Media Billboards

Posted on March 2, 2020 by admin

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Media Billboards

If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong. In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico. As a matter of fact, the most successful companies around the globe use this within their advertising strategies. No matter the size or purpose of your business, it’s extremely likely that using outdoor media could be beneficial to your brand.

Additionally, media billboards and outdoor advertising methods doesn’t have to be a very costly investment. You don’t need to find any outdoor media for sale, instead you can simply rent space on the billboards that we already maintain for our loyal clients.
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Billboards Puerto Rico

Understanding how your company operates and evaluating your target audience can really help to decipher whether or not media billboards are the best method of advertising for your company. There are plenty of ways to measure these data points, and bMedia offers due diligence in analyzing market sizes, potential audience sizes, and estimating conversions based on your unique advertising campaign. Contact us to learn more about our process and implementation for our media billboards.

Creativity and Out-of-the-Box Ideas

Before hiring an outdoor advertising company, it’s a good idea to take a look at their existing outdoor media campaigns. Creativity and originality is an important factor to creating engaging and highly converting campaigns. There are many different methodologies to deploy including:

Humor
Scarcity
Emotional Sentiments
Simplicity / Minimalistic

When bMedia evaluates target audiences, we can assess the best method for engaging with those individuals and groups of people. Working together and strategically allows us to better plan and predict the most effective media billboards.

Puerto Rico Outdoor Advertising

Busy roads and high traffic make Puerto Rico an ideal place for media billboards. As a well established attraction for tourists, local businesses can gain maximum exposure. Create effective branding campaigns or promote specials, specific merchandise, or services with enhanced imaging, clear messaging, and optimal ad placement.

We can help you identify the best places in Puerto Rico to advertise and offer support for creating a captivating billboard that reflects your brand, product, or service. Ask us how!
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OF DRIVERS LOOK AT AN OUTDOOR AD EACH TIME THEY PASS ONE
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TALKED ABOUT SOMETHING FUNNY THEY SAW ON A ROADSIDE BILLBOARD
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NOTED A PHONE NUMBER OR WEB SITE ADDRESS FROM A BILLBOARD
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IMMEDIATELY VISITED A BUSINESS BECAUSE OF AN OUTDOOR AD MESSAGE
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Whether you’re already a fan of outdoor media or are just thinking about getting involved, bMedia can get you through the process in a way that will produce positive results. We have 18 outdoor billboards at strategic locations throughout Puerto Rico, and they’ve all been positioned in places that are most likely to be seen by large groups of potential customers. Additionally, we’ve done a lot of tracking to know how many people will view each one, and we can even give you more details about what types of people these are. This will help you plan your campaigns in a way that they primarily target the groups you’re hoping to reach. Also, our expertise and experience in the business allows us to give you plenty of advice on what makes a good billboard, as well as what methods will be less successful and should be avoided.
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There are many different results that can come from a successful billboard campaign, so the amount of strategies that can be followed is pretty much unlimited. However, two of the biggest reasons for creating outdoor advertising billboards are to boost your image and increase your sales numbers.
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The advances of computers and technology have offered many other opportunities for advertising, and this is probably the main reason that people so often think that billboard outdoor advertising no longer works. They get used to using all the detailed tracking data provided by online sources, and they forget that physical objects can also be analyzed. But, outdoor billboards are still extremely useful, and there is still a lot of data that can be examined to determine their usefulness.

Additionally, outdoor billboards have some specific advantages over purely electronic forms of advertising. For example, when they’re driving down the road, consumers don’t have a million other flashing icons to catch their eyes like on computer screen. Also, they are basically a captive audience who has no choice but to see your message. Plus, outdoor billboard advertising doesn’t have to compete with technology because it can be used in line with other digital resources. For example, you can use your outdoor billboards to advertise your website address, and then consumers can visit that to start working with your digital strategy.
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Unlike with many other forms of advertising, you can control where someone will be when they see your outdoor billboard. Using this physical advantage can be beneficial in many different ways. For example, knowing where the viewer will be allows you to put an advertisement that is relevant to their current situation, and the message can be customized to fit the feelings of the customer at that point in time. This will help them recall the message later because they will associate the feelings they received from the outdoor media billboard with what they were doing at the time. For example, if they were on the way to the beach when they saw an ad for a product to protect their skin from the sun, then they will be more likely to think of that brand when they’re shopping for something similar. Additionally, this whole strategy make consumers feel that the brand is thinking about them and is actually a part of their life. It’s a great step on the pathway to brand loyalty.
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At bMedia Group, we have helped many successful companies increase their brand with our knowledge. Working with so many organizations has given us the experience we need to help your campaign be even more successful, and we’ll use everything that we’ve learned about outdoor media to help strengthen your strategy.
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Puerto Rico Traffic

Posted on February 24, 2020 by admin

Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions that are not unfamiliar nor unique. Commutes during rush hour can cause frequent delays, which can be irritating for most. For business, however, high traffic conditions can mean excellent returns if you’ve invested in billboard advertising. bMedia will explain more below.

Being aware of Puerto Rico traffic conditions, and how they affect the day-to-day life of a regular Puerto Rican citizen, makes it easier to understand the power of an excellent billboard, and how to properly harness this platform for advertising. When done strategically, well-thought-out and well-placed billboard media can take advantage of extremely trafficked areas in Puerto Rico.

What To Expect When Driving In Puerto Rico?

