Advertising Archives - Page 6 of 10 - Outdoor Advertising News

Media Selection Process

Posted on July 12, 2022 by admin

Out-of-home advertising, also known as OOH, has stood the test of time as a reliable and powerful advertising medium. However, even the most beautifully designed billboard or poster won’t sell your product or service if it is not carefully thought out. Advertisements need to be carefully thought out and planned out. The media selection process of a billboard or other OOH advertising contributes to the success of an advertising campaign.

Goals and Objectives In the Process of Media Selection

The initial step in the process of media selection is to consider what you wish to achieve from your outdoor advertisement. What is the primary goal? Is it to increase sales? Is it to establish a brand presence? Or is it to promote a particular event? Setting these goals at the beginning of your project will map out the necessary efforts to achieve these specific objectives.

Media Planning and Strategy Audience and Demographics

Many factors go into media selection, but many focus on your audience’s characteristics. One of the first steps in media planning and strategy is identifying the target audience, which will help you focus your marketing efforts and budget on groups most likely to become customers.

Your advertising campaign can only generate business leads well if it’s effectively exposed to the target audience. Even an outstanding billboard will fail to meet your goals if you target the wrong audience or are in the wrong location. Media choice is determined by the number of viewers and other target audience demographics such as income, gender, family size, and education level. If product demand is higher within a particular demographic, you can research design and communication trends that cater to that audience, which you can later incorporate into your advertisement.

Competition and Product Demand

Market research into your brand’s competitors is crucial to media planning. You don’t want your ad to be drowned out by competing ads. You also don’t want to take the same approaches your competitors take. Ultimately, you want to stand out and be memorable.

Placing your advertisement in areas where product demand is high can increase your market share in the area. On the other hand, strategically placing advertisements in areas with lower product demand can boost brand presence in a new geographical market.

Market research will give your team valuable insights into product demand according to the location and demographics mentioned previously.

Media Planning and Advertising Budget

For your business to generate a profit, you must invest in a media planning and advertising budget. Having a budget will help you better understand advertising requirements and their costs, helping you monitor expenses and ensure advertisement activity is within budget. Setting a budget will depend on existing market share and competition, product life cycle, and frequency of the advertisement. Billboards in high foot-and-vehicle traffic areas can be more costly, but they can also generate a more significant ROI than choosing an affordable billboard with less viewership. An inaccurate budget can increase overall costs if the target of the original budget can’t be met, so it’s essential to consider the budget carefully.

Media Type, Location, and Season

Once a budget is set, the next step of the media selection process is determining what type of billboard and which location is the best for your advertisement. Marketing teams should ask themselves:

Which billboards are most appropriate for their marketing goals?
How can your message be communicated in the most effective way possible?
Do you want to make your ad digital, or is the old-fashion static billboard the best route?

It’s crucial to leverage key locations that match your target demographic. If you are a company selling luxury goods, you’ll want to advertise in areas that will allow you to get the correct information to the right people.

Companies can also leverage the season they choose to advertise. If you’re promoting a new children’s toy, an optimal time to advertise would be during the holidays. If you’re advertising your new pool cleaning service, you might want to advertise during the summer. Being mindful of different consumer holidays and seasons with increased product demand can help ensure your ad gets delivered to your consumer at the right time.

Effective billboard designs

The design and message of your billboard will capture the viewer’s attention. There’s no one-size-fits-all design technique for a billboard. However, bright colors and sharp contrasts make for an attention-grabbing billboard. Proper font usage and readability will also play a role in increasing reach. The key is to keep it simple. A rule of thumb is to use fewer than seven words and more irregular than three visual elements. You want your billboard to be easy to understand and digestible.

Grabbing the consumer’s attention is half the work. The next is to get them to take action. How can you design your billboard in a way that will want people to act on your message? Thoughtfully planning the different design elements of your billboard will allow

bMedia – Puerto Rico’s Advertising Experts

bMedia are Puerto Rico’s advertising experts. If you want to grow your business on the island, we’re here to help make that happen. Let our team of experts guide you through the media planning process from beginning to end. bMedia has a wide selection of outdoor media, like billboards, to choose from. On our website, you can click on each billboard type and learn more about the specific advertising format.

Our seasoned team can work with you to plan and execute your next extensive advertising campaign. We have the reach, analytics, and knowledge to help you get your message out to the public in the most effective way possible.

Increase Brand Awareness

Posted on July 1, 2022 by admin

According to Forbes, most people are exposed to between 4,000 and 10,000 ads per day; there is a challenge for companies to cut through all the noise and make an impact on advertising. Today’s business environment is overrun by competition; you need to differentiate yourself from everyone else. Your product needs to stand out, and increase brand awareness is one of the best ways to do it. This is one of the most powerful advertising mediums for instant recognition and trust among your customers.

Companies can harness the power behind brand advertising platforms such as Out of Home Advertising – OOH to build brand recognition and awareness and expand the market.

What is OOH Advertising?

As the name suggests, Out of Home advertising or OOH is an advertising mode found outside the consumer’s home. Companies like bMedia group are leveraging this platform to give businesses a fighting chance.

OOH is inclusive of everything; benches, bus shelters, and billboards. If you can see an ad outside your home, and it’s not on your mobile phone, you are most likely looking at some form of OOH.

Because people spend a lot of time outdoors, the growth of digital advertising has made it hard to get your message heard quickly. OOH provides a solution that combines both digital advancements and traditional advertising, a powerful tool for marketers and advertisers.

Out of Home Advertising Incredible Statistics

Here are some incredible statistics about billboards you probably did not know:

In 2018, advertising through OOH was the only traditional tool that showed growth. More than $8 billion was used in OOH ads, growing quarterly.
Over 80% of billboard viewers look at the message, and almost half look at the images.
Three-quarters of people have noticed the ads on digital billboards, subway, static billboards, newspaper stands, and taxi cabs.
Over 69% of all billboard viewers have made purchasing decisions due to OOH ads.

In this regard, it goes to show that incorporating OOH ads in your marketing for brands plan can do the following:

Build and Maintain Your Brand Awareness

OOH provides the perfect opportunity to instant increase brand awareness, popularity, and elevate its credibility. These strong carryover effects ensure that your awareness strengthens over time.

The larger-than-life images, strong branding awareness, and excellent visibility causes your company to stand out in this cluttered digital space. This is not a competition with other forms of media but a way to cut through the plethora of adverts.

Digital billboards will go a long way in promoting your brand and ensuring your name is on the lips of your potential clientele.

Reach a Massive Audience

OOH provides the most continuous brand popularity and presence of all advertising modes. It informs, stimulates, and entertains one’s senses 24 hours a day. In addition, the ad reach is a much larger audience that includes people who are not constantly on social media.

It also reaches an audience that’s hard to find and engage with, such as people who are cost-prohibitive and light TV viewers. With the many different types of media becoming increasingly fragmented, advertisers need to expand, and OOH targets a very broad demographic.

