are masters of taking your design wants and creating effective billboards.

There is a good reason why bMedia Group has the highest consumer traffic in the area.

For more information regarding how we can increase your brand recognition contact us.