Puerto Rico’s road laws are quite similar to those found in the United States. For example, everyone in Puerto Rico drives on the right side of the road, and wearing your seatbelt is mandatory. But, despite these similarities, there are a few things that differentiate American drivers, and Puerto Rican drivers. These are quirks of the road that you’re likely to encounter on a regular basis.

If you look at the United States’ road laws, and Puerto Rico’s road laws, you’ll find that they’re quite similar. People drive on the right side of the road, you must wear a seatbelt, child seats must be used if your child is under four; those are just some examples of the road laws that Puerto Rico and the United States share.

Unlike the United States, however, traffic signs are in Spanish, rather than English. Each traffic sign is a universal traffic sign, but every word on the sign is in Spanish. Along with that, speed limits are written in Miles-Per-Hour, but distances are written in kilometers, rather than miles.

While the laws are similar to the United States, the ways in which drivers act tends to be a little different. It’s not uncommon for drivers to change lanes without using their turn signals, for example, and drivers often speed past red and yellow-lights. Along with that, speed limits are often thought of as “suggestions” rather than rules.

Despite those quirks, driving in Puerto Rico is, overall, a fairly safe and painless experience. Some drivers don’t always obey the rules of the road, but most of them do. But, with that being said, it’s important to be flexible.

Most of Puerto Rico’s road laws are exactly the same as those found in the United States
Traffic signs are universal, but the words on the signs are in Spanish, rather than English
Driving in Puerto Rico has many quirks, such as turn signals being used infrequently and speed limits and red lights being more of a “suggestion” than a rule

What Are Some Of The Heaviest Traffic Congestion Points In Puerto Rico?

In Puerto Rico, the heaviest traffic congestion points are in San Juan. San Juan is the capital of Puerto Rico, and as such, it has the largest population out of any other place in Puerto Rico. Most of the Puerto Rico traffic comes from the highways and freeways that lead to and from San Juan, although there is plenty of traffic congestion to be found within the San Juan Metropolitan Area.

San Juan is the capital of Puerto Rico, and it’s the most populated city in Puerto Rico. In fact, the San Juan Metropolitan Area has a population of around 2.6-million, which is a significant percentage of Puerto Rico’s population of 3.2-million.

In San Juan, the heaviest traffic congestion is found on the freeways and highways. Many of these freeways and highways begin in other parts of the country and lead directly to San Juan. Since many people work in San Juan, even if they live somewhere else in the country, the freeways and highways are almost always busy.

San Juan’s most congested freeway is the PR-18. The PR-18 sees an average of 286,800 drivers, every single day. It isn’t a particularly long freeway – less than four-miles – but it connects San Juan and Rio Piedras – a municipality of San Juan – and makes it easier for drivers to move from one part of San Juan to another.

The PR-52 is another very busy freeway that is often congested. Beginning in Ponce, which is located in the southern part of Puerto Rico, and ending in San Juan, which is in the northern part of Puerto Rico, the PR-52 connects one end of the country with the other and serves as one of Puerto Rico’s most traveled freeways. As such, it is also one of the heaviest traffic congestion points in Puerto Rico.

There are other freeways and highways that serve as heavy traffic congestion points. But, the PR-18 and PR-52 are some of Puerto Rico’s most congested roads, due to the amount of traffic that they see on a daily basis.

To deal with traffic congestion, it’s important to leave early, especially if you know it will take some time for you to get to where you need to be. Along with that, it’s important to remember that if you’re going towards San Juan, no matter what freeway you’re taking, rush hour is from 6 AM to 9 AM. But, if you’re leaving San Juan, rush hour is from 4 PM to 7 PM.

San Juan has the heaviest traffic congestion points in Puerto Rico, due to the prevalence of cars
The PR-18 and PR-52 are some of the most congested freeways, and they see large volumes of Puerto Rico traffic every single day, due to their connection to San Juan
Leaving early, to avoid rush hour, will make your commute a lot easier
Rush hour is 6 AM to 9 PM if you’re going towards San Juan
If you’re going away from San Juan, rush hour is 4 PM to 7 PM

Why Traffic Congestion Is Great For Billboards:

Traffic congestion may not be pleasant to deal with, but when it comes to billboard advertising, traffic congestion is exceptionally valuable. Where there’s traffic, there are drivers, and where there are drivers, there are people who will see your billboard and engage with what you are offering.

In Puerto Rico, the worst traffic spots – along the PR-18, for example – are the best billboard advertising locations. With so many people driving through, every single day, your billboard will be seen. And, due to the traffic congestion in those areas, drivers are forced to stop and wait, and this means they’ll see your billboard and know what it is that you are offering.

Getting people to see and engage with your billboard is often one of the biggest challenges of billboard advertising. Placing your billboard in a traffic congestion spot eliminates that challenge, as it ensures your billboard is seen by a variety of drivers and engaged with.

Traffic congestion is exceptionally valuable when it comes to billboard advertisers
Traffic congestion points are full of drivers, which ensures that your billboard is seen
When there’s traffic congestion, drivers are forced to stop and wait and this ensures that they see your billboard and have time to engage with it

Contact bMedia for effective outdoor media advertising in Puerto Rico.

Outdoor Advertising

Posted on February 12, 2020 by admin

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Billboard Media Group has provided some of the best Puerto Rico outdoor advertising services. We continue to give our customers end products that help to captive and promote business, products, and services. Outdoor media still remains a proven method to get in front of potential customers and for good reason!