Sustain Awareness

OOH can maintain your brand’s awareness over time. Therefore, it is more significant and sustainable than other advertising mediums such as television. This is because its continuous presence reaches an audience that other media outlets cannot reach.

The high frequency is also a fundamental strength of OOH. The repeated exposure will ensure that your brand is forever remembered by those who view it.

How Do You Measure The Effectiveness of OOH?

Puerto Ricans are greatly deluged with visual stimulation, and it is estimated that, on average, they can actively view as many billboards as possible. So, naturally, this registers strongly in their minds.

However, for a billboard to be effective and truly stand out from the competition, it must have a captive audience, such as people on a bike, walking, running, or driving. This ensures they cannot ignore the billboard.

Measuring the effectiveness of a billboard is important for every campaign. Therefore, the billboard company, such as bMedia group should provide you with specific data and statistics as pertains to:

The Location

OOH is a unique way of advertising that’s not dynamic. With the internet, ads can change within a short time span. Still, billboards change less often and sometimes offer the most effective ad strategy.

Measuring their effectiveness starts with evaluating the location of their placement. The points to consider include the following:

The number of vehicles or people that are passing by the billboard daily.
The number of people and cars that see the billboard per day.
The number of vehicles or people that interacted with the billboard per day.

How To Measure The Traffic Effectiveness of a Billboard

To measure its effectiveness, it is essential to know the exact amount of traffic surrounding the billboard’s location.

The first thing is to try and find the perfect and most ideal location with a lot of traffic. However, you should know that such areas are usually higher priced than areas with lower traffic. Still, with the amount of business your company will likely receive, this is more than worth it.

Measurement of the traffic is done through many different methods, including using government data, road traffic counts, manually logging in the daily data, and road traffic counts.

The numbers will help determine the ideal location for placing your billboard.

Analytics

Suppose you have a slogan, catchphrase, or brand name unique to your business. In that case, you can use Google Analytics data to scrape methods that can be used to analyze how often those specific words and phrases are typed into search engines.

This is similar to executing keyword search for SEO and helps you understand how you can measure the billboard’s effectiveness. The more search hits your brand name has, the higher the number of people viewing your billboard and taking action.

Hashtags

Hashtags have been used widely to provide enough opportunities to get customers on board for a specific message. In addition, you can utilize hashtags to better evaluate the effectiveness of your billboard ad. The number of people responding and commenting on the hashtag is a great measurement.

Sales Analytics

There is a direct relationship between the number of sales and outdoor ads. The higher the sales figure you receive after placing a billboard ad, the more effective the billboard. Essentially the billboard should bring in more customers, which increases sales. If this does not happen, then it is not effective.

Are You Looking To Advertise Through OOH in Puerto Rico?

At bMedia Group, we are the local leaders in everything related to outdoor media in Puerto Rico. As a local company, we provide advertisement vehicles that will make your message get through to your target audience and help increase brand awareness.

Contact our sales team today for an in-depth analysis of this winning advertising model!

How Are Billboards Made

Posted on June 30, 2022 by admin

How are billboards made and what does the process look like? The process of making a billboard requires different components and decisions. Some components cover what materials the billboard is made from, which is usually fixed. Those hiring for a new billboard build can select from design options and creativity that coincides with their billboard marketing strategy and campaign. Decisions such as choosing what the billboard will be made out of, what it will convey, what it will look like, how big it will be, how long the billboard contract will last can be decided at the initial start of the campaign.

Edits and updates to a billboard campaign will likely vary for each business, but overall the components to building a new billboard are uniform. We’re reviewing how billboards are made and how they can be enhanced to produce the most effective billboard marketing campaign.

How Are Billboards Made?

Making a billboard is a process that consists of several key steps and a variety of different choices. Each one of the steps and choices that comprise the process of making a billboard is incredibly important and allows for a successful billboard marketing campaign.

Every billboard is designed to convey a very particular message that leads to a very particular result. Results such as “more website viewers” and “more people calling in”. But, as mentioned, in order for this result to be obtained a billboard must convey a message that entices people to engage with the offer in a way that leads to the desired results.

Once the intended results are known, a message must be formulated, for the billboard, so that those results can be created. Ideally, this message is clear, concise, and easily conveyable using visuals and as few words as possible.

Designing a billboard

Marketing messaging usually determines the mood and setting that the billboard can prove to be most effective. If humor is an underlying theme within the billboard messaging, bright colors might enhance the imagery and, thus, make it stand out a little more. Similarly, if the attempted theme is serious or professional, colors may correlate with these emotions. Hiring an expert graphics team that is experienced in billboard creativity is especially crucial because visual aids are one of the highest priorities. A good billboard makes use of the medium’s visual nature to entice and engage the viewer — who is most likely driving their car — so that they will then engage with what is being offered.

After the billboard has been designed, it must be set-up. Setting up the billboard involves several key choices. Choices such as choosing the material that the billboard will be made of, choosing where your billboard will be displayed, and choosing how long your billboard will be displayed.

Most billboards rely either on paper or vinyl, due to the strength and affordability of those materials. Of course, there are digital billboards and, as mentioned earlier, hand-painted billboards. Both options are also valid, but billboards made of paper or vinyl are far more conventional.

More often than not, a billboard made of those materials will need to measure 48-feet in width, and 14-feet in height. The reason for this is because most billboard frames possess those measurements, due to it being an industry standard. But, there are plenty of billboard frames that have different measurements, which is why it’s important to know where the billboard will be located before printing.

A standard billboard contract lasts for at least one month. If the billboard is doing well, then the contract should be extended, but if it isn’t, then the billboard should be revised or moved somewhere else.

How Do Billboards Work?

To better explain how billboards work, here are the most important factors that make billboards an excellent part of an advertising campaign.

Billboards work by using a giant print to market a particular brand, product, or campaign. Ideally, billboards are placed in high-traffic areas to increase brand awareness.

It is estimated that a person sees about 1,000 advertisements daily, with only 7 that can be remembered. Therefore, if you drive a car every day, you will see many billboard ads.

Now that we have a fair idea of how billboards work, there are vital factors that you need to keep in mind that affect their cost. So here are some tips for creating an eye-catching billboard.

During times of traffic jams and repetitive halts, billboards installed on major roadways keep the audience engaged.
Above all, billboards can reach a large audience compared to other kinds of advertising.
Billboard adverts are excellent options for a marketing package for a company looking to improve regional targeting in marketing.
Billboards are inexpensive and capable of producing low-cost impressions since they target a large audience.
The billboards do not close; they are open 24 hours daily so potential customers can see us. It is a showcase for your business, open all day.
Easy segmentation: with billboards, we can choose where to advertise, segmenting the geographical area and our area of influence.

Billboards generate brand awareness, making your brand great and powerful, gaining positioning and notoriety.

We must be cautious when creating a billboard because not all are good for your brand; several factors make an excellent and coveted billboard.

