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Category: Billboards

Sightseeing in San Juan

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San Juan, Puerto Rico is a truly fantastic city to visit. It’s full of culture, beautiful architecture, delicious food, and interesting sights to see. The gorgeous weather and beaches don’t hurt either! There are so many different sights to see in San Juan that you’ll most likely want multiple days to fully experience the city. Sightseeing in San Juan is an unmissable experience.

San Juan truly has something for everybody, making sightseeing in San Juan an extremely customizable activity. It has beautiful beaches and world-class luxury resorts both in the city and in neighboring towns. The heart of the city, Old San Juan, is a UNESCO world heritage site that blends traditional colonial architecture with contemporary Puerto Rican culture. Old San Juan has tons of delicious restaurants and great shopping.

puerto rico sightseeing

History of San Juan

Spanish colonists founded San Juan in 1521. They gave it the name Ciudad de Puerto Rico. Under Spanish rule, merchant and military ships often used it as a port when traveling to the Americas. Its use justified building an extensive network of barriers and forts to serve as protection.

Because of the city’s prominence and expensive cargoes in ships that would stop in San Juan, San Juan was often attacked by other foreign powers. One such famous attack occurred in 1595, led by Sir Francis Drake and George Clifford. Over the next 200 years, both the Dutch and the British attacked the city. Spanish soldiers were able to continuously repel any attacks.

In the late 18th and early 19th centuries, various events, such as colonial revolutions, liberalized commerce with Spain. The opening of Puerto Rico to immigrants greatly increased San Juan’s population.

In 1898, United States Navy ships attacked San Juan. This attack was extremely powerful, and the ultimate result was the Spaniards ceding control of Puerto Rico to the United States in the Treaty of Paris.

The United States used San Juan and Puerto Rico extensively as training camps for both World War I and World War II. Interestingly, the man who fired the first shot by the United States armed forces in World War I was a Puerto Rican native.

Modern History

In 1947, Felisa Rincon de Gautier was elected as mayor of San Juan.

This election gave Rincon de Gautier the honor of being the first woman to be elected as Mayor of any capital city in all of the Americas. 

In 1950, San Juan was the site of the San Juan uprising. In this uprising, insurrectionists attempted to attack the governor’s palace in a protest against the Puerto Rican and United States governments. The attack on the governor’s palace was short-lived, as police killed 4 of the 5 attackers.

sightseeing in san juan

San Juan is currently the capital and largest city of Puerto Rico. The city has a population of around 400,000. It is a major source of Puerto Rico’s income and GDP. This is especially true as Puerto Rico transitions to a service-based economy, rather than manufacturing. The services sector, which includes things like trade, tourism, finance, and government work, has quickly become the leading industry in Puerto Rico, accounting for around half of its GDP and employing up to 75% of all workers on the island.

Top Tourist Attractions

San Juan is a very popular tourist destination, both for individual travelers and as a major cruise-ship stop. We’ve compiled a list of some of the best tourist destinations that you must visit when sightseeing in San Juan.

Old Town San Juan

Probably the best tourist attraction in San Juan, Old Town San Juan is a UNESCO world cultural heritage site. Viejo San Juan showcases 500 years of architecture and history. It hosts historic forts and traditional Spanish colonial architecture. The Old Town contains hundreds of beautifully restored colonial buildings, many of which house restaurants, shops, museums, and hotels. You can explore the whole area on foot, which makes for a great half-day walking tour.

San Juan Cemetery

The San Juan Cemetery consistently ranks among the most beautiful cemeteries in the world. The cemetery lies along the coast, right next to the famous fort El Morro, and has elaborate tombstones and statues. The centerpiece of the cemetery is a chapel with a red dome. The chapel is dedicated to Mary Magdalene. It is certainly a worthy stop for anybody sightseeing in San Juan.

things to do in san juan

El Morro

El Morro is the name of the fort that has protected San Juan for hundreds of years. It was built in 1539 and has been continuously expanded and renovated for the following 200-300 years. El Morro is a National Historic Site and a UNESCO world heritage site, and both the fort itself and the lawn approaching the fort offer incredible views of the ocean and the city of San Juan.

Fort San Cristobal

Although El Morro is the more famous fort, you can’t miss San Cristobal. San Cristobal is not only a bigger fort but is actually the largest Spanish fort in the New World. It was built in the 17th and 18th centuries, and unlike El Morro, which was designed to protect San Juan from naval attacks, Fort San Cristobal was designed to protect San Juan from land attacks.

Museo De Las Americas

The Museo De Las Americas, located in Old San Juan, is a great way to learn about the history of Puerto Rico. The museum focuses on the art, ethnic groups, and colonization of the country, and is a great stop before you embark on any other cultural experiences.

Condado and Ocean Park Beach

The Condado district was developed as Puerto Rico’s first tourist district in the 1950s. Condado offers many different hotels and accommodations at every price point. The white-sand beach here is beautiful, soft, and very popular.

where to go in san juan puerto rico

Advertising in San Juan with bMedia

With so many tourists visiting, San Juan is a great place to advertise your business. Additionally, since the weather is warm and mild year-round, San Juan lends itself very nicely to outdoor advertising. bMedia has consistently been Puerto Rico’s Premier Outdoor Advertising Company, with hundreds of billboards island-wide.

bMedia leverages technology and advanced analytics to optimize billboard location and design, providing your company with an extremely high return on investment. If you’re interested in advertising in Puerto Rico, contact us today.

Successful Billboards Around The World

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Billboards have long been a staple of the marketing and advertising space. In fact, they are probably one of the first things that come to mind when thinking about traditional advertising. However, in today’s world, one is confronted with advertising at almost every turn. So the question becomes: how do you stand out? Here, we will discuss some tips on how to create successful billboards, as well as giving some examples from around the world.

Not all billboards are created equal.

The market and the audience of certain billboards must be taken into careful consideration in order to maximize their effectiveness. Because of this, billboards around the world are designed in different ways and seek to capture different audiences.

Tips for Successful Billboards

The process of creating successful billboards takes time, creativity, and ingenuity. However, when executed well, they can be remarkably effective and result in a high return on investment (ROI). Below are some tips for creating successful billboards.

Keep It Simple

You might feel the need to add as much information as possible onto your billboard. However, you must remember that most people are only glancing at a billboard in passing. Therefore, it’s important that you get straight to the point. Bold colors, readable text, and eye-catching images will help capture your audience’s attention. Additionally, remember to keep your message clear and concise. It can certainly be clever, but your audience does not have that much time to pause and figure out what you’re trying to convey.

successful billboard campaigns

Your Audience Is #1

When designing successful billboards, it’s crucial that you keep in mind who your audience is. Advertisers must meet the audience where they already are. So, if you’re advertising your tractors, why not place a billboard out in the country? If you’re promoting a new rideshare app, why not place the billboard in an urban center, where there is a need for the service? Keeping your audience at the forefront of your mind will help you optimize the success of your billboard and lead to the best ROI.

Go Digital

Digital billboards are popping up all over the place, even in places where you’d least expect them. While digital billboards may be a bit more expensive than traditional static billboards, they can actually result in a higher ROI. This is because digital billboards can be used on a rotating basis. One company can advertise on the digital billboard in the morning, while you can advertise on the same billboard in the evening, based on the audience you’re trying to reach. Because of this, you can optimize your investment and reach the people you want to reach, only when you know they’ll be there.