Puerto Rico is a densely populated island, containing just over 3.5 million people across roughly 100 lengthwise miles of island. Driving point-to-point on Puerto Rico is a shorter distance than a drive from San Diego to LA, and yet, there are over 1,000 people per square mile on Puerto Rico. That’s a huge amount of people for the space – and considering that there are over 3 million registered vehicles on the island, you can figure that traffic is going to result (source: Puerto Rican Traffic Commission).
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bMedia Group provides Puerto Rico outdoor advertising to companies. Fortuantely, the severe traffic situation in Puerto Rico is good for one thing. It opens up a host of opportunities for advertisers who are looking to nab the attention of those bored motorists. Billboards in Puerto Rico are the way to gain new attention for your company, brand, or service.

While there’s no doubt that the arrival of the digital age has and will continue to change the way that we think about advertising, some older forms of advertising are here to stay. For as long as people are still driving their cars, billboard marketing and other forms of outdoor media will be an unavoidable, eminent platform for advertising.

Digital Billboards in Puerto Rico

Only a small percentage of billboards across the United States are digital billboards. Still, with new age technology, digital billboards in Puerto Rico are becoming more popular. Digital billboards give companies and businesses the flexibility to test, enhance, and re-test their billboards without expensive overhead and new design costs. Contact us for the industry’s leading billboards in Puerto Rico.

bMedia Group Puerto Rico

We are one of the most trusted sources of billboards and Puerto Rico outdoor advertising. We have tried and true methadology that allows to optimize billboards that promote brands and companies, plus much more. Fortunately, billboards are still some of the most effective forms of advertising. Our customers have show significant ROI and have shared data points that speak for themselves.
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People in Puerto Rico
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People per Square Mile
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Registered Vehicles
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As is discussed in this Forbes article, people are not only still taking note of the billboard advertisements around them; they’re actively engaged with the advertisements at hand. One particular statistic of note that is discussed in the article is that 56% of people polled discussed something noteworthy about advertisements they saw on billboards, which provides a pretty compelling look into the psychology of motorists and advertisements.
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It’s hard to overstate the value of having your viewers already inside their cars when they see your ad. In the study referenced above, a stunning 1/4th of viewers immediately traveled to the store in question after seeing their billboard advertisement. Other methods of advertising are lucky to draw a 10% ad-to-lead rate, and yet the most specific, most immediately result of viewing these billboard ads still draws a 25% rate of engagement. It’s a favorable way to advertise no matter what way you slice it!
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Even with the task of driving at hand, the mind of a motorist has a lot of downtime. Drivers take this time to think about their day – what supplies they need from the store, what they’re going to do after work. Allowing your potential customers to see your billboard advertisement while they’re in this state of mind is ideal. And in a place like Puerto Rico, which is densely packed with businesses and people alike, the exposure you get with a billboard advertisement is nearly limitless.

Placing advertisements on billboards also serves as something of an automatic demographic control. After all, the majority of potential customers seeing your advertisement are likely commuting to their job, and they are affluent enough to invest in a vehicle for personal transportation. That means that your outdoor media is almost exclusively going to reach people who fall within your economic demographic – unlike traditional advertising in media.
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bMedia Group has 18 different billboards located at strategic locations throughout the island, which you can choose to target your audience based on the location of your business or businesses. If you are interested in billboard marketing for your business, please contact our helpful staff today!
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Puerto Rico Billboards

Posted on January 22, 2020 by admin

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Billboard advertising can be a great way to gain awareness for your business and drive traffic to your doors. In fact, 24% of people reported that they were motivated to visit a store that day because of an outdoor media advertisement! While this is obviously a great conversion ratio for an ad investment it will not matter if there is no billboard traffic where your new billboard ad is located. As you hear in home buying “location, location, location” is most important when determining where to purchase your billboard space. The location and visibility of your billboard marketing will be the key determining factor in the success of your billboard ad. Because 24% of nothing, well, is nothing… Continue reading “Puerto Rico Billboards”

Measuring Billboard Effectiveness

Posted on January 21, 2020 by admin

Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring to those large outdoor structures we normally see along the interstate.

Of course, this definition is a little simplistic. Billboards come in all shapes and sizes. They are not just along well-traveled roadsides. We see them in city downtown areas. You will find billboards anywhere billboard manufacturers expect them to earn money for the advertiser and hence the creator.

The term billboard comes from the “billing board”. This term refers to the outdoor advertising space of gigantic proportions. Billboards are huge because their aim is to catch the eye of passing walkers, cyclists, and vehicle drivers. They are intended to be read in their entirety in the time it takes a pedestrian, biker, or driver to pass by the sign.

Measuring Billboard Effectiveness

According to writer, Apryl Duncan, Americans are deluged with visual stimulation. She estimates that, on average, Americans are bombarded with between four thousand and ten thousand ads every day.

To be effective, billboards need to stand out from their competitors. While billboards have a captive audience as people walk, run, bike, or drive by, they must be large, striking, and easy to read. Otherwise, their potential audience will simply ignore them. Measuring billboard effectiveness is important to every outdoor media campaign. Billboard companies should provide statistics and specific data as it applies to:

Location

Outdoor media is unique in that it is one of few advertising mediums that is not as dynamic. Where internet ads can change frequently and within a short time span, billboard generally change less often, but are sometimes more effective. How is this? Measuring billboard effectiveness always begins with evaluating location of potential billboard placement. This is usually done by considering factors such as:

Number of people or vehicles that pass a billboard per day
Number of people or vehicles that could see your billboard per day
People or vehicles who actually saw/interacted with your billboard

Measuring Traffic for Billboard Effectiveness

It’s crucial to know the traffic surrounding the location of a billboard in order to better measure traffic for billboard effectiveness. For one, you should try to find an ideal location that gets a lot of traffic, although these areas can usually be priced much higher than other lower trafficked areas. Measuring traffic is usually done through a variety of methods including government data, census, road traffic counts, and even manually logging travel data day-to-day. These numbers will help you determine if a location is an ideal placement for your business, brand, or service.