Visual field.
Position concerning traffic, distance, and orientation.
Traffic concentration of the road on which it is located.
Competition: if the billboard is among many others, it loses prominence.
Location: a billboard at the access to a lower-level area of the city is not the same as a fence at the access to a high-value residential area.

What Are Billboards Made Of?

Every billboard consists of three major facets. The frame that holds the billboard, the billboard itself, and the electrical mechanisms that illuminate the billboard. If one of these facets was missing from a billboard, then the billboard medium would be very different.

How are billboards made and what is the process during the physical build? Most billboards are supported by tall steel poles that hold up a large frame. To support the large frame, the steel poles are designed for durability and longevity, relying on stainless steel to support both the frame and the billboard that it holds.

Right at the top of the steel poles, there’s the frame itself. Within this frame, a billboard can be held, as well as various pieces of lighting and electrical equipment. These components are particularly vital as they allow the billboard to display an ad for longer periods rather than just in daylight.

All across the surface of the frame, there’s a material known as “facing”. Facing allows the art that comprises the billboard to be attached to the frame. Large sheets of paper or vinyl artwork are spread across the frame’s surface.

Most billboards rely on using printed sheets of paper and vinyl, rather than hand-painting the frame of a billboard because it’s much cheaper. But, there are still a variety of hand-painted billboards around, and many of them are quite popular due to the fact that they are hand-painted.

To illuminate the billboard, there are lighting and electrical systems embedded within the frame and right outside of it. Most of these lighting and electrical systems rely on automatic timers because it’s far more convenient than manual activation.

What Does Billboard Maintenance Consist Of?

In answering the question, how are billboards made, you must also account for their continued maintenance.

Print Billboard

Maintaining a print billboard is quite easy, due to the fact that print billboards rely on very few individual components and facets. Most print billboards are made of strong and durable materials that last for a considerable amount of time. Unless a billboard has been displayed for a very long time, it’s unlikely that fresh sheets of paper or vinyl will be needed.

Digital Billboard

Maintaining a digital billboard is far more complex, due to the variety of systems and components that comprise a digital billboard.

How Are Billboards Made: Common Issues

What can be problematic, though, is the lighting systems that billboards rely on. If a bulb goes out, then that bulb must be replaced. If the lighting system is damaged, then it must be repaired. Without the proper lighting, drivers will be unable to see the billboard at night.

Maintaining a digital billboard is quite different from maintaining a print billboard. Digital billboards rely on complex hardware and software, all of which must be maintained on a regular basis. Most of the time, digital billboard maintenance consists of things like making sure the software is up-to-date, that the display is set-up properly, that each cord and cable is connected, and that the billboards are being displayed in the manner intended.

Impressions vs Reach

Posted on May 29, 2022 by admin

In marketing and advertising, the Rule of 7 is a common concept that states that your potential customer needs to see or hear your brand name roughly 7 times to convert. This is one of the reasons that billboards are so important for companies who want to attract their clients and grow their customer base. However, what are the main differences between impressions vs reach?

As a local leading media company, bMedia’s goal is to provide advertising vehicles that make your message get through to your target market to solidify your brand image and/or increase your sales through impact, quality, innovation, and distinct services.

What is Reach and Why is It Important?

Reach is defined by Hootsuite as being the number of people who have seen your ad at least once and can be categorized as either organic, paid, or viral.

Organic reach refers to the number of individual people who saw your content through their timelines or news feed on their own.

Paid reach is the number of people who saw content that was paid for, such as an ad.

Viral reach is the number of people who saw your content because one of their friends interacted with it.

Reach is an important metric to use when considering your marketing campaign because it counts the unique size of your audience; having your reach outlined helps you when you’re trying to understand the impact of your content.

Is Reach the Same as Impressions?

Reach is not to be confused with an Impression. However, when it comes to impressions vs reach, both are equally important metrics for tracking the success of your billboards and campaigns.

Where reach is how many people have seen your content, Impressions are the number of times your content has been displayed to your audience, regardless of if they clicked on it or not. Impressions may show up on your audience’s timeline without them having seen or taken it in. Furthermore, it still counts as an impression simply because it appeared on their web page regardless of whether it garnered engagement.

For example, a piece of content posted on Instagram may pop up on someone’s timeline, and whether they clicked on it or simply scrolled past it, it is still considered an impression.

Which is Better – Reach or Impressions?

There are plenty of similarities between impressions vs reach, but is one better than the other?

When strategizing a new campaign, you want to be sure of which metrics you’re measuring advertising effectiveness and success.

Each Key Performance Indicator (KPI) has a different outcome in terms of success and completely depends on your goals. If you’re unsure whether the amount of ads you’re putting out is too little or too much, you’d want to track impressions. If your ad is sent out and has little engagement or a low conversion rate (someone taking the action you want). Each gives you different information and campaign insight about your ad and content performance to figure out the effectiveness and any changes you may need to make along the way.

What Is An Impression on a Billboard and How Do You Measure It?

While social media has tons of analytic tools at your disposal, outdoor advertising options (OOH) are a little trickier to track. To do this, you will need a combination of strategies from multiple sources to calculate your success.

Billboards are the most common for those that are on the road or even just walking down the street – as we all can attest to, they are everywhere. The size of these ads is created as such to draw your audience in through their regular routines. Not only that, but they are massive, sturdy structures that can be seen from far away – quite literally hard to miss.

When it comes to OOH advertising, tracking Impressions is a little different. Rather than having data on how many people were exposed to your ad, it’s important to be mindful of activity in the area and the level of engagement. This is mostly calculated through traffic patterns to estimate the number of people that saw the ad through the Traffic Audit Bureau (TAB) using surveys, market research, and more to measure the number of impressions. This information helps you define demographics, interests, consumer characteristics, time spent near the ad, vehicle speed, and much more.

How to Measure Reach with Billboards?

In OOH Advertising, Impressions calculates how many times a person sees your ad on average, where Reach focuses on the bigger picture – the entire population – and the number of times a person has seen your billboard at least once. Reach is calculated technically – using road type, distance on the road, size, and billboard characteristics, to name a few.

Using Reach and Impressions to gauge the performance of your advertisement are great indicators of success, as well as what you can do better next time.

Why Should I Use A Billboard in My Marketing Strategy?

Billboards have been used for years, and are not going out of style anytime soon.

Their effectiveness is unmatched, sometimes without your audience even recognizing the effects of the persuasiveness taking place. You may have used them on a long road trip to play the alphabet game, intaking more information than you thought.

They are psychological attention-grabbers, feeding your audience different messages and calls-to-action (CTAs) with your brand.

On the internet, your audience has more control over whether they see an advertisement, or how often they are on their phones or laptops at all. With billboards, they are physically and mentally hard to ignore, as they surround much of our daily lives and routine. By implementing billboards into your marketing strategy, you take back some of that control and can influence your target audience more easily.

Choosing the right group to help you find that client base is even more crucial in your advertising strategy plan – which is why bMedia statistically has the highest consumer traffic for their island-wide billboards.

bMedia is the perfect agency to help you reach your audience when you want, where you want.