Other Things to Keep in Mind

A few other things that are important to keep in mind when designing your successful billboard include:

  • Location
  • Daily traffic
  • Type of traffic (car vs. foot)
  • Budget
  • Duration of campaign
  • Timeliness

Examples of Successful Billboards

Now that we’ve discussed some tips for creating successful billboards, we’ll share some examples from around the world.

Asia

successful billboards

Location: Japan

Billboard: Mt. Fuji’s Litter

Perhaps the most interesting aspect of this billboard is that it technically isn’t a billboard. Sure, it has the frame and structure of a successful billboard – but it’s missing the actual content of a billboard. Of course, the position and intended viewing angle of the board attempt to turn Mt. Fuji into the content. Given the cultural significance and sheer recognition of Mt. Fuji to its target audience, the effect is substantial. The litter framing the famed natural spectacle leaves a stunning impression about the impact that litter has on natural areas.

best billboards

Location: Philippines

Billboard: Skype Qik Live

Mobile devices and social media are huge in Asia. Whether it be a mobile game, the hottest new trending app, or just chatting with friends, the smartphone is a gateway into a world of almost endless entertainment. This company created a billboard that allows mall-goers to record themselves on a nearby mobile phone installation. Then, their clip appears on the ad. This interactive billboard makes physical advertising media relevant to the many enthusiastic smartphone users in Manila.

Europe

good billboard examples

Location: England

Billboard: Free screen replacements

How many times have you or a friend lost hold of your smartphone, only to pick it up and discover that the screen has shattered? This universally disappointing image of a shattered phone is certainly eye-catching. By replicating this effect on this billboard, it catches the viewer’s attention and reminds them of their broken phone screen.

creative billboard ideas

Location: Denmark

Billboard: WWF – Rising Ocean Levels

This one is interesting as the viewer has to see this billboard multiple times at different points in the day to get the full effect. Basically, the awning on top of this billboard is supposed to cast a shadow. The shadow will change depending on the sun’s relation to the billboard. As the sun moves throughout the day the shadow will change in accordance, making it seem as if the water line on the board is moving upwards. Given that Denmark exists next to the Atlantic, rising ocean levels actually do affect them as they change the shoreline of the country. This is an example of a successful billboard that uses repeated exposure to leave an impact.

North America

best billboards around the world

Location: USA

Billboard: Adam Ruins Everything

Anyone who has spent long enough time on Facebook has probably seen a video snippet of Adam Ruins Everything, a series dedicated to dispelling half-truths and common misconceptions. While one can imagine that such an “in your face” ad might not be incredibly popular with all Americans, there’s no doubt that it’s effective in attracting the attention of its home audience. Not only does it call attention to a fact that Americans may not like to think about, but it also works as a form of passive activism. It forces passersby to reassess the value that they’ve placed on such a monument.

ideas for successful billboards

Location: USA

Billboards: Total Recovered campaign

During the COVID-19 pandemic, plenty of ads sprung up reminding people to stay at home and wear masks. However, there was not that much positive advertising. An advertising agency called Orb decided to create a campaign highlighting the total number of people that had recovered from COVID-19. This campaign acted as a beacon of hope, while most other COVID-related advertising was rather bleak.

South America

how to make a good billboard

Location: Peru

Billboard: Clean Air

The city of Lima located in Peru was estimated to have the highest pollution levels in all of South America back in 2012. This billboard was created in response. This billboard actually takes the surrounding polluted air and purifies it, emitting fresh air back out. As one can imagine, it was incredibly well-received by its target audience due to the fact that it actively improved their lives.

most impactful billboards

Location: Argentina

Billboard: Amphibious billboards

Who said billboards need to be roadside? These amphibious billboards can be found either on the beachside or out in the water themselves. Given that South America is known for its fair share of beautiful beaches, it only makes sense to play up to the region’s natural strengths and advertise in popular beach spots.

Australia

examples of successful billboards

Location: Melbourne

Billboard: Porsche Ads

If you have enough money and the inclination to buy a Porsche, you probably feel good about the purchase and enjoy it when other people notice your car. The Porsche company itself understands this and put up an ad in Melbourne that can tell when a Porsche is approaching. The ad calls out Porsche drivers and compliments them on their car, making them feel good and adding a little bit of additional value to their purchase.

creative billboard examples

Location: Perth

Billboard: SEEK Job Site – Cannon Safety Inspector

Finding the right person for the job can be tough, especially when the person you need has to have an incredibly specific and obscure skillset. This billboard put up in Perth might not be the fanciest, but is still entertaining and effective. The imagery gives off sentiment that would feel at home in a “Monty Python” skit, appealing to the sensibilities and humor of Australians.

How bMedia Can Help

If you’re looking to design and execute a creative and successful billboard campaign, look no further than bMedia. bMedia is Puerto Rico’s leader in outdoor advertising, with over 300 high-impact advertising locations.

To learn more about how bMedia can help your brand reach new audiences, contact us today!

Outdoor Advertising Strategy

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Consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the rest? bMedia, Puerto Rico’s local leaders in outdoor media, has successfully executed marketing campaigns all over North America. There are many reasons we stand so strongly behind effective outdoor advertising strategy.

Outdoor advertising has been a staple of marketing strategy for businesses and brands everywhere. These types of marketing campaigns continuously prove higher ROI for companies who take advantage of this marketing opportunity.

Outdoor advertising or OOH (out-of-home) advertising refers to any advertising medium that targets the consumer outside of their homes. This includes billboards, street posters, retail signage, and more. Why does outdoor advertising work?

Digital advertisements have bombarded consumers so often that most go unnoticed or are ignored. How often do you find yourself skipping over ads when you scroll social media? You can’t skip over a billboard on the highway or a poster at the subway station. 

In fact, another reason why billboards are so effective is simply because they stand out and better capture the consumer’s attention.

outdoor advertising strategy

Outdoor Advertising vs. Online Advertising

Online and digital ads have become somewhat of a nuisance, which is why we’re seeing more people download ad-blocking software. Ads you see online also collect extensive amounts of data which allows businesses to directly target individual consumers. This can trigger privacy and security concerns which may lead to distrust between the brand and the consumer.

Outdoor advertising works because it is a real-life experience. It is a physical encounter with the advertisement. Many people spend significant amounts of time outside of their homes where they have no option but to see advertisements such as billboards and posters as they move about. Additionally, because OOH ads don’t require extensive consumer data monitoring, it is generally one of the more accepted forms of advertising.

Another reason why companies opt for OOH advertising is because it is cost-effective. Outdoor advertising is typically less expensive than print or digital marketing. It is also more long-term. On the contrary, in order to run a digital commercial ad, companies often have to pay a repeated fee just so their ad is visible more than once. 

Types of Outdoor Advertising

The advantages of your outdoor advertising strategy depend on which medium you use. Here are the most popular forms of outdoor advertising:

Billboards

If you’re looking to make a strong impact, creative billboard advertising should be a the top of your strategy list. Billboards, one of the original forms of advertising remains one of the most reliable marketing strategies and has stood the test of time. 

According to an Arbitron National In-Car study, 71 percent of drivers “often look at the messages on roadside billboards.”