Analytics

If there’s a brand name, slogan, or catchphrase — that is used unique to your business — you could use analytics data scraping methods to analyze how often those terms, phrases, or words are typed into search engines. Similar to how businesses would execute keyword research, the same method could be applied in measuring billboard effectiveness. The more search hits a phrase gets could provide insight into how often people are viewing and taking action with an outdoor ad.

Hashtags

Hashtags are more widely used these days and provide ample opportunity to getting potential customers on board with a message displayed on outdoor media. Utilizing hashtags can help companies better evaluate the effectiveness of the billboard advertisement.

Sales Analytics

There’s usually a direct correlation between sales and outdoor ads. It’s important you notate benchmarks in reports for sales, or general profits and determine if a new billboard ad is bringing in more customers or not.

Billboard Audience Impact

Billboards aren’t technically outstanding. Some have moving parts. Most appeal only to your vision. However, billboards have a captive audience. Think of those hours you spend in your car, bus, GO train. or other commuter vehicles.

The daily commute is literally the longest idle time in the busy schedule of North Americans. No matter how you get to and from work, while you make that trek, you are a captive audience. Companies aiming at getting their brand known and advertising agencies intend upon helping clients achieve their goals recognize the power of billboards as a vehicle. They take good advantage of the opportunity to bombard foot and vehicle traffic with powerful visual images strategically located.

Billboard advertising is effective in our busy world. It’s a way to get the highest number of views and lasting brand impressions of any advertising medium.

Billboard Advertising Goals

Billboards aren’t like other types of ads. Researchers have discovered that the average viewing time is four seconds.

So, billboards are aimed at building brand recognition or reinforcing a brand recall. Billboards aren’t there to inform, educate, or persuade. Basically, they are saying, “See me!” or “Remember me!”

How is Billboard Effectiveness Measured?

When it comes to measuring billboard effectiveness, there are several considerations.

First, let’s consider the return on your investment. How much does the billboard cost? How much revenue does it bring in? When we consider ROI, billboards have a proven record of being worth the time and investment.

Billboards are part of the landscape. They are practically everywhere you go whether you’re traveling on foot, on a bike, in a car, on a bus, or in a train. It’s little wonder that advertisers continue to pump money into this form of advertising.

Static advertising forms like magazines, flyers, direct mailing, email ads, and newspapers can be discarded with hardly a glance. But, billboards are in your face.

Thanks to modern technology, any professional outdoor advertising agency can provide its clients with hard data to show that their billboards are paying off. They can measure the foot and vehicular traffic at any time of the day, day of the week or month of the year.

Professional outdoor advertising companies can predict the demographic most likely to view and respond to your billboard. The effectiveness of billboards is measured in Daily Effective Circulations or DEC. This refers to the number of vehicles and pedestrians passing your billboard each day.

What Makes a Billboard Ad Stand Out?

Despite their size, billboards need to stand out from the visuals that surround them. That’s a tall order. Outdoor advertising companies use creative designs, eye-catching materials, catchy slogans, and special effects to make their billboards memorable.

How do they do this? To answer that question, let’s look at billboards that have stood out in advertising history. Remember, the ultimate goal of billboards is brand recognition and brand recall.

Consider these billboards that made their product a household name.

Coca Cola should get top marks for some of the world’s most effective billboards. “It’s the Real Thing”. Recently they have used the Coke white swoop on the traditional red background to encouraging recycling containers. Not a word is needed!
IBM has taken its city billboards to a whole new level. They have added a curve to their billboard to create a rain shelter and a ramped bench seating area. Their creation blends modern design and function.
“Kleenex” did such a good job of brand recognition that its name is synonymous with every other tissue brand. But, like Coke and IBM, Kleenex is not content to bask in its name recognition. The company’s latest billboards appeal to emotion. Their ads afford their customers opportunities to show caring.
Famous for its Golden Arches and yellow off-ramp billboards, Macdonald’s has always excelled at sending a message without using a word. Now, this fast-food giant is turning its billboards into homes for bees.
It would be impossible to ignore the “all you can eat and more” billboards erected by the motorist stop Oldtimer restaurant chain. The billboard surrounds a tunnel on the motorway with the tunnel acting as the customer’s mouth.

Are You in the Market for Effective Billboard Advertising?

Professional Outdoor Advertising Experts have the knowledge to create attention-getting billboards. They know where to place them to build brand recognition with your niche market.

These professionals also have the tools to measure viewer reactions and to help clients make adjustments for maximum return on investment.

Learn more about how we can help you get the most from your advertising dollar. Contact us to discuss billboard advertising in Puerto Rico.

Why Is Billboard Advertising Important

Posted on December 10, 2019 by admin

Today, digital advertising is dominating all other forms of advertising, and it looks like that trend is only going to continue. Traditional advertising continues to remain an important aspect of the advertising landscape, though, and that’s because traditional advertising is able to reach people in ways that digital advertisements can’t.

Traditional advertising is falling away and making room for digital advertising. Digital advertisements have become an increasingly popular form of advertising, because they are able to reach many people, in a shorter period of time.

While traditional advertising is falling away, that doesn’t mean that traditional advertising is dead. Far from it, in fact, since billboards not only remain popular, but advertisers are spending even more money on the medium then they were decades ago.