Outdoor Advertising Analysis

Posted on May 27, 2022 by admin

Billboards and other outdoor ads are some of the most effective and valuable advertising mediums businesses continue to utilize. Although many of us might only look at a billboard for a short period of time, they are still successful at grabbing our attention, and they’re everywhere we go! You can always find an ad on highways, buildings, transit vehicles, and more. These are just some reasons why businesses trust OOH (out-of-home) ads like billboards to bring in the highest number of views and reinforce brand recognition. However, many forms of outdoor advertising don’t come with the same kind of automated metrics and analytics that digital ads provide. So, how do you know how well your outdoor advertisement is working, or if it’s even working at all? The answer is through a detailed Outdoor Advertising Analysis.

Outdoor Advertising Analytics

This thorough assessment uses analytical data and tools that help businesses efficiently monitor their marketing campaign within a specific industry. Advertising analytics let marketers know if their campaigns are targeted to the right audience and if they are using the right medium to do so.

Why is Outdoor Advertising Analysis Important?

Companies that use data-driven insights have a 10-30% improvement in their overall marketing performance. This is because the practice provides you with the data to determine if your outdoor advertising campaign is working or not. A thorough outdoor advertising analysis will prove just how effective your billboards can be.

Having this information allows businesses to make changes to their strategy accordingly, such as reallocating budgets, or changing the ad’s approach. Analyzing this information properly and carefully will guarantee a greater impact for any advertising campaign.

How to Measure Advertising Analytics

There are many metrics that go into measuring the success of your outdoor advertising campaign strategy.

Here are the most common:

Impressions

Impressions are used to quantify the times a user encounters an advertisement. This is also known as a view-through. Essentially, impressions represent the number of times an individual consumer sees a message from your advertising campaign. Traditional billboards measure impressions by referring to how many show the specific ad in a given area. Some brands might have a more saturated presence in one area compared to others, which can pull focus from your ad.

Reach

Reach refers to the total number of different people or households exposed to your advertisement. When it comes to billboards and other forms of OOH, this is calculated using the Daily Effective Circulation (DEC), which is the average number of people or vehicles that are exposed to your billboard within a given timeframe measured in hours, referred to as the effective illumination rate.

Reach can also be measured through:

Demographics
Census Data
Eye Tracking
Traffic Counts and Vehicle Analytics

Frequency

Frequency refers to the average number of times your ad is exposed to a unique user. This is calculated by dividing your ad’s impressions by its reach. High-frequency rates increase the chance that a customer has a high-quality engagement with your ad and that there were multiple interactions with your brand. Essentially, this statistic takes into account how many times the consumer will be exposed to your ad throughout the campaign. Frequency can be measured by:

Estimates (Frequency divided by reach)
Demographics
Census Data
Data Modeling

Traffic and Location

Before businesses decide on a location for their billboard or outdoor ad, we recommend using government data, census, road traffic counts, and manual travel data to measure foot and vehicular traffic. This will allow businesses to get a sense of how many vehicles and pedestrians will pass by the ad in this proposed location. This data can also be used to measure metrics while the ad is live.

Analytics

If your business has a unique brand name, slogan, or catchphrase, try incorporating that into your ad. Data scraping methods will allow you to analyze how often terms unique to your business are typed into search engines, similar to keyword research. Search levels will give you insight into how often consumers are viewing your ad and engaging with it.

Hashtags

Businesses can utilize hashtags to help them evaluate the effectiveness of their billboard or other OOH ad. Hashtags are a popular way to track conversations surrounding the brand, product, or service. Including hashtags on an outdoor ad can motivate consumers to engage with the ad and eventually use the hashtag on social media. This method can provide useful insights for businesses such as audience reaction and customer retention.

Sales Analytics

An increase in sales can determine if an outdoor ad is bringing in more customers or not. It’s recommended businesses monitor sales reports and see if there is a correlation between sales and the outdoor ad campaign. If there is an increase in sales and customer retention during the lifespan of the ad, it’s safe to say that the ad is working!

bMedia Group: Puerto Rico’s Advertising Experts

Here at bMedia Group, we understand how specific data and metrics can help optimize your advertising efforts. As Puerto Rico’s advertising experts, we can offer you the best ROI through our extensive outdoor advertising opportunities.

With over 500 billboards available in a variety of formats, located in high traffic and high impact areas, we guarantee your ad will be seen.

Our group of professionals uses data and vehicle analytics compiled from accurate and real-time information and they are always ready to provide effective and measurable solutions to your business. bMedia knows that with the right data and analytics, we can help your business reach new heights in Puerto Rico.

For more information on how to find the right billboard and location for your next advertising campaign, reach out to bMedia today!

Creative Strategy in Advertising

Posted on April 26, 2022 by admin

In today’s fast-paced marketing world, creativity isn’t optional; it’s essential. With consumers exposed to thousands of ads every day on radio, TV, social media, and outdoor platforms, capturing their attention requires more than a catchy slogan. It demands a well-crafted creative strategy.

At bMedia Group, we specialize in creating bold, memorable advertising campaigns that break through the noise, particularly in outdoor and out-of-home (OOH) media. Let’s explore how a strategic and creative approach to advertising can elevate your brand and why it’s a must-have for long-term marketing success.

What Is a Creative Advertising Strategy?

A creative strategy is a structured plan that guides how your business communicates with its audience through marketing. It aligns your branding, goals, audience insights, tone of voice, and messaging into a cohesive roadmap for content and campaign execution.

At its core, a creative advertising strategy helps businesses:

Define their target audience and key messages
Determine which advertising channels are most effective
Set measurable goals and KPIs
Create compelling visual and verbal brand elements
Develop memorable campaigns that connect emotionally

Identifying Your Target Audience: The First Step in Creative Strategy

No matter how clever your message is, it won’t succeed if it’s aimed at the wrong audience.

Your creative strategy begins with audience targeting. This involves identifying the people most likely to connect with your product or service, understanding their behaviors and needs, and designing messages that resonate with them. Utilize tools such as market research surveys, competitor analysis, and customer data to develop accurate buyer personas.

Once you’ve honed in on your ideal audience, your advertising message becomes sharper, more relevant, and far more cost-effective.

Aligning Your Brand Voice and Message

A successful campaign isn’t just eye-catching; it reflects your brand’s voice, values, and tone.

Ask yourself:

What does my brand sound like?
How do I want customers to feel when they engage with my ad?
What core message do I want them to take away?

Whether you’re aiming for a bold and edgy campaign or one that’s heartwarming and emotional, your messaging should stay consistent across platforms. Keep in mind that effective advertising focuses on benefits over features – emphasize how you improve the customer’s life, not just what you sell.

Powerful Call-to-Actions That Convert

Once your audience is hooked, it’s time to drive action. This is where your call-to-action (CTA) comes in.