Additionally, billboards don’t just have to be static words and images anymore. Technological advancements and the digital shift have given room for billboards to be more creative in terms of design and content. We’re now seeing digital and interactive billboards that continue to turn heads on streets and highways.

Digital billboards are typically made from LED screens that allow animated advertisements to be displayed. They also have the ability to showcase more than one ad. There are also interactive billboards, which allow consumers to directly engage with the advertisement. Movement is great at grabbing the attention of consumers, stimulates the viewer, and creates a new element of creativity. 

Billboards allow flexibility for marketing campaigns. The creative opportunities are endless. Billboards come in different shapes, sizes, mediums and can be put up virtually anywhere. It’s safe to say that this advertising medium shows no signs of slowing down.

Transit Advertising

This type of advertising includes posters and signage seen on buses, cabs, subways, or train and subway waiting platforms. During commutes, consumers encounter thousands of advertisements. That makes this marketing strategy very opportunistic for your business. This marketing strategy is especially great for densely populated cities and urban areas. If an ad gains more exposure, it results in higher levels of engagement.

Transit advertising continues to stay popular due to the simple fact that the need for transit is not going anywhere. Increased ride time and frequency give your ad the opportunity to connect and with the viewer, also allowing them to fully absorb the message of your ad.

ooh ad strategy

Outdoor Events

Outdoor Events such as product demos, mini-concerts, and integrated free product trials are effective ways of marketing a new product or launch. Events allow the consumer to become a part of the marketing strategy and provide them with a memorable experience that they’ll most likely share on social media or with friends.

Point-of-Sale Advertising

Point of sale advertising, or POS, triggers an impulse for the buyer. This marketing strategy intends to promote and showcase a product right before the customer is about to make a purchase. If a customer is going to make a purchase anyway, they’re more open to the suggestion of adding an extra item. This form of advertising includes simple posters or branded display stands that can be placed outdoors.

Construction Advertising

Construction sites are present in both rural and urban areas and require protective barriers like scaffolding and hoardings. These protective barriers present themselves as a unique opportunity for advertising. 

Examples of construction advertising include scaffold wraps and posters on temporary fences.

Successful Outdoor Advertising Strategy

Here are some tips for developing and executing a successful outdoor advertising strategy.

1. Target High-Traffic Areas

Targeting high-traffic areas gives your advertisement more exposure. A good billboard will be nothing but a wasted opportunity if it is exposed to a small audience.

how to advertise outdoors

2. Be Visible

Visibility nurtures familiarity which results in trust. 

Many consumers travel the same route daily. If they see your outdoor advertisement repeatedly, they develop a sense of familiarity with your brand. The more familiar your brand is, the stronger the trust is between the brand and consumer.

3. Understand your consumer 

Before designing your ad, you must consider the audience who will come into contact with it. Think about how you want them to respond to your advertisement. A good advertisement is memorable and motivates the consumer to take action. If you want to get the most out of your advertisement, these elements must be carefully considered.

How bMedia can help you

Outdoor advertising can be extremely beneficial and profitable for your brand. bMedia can help your business by coming up with the ultimate outdoor advertising strategy for your product. 

No detail is overlooked when creating digital and traditional outdoor media and our advertising professionals can guarantee an effective outdoor advertising campaign. Together, we can maximize the effectiveness of your next marketing campaign. Contact us today.

Why Use Billboards to Advertise?

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Billboards have been around for ages. In fact, archaeologists have even found evidence of what they believe to be “ancient billboards” dating back thousands of years. Regardless of your age or where you live, billboards have likely been a part of your life for as long as you can remember. They’ve become such a common part of life that we probably don’t even think much of them when we see them. However, for advertisers, billboards can be an integral part of any campaign or advertising strategy.

Billboards aren’t still used today just because they’ve been around forever. Advertisers still use them today because they get results. The effectiveness of a billboard is measured by its return on investment (ROI), how many people see it on a regular basis based on location, how memorable it is, and how likely it is to create a conversion or a sale.

Although billboards have been around for a very long time, they have certainly changed over the years. Many companies today are choosing to use digital billboards. A great example of the power and prevalence of digital billboards in Times Square in New York City. Many, if not most, of the billboards there are now digital billboards.

Are you still wondering, “Why use billboards to advertise?” Read more to find out why this tried-and-true medium of advertising is still just as prevalent as ever!

why use billboards to advertise

Why use billboards to advertise?

The answer to this question should be obvious. It is, however, also very multi-faceted and probably more nuanced than you might think. Billboard advertising is great for targeting specific audiences, causing repeated exposure, capture attention from people who might not want to be advertised to, and so much more.

Billboards allow geographically targeted marketing.

One of the most important things to consider when crafting a marketing strategy is your target audience. You want to make sure that you’re getting your message in front of the right people. If you have brick and mortar location or a relatively limited service area, then you don’t want to waste money on ads that target people outside your area. You also want to make sure that the people in your service area hear your message. Billboards allow you to succeed on both counts.

When you put your message on a billboard, you know where people will be when they see your message. You can look at the road the billboard is on and get a good idea of where people will be coming from and going when they see your message.

The location aspect of billboards also allows you to be strategic about your budget. Billboards in more rural areas will obviously be less expensive than those in high-traffic, urban areas. However, you’ll still be able to reach a relatively large audience for a lower cost.

why billboard advertising

Repetition drills in certain messages.

Some messages are better for billboards than others. People drive by billboards regularly, but they tend to go by them quickly unless the area is known for especially heavy traffic. Messages that are easy to digest and actionable are especially effective. A study asked people to discuss their engagement with billboards. Let’s look at their answers.

On a roadside billboard, have you ever…

Billboard Advertising Stats
Notice that simple, clear, and actionable information had the biggest impact. Billboards work on an almost subconscious level, their message sinking in as people drive past them day after day. Messages that are witty, time-sensitive, or related to immediate needs all have an especially big impact on drivers.

Billboards capture one of the few captive audiences left.

Today people are inundated with advertising from the moment they wake up until their head hits the pillow at night. But people also have more ways to avoid engaging with ads, when ads come on TV they look at their phone, and they can use programs to block ads from their phone. In this sort of environment, how do you make sure that people actually pay attention to your ads?

There is one place where people have to keep their eyes on the world around them, and that’s when they’re in their car. If you really want people to pay attention to your ad you need to catch them when they are in traffic. Strategically placed billboards with the right outdoor advertising ideas allow you to do just this.

importance of billboards

Time the average American spends driving:

  • 17,600 minutes per year
  • 48 minutes per day

That’s 48 minutes a day where people are staring out the front window of their vehicle. Beyond that, it’s time when they might be thinking about your message. After drivers see your message, they will have the rest of their drive to process it. And this can happen every time they drive past your billboard!

Digital billboards have opened new avenues.

Many people underestimate the power of billboards because they have outdated perceptions in terms of their perception of billboards. Digital billboards have brought this advertising tool into the 21st century, allowing billboards to take full advantage of the latest technology.

Instead of using one permanent image, digital billboards are essentially large computer screens that can be programmed to display messages in a range of innovative ways. Things can be as simple as switching between images periodically so that multiple advertisers can cut costs by sharing a single billboard, or they can get more complex by utilizing animation and real-time updates.