To understand the billboard industry it’s important to understand what makes billboards a unique and distinct advertising medium, as well as how the current advertising landscape has transformed billboards. bMedia is answering a question we often receive: why is billboard advertising important?

What Is Billboard Advertising?

Billboard advertisements are large advertisements that are found outdoors. In these advertisements, there tends to be a combination of words and images. Words and images are some of the most powerful tools in an advertiser’s arsenal, and when you combine the two, you are able to create advertisements that are engaging and compelling.

If you go back to the middle of the 19th-century, you’ll find billboards. There weren’t very many of them, but the medium did exist, and advertisers were experimenting with variations and its effectiveness. It wasn’t until the 20th-century that billboards became one of the most popular advertising mediums available.

In the 20th-century, the Ford Model T became available. Many people purchased their own Model T, and began driving it across the cities and around the country. As the number of automobiles on the road increased, highways were created.

When these highways were created, billboard advertising really took off. Nobody likes driving for hours and hours, with nothing to see or do. This being the case, and since there was just so much space that could be used to house billboard advertisements, billboard advertisements became a very common fixture of highway roads.

As the years passed, though, the regulations for billboards tightened, and fewer billboards could be placed along those roads and highways. However, these regulations didn’t lessen the presence of billboard advertisements, though, and the medium remained popular throughout the twentieth century and continues to remain popular

What made billboards unique, was their large size, and the way that they merged visuals and words. What made billboards important, was the fact that they engaged audiences. Visuals and words naturally lead to something that is distinct and unique.

When you combine those qualities with the fact that billboards are placed on highways and roads, and that the automobile continues to be the primary medium of transportation, you get an advertising medium that is able to reach large amounts of people with ease.

What Is Digital Advertising?

As the digital world continues to develop and expand, digital advertising has become omnipresent. Today, advertisers often invest a significant amount of money in digital advertising. Social media advertisements, to name just one example, are extremely popular and they tap into a vast set of people who are engaged in those social media applications. But, while these digital technologies are certainly useful, they aren’t always effective when it comes to advertising

We live in a digital age. Our lives have become increasingly dominated by digital technologies and digital media. As this transformation has occurred, advertisers have realized just how powerful and effective these digital technologies are, and the myriad of ways they can be turned into advertising tools.

If you go online and visit Google or Facebook – or any other digital application/website – you’ll be surrounded by advertisements. But, there’s a good chance that you won’t click on any of them, or even read what the advertisement has to offer. And that’s the problem.

While digital technology is certainly pervasive, advertising isn’t engaged with as much as it is within traditional mediums. Many people either ignore the advertisements, and focus on the content that they are looking for, or they simply install and ad blocker. If you look at another digital medium, such as television, you’ll see something similar: when there’s a commercial break, most people get up and do something else until their show comes back on.

As a result of how people engage with digital technologies, digital advertising isn’t always effective. But, it is very expensive, which leads to a lot of wasted funds.

Digital technologies are pervasive, and they serve as powerful tools for advertising
Most people engage with digital advertisements that are different from how they engage with traditional advertisements
As a result of this, digital advertising isn’t always effective, but it is very expensive

Why Is Billboard Advertising Important?

While many people consider traditional advertising to be antiquated, it is still exceptionally effective. Billboards are a large part of that traditional advertising market, and they continue to engage potential customers.

Today, billboard advertising is as important as it’s ever been. As a form of advertising, it remains very effective, and it continues to engage customers and spread awareness.

As an advertising medium, billboards are obviously quite expressive. They’re large, so a lot of people are able to see them, and they combine visuals and words in a manner that is engaging and fun.

Setting up a billboard isn’t always cheap, but they work; they engage audiences, and they spread awareness of what it is that you are offering. People will be driving and they’ll see your billboard, and they’ll take of note it and be enticed to check out what it is that you’re offering.

It is for those reasons, that billboard advertising remains not only relevant but an important and effective advertising medium. So, why is billboard advertising important? It still remains one of the most effective mediums and proven strategies to help businesses scale. Contact bMedia for billboard advertising in Puerto Rico.

What to Expect from Billboard Advertising

Posted on October 25, 2019 by admin

In 1867, the first billboard was leased. This billboard was used to hold a large advertisement. Since then, billboards have become one of the most popular forms of advertising. They are unique with visual designs, large size, guaranteed audience, and the ease in which they can be set up on roads and highways.

Billboard advertising industry began in the late 19th century. It started off slowly. But by 1870, there were around three-hundred bill-posting and sign painting companies. Then, in 1891 the Associated Bill Posters’ Association was founded. This expanded the concept of poster advertising, allowing advertisers to see the potential that the medium offered. Today, billboards have risen to one of the most popular forms of advertising. Below we’re discussing what to expect from billboard advertising.

What Is Billboard Advertising?

When the 20th century began, billboards were a popular form of advertising, but nowhere near as popular as they soon became. With the rise of the automobile, billboards rose to one of the dominant forms of advertising.

Roads and highways were built to accommodate the automobiles that everyone was buying. Billboards were advertising a variety of different products and services on these roads and highways. Everyone saw these billboards as they drove.

Today, billboard advertising is one of the most popular advertising mediums. A billboard is a giant poster that is visible to hundreds of people. Unlike other forms of advertising, billboards always have a sizeable audience. By making the right choices, you might be able to reach the right people at any given time.