The CTA is the bridge between interest and conversion. Strong CTAs use direct, benefit-driven language to push users toward a desired goal.

Examples of high-performing CTAs include:

“Get a Free Quote Today”
“Find Your Nearest Location”
“Book Your Adventure Now”
“Don’t Miss Out – Subscribe Now!”

In outdoor advertising, CTAs must be instant and straightforward; viewers only have a few seconds. Clear, concise language is key.

Setting Marketing Objectives and Tracking Performance

Every great creative campaign starts with specific, measurable objectives. These help ensure that your efforts aren’t just innovative but also practical.

Ask yourself:

What does success look like for this campaign?
Are we aiming for brand awareness, lead generation, or direct sales?
Which performance metrics will we track?

Popular advertising KPIs include:

Click-through rate (CTR)
Impressions and reach
Return on ad spend (ROAS)
Conversions
Customer acquisition cost (CAC)

These metrics let you test, learn, and optimize your creative strategy over time.

Why Brand Style, Voice, and Tone Matter in Advertising

Your brand identity is more than just a logo. It’s the total experience you create for your audience, and it plays a massive role in whether your ads succeed.

Key elements of brand identity include:

Logo and visual style
Typography and color palette
Taglines and slogans
Emotional tone and language choices

Think of McDonald’s. Their visual elements (red and yellow), slogan (“I’m lovin’ it”), and even jingle are deeply etched into public memory. That’s the power of consistent branding across all marketing channels.

Collaboration and Timeline: Building a Campaign That Stays on Track

Great creative campaigns are rarely built in isolation. Stakeholders across marketing, sales, design, and leadership must be aligned on goals, messaging, and timelines to ensure effective collaboration.

Create a shared calendar or project tracker with key milestones like:

Concept development
Design approvals
Ad placements
Campaign launch
Performance reporting

Having clear checkpoints helps teams stay organized, communicate effectively, and keep the campaign moving forward on schedule.

Why Creative Strategy in Marketing Matters More Than Ever

With competition rising and attention spans shrinking a thoughtful and creative strategy is no longer optional. It allows your business to:

Cut through the noise with a unique message
Build long-term brand equity
Deliver consistent experiences across channels
Adapt to evolving audience behaviors and trends
Maximize advertising ROI

In short, a creative strategy serves as the blueprint for memorable advertising.

Types of Creative Advertising Strategies That Work

Creative strategy isn’t one-size-fits-all. Here are a few approaches we’ve seen work wonders:

Be Responsive and Accessible

Modern consumers expect fast answers and real-time interaction. Keep lines of communication open across all channels, including social media, email, chat, and phone.

Make It Memorable

Use slogans, jingles, or unique visuals that stick. Consistency across your messaging will increase brand recall and loyalty.

Use Out-of-Home (OOH) Advertising Wisely

Billboards are not just old-school; they’re high-impact and high-visibility. Whether static or digital, they offer exposure 24/7 and are trusted by consumers more than online pop-ups or banner ads.

Leverage Digital Billboards

Today’s digital out-of-home (DOOH) technology allows brands to run dynamic, data-driven campaigns on bright screens across cities and highways. You can even change messaging by time of day, weather, or audience demographics.

Use Out-of-Home (OOH) Advertising Wisely

Billboards are not just old-school; they’re high-impact and high-visibility. Whether static or digital, they offer exposure 24/7 and are trusted by consumers more than online pop-ups or banner ads.

Leverage Digital Billboards

Why OOH Advertising Still Delivers Results

Even in the digital age, outdoor advertising remains one of the most effective tools in a marketer’s toolkit.

Here’s why:

It’s always on: 24/7 exposure
OOH builds trust: Perceived as more reliable than digital ads
It enhances recall: Visuals are more memorable than text
Complements digital: Supports multi-channel strategies

From static billboards to transit ads and digital screens, OOH campaigns boost brand awareness in ways other formats can’t.

Partner With bMedia: Your Experts in Puerto Rico Advertising

At bMedia, we help businesses across Puerto Rico develop creative and effective advertising strategies that work. Whether you’re launching a new product, rebranding, or just trying to stand out from your competition, we bring experience, insights, and innovation to every campaign.

With:

Over 500 billboard and DOOH locations in Puerto Rico’s most high-traffic areas
Expert marketing and strategy consulting
Full campaign development support

We’ll help you take your brand to new heights.

Ready to Build Your Creative Advertising Strategy?

If you’re ready to stand out in a crowded marketplace, it starts with an innovative, imaginative, creative strategy. Whether you’re a small business, established brand, or marketing agency, bMedia Group is here to help bring your vision to life.

Let’s make something unforgettable.

How To Promote a Startup Business

Posted on April 15, 2022 by admin

Starting your own business can be scary, right? When you have a great idea, putting the plan into motion can be daunting as you want your business to succeed, but a lot of startup businesses fail within the first few years. What makes these startups fail and how can you avoid it happening to yours?

One of the main reasons that startup businesses fail is down to a lack of advertising and promotion. If your business isn’t promoted, how will people know who you are? When people don’t know about your startup, the more likely that it is to fail. How can this be avoided to make sure that your business is well-known?

This article will teach you how to promote a startup business to make sure that your ideas are shown to the world and made successfully. You can find out more about how to promote your startup business below to generate interest and popularity for your brand.

Getting Your Startup Noticed

Getting your startup noticed can be easier said than done, but it is very important to promote your business to make sure that it generates interest to make it successful.

Having a marketing strategy is a great way to make sure that your startup reaches its target audience in the most effective way possible.

Create A Marketing Strategy

The most important things to think about when you are creating a marketing strategy are how you are going to introduce your products or services to people, who needs your products or services, and what exactly you are trying to sell.

They are the most important questions that need to be answered to create your marketing strategy to promote your startup.

Research Your Target Audience

To make your marketing strategy as effective as possible, it is important to thoroughly research your target audience.

By researching your target audience, you will be able to market your products or services to them in the most effective way to make sure that they become familiar with your startup, thus generating more business.

Research Your Competitors

Knowing who your competitors are will help you to differentiate your startup from other businesses.

When you have a unique selling point, you will be able to promote your business in a different way to make it stand out in the market. Your target audience will then become more attracted to your business as they will be aware of what makes you unique.

Purchase Target Market Research From Other Companies

When you are starting your business, it is important to make sure that you research your target market to make sure that you successfully reach your target audience.

Purchasing research from other companies allows you to start creating your marketing strategy sooner, but you will still need to carry out your own research for the best results.

How To Promote Your Startup

Once you have researched your target audience, you will be more aware of what the best way to reach them is.

There are many different ways that you can promote your startup, and your target market research may indicate that there is more than one way to advertise to your target audience.

Out Of Home Advertising (OOH Advertising)

A great way to reach your target audience is to advertise out of home (OOH). By using various eye-catching tools that will promote your business to a wider audience.

Only using one form of advertising is not good for your business as your business will not be promoted across a wider scale.