People who can recall seeing a digital ad in the last month:

  • Place-based: 70%
  • Online: 43%

These figures were taken from a study based on self-reporting, but there is still a clear takeaway. When people see a message in person, they’re more likely to recall it than when they see it online. As digital advertisements become more prevalent and invasive in our everyday lives, many people have begun to not notice these ads as much. If a consumer is exposed to the same ad consistently and frequently, they may begin to experience ad fatigue. Ad fatigue is the event in which one ad appears to a consumer so many times that the CTR (click-through rate) of that ad begins to go down.

Compared to digital and online ads, billboards are clearly much more memorable and don’t contribute to ad fatigue in the same way that online ads do. People are more likely to pay attention to place-based ads and billboards because they are much more noticeable but much less invasive.

how to use billboards effectively

Billboard advertising stands above the rest.

Billboards occupy a unique place in the advertising landscape because of their physical presence. They aren’t ephemeral like radio, TV, and internet advertising. They stand on the side of the road, their message emblazoned across a giant canvas. There is a power in the billboard that other advertising tools just cannot recreate.

Billboard advertising isn’t a magic solution to every marketing need, but when used correctly it can do things that no other method can. If you have a clear and actionable message that you want to convey to a captive audience, then a billboard might be just the thing you need.

As we’ve said multiple times, billboard advertising can also be an incredibly cost-effective method of advertising. For not that much money, you can get way more eyes on your ad than virtually any other medium for the same amount of money. You can also customize the location, design, size, and type of your billboard to match your business’ specific budget and needs.

How bMedia Can Help

Why use billboards to advertise? bMedia is here to answer that question! The professionals at bMedia are the leading experts in outdoor and billboard advertising in Puerto Rico. Whether you have an idea for a billboard already and need help executing your campaign, or you haven’t even started, bMedia is here to help.

Advertising professionals at bMedia have extensive industry experience that will guarantee the effectiveness of your billboard advertising campaign. With the execution of their tried-and-true best practices, bMedia is your best bet in maximizing the effectiveness and ROI of your advertising campaign. Contact bMedia today!

Business Opportunities in Puerto Rico

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Puerto Rico has become a growing market for American businesses. In recent decades, technology has allowed for quicker trade and travel to and from the island. The beautiful Caribbean island draws tourists from around the world for its beautiful beaches and vibrant culture. In 2019 alone, tourism in Puerto Rico generated over five and a half billion US dollars. Thus, it’s no surprise that business opportunities in Puerto Rico have been on the rise.

Puerto Rico is a protected American territory, which means that American businesses are more easily able to develop there rather than go to other countries. Real estate is relatively cheap, corporate tax rates are low, and wage costs are lower compared to the mainland. The recent enactment of Act 20 and Act 22 also provides 100% tax exemption on capital gains, interests and dividends earned.

The island offers some great opportunities for businesses across different sectors, and its proximity to the American mainland makes importing and exporting more efficient than running a business anywhere else in the Caribbean.

Puerto Rico’s Economy

Puerto Rico’s economy is dominated by industry and manufacturing, followed closely by the services sector. The manufacturing sector, which mainly produces drugs, electronics and petrochemicals, accounts for about 50% of the island’s GDP (gross domestic product). Tourism, finance and trade dominate the services sector. Puerto Rico has limited natural resources, but continues to produce agricultural products. Its agriculture sector – making up roughly 0.7% of Puerto Rico’s GDP — produces sugar cane, coffee, pineapple and more.

Next, we will discuss how businesses in Puerto Rico can take advantage of its growing and lively economy.

downtown businesses in puerto rico

Benefits of OOH in Puerto Rico

Billboards and OOH (Out-of-Home) Advertising is one of the best ways to promote your business. This is especially true in Puerto Rico. Not only are locals moving around and about, but the tourists, ready to spend some cash, love the island and flock to it year after year.

OOH advertising is crucial in Puerto Rico especially considering how many outdoor activities that visitors can enjoy. Whether people are sightseeing, lounging on one of many Puerto Rico’s many pristine beaches, or enjoying the lush nature in the area, people are sure to see outdoor advertising.

You can expect high engagement from effective billboard advertising in cities like San Juan, Ponce, Bayamon and Carolina because of the high foot and vehicle traffic in these areas. Here are other reasons why OOH advertising is so effective in Puerto Rico.

Continuous Innovation

Billboards are thought to be traditional, and they are. However, they’re also evolving with the times. Billboards can certainly help you capitalize on business opportunities in Puerto Rico.

“Billboards have adapted to the times and are still one of the most popular ways to advertise.” -Eric Hamilton, Tech Times

Digitized billboards are everywhere these days. Times Square billboards in New York City are a perfect example, and there’s a reason why consumers are so captivated by them. Digital billboards have revolutionized OOH advertising. Unlike static billboards, digital billboards can offer multiple design options and even showcase multiple ads on one ad space.

Smart billboards are also on the rise as a dynamic form of digital billboards. Smart billboards use advanced technologies that allow those who encounter them to engage and interact with the advertisement. Technologies that are implemented on smart billboards include sensors, geotargeting, facial recognition and other interactive features.

growing your business in puerto rico

Urbanization and Traffic

Urbanization continues to expand all over the world, and Puerto Rico is no exception. Puerto Rico’s population is almost 3.2 million. On top of that, people are more mobile than ever. It only makes sense for businesses to place ads where the people will be.

In Puerto Rico, the high density of vehicle and foot traffic exposes a large number of the population to billboard advertising. The island’s elaborate highway system increases vehicle traffic even further, offering many placement opportunities for OOH advertising.

High Return On Investment (ROI)

Capitalizing on billboard advertising will help you get the most out of your brand’s advertising budget. Since billboards tend to be located in busy areas, they gather a large number of views and reactions, resulting in a higher return on investment (ROI). The placement of your billboard is just as important as what it looks like. Desirable locations will be more expensive than locations where there is not as much traffic.

Billboard advertising also gives you full control of the ad space, and your ad will always have constant exposure, 24/7. Other forms of advertisement such as TV and radio ads can be costly and won’t reach an audience as large as a billboard would. This makes billboards one of the most cost-effective methods of advertising, as they have a wide reach and are proven to increase brand recognition.

Brand Recognition

Billboards are effective in increasing brand recognition. Billboard advertising is one of the oldest forms of advertising. However, it continues to evolve and remain effective in reaching and captivating an audience. Billboards target a wide demographic in a single advertising tactic. By properly placing an effective ad, businesses have the opportunity to capture any and all potential buyers..

Additionally, there are high chances that people who encounter your OOH advertisement will encounter it more than once, allowing them to remember your brand or product, and even engage with it. Billboards are large and good at capturing the attention of people passing or driving by. Make sure that your billboard is designed with the customer in mind to increase your brand recognition.

business opportunities in puerto rico

Expert Advice at bMedia Group

Both traditional and digital forms of billboard advertising have proven to be one of the most effective and withstanding marketing strategies of all time. At bMedia, our seasoned and well-trained team will help your business get the most out of your OOH advertisement.

With proper insights and strategies, bMedia can help your business set foot in Puerto Rico. bMedia can help to expose your brand to a continuously growing and lucrative market. Contact bMedia Group and we’ll help you maximize your marketing strategy on the island.