The billboard advertising industry began in the second half of the 19th century
In the 20th century, billboard advertising became a dominant form of advertising, due to the automobile
Billboard advertising is one of the most popular forms of advertising in today’s world
Every billboard is guaranteed to have an audience

What Do You Do Before Purchasing Your Billboard?

Billboards can be costly upfront. You should know what to expect from billboard advertising. For one, you should consider a consultation with a billboard advertising agency. During your consultation, you should finetune the needs of the billboard. You should also investigate your target audience, the proper location, and what your billboard advertisement conveys and expresses.

Purchasing a billboard is a process, and it begins by being aware of your audience, and the exact message that you would like to convey. If those two elements of the process are uncertain, then your billboard will be hard-pressed to succeed.

When you understand those two elements, you can set up a consultation with a billboard advertising agency. Throughout your consultation, you will be able to finetune the individual components of your billboard. These are components include:

specific audiences that you would like to reach
the message you are expressing
placement of your billboard
what the billboard says and what it looks like.

Once all of that information has been organized, you’ll be able to look at billboards that the consultant feels are right for your business. Make sure to visit each billboard in person, so that you can see what it really looks like, and whether or not people can actually see it as they drive by.

Make sure you understand the message you need to convey and your target audience
Setup a consultation and fine-tune the individual components of the billboard, including the design, placement, and specific audience you need to reach
Visit the billboards your consultant has suggested for you and find one that looks and feels right to you

What Happens Once You Purchase Your Billboard?

When you purchase your billboard, the next step is for you to work with your consultant on designing the billboard advertisement. All of the preparatory work you did earlier is incredibly valuable in this stage of the process.

Earlier, before and during your meeting with the consultant, you finetuned the different aspects of your billboard. Aspects that include your target audience, the message you want the billboard to convey, and the overall design of the billboard.

When you work with your consultant on designing your billboard, all of that information will be put to good use. For the words, you’ll need to keep it short and sweet – six-words or less is ideal – while making sure that you’re saying something that speaks to your target audience, and conveys your intended message.

Words are only a small portion of a billboard, though. Billboards are visual mediums, and you’ll be spending a lot of time working with your consultant on the visual design of your billboard. Every visual element must align with what your audience needs, what you are selling, and the message that you intend to convey.

For example, if you are advertising a motorbike that goes very fast, then you should integrate visual motifs that are related to speed and momentum. That way, the words are a supplement to the visuals, rather than the other way around.

When you purchase your billboard, it’s time for you to design it
Make sure your design is in alignment with your audience, what they want, and the message you want to convey
Focus on making the words a supplement to the visuals; billboard advertising is a visual medium

What Makes A Billboard Effective?

When a billboard is in the right spot, has the right visual design and the right words, and successfully introduces people to your product, that billboard is effective. If a billboard is in the wrong spot, has a clunky visual design and a strange choice of words, that billboard is unable to properly introduce potential customers to what you are selling.

In order for your billboard to be effective, it must be in the right spot, have the right visual design, and the right words. Those elements lead to a billboard that conveys what it is that you are selling, in a manner that ensures that the right people see what you are offering.

If you are advertising designer clothing, you probably wouldn’t want your billboard to be located on a road somewhere deep in rural Puerto Rico. Instead, you would want to place that billboard in a place where people with lots of disposable income will see it.

Examples of Effective Advertising

When advertising that designer clothing, you need your billboard to convey the status and prestige that comes with wearing your clothing. Instead of using a visual design that appears clunky and lacking in polish, use a visual design that comes across as sophisticated and classy.

To make your billboard extra special, you need to use the right words. For designer clothing, you wouldn’t use words such as “affordable” or “inexpensive”, you would use words such as “elegant” and “luxury”.

No matter what you are advertising, make sure that all three of those elements come together. What you should expect from billboard advertising:

Your billboard must be in the right spot, have the right visual design, and the right words
Make sure that your billboard is somewhere people can see it, and where the people who will buy your product are likely to see it
Ensure that the visual design is in alignment with what you are advertising
Make sure that you use as few words as possible, and that every word has an impact

bMedia Can Assist

For Puerto Rico billboard advertising, bMedia Group has you covered. We have years of backed experience and can help you craft the right message and the winning graphic to help boost your business. Our form of advertising isn’t just effective, it is proven. Contact us today for a consultation and clarification on what to expect from billboard advertising.

Amazing Billboard Ads

Posted on September 30, 2019 by admin

We are constantly bombarded by messages enticing us to buy something. Look at a website and the next thing that pops up is an array of ads for that item from competing companies. Open your e-mail and there are full-color, animated sales flyers whether you asked for them or not. Ads come in many forms including posters, window displays, newspaper and magazine ads, t-shirts, web, and social media, but the most effective type is still in the form of amazing billboard ads.

Advertising is big business. This year it topped $100 billion dollars in the USA alone. Outdoor or billboard advertising accounted for 7% of that.

Some billboard ads appeal to certain potential clients. Others garner more attention from a different niche market. But what, exactly, makes an outdoor effective? The most amazing billboard ads follow certain designs and creative elements, and we’re giving you some intriguing information on them below.

Why are Outdoor Ads so Effective?

Billboard ads have been proven to be highly effective. Who can resist reading a big, bold billboard or a colorful ad the full length of a city bus? It’s difficult to miss an ad that covers an entire wall.

Outdoor ads are limited only by the imagination of advertisers. Have you noticed ads in cab windows, on bus shelters, affixed to park benches? You will find them on kiosks in shopping malls, plus trains, in airports, and even front lawns. Most commonly, however, outdoor ads occupy space nearest to roads in the form of billboards and with good reason. Every day, people commute t0 work, home, stores and more, and within that drive time, they either knowingly or unknowingly pass by a captivating billboard.