OOH advertising is able to reach a wider audience as your advertisements will have people’s attention drawn to them.

When you do not use OOH advertising, your startup will not be present to people and it will not remain in their minds. Using OOH advertising will generate interest and keep your business at the forefront of your target audience’s minds.

Using Billboards For OOH Advertising

Billboards are an incredibly effective way to advertise your startup as they build brand awareness.

It is important to make sure that your startup develops its brand awareness as this helps people to become familiar with your business, its products, its services, and what you can offer them.

As they have been around for centuries, billboards are very eye-catching and when they are positioned in busy areas, they can generate brand recognition. By using the same colors and logos on your billboards, your brand awareness will become very high level due to people becoming more familiar with your brand.

Other Forms Of Advertising

Although hiring billboards in high-traffic areas can seem expensive, the interest that they generate will promote your brand and build your brand awareness to a high level.

There are other cheaper ways of advertising like through social media and leaflets, but eye-catching billboards in high-traffic areas will generate incredible interest.

Social media marketing and paid advertising can reach a wide range of people, but they may neglect other target audiences that do not use social media. You can also advertise in news articles as these can be both online and in print, allowing your brand to reach a wider demographic.

How Effective Are Billboards?

Billboards are highly effective as when they are situated in popular areas, they can build brand awareness and brand recognition.

You can see how successful your advertising strategies are by regularly checking your social growth and website traffic. These will indicate how your brand awareness has increased as a result of advertising.

If your target market is a younger audience, social media advertising may be your first thought when advertising. However, using billboards increases your reach as more people will be able to become familiar with your brand. Positioning the billboards in busy areas like shopping malls or highways will reach thousands of people every day.

To conclude, it is important to promote your startup business as this will help you to generate more interest and prevent your startup from failing.

Advertising is very important for making sure that you reach your target market, but you need to make sure that you advertise your startup effectively so that your brand awareness increases.

Using OOH advertising is vital for improving your brand recognition, and using billboards can help to reach a wider audience.

In highly populated areas, billboards can generate high levels of reach that will help your business succeed and grow.

Media Planning and Buying

Posted on March 21, 2022 by admin

The process of media planning and buying is vital in determining the success of your business. Advertising is the key to making sure that your business reaches its target audience, but how can you implement a clear strategy for advertising effectively?

Media planning and buying will see your business successfully appeal to the right audience, so it is an important step to take. Keeping up to date with advertising and new media will ensure that your campaigns are successful. On the other hand, using outdated media campaigns could see your business not gaining the attention that it deserves.

In this article, you will learn two important things:

How to strategize your media planning to reach your target audience
Key performance indicators to use through OOH advertising to promote your business

What Is Media Planning?

To start off, what is media planning?

The media planning process determines the way in which media will be shared with your target audience.

Media planning decides what media will be shared where and what will be the best ways to reach your target audience. It also ensures that you do the correct market research to discover the best ways of reaching your target demographic.

Although the process can be difficult, it takes a lot of planning to make sure that it works for your business and advertising campaigns. However, once you are focused on creating the best possible OOH advertising for your target audience, you’re on track to successfully promote your business.

What Is Media Buying?

The process of media buying is to further direct your advertising campaigns to your target audience. Media buying refers to the process of buying advertising space that will reach your target demographic.

The advertising space can refer to:

Websites
Magazines
Newspapers
And many other areas

Think of it as the space that will reach your target audience for your business.

Media buyers take control of negotiating with the advertising spaces that you want to purchase to promote your business. It is important to make sure that you are purchasing the right space for the right length of time for maximum optimization.

The Media Planning Process

The process of media planning and buying can take a lot of time to get right as it involves a lot of research. The research is especially important as you need to make sure that you are using the right platforms to target your audience.

Follow these steps for the media planning process:

Plan Your Objectives

Different campaigns will have different objectives, so it is important to make sure that you plan your objectives to make sure that you hit all of the goals. Once the objectives have been thought out, you can begin your research into the best way to advertise your company.

Having clear objectives helps you to decide what media you would like to work with and what media won’t work for the objectives of the campaign. You need to make sure that you are aware of your brand and what you want to achieve from advertising your business.

Decide The Budget

Media buyers need to make sure that they have the right amount to spend on advertising campaigns. This allows them to then plan how they can make the most out of the budget to optimize the advertising campaign.

Media buyers must then work on negotiating after they have established their budget and what can be done with the budget. This will allow the company to make sure that they can create the best form of advertising for their campaign.

Market Research

Making sure that you understand your target audience is key in successfully planning your advertising campaigns. Market research will allow you to understand your target market so that you can promote your business the right way for them.

If you don’t understand your target market when advertising, there will be a possibility that you will miss them in your campaigns. Advertising the wrong way to your target audience comes with the risk that they won’t see the campaign.

Frequency And Reach Of The Campaign

The frequency of the advertising campaign shows how often your target audience will see the advert. This will help to increase the exposure of your campaign and make sure that it reaches your target audience when you want it to.

Continuity, flighting, and pulsing are all factors in planning the frequency of the advert. You will need to decide if continuity will be best for your business as the campaign will consistently advertise, or whether flighting will work best, where there are breaks in the campaign. If you think both will work, then pulsed advertising combines both forms.

The reach of the campaign refers to the number of people who will see the advert over a certain amount of time. This will help you to analyze the exposure of your advertising campaign in front of your target audience.

Make Sure That You Analyze The Success Of Your Plan

Once your campaign is in place, media buyers need to continue to track the success of your OOH advertising. Changing the campaign after it has been set is difficult for media buyers, so having marketing performance insights can help media buyers to keep track of the optimization of the advert.

Examples Of Media Channels

OOH Advertising

OOH advertising has become increasingly popular to get the attention of your target audience not only in their home but outside their home in public spaces.

Popular forms of OOH advertising are billboards as they can reach up to 10,000 people a month if they are situated in the right public spaces.

Digital Media Planning

Magazines are still popular to read, but they are often read electronically instead of in print. Digital media planning is a great way to advertise your business as magazines often have target audiences. If you share the same target audience as a certain magazine, having advertising space in the magazine will optimize your business.

Social Media

Social media is a very popular way to promote your business and it can target your chosen demographic. The reason that social media is very popular with advertisers is that it is very profitable. Social media can reach anyone as it is an incredibly popular platform and a very modern way of advertising.

Key Performance Indicators

Analyzing your campaign is important for keeping track of the engagement. Keeping track of the engagement can help marketers determine what the main factor behind the success of the advertising campaign was and how it can be applied to future campaigns for success.

You need to make sure that your key performance indicators are relevant to not only your target audience but to your marketing strategy. It is important to make your key performance indicators attainable for your business, but there is no limit to how many key performance indicators that you need to have.

How Can bMedia Help?

bMedia can help you by offering its services of high-quality OOH advertising. Reach is one of the most critical points of media planning as you need to make sure that your advert is seen by a lot of people. bMedia can help optimize the reach of your advertisement campaign.

bMedia has digital billboards in over 50 locations that are easily seen by the public. The locations of these billboards are in prime locations where the public can see the advertisements, either at highly populated shopping centers or on highways that are used daily.