Capitalizing on billboard space is capitalizing on business opportunities in Puerto Rico.

Times Square Billboard Cost

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Advertising is so much more than just the act of getting your product out in front of your customers’ eyes – it’s an art that balances psychology, sociology, and style. It’s not only about promoting a product or service on a surface level. Your advertising also communicates your values as a business to whoever sees it. The decisions you make with regards to your advertising speak to who you are as a company.

Endless attempts have been made to create effective outdoor advertising that stands out among the rest. These types of media are made specifically for the place and time they are produced in. But what about those advertisements that simply wow with size and spectacle? That’s right, we’re talking about the biggest and most expensive billboard ever — but which billboard, exactly, is the ‘most expensive?’ We’ll talk about a relatively new, massive Times Square billboard cost as compared to the cost of one in Dubai that will blow your mind. Read on to find out more!

Traditional Billboards vs. Digital Billboards

When deciding what kind of OOH advertising methods you will choose to spend your money on, it is important to compare different mediums. Traditional billboards and digital billboards may seem similar, but they differ greatly in terms of cost, as well as in their pros and cons.

digital billboard cost

Traditional Billboards

Billboards are probably one of the first things that comes to mind when you think of out-of-home advertising. Traditional billboards are placed virtually everywhere where people might see them and where they are allowed. Consider how many billboards you see any time you drive on a highway or busy road!

The cost of a traditional billboard will depend greatly on its location, with billboards in rural areas being far less expensive than those in urban areas. That said, it’s important to consider the type of audience you are trying to reach with your advertising when deciding on a location. Traditional billboards are cheaper compared to digital billboards and are effective in reaching a large audience using a very simple message. Because traditional billboards use static images and text, they may not be as effective as digital billboards in grabbing consumers’ attention.

Traditional billboards:

  • Cost less
  • Capture a large audience
  • Have a relatively low cost per impression

Digital Billboards

While traditional billboards have been around for ages, digital billboards are now becoming more popular as technology advances. Digital billboard space is now more accessible than ever. Obviously, digital billboards are going to be more expensive to advertise with than traditional, static-image billboards. Digital billboards can be astronomically expensive in urban and high-traffic areas.

There are some benefits to using digital billboards, though. You can use the space to display video ads or different versions of one ad. Also, you don’t have to pay for your ad to be showing 24/7. Oftentimes, digital billboards will display different ads from different companies throughout the day. You can work out what times you want your ad to be showing to create the most cost-effective strategy.

It’s also normally a quicker and easier process to get your ad up on a digital billboard. Plus, digital billboards timing features allow for more cost-effective targeting. The dynamic, changing nature of digital billboards can also make them more effective than traditional static billboards.

Digital billboards:

  • Are dynamic and may be more effective
  • Allow for more specific targeting
  • Have shorter campaign durations

The Most Expensive Billboard

When we talk about the most expensive billboard in the world, there is a little bit of confusion about whether or not the prize will be taken by North America, or by the increasingly eminent Dubai, long considered a bastion of wealth and opulence in the Middle East. Both locations are known for over-the-top, flashy advertising that is meant to grab the attention of everyone passing by. For as far as the plain facts are considered, though, the most expensive billboard is one that went up in Times Square in the late part of 2014.

times square billboard cost

This Times Square billboard, recently unveiled in the heart of one of the busiest areas of New York City, is longer than a football field. It boasts an unreal 24 million pixel display to embolden the next generation of high-definition advertising. You can see the display dwarfing the crowds below.

Times Square Billboard Cost

So, what does this expensive billboard cost the advertisers of the world to use? A whopping 625k/week. Or, in other words, roughly ~$100,000 a day. The billboard is rented in 4-week periods, meaning that companies will be dropping about $2.5 million for a 4-week advertisement. While this price is pretty much unprecedented, the area sees hundreds of thousands of people a day – people who are likely to notice the gargantuan display that illuminates the marquee above them. For many advertisers, this is a worthwhile investment to make.

While this billboard is one of the largest and definitely the most expensive, it is not the largest in the world. It’s not even the tallest! The distinction of tallest belongs to another Times Square billboard, the uber-iconic vertical one at One Times Square. Meanwhile, the largest billboard in the world is in Saudi Arabia which is the length of almost three football fields!

A Possible Competitor

This Times Square billboard cost may be the highest world with its weekly rate of $625,000, but there is one billboard that has a higher cost in terms of potential. This billboard is none other than the Skydive Dubai billboard that debuted in front of the Burj Khalifa back in 2012, in conjunction with Denver-based Go Fast Sports. Sure, it’s in a prime location… But how does it manage to risk a cost higher than $625k?

The answer lies in the peculiar and creative nature of its presentation. While the billboard is relatively standard, it debuted with a display from a Go Fast jetpack rider – no doubt due to the ties that Go Fast Sports has to the Jetpack International. Since the advertisement debuted with the jetpack rider as a key part of its presentation, it can be considered to be something of a part of the ad itself. See a demonstration in the video here.

cost of billboards

The Times Square billboard cost pales in comparison to this spectacle.

It is estimated that for this billboard to operate at full capacity (that is to say, with a jetpack rider circling it) it would cost a completely unreal $1.3 billion a month to operate. For clarity, that’s operating 24/7, for a whole month. Even still, you might be wondering, how is it so expensive? The answer is that jet-packing is still an incredibly expensive hobby, taking an estimated $500 a second. Until we see those costs drop, this will be without a doubt the most (potentially) expensive billboard in the world.

Reflections On the Two

So here we’ve looked at the two most expensive billboards in the world. One is a massive screen in a key center of the city. Meanwhile, one is in an even more opulent location but requiring an unsustainable display to make the most of itself. They are certainly two different ways to spend, but which one is ‘better?’

Without a doubt, the Times Square billboard is the safer investment. It has a hefty cost, but a great location with a fantastic display. The things that make the Dubai billboard so expensive mostly come down to novelty. While worthy of conversation, these tactics are not a sustainable way to invest in your business. So if you see billboards out in the wild that echo these two, take the option that is the most stable! After all, there is a reason that brands like Google have already sought to place multi-month displays on a display like the one in Times Square.

That being said, it’s important to determine what kind of billboard will be most effective for your advertising strategy. If cost is no issue, or you think your ROI will be worth the higher cost, then a digital billboard in a high-traffic area might be the right choice for your business. If you want to save money and target people in less-populated areas, then a traditional static billboard in a rural area will be well worth your money. The great thing about coming up with your most cost-effective strategy is that there are so many different options to choose from.

Money Better Spent in Puerto Rico

While Times Square is certainly a great spot to advertise if you’ve got the money, advertising elsewhere is probably going to be the better investment. Take somewhere like Puerto Rico, for example. You’re obviously going to have a lower cost and still get lots of eyes on your ad. Tourism is one of Puerto Rico’s leading industries. In 2019 alone, 2.27 million international tourists traveled to Puerto Rico. Additionally, the pedestrian and vehicle traffic is high in density all across Puerto Rico, making billboards a very effective advertising method.

How bMedia Can Help

bMedia specialists in Puerto Rico can help you make the most of your investment in billboard advertising. bMedia will help you find the best location, craft the most effective message, and get more business for your brand. bMedia has extensive experience advertising in Puerto Rico and will be sure to help your business make the most of its advertising budget.