We spend more time away from home than we do inside so it follows that outdoor signs catch our eye and lure us to buy. Still, what makes amazing billboard ads effective?

Outdoor Signs Have High Impact

Where magazine or newspaper ads have to capture a viewer to the medium, outdoor advertising requires no such invitation. It’s right there. It’s in your face. It’s part of your environment. You can’t close it like the newspaper, shut it off like the TV, or shut it down by clicking your mouse.

You have no control over whether you view it. The longer and the more often you see it, the greater the impact.

Outdoor Ads Grab Your Attention

Outdoor ads stand alone. They aren’t competing with other ads the way TV, internet, and newspaper ads do.

Outdoor ads are often visible from afar. They stay in your visual range for several minutes. Outdoor advertisers strive for color, movement, and creativity that make them attention-grabbing and memorable even long after you’ve seen them.

Outdoor Advertising is Surprisingly Cost-Effective

Studies on return on investment (ROI) for outdoor billboard ads found that outdoor advertising is very cost-effective when compared with other types of advertising. The reason, again, is that they’re hard to ignore and they even subconsciously entice buying decisions.

Outdoor Advertising Reaches A Wide Audience

If you’re trying to reach a wide niche market, outdoor advertising is an excellent marketing platform for your brand, company, organization, or enterprise. Outdoor advertising has a broad audience. Being outdoors, businesses have the eyes of thousands of potential consumers. Many of them are hard to reach in other advertising media forms.

Where Do People Shop?

The short answer is: Not where they used to shop. Surveys discovered that over seventy percent of things purchased are not bought in retail centers and shopping malls. When it comes to advertising, location is crucial. Outdoor advertising is the most effective medium when it comes to making an impact on shoppers before they purchase.

Consumers Like Outdoor Ads

Ads on TV are hated! DVR companies make a fortune on providing the viewing public with a means of ignoring ads. On the other hand, outdoor ads are actually popular with consumers. An Australian study proved that locals and tourists preferred buses with ads than those without them. Over a third of American drivers said they welcomed the distraction of billboard ads.

Outdoor Ads Combine with Other Advertising

Outdoor advertising need not stand alone. It has been shown to combine well with other types of advertising. The result is a heightened impact on both types of ads.

Outdoor Ads Offer a Fresh Message

Thanks to modern technology, outdoor advertising gives brands and enterprises a novel, creative, attention-grabbing approach. It’s a way to reach potential consumers in an open, fresh appealing way.

Why are Billboards one of the Best Types of Outdoor Ads?

On average, people spend more than twenty hours a week in their cars. Here are some interesting statistics on commuters by state. For billboards, these drivers and their passengers are a captive audience.

Amazing billboard ads are big, bright, visually appealing, easy-to-read as you pass without undue driver distraction. Moreover, studies have shown that these messages leave a lasting visual impression.

Best Copy for Outdoor Ads

When it comes to compelling copy for an amazing billboard, you have to remember that you are competing with the driver’s smartphone, GPS, radio, and morning coffee. So, your message needs to be big, bold and easy to read in passing. It also needs to be clever but not cutesy.

A good rule of thumb in copy is six words or less. Six seconds is the usual time spent passing a billboard. Also, consider the words and their length.

You want to get noticed but not be a distraction whether you are a traditional roadside billboard or a mobile billboard on a bus or truck side.

You’re not trying to get a response. You want to entice a potential consumer, provide information, and get your brand out there. Billboards promote products and support brand campaigns.

Best Visuals

Good visuals are big, bright, bold. They elicit a feeling from the viewer and provide a lasting memory of what they have seen for only a few seconds. Thanks to computer-aided design and vinyl sign software packages these visuals can be created effectively for both stationary and mobile billboards.

Outdoor Ads Faux-Pas

Not all billboards are effective. Here are some things to avoid when designing a billboard:

Ineffective Use of Color

Thanks to computer-aided design the sky’s the limit when it comes to color. Your ad must be attractive to grab the viewer’s attention and provide a lasting visual.

Hard-to-Read Fonts

Choose fonts carefully. Stylized fonts, curly print, thin letters are a bad choice on billboards. Aim for easy and fast reading format.

Too Much Text

As cosmetics maven, MaryKay, said of women’s makeup, “Less is more!” Avoid large chunks of text. Six words is a good rule of thumb.

Poor Placement

As with real estate, in the world of billboards placement is a major decision. Not selecting the right location can be the demise of your add no matter how effective the design.

Amateur Design

Hire a professional. Many companies hoping to save a dollar try to use a software package to create their own billboards. The results are often poor if not disastrous. The money spent on professional billboards more than pays for itself in return on investment.

Let us help. bMedia billboards have proven customer satisfaction and results.

History of Billboard Advertising

Posted on August 17, 2019 by admin

The first billboards were invented in the 1830s. They became a popular form of advertising in the 1860s. Then, as the 19th century came to a close, the proper format of a billboard was defined and their popularity skyrocketed.

In the 1830s, a man named Jared Bell created some of the very first billboards. These billboards advertised circus acts like Barnum And Bailey. The billboards were often large posters, displaying colorful pictures. They emphasized unique features and promotional elements for each of their upcoming shows.

The 1860s saw a major shift in billboard advertising. Businesses were able to purchase outdoor space to utilize for billboard display. Soon enough, advertisers began taking advantage of the new laws and regulations, setting up different billboards and experimenting with their own forms and creatives. They were often hand-drawn or hand-painted and labor-intensive.