Reach is the most important element of media planning as you need to determine how many people will see the advertisement. Having your advertising campaign in a location where no one will see it won’t optimize your campaign or your business. This is where bMedia can help to optimize the reach of your advertising campaign.

How Much Does a Billboard Cost?

Posted on January 27, 2022 by admin

They’ve been around for centuries and have proved valuable, but what is that worth? It’s the question we all want answers to – how much does a billboard cost? Well, that depends on a few things. Let us explain.

What is a Billboard?

At the risk of stating the obvious, the Miriam Webster Dictionary defines a billboard as a flat surface, panel, wall, or fence on which information is posted, specifically outdoors. They can be on giant sides of the road, on buses, in airports, or pretty much any other surface you can imagine. Also, there are now many great digital options to allow for ever-changing and interactive billboards.

How Prevalent are Billboards?

Some estimate that there are between 425,000 and 450,000 billboards dotting the landscape along American highways.

The effectiveness of billboards is not limited to the United States. bMedia Group contends that billboard advertising is an ideal way to promote products and services and build brand awareness in Puerto Rico.

Effectiveness of Billboard Advertising

In a Forbes study, almost twenty-five percent of those surveyed stated that they visited a store the same day that they saw a billboard advertising their products. And even when they didn’t, the brand often lodges in their mind to return next time they find themself considering that product or service.

Financial experts have calculated that the return on investment for billboard advertising is almost six dollars for every dollar spent.

It is little wonder that companies like Cracker Barrel spend almost half of their advertising dollars on outdoor advertising.

How Much Do Billboards Cost?

Exactly how much does it cost for billboard advertising? The answer to this question is not as simple as it sounds. Several factors determine the cost of a billboard. However, here is one example:

If you print an advertisement on a fourteen-foot by forty-eight-foot billboard, you will need seven hundred square feet of vinyl. The cost of the materials will run anywhere from three hundred to five hundred dollars.

Renting the advertising space for your ad will cost between five and eight hundred dollars a day. Prices vary with location, as well as how many days you want the ad space.

How Much Does It Cost to Get a Billboard?

The question of how much do billboards cost has multiple factors that go into the answer.

Location

As with real estate, the location of your billboard is crucial. Your aim is maximum viewing by your niche market.

How much does a billboard ad cost in cities around the US? In New York City, renting a billboard for a month will cost between $1800o and $12,000. In Los Angeles, the same space would cost between $1500 and $9,000. Chicago billboard space rents for between $1200 and $6,000. Philadelphia billboards cost between $1200 and $6,000 while in San Francisco, you can rent space for the same costs.

Size

It is not surprising that billboard costs increase with size. Studies show that the larger the advertisement, the more impressions it will make and the bigger the impact on the consumer. Larger billboards require more material and higher labor costs to erect them.

Rental Time/Campaign Duration

Writer Kelly Main points out that size, location, and duration all play a part in billboard costs. For example, billboard costs average between $750 and $1,500 per month in rural areas. In small to midsize cities, the costs rise to between $1, and $2,000. In larger cities where many more people will see them, the cost of billboards rises to between $14,000 and $15,000.

Billboard Type

Costs also vary with the type of billboard. There are three types:

Classic or print billboards are typically vinyl. They usually cost less than the other types.
Digital billboards are more dynamic advertisements than static billboards. They incorporate elements like a moving image. Digital billboards can be easily switched, based on your market and the time you want the bulletin board to appear each day. This can benefit you if you are targeting an off time, but raise costs if you want prime time.
Billboard advertisements on busses, cars, and other moving vehicles are called mobile billboards. They are more likely to be seen by your target audience because vehicles move while they showcase your brand, products, or special event.

Market or Demographics

Demographics consider the people who pass by the billboard. Your niche market considers the age, gender, socioeconomic level, education, and occupation of the people you are trying to attract with your advertising. If you are trying to attract a larger audience, higher-income individuals, or those with higher education, the cost will likely be higher.

Market Population

Generally speaking, the larger your target market, the higher the cost of billboard advertising.

How Much Does it Cost to Put a Billboard Up?

Aside from the costs associated with the physical structure of the billboard, there are also other costs relating to the creation and setup of a billboard. So, how much does a billboard cost?

Designing the Billboard

When it comes to the actual design of the billboard, it’s not something you want to take shortcuts on. You can pay premium fees for a billboard in a prime location, but if it looks low quality, it can actually hurt your brand.

There are essentially three aspects to a billboard ad: the concept or idea, the copy (the words), and the visual design.

Definitely consider hiring a specialist for all three of those areas. Many people think they can come up with an idea, write it, and then pay a graphic designer to whip up a beautiful image. That can work, but creating ads is a skilled craft (especially considering the strategy involved in outdoor media), so you may be surprised at the quality (and return on investment) you’ll get from expert help.

For any stage of the process, you essentially have three options:

Create it in-house: If you or someone at your company is creative, good with words, and skilled with visual design, this method keeps the most control. The downside is time, costs of doing it yourself, and it’s sometimes a disadvantage to not have an outside perspective.
Hire a freelancer: With the prevalence of sites like Upwork and Fiverr, this has never been easier. It can be fast and cost-effective, but the downside is it can take time to find a quality freelancer, and they aren’t always available when you need them.
Working with an agency: Many billboard companies keep the necessary staff to be able to design quality outdoor advertising. And considering it’s their business, they can be pretty good at it! There isn’t a huge downside here, just make sure you understand the pricing structure before getting started, as well as who has ownership over the designs they create.

The prices for these different options can vary significantly depending on your location and who you hire. A rough estimate is everything from $30 to hundreds per hour. In many cases, it will take striking a balance between quality and affordability.

Physical Cost of the Billboard

An obvious, but sometimes overlooked, cost with billboards are the actual materials. This really will only come into play if you’re building your own sign because any outdoor advertising agency should already have this factored into their cost structure (but, double-check!).

If you are building your own, you will have to consider the cost of the real estate, the building materials for the structure, the vinyl for the sign, the printing on the vinyl, and the construction and maintenance costs.

Maintenance and Other Recurring Costs

The costs don’t necessarily stop once the sign is installed. Depending on the local climate, you have to maintain the billboard to keep it looking fresh. Most billboard companies will have any fees built in the initial contract, and they usually cover the agreed-upon time period. Keep in mind that you may again have these costs if you decide to extend.

Billboard Variations

Rapidly changing technology has made it easier for billboard advertisers to capture the attention of those who drive or walk past. Interactive technology has transformed billboards from static images painted vinyl frames, walls, and vehicles. The Internet has made billboards increasingly smarter. These electronic billboards appear next to bus benches, shopping centers, or on walls in high traffic areas.