Speak with an outside advertising specialist today to create the most effective billboard strategy. For more information, contact bMedia group: experts in advertising in Puerto Rico.

Clever Billboards

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They say that a picture is worth a thousand words, but what about action? It is one thing to say you are capable of doing something, but an entirely different thing to actually demonstrate it. This logic governs the concept of resumes and portfolios in the working world. Unlike day-to-day life, billboard advertising usually relies more on telling than showing due to the restrictions imposed upon by the medium. Clever billboards are catching the attention of passersby, as well as curious insects.

Enter Publicis and their innovative, clever billboard for the insecticide company, Orphea, which has found a creative way of getting around the limitations of physical ads.

Orphea Billboard Bug Killer

Location, Location, Location

First, in order to add a little bit more context to this ad, we must understand its location. While easy to overlook if one isn’t careful, the location of an ad is crucial to reaching your target audience. This very same billboard would not be nearly as effective in say, Antarctica, for instance. Even though it is not present for long, the video does a good job of establishing the climate and conditions of Milan, Italy, with a shot of a nearby cloud of bugs. This communicates the idea that to the locals insects are a constant and troublesome issue during the spring.

Even though most everyone can relate to bugs being annoying, the location for this specific ad caters to an audience with a real and prevalent need.

Orphea Insecticide Billboard

Idea Through Action

In order for Orphea to sell their bug spray they must convey to their audience, “our insecticide is effective at killing insects.” If one were to just look at the original graphics of the billboard though, only the name of the company and the product are displayed. The billboard informs the consumer that the product exists but ultimately fails to get across how effective said product is. Technically, this would mean that a violation of the basic guidelines has occurred.

“Rules are what the artist breaks; the memorable never emerged from a formula” – Bill Bernbach

Compare the live performance of a speech versus the transcription of said speech. Elements such as body language and eye contact are lost when only one form of presentation is utilized. In order to fully analyze the strategy of this campaign, one must look past any individual medium of information and must take in the piece as a whole. In this case, the ad uses action instead of using static images and text to convey the efficacy of the product. This ad doesn’t need to say anything because it directly shows the purpose and result of the product. This creates a wordless and automatic association of action and product within the minds of the audience.

Orphea Bug Trap Billboard

Clever Billboards

Things normally become less interesting the more we experience them. Even someone’s favorite song runs the risk of becoming dull if heard often enough. Billboards are much the same way. A creative and unique billboard might grab your attention the first time, but what if you had to drive past that same billboard on your way to work every day for a month? The novelty wears thin eventually.

Most shopping decisions are made on the move. Drivers stuck in traffic or on a long commute have time to think about their wants and needs. -SmartDataCollective

The temporal aspect of this ad makes it even more effective over time, however. The true nature of this ad isn’t stuck at any one point in time. From the original posting to the final result, none of these are really the “completed” ad. The billboard continues to change and grow in an organic way which adds something new for the consumer every time they may pass it. If this was a part of someone’s morning commute, tracking the progress of the ad would no doubt become a staple of their morning routine while it was around. Simply said, the most clever billboards stand out.

This keeps the ad, and likewise the product, at the forefront of the consumer’s mind. If one secures that very precious spot in the consciousness of the consumer, it becomes much more likely that they will be remembered when a purchasing decision is about to be made.

How Are Billboards Put Up?

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They dot the landscape along America’s busiest highways. Statista.com estimates that there were over three hundred and forty-three thousand billboards in the USA in 2020. Nearly ten thousand of them were digital. This number has been increasing by ten percent a year. But how are billboards put up?

Drivers and pedestrians pay more attention consciously and unconsciously than you might think. An Arbitron study notes that over seventy percent of American drivers surveyed stated that they consciously look at billboard messages. Almost sixty percent learned of an event or restaurant by viewing billboards. Up to 15% shopped at a place they saw advertised on a billboard the same day they read the ad.

While many read billboards, most give little thought to how billboards are put up.

setting up billboards

Choosing a Location

As with real estate, the three most important things about billboards: location, location, location. Location often determines the size or type of design. The best locations have high-density traffic—either pedestrian or vehicle. Billboards can also be found in shopping malls and neighborhoods.

In choosing where to put that billboard, you should consider things like:

  • Sign face alignment: Your sign must be read within three seconds and placed at a readable height. The location must have no visible interference from trees, tall buildings, bushes, or fences.
  • High Traffic Count: Check with the Department of Transportation or do an informal assessment of traffic in proposed billboard areas.
  • Audience Demographics: Who is your ideal consumer? Consider gender, education, profession, income, age, and other factors. Is the location the best place to reach them? For example: If you want to reach young adults consider a location near a college or university.
  • Residential or Commercial? Is your business geared to residential or business audiences? Consider whether to locate your billboard within a commercial area or one located in a residential area.
  • Local ad placement: If your business is reliant on local customers, place it in a spot where local foot traffic will see it.
  • Consider the intent: If you sell surfer sportswear, it makes sense to locate your billboard near the water. Place your sportswear billboard near major sports facilities. Whose eye are you trying to catch? Where are they likely to travel?
  • Busy traffic areas: Where is high traffic in your area? Look for areas that get traffic congestion during rush hour. Also, consider locating near traffic circles, city centers, and areas like pedestrian crossings where there is a natural slowing of traffic.

Billboard Design

Sarah Firle suggests these design considerations:

Keep the message simple. Drivers who pass may be going fast. You have seconds to make an impact with a single photograph or short colorful text. Use seven words or less.

Put a premium on typography. Consider which font and size will offer the quickest read.

Focus on a single idea. Billboards aren’t meant to give facts about your brand. What is the one lasting impression you want your audience to grasp?

Aim for a visually memorable billboard. Try to incorporate surprising—even shocking—visual elements.

Aim for a call to action. Entice audiences to act like Chick-fil-A’s cow signs.

Include product demonstration. Think about your product’s function and how you can illustrate it.

Make your billboard design fit your overall marketing strategy. There should be continuity in your logo, brand, and your other advertising.

Color is important. It both attracts attention and leaves a lasting visual impression. Penneco.com advises that choosing the right colors can make the difference between standing out and fading into the background. They suggest picking no more than three colors and making them vibrant. Good choices are high-intensity shades that stand out against the background.

billboard construction

Billboard Construction

How are billboards put up physically?

When it comes to building a billboard, size, cost, materials, and design are all important considerations. A typical billboard is twelve feet high with an upper height twenty-five feet off the ground. Billboards may be anywhere from twenty-five to forty-eight feet wide. Billboards may take the form of bulletins or poster panels. Bulletin-sized ads which we normally think of as billboards may be as large as twenty feet by sixty feet.

The cost of the bulletin board is based on size and materials. Billboard costs range anywhere from ten to twenty thousand dollars.

The most commonly used material for traditional billboards is polyvinyl chloride. Polyethylene has taken the lead in recent billboard construction because it offers an attractive recyclable option.

Some billboards use computer-aided or hand-drawn messages. Thirty-sheet poster panels measure up to twelve by twenty-five feet. These are lithographed or silk-screen-printed.