Two things happened in the last four decades of the 19th century:

Billboards became more popular, which led to the founding of various billboard associations. Some of the most famous from this period was The International Bill Posters Association and the Associated Bill Posters’ Association. They helped launch billboard advertising, as a concept, nationwide.
As these associations became more prominent, standards for billboard advertising began to subtly change. In 1889, the Paris Expo revealed the first-ever twenty-four sheet billboard. That twenty-four sheet format became the standard format for billboards everywhere.

Jared Bell created some of the first billboards for famous circus acts in the 1830s
Nw legislation allowed advertisers to purchase outdoor space for advertising purposes in the 1860s
The International Bill Posters Association and Associated Bill Posters’ Association introduced billboards to other advertisers
The first twenty-four sheet billboard was shown at the Paris Expo, and then the World’s Columbian Exposition.
This twenty-four sheet format became the standard billboard

When Billboards Took Over Advertising

The Model T was one of the first affordable cars. It changed the United States, and ushered in an era of cheap, low-cost manufacturing. As more people became reliant on cars, roads and highways were soon built to support them. Soon enough, advertisers realized that setting up billboards on roads and highways was an excellent advertising strategy.

After the introduction of the Model T, cars quickly became the main form of transportation. Older methods of transportation — railroads and horses, mainly — became a secondary option.

Due to this influx of cars, cities were forced to adapt their infrastructure to accommodate the growing automobile market. This lead to the creation of better roads and highways. Shortly after, advertisers realized that this would become prime advertising real estate.

While billboards were always a popular form of advertising throughout the 20th century, it wasn’t until the creation of the Interstate Highway System that billboards became extraordinarily successful. The Interstate Highway System — a system that connects the different states together through safe and efficient roads, spanning 49,000 miles — was a goldmine of display opportunities.

Hundreds of businesses used this method of advertising to their advantage. Most of these businesses set up conventional billboards. But, there were other businesses — for example, Burma Shave, Coca-Cola, and Palmolive — that realized that by designing humorous and captivating signs, you could entertain bored drivers.

The popularity of the first cars, Model T, lead to the development of better roads and highways
Advertisers realized that these roads and highways could be used to set up billboards
The Interstate Highway System lead to billboards becoming one of the most popular forms of advertising
Businesses started using billboards to create advertisements that entertained drivers

The Highway Beautification Act

The placement of billboards on the Interstate Highway System was largely unregulated. There were very few restrictions regarding the size, spacing, placement, and design. This lack of regulation changed in 1965.

The Interstate Highway System brought a great deal of prosperity to the billboard industry. Billboards were extremely popular, and the businesses and products they were advertising even more.

In 1965, the Highway Beautification Act was passed. The Highway Beautification Act set limitations on the number of billboards that could be placed along highways, as well as regulations on factors such as size, spacing, and lighting.

While some in the industry thought that this would put an end to billboards, it didn’t. Instead, billboard designs complied with the newly formed regulations.

The Interstate Highway System and the placement of billboards was largely unregulated
This changed in 1965 when the Highway Beautification Act was passed
Advertisers were forced to comply with various regulations regarding spacing, size, and lighting
Billboards remained popular, but they had to change and develop in order to comply with these new regulations

The Future of Billboard Advertising

Today, billboards still comprise a large percentage of the advertising market. Instead of going with traditional billboards, though, advertisers are using digital methods. Digital billboards bring less work and fewer overhead costs while delivering a more vivid and engaging form of advertising.

To some, billboards are seen as a “relic of the past”. For advertisers, though, this is far from the truth. As of today, billboards comprise 66% of the “out of home” advertising market. Many of these billboards are digital.

Digital billboards require less work than traditional billboards. They also offer more possibilities for creativity and experimentation.

Instead of shipping an advertisement to a billboard company weeks in advance, all that’s needed is a file. If you want to experiment with different creatives and ideas including, colors, fonts, styles and sound effects for your advertisement, you can do so easily. If something doesn’t work out, simply press a few buttons to make desired changes.

Along with that, digital billboards and other outdoor media are starting to integrate sensors and cameras. These allow for more dynamic and engaging advertisements that directly interface with whoever is viewing the ad.

While the billboard advertising form will continue to shift and change, one thing is certain: billboards are here to stay.

Billboards still comprise a significant portion of the advertising market
The traditional billboard was replaced with their digital counterparts
Digital billboards require less maintenance than traditional billboards
Sensors and cameras are being used to create interactive ads

Billboard Advertising in Puerto Rico

bMedia is a Puerto Rico local outdoor media company specializing in billboard advertising. While we’ve come a long way since hand-painted signage and extremely labor-intensive displays, we are happy to continue servicing one of the oldest forms of advertising. This advertising strategy has been proven and methodically implemented for companies across the nation. We offer our support and creativity for businesses exclusive to Puerto Rico. Contact us for pricing and additional information.

DEC Calculator

Posted on May 3, 2019 by admin

A DEC calculator can be used to calculate the daily effective circulation or potential billboard exposure for an outdoor media installation in a given location. Please use our DEC Calculator below.

Daily Effective Circulation Calculator

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Specifications

According to the OAAA the DEC is calculated by assuming that each vehicle contains 1.38 people (18 years and older). That variable is divided into two (to measure only one direction of the road). This data was provided from the Ministry of Transport and Public works of Puerto Rico which was published in January 2005 with data pertaining to 2003. These statistics assume outdoor media is featured with 24 hours of illumination.