It can be difficult to come up with unique and creative ideas for outdoor media ads as over time many of the ideas have been used. The key to setting yourself apart is to think out side of the box – literally!
You can see what I mean by taking a look at these 15 creative billboard ads. These savvy marketing professionals didn’t let the boxed-boundaries of a billboard canvas dictate their service or product’s message. However, just envisioning something different won’t always lead to success. To create a truly successful and exceptional billboard you must first think of your product/service and what need it fills.
This understanding of the message will be the foundation you need to build some very innovative ideas on. I have found no better example of a “fresh” take on billboard marketing that promotes the product’s message then in this Glad advertisement for their outdoor billboard campaign!
Glad Fresh Billboard Advertisement
In this Glad advertisement campaign, the company uses its own product to show how much fresher it can keep your fruit then it would be without using Glad. It quite literally spells it out for you! This merger of creativity aligning with the purpose of the product creates for a truly outstanding outdoor media campaign.
Actually showing the use of a product for all the public to see is a great way to demonstrate it’s value and this Glad advertisement does a great job of doing that. They also chose a product that’s common and can be used by almost anyone so their billboard appeals to a wide audience. The ad needs little or no explanation behind it which is another key to a successful billboard ad, simplicity. People who see a billboard only have a few seconds to take in the message you are trying to portray so it’s crucial to get he message across in a quick and memorable way.
While these types of ads are undoubtedly very successful, not all of us have the ingenuity, resources, space or wherewithal to complete such a marketing feat as the ones mentioned above. However to be successful, you don’t always have to break the mold. Even some simple creative properties can get you started to move you down tracks to a very successful and engaging billboard campaign!
The Fresh vs Rotten Glad Billboard Ad
If you follow these “Rules of Engagement” based on the foundation of promoting your product/services core message and spice it with some outside of the box creative thinking you have yourself the perfect recipe for success!
If you’re interested in creative outdoor media check out our article on outside the box marketing ideas for more inspiration.
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