Billboards often appear for thirty days. Advertising space may be rented for only a week or two before a special event and replaced the day after the event. Billboard space may also be purchased for multi-month contracts.

Technological Influences on Billboard Design

According to business2community.com technological advances have changed billboard design. Digital out-of-home advertising now accounts for over $35 billion in revenue.

Billboard advertising is increasingly smarter. Today’s billboards may show information and react to their viewers through sensors and facial recognition software.

Modern digital ads use augmented reality and other interactive technology to increase viewer engagement.

Billboards do more than show information, Bluetooth energy beacons send information based on demographics to interact with the reader. Advertisers can tweak details to appeal to specific demographics.

Integration between billboards and mobile technology allows interaction, data sharing, and customized experiences.

Thanks to technology, advertising placement is almost limitless. Digital ads can be placed on building walls, passenger shelters, buses, taxis, trains, and inside airports.

posting new billboard

Why Invest in Billboards?

There are many advantages to using your advertising budget to buy billboard space. Large and eye-catching, billboards target a huge, diverse market.

Even for those whose first language is not English, billboards offer important information about a product or service. The largely pictorial information has a strong visual effect.

People in America spend a significant amount of time in their cars. Billboard advertising has a captive audience. It isn’t dependent on their buying a newspaper, a magazine, or a tablet to view the product or service. Billboard advertising lets businesses reach more people faster and cheaper than any other form of marketing.

  • For middle and upper-class target audiences, billboards allow companies to build and strengthen their brand recognition, reputation, and product image.

Running TV and radio spot ads is very pricey. These run, at best, only a few times a day. Magazine and newspaper ads are also expensive. They cost both the business and the potential buyer and are dependent upon the customers purchasing that paper or magazine. On the other hand, the message on billboards is always working.

With other forms of advertising, potential buyers might be exposed to a brand or service just once or twice. With billboards, drivers and pedestrians have repeat exposure day after day.

A billboard’s brief message has the potential to remain in the viewer’s mind. Because it is succinct and repeated, the message is long-lasting.

How Can bMedia Group Help?

With over three hundred attention-generating locations in Puerto Rico, bMedia Group offers its valued clients a wide variety of effective billboard formats. Our skilled designers and construction staff members are masters of taking your design wants and creating effective billboards.

There is a good reason why bMedia Group has the highest consumer traffic in the area.

For more information regarding how we can increase your brand recognition contact us.

Funny Signs and Billboards

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Who says there isn’t humor to be found in advertising? Truly great ads are capable of evoking strong emotions within their audience, something which can also be achieved through comedy. We’ve compiled some of the funniest signs and billboards we could find which show just how effective humor can be at grabbing someone’s attention.

The Stuff Of Nightmares

Funny Sings and Billboards

If one hasn’t experienced this situation at least once in their lives, then it is for the best that they never do. No words are even needed for the message in this billboard. It presents a problem and a solution side by side, relying on the imagery of the problem to be strong enough to make the solution look attractive.

What Did You Just Say?

Hot Wife Funny Billboard

The classic bait and switch. Catch someone’s attention with an alarming out of context statement, then clarify the usage. The result is most likely a hearty chuckle and some more eyes on your billboard. While it might seem that this billboard would lose its effectiveness if the viewer isn’t married, the resulting confusion would only make the statement more perplexing.

Puns Are Hanoi-ing

Phuket Funny Sign

For those not in the know, Phuket is a popular beach resort destination found in Thailand. As far as location themed puns go, the jokes write themselves. Still, it’s refreshing to see an airline company have a sense of humor. There’s some tact to the implementation of the pun as it doesn’t come off too tasteless or brash.

Camera Shy

Pimples Outdoor Media

Beautifully elegant and creative- this is simply a non-rectangular billboard with a tarp covered over part of it. However, the message and visual effect is clear and effectively gets its point across. Most everyone can relate to being embarrassed by pimples so the humor in this billboard comes from the how relatable and human the message is.

Personal Hygiene

Nose Hair Trimmer Billboard

When advertisements interact with the surrounding world in a creative and unique way, it can catch oneself off guard. While this ad seems like a potential safety and fire hazard in the making, it catches the eye and makes creative use of something we usually ignore. It’s gross enough to create a sense of discomfort in the viewer which it then offers a solution to.

Your Dog Has A Case Of Humans

Frontline Fleas Outdoor Media

Ever heard someone say something along the likes of, “those people look like ants from up here?” Someone at Frontline ran with the concept, except with fleas instead of ants. The imagery of the obviously uncomfortable and itchy dog goes a long ways towards providing the framing required to interpret the people as fleas.

Happy Little Trees

Bob Ross Billboard

No matter what’s troubling you, hearing Bob Ross say his signature line, “let’s paint some happy little trees” has a mysterious soothing effect. The tribute offered by this sign is sure to bring a warm smile to the face of just about anyone. Sure, there’s no joke per se, but it’s cute and playful- traits not normally found in road signs.

Calling You Out

Funny Parking Billboard

Despite being placed in public spaces, the communication that happens between a billboard and the viewer is actually quite a personal and private one. The one-way direction of the message allows this billboard to call out passing drivers and personalize its message without actually adapting to each individual. Sure, it won’t hold true for everyone passing by, but it will be more effective for those that fit the message.

Worst Possible Spokesperson

Flu Shots Billboard

Context is key when it comes to delivering a joke. In this case, the signs themselves are what you would expect. Instead it is their creative placement by employees that brings forth humor from the created implication.

Taking Advantage of a Local Joke

An excellent way to take advantage of a billboard is to attract the attention of the citizens with a localized joke. Funny signs and billboards have always been a perfect strategy for publicity creatives.

That’s Really What I’m Seeing?

That's really what I'm seeing?

WAIT? Look again. Confusing the viewers a little is not bad. Also, in this way, besides sending a funny message, you are getting people to pay more attention to your billboard and spend more time watching it.

Play and Improvise With the Elements You Have

Play and improvise with the elements you have

It’s an old trick in billboard ads, but it doesn’t mean it’s not effective just because it’s old. People love to see things that are out of the ordinary, and this way, your message gets noticed and gets a smile on someone’s face.

BMedia: Puerto Rico’s Advertising Experts

If you’re looking for ways to promote your business within your community, bMedia takes charge. We can help you develop a creative strategy for your business.

We are Puerto Rico’s leading experts in outdoor and billboard advertising. Our professionals can help you strategize, execute and maximize the effectiveness of your promotional campaign and market research.

With a network of over 500 locations in high-traffic areas, we guarantee we can get your message across loud and clear.

Contact us today, and together we’ll take your brand to new heights!

Billboards en Puerto Rico

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Puerto Rico ofrece más que un destino turístico. Hay muchos beneficios, especialmente para los ciudadanos y las empresas de los Estados Unidos.

Entre el costo de vida, las tasas impositivas y otros incentivos, hay muchas buenas razones para tener billboards en Puerto Rico.

puerto rico cityscape

¿Por Qué Puerto Rico es un Buen Lugar Para la Publicidad en Vallas Publicatarias?

Existe un gran mercado potencial para sus bienes y servicios. La ubicación del noreste del Caribe de Puerto Rico atrae a los viajeros a la isla. Sus playas de arena y su clima tropical durante todo el año lo convierten en un destino atractivo. Con pocas tormentas y temperaturas agradables durante todo el año, Puerto Rico está cerca de la parte continental de los Estados Unidos de América, América Central y América del Sur.