Once popular, digital billboards proved easy to ignore. On the other hand, new interactive billboards speak—literally and figuratively—to your niche market. “Smart” advertisements can dynamically react to their environment. They can send and receive data. These billboards can adapt to demographics, weather, and time of day. Billboards of the future will react to their environment and audience by changing the content based on information collected about those who view them.

Why Invest in Billboards?

If you want to get higher brand recognition, you have an event to publicize, or you want to drive more traffic to your website, billboards are an economical and effective tool.

Billboard advertising broadcasts your business, products, services, or an upcoming campaign to a wide audience.

People spend an average of 70% of their time outside their homes. Compared to other types of marketing, billboards give you maximum exposure.

How to Get Started

Whether you want to advertise your brand on billboards or you want to start a billboard advertising business, you have some decisions to make first.
What are your advertising goals?
Where is the best place to locate your billboard?
What is your market audience?
What message do you want to give them?
What types of billboards do you want to utilize?
What skills/information do you need?

Why Choose bMedia Group?

Now that you have the answer to the question how much does a billboard cost, you may be wondering about next steps or other additional information. Advertising experts like bMedia can break down billboards according to price, type, format, and message.

They can help you achieve your advertising goals using their experience in outdoor advertising and their technical skills. bMedia Group offers a wide variety of out-of-home media choices. They have one that will fit your goals and your budget. They have proven success at targeting any audience.

To discuss how bMedia Group can help you achieve your advertising goals, learn more about our billboard advertising.

Foods to Try in Puerto Rico

Posted on January 18, 2022 by admin

Our beautiful island of Puerto Rico boasts exquisite beaches and is home to a vibrant culture that includes upbeat music, people, and most importantly, exquisite cuisine. When visiting the island, prepare to fuel up on some of the most delicious dishes of Puerto Rico. Puerto Rican cuisine is extremely diverse and is influenced by West African, Spanish, and Indigenous Taino ingredients and cooking styles. Popular ingredients in Puerto Rican cuisine include plantains, yucca, rice (Arroz), papaya, tropical fruits and vegetables, and more. Here are some of the best foods to try in Puerto Rico.

Puerto Rican Foods to Try

There are some traditional and popular foods that are loved by Puerto Ricans and visitors alike.

Some of the most authentic foods to try in Puerto Rico are as follows:

Mofongo

This Puerto Rican delight is made with green plantains, mashed garlic, and meat such as chicken, beef, fish, or small pieces of chicharron.

The plantain is chopped into pieces and fried, they are then crushed and molded into a bowl with a hollow inside where the meat is placed.

Mofongo can be found at various food trucks and restaurants and is considered one of the most popular Puerto Rican dishes.

Tostones

This dish, which is often served as an appetizer, is made with thinly sliced plantains coated in batter.

Tostones are deep-fried and flattened using a tostonera, which is a wooden press.

They are often served with a condiment made from ketchup, mayonnaise, garlic, and other spices, also known as mayo ketchup.

Tembleque

Tembleque is a dessert pudding made from coconut milk, sugar, salt, and cornstarch.

It has a smooth consistency and is often topped with cinnamon.

This dessert is enjoyed all year round but is a staple for the Christmas season.

Pasteles

Pasteles are a combination of vegetable dough and meat filling and can be made with either yucca or green plantain.

They are stuffed with meat, usually pork, but can also include vegetables and pumpkin.

They are wrapped in banana leaves and boiled until the leaves fall off. Once ready, they are seasoned with achiote and sofrito.

Ensalada de Pulpo

In English, this dish translates to octopus salad, and that’s exactly what it is.

Ensalada de Pulpo is made from chewy octopus and tart vinegar.

This dish is usually served with another Puerto Rican favorite, Tostones.

Rellenos de Papa

Rellenos de papa is a popular island appetizer best described as a savory mashed potato croquette stuffed with ground meat or picadillo and seasoned with sofrito.

Other ingredients, such as cheese, onions, and other vegetables can also be found in Rellenos de Papa.

Arroz con Gandules

This is probably one of the most popular foods to try in Puerto Rico.

This holy grail dish centers around rice and Gandules, or pigeon peas.

Gandules are used often in Caribbean cuisine and manifest as small, green, oval beans that contain a nutty flavor.

Arroz con Gandules or Puerto Rican rice is the island’s national dish along with roasted pork, or Pernil.

Pernil

Pernil is a slow-roasted pork leg or shoulder marinated with adobo mojado, which is a mixture of olive oil, vinegar, garlic, oregano, salt, and black pepper.

Pernil is most often served with Arroz con Gandules or sweet plantains and is usually enjoyed during the holidays.

Advertising in Puerto Rico

The marketing opportunities are endless in Puerto Rico; however, a unique and localized communication strategy is needed because of the island’s uniqueness.

Puerto Rico is a unique market because we see U.S influence mixed with Hispanic culture and the Spanish language.

The island is usually thought of as a middle ground between North America and South America, which is why businesses see lucrative opportunities on the island. However, it helps to know who your audience is – including what they eat.

Food Advertising

Food advertising, especially with the use of billboards, is aimed to reach a wide range of people and demographics.

In 2016, approximately $13.5 billion was spent on advertising by food companies.

In Puerto Rico, restaurants held 2.69% of the total spending on digital advertising in 2021.

Food companies invest in advertising such as billboards because it’s an effective way to increase return on investment (ROI).

Advertising can easily influence an individual’s food choices, so this is a great way to advertise your company’s new food product or to highlight your restaurant’s new menu item.

Billboards and OOH Advertising

Gone are the days of static billboards, today we see digital and smart billboards that are transforming the advertising market. If you’re looking for foods to try in Puerto Rico or you’re looking to influence certain foods to try, chances are that advertising will play a part.

Effective advertising can help you get ahead and stand out from the competition, and billboards are the easiest way to do that.

Here are some reasons why:

Outdoor advertising is more noticeable than mobile or television ads.
- Online advertising can be ineffective due to ad-blockers. Additionally, due to the increasingly high number of mobile and television ads we see each day, it can be challenging to make your advertisement stand out on these platforms.
Billboards are more accepted by consumers.
- Billboards have been around for a long time, and are generally accepted as a form of advertising. The ethical issues surrounding social media and online ads have made people wary.
Billboards help with brand building.
- OOH advertising can build brand awareness as people are most perceptive of their surroundings when outside of the home.
Billboards are cost-effective.
- Billboards are generally cheaper than print or online advertising. Additionally, they are more long-term than other forms of advertisement that often require businesses to make repeated payments.

bMedia and Your Business

BMedia is the leader in OOH advertising in Puerto Rico. We work with people from all types of industries, including the food industry, to help them reach their target audience and increase their return on investment.

With decades of experience erecting high-performing and eye-catching billboards, we aim to maximize your businesses using strategic locations and advanced analytics to optimize billboard engagement.

The billboard real estate in Puerto Rico is thriving, and we’re here to help you find the perfect spot for your advertisement.

Through best practices, we aim to help your business reach its maximum value.