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Outdoor Activities in Puerto Rico

The small Caribbean island of Puerto Rico boasts picture-perfect beaches, lively nightlife, and vibrant local culture. The people are friendly, the beaches are beautiful, and the list of outdoor activities in Puerto Rico is endless. You can…
best strategies for outdoor advertising
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Outdoor Advertising Strategy

Consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the rest? bMedia, Puerto Rico’s local leaders in outdoor media, has successfully executed marketing campaigns all over North…
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Advantages of Outdoor Advertising

.Advertising can be broken up into two main categories: outdoor advertising, also known as out-of-home (OOH) advertising, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards…
effective ooh advertising
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OOH Advertising Examples

OOH, or Out-of-Home advertising, refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH…
business district in puerto rico
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Business Opportunities in Puerto Rico

Puerto Rico has become a growing market for American businesses. In recent decades, technology has allowed for quicker trade and travel to and from the island. The beautiful Caribbean island draws tourists from around the world for its beautiful…
most expensive billboards
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Times Square Billboard Cost

Advertising is so much more than just the act of getting your product out in front of your customers' eyes - it's an art that balances psychology, sociology, and style. It's not only about promoting a product or service on a surface level. Your…
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OOH Advertising Trends

With COVID-19 keeping us all indoors and separated for the greater part of 2020, it was assumed that Out-of-Home Advertising (OOH) would fall short in terms of Return on Investment (ROI) for businesses everywhere. However, with vaccination programs…
what are the best types of advertising
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What is the Best Type of Advertising?

Advertising indefinitely surrounds us everywhere – it's on our mobile phones, the radio, park benches, the television, and beyond. Companies now have endless channels to reach target consumers, the next step is determining which type of advertising…
measure OOH advertising
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How to Measure OOH Advertising

Advertising surrounds us everywhere we go, whether it's in our homes, cars, or even outdoors. With the advancement of technology, advertising has become even more effective, as it is easier to measure the results. We can collect data on the…