Los turistas regresan para disfrutar de las excursiones, las actividades de la selva tropical de la región, las cuevas y los activos clubes nocturnos y bares caribeños.

El turismo genera miles de millones de dólares en ingresos anuales. En 2010, más de diez millones de personas volaron a los aeropuertos de Puerto Rico. Aquellos que visitan gastan dinero para apoyar los muchos negocios estadounidenses de la isla.

Para 2019, el consumo turístico había generado más de cinco mil quinientos millones de dólares estadounidenses en Puerto Rico.

Viajeros de todo el mundo vienen a experimentar la selva tropical única de Puerto Rico, las numerosas actividades turísticas, las cuevas, las excursiones y la activa vida nocturna caribeña. El clima tropical, los alimentos locales y las compras y actividades orientadas al turismo lo convierten en un atractivo turístico natural. Mientras están allí, los turistas disfrutan de los bajos impuestos a las ventas que ofrece la economía de Puerto Rico.

Puerto Rico es un territorio protegido de los Estados Unidos. Por lo tanto, ofrece atractivos incentivos a las corporaciones estadounidenses. Estos beneficios los animan a ubicar un negocio en Puerto Rico. La mayoría de los demás países del Caribe no brindan este estímulo financiero.

Puerto Rico también ofrece a las empresas importaciones libres de impuestos. Los impuestos a la propiedad son bajos. Los bienes raíces son relativamente baratos y las tasas de impuestos corporativos son atractivas. Además, durante su primer año de hacer negocios en Puerto Rico, tanto los impuestos sobre bienes raíces como sobre la propiedad personal están exentos. Esto anima a las empresas a establecer sus empresas allí. otros incentivos se proponen para los estatutos 20 y 22. Estos proporcionan ahorros notables para los estadounidenses que se trasladan a Puerto Rico.

La educación superior es muy barata en Puerto Rico. En consecuencia, muchos de los residentes de la isla tienen títulos universitarios. Al establecer una empresa, American puede contratar empleados bien educados. A pesar de que la fuerza laboral tiene un alto nivel de educación, la tarifa por hora sigue estando por debajo de los estándares de la parte continental de Estados Unidos.

Ansiosa por que los empresarios se trasladen a Puerto Rico, la isla ofrece algunas oportunidades interesantes.

Sus muchas cualidades atractivas hacen de Puerto Rico un lugar ideal para que las empresas lancen nuevos productos y servicios. Los visitantes conocen bien las marcas establecidas y están ansiosos por gastar su dinero en estas marcas que son una parte tan importante de la cultura estadounidense.

puerto rico birds eye view

Desafíos de Tener Billboards en Puerto Rico

Si bien hay muchas ventajas a considerar al iniciar un negocio en Puerto Rico, también existen algunos problemas potenciales.

La economía de Puerto Rico no es tan estable como antes. La isla está sumida en la incertidumbre económica. Continúa reconstruyéndose.

Los impuestos han aumentado. Esto puede ser catastrófico para las pequeñas y medianas empresas.

En julio pasado, el impuesto sobre las ventas de Puerto Rico se incrementó de siete a once y medio por ciento en un esfuerzo por aumentar los ingresos de Puerto Rico. Esto ha hecho que las compras turísticas no sean tan atractivas. Como resultado, el gasto turístico se ha reducido significativamente.

CNBC también señala que el costo de vida en Puerto Rico ha aumentado considerablemente. Los empleados ahora exigen salarios más altos para llegar a fin de mes.

La mano de obra de Puerto Rico no es el negocio que alguna vez fue. Ahora está sujeto a las mismas leyes federales de salario mínimo que Estados Unidos continental. Por lo tanto, la mano de obra ha aumentado en la mayoría de las demás islas del Caribe.

Por Qué las Billboards Son Efectivas en Puerto Rico

Tanto en formato tradicional como digital, la publicidad en vallas publicitarias ha sido muy efectiva en Puerto Rico.

Las vallas publicitarias son tan atractivas en esta isla paradisíaca debido a la alta densidad de tráfico de vehículos y peatones.

Puerto Rico tiene un nuevo y sofisticado sistema de carreteras. La isla también tiene un amor por los autos no muy diferente a la parte continental de EE. UU.

La densidad del tráfico en las carreteras de Puerto Rico es de casi 750 autos por cada mil habitantes. No es de extrañar que las empresas, grandes y pequeñas, hagan uso de la publicidad exterior. Estas vallas publicitarias son vistas por miles de lugareños y turistas todos los días.

En una encuesta, uno de cada cuatro viajeros puertorriqueños dijo que estaba motivado para visitar un negocio el día que vio su cartelera.

Cuando se trata de publicidad exterior, Puerto Rico es un imán natural del Caribe. Es el hogar de grandes anunciantes como Coca-Cola, Wal-Mart, Sears y Macy ‘s. Además, cadenas hoteleras como Hilton, Marriott y Holiday Inn utilizan vallas publicitarias para atraer la atención tanto de los lugareños como de los turistas.

Imagínese a miles de turistas tomando el sol durante todo el año en las playas de Puerto Rico. Son un mercado listo para cadenas minoristas internacionales, compañías farmacéuticas, restaurantes e instalaciones para la vida nocturna.

Las vallas publicitarias son una forma eficaz de aumentar el reconocimiento de la marca, lanzar un nuevo producto o destacar un evento especial.

billboards en puerto rico

Desafíos de la Publicidad en Vallas Publicitarias

Al igual que en el sector inmobiliario, el éxito de las billboards depende de la ubicación.

Si su empresa no hace su investigación de antemano, puede colocar una valla publicitaria donde su mercado objetivo no la verá.

La ubicación es fundamental para el éxito de la publicidad exterior.

El mensaje debe verse y leerse en los pocos segundos que lleva pasar por su valla publicitaria. Entonces, lo que tienes que decir debe ser atractivo, atractivo y memorable.

Los gráficos y el diseño de su valla publicitaria deben reflejar la imagen de su marca. Debe ser lo suficientemente único como para proporcionar un reconocimiento de marca duradero.

En la publicidad exterior, el color, el tamaño y los efectos especiales hacen que una valla publicitaria sea eficaz.

Si bien las vallas publicitarias son una forma relativamente económica de publicitar, aún debe considerar cómo aprovechar al máximo el dinero publicitario de su marca.

¿Por Qué Contratar a un Especialista?

Un especialista en billboards exterior puede enviar un mensaje eficaz a su mercado objetivo. Los especialistas en medios capacitados son expertos en encontrar la mejor ubicación. Saben cómo crear un mensaje que sea memorable y que se pueda interiorizar en el poco tiempo que lleva pasar por la valla publicitaria. Los especialistas en medios ofrecen un medio publicitario que genera reconocimiento de marca, claridad de marca y alienta a los espectadores a convertirse en consumidores.

Hable con un especialista en billboards exterior sobre cómo hacer el uso más eficaz de su dinero publicitario. Para obtener más información sobre cómo hacer que su presupuesto publicitario sea más efectivo, comuníquese con bMedia Group. bMedia somos expertos en billboards en Puerto Rico.