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Category: Billboards

Times Square Billboard Cost

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Advertising is so much more than just the act of getting your product out in front of your customers’ eyes – it’s an art that balances psychology, sociology, and style. It’s not only about promoting a product or service on a surface level. Your advertising also communicates your values as a business to whoever sees it. The decisions you make with regards to your advertising speak to who you are as a company.

Endless attempts have been made to create effective outdoor advertising that stands out among the rest. These types of media are made specifically for the place and time they are produced in. But what about those advertisements that simply wow with size and spectacle? That’s right, we’re talking about the biggest and most expensive billboard ever — but which billboard, exactly, is the ‘most expensive?’ We’ll talk about a relatively new, massive Times Square billboard cost as compared to the cost of one in Dubai that will blow your mind. Read on to find out more!

Traditional Billboards vs. Digital Billboards

When deciding what kind of OOH advertising methods you will choose to spend your money on, it is important to compare different mediums. Traditional billboards and digital billboards may seem similar, but they differ greatly in terms of cost, as well as in their pros and cons.

digital billboard cost

Traditional Billboards

Billboards are probably one of the first things that comes to mind when you think of out-of-home advertising. Traditional billboards are placed virtually everywhere where people might see them and where they are allowed. Consider how many billboards you see any time you drive on a highway or busy road!

The cost of a traditional billboard will depend greatly on its location, with billboards in rural areas being far less expensive than those in urban areas. That said, it’s important to consider the type of audience you are trying to reach with your advertising when deciding on a location. Traditional billboards are cheaper compared to digital billboards and are effective in reaching a large audience using a very simple message. Because traditional billboards use static images and text, they may not be as effective as digital billboards in grabbing consumers’ attention.

Traditional billboards:

  • Cost less
  • Capture a large audience
  • Have a relatively low cost per impression

Digital Billboards

While traditional billboards have been around for ages, digital billboards are now becoming more popular as technology advances. Digital billboard space is now more accessible than ever. Obviously, digital billboards are going to be more expensive to advertise with than traditional, static-image billboards. Digital billboards can be astronomically expensive in urban and high-traffic areas.

There are some benefits to using digital billboards, though. You can use the space to display video ads or different versions of one ad. Also, you don’t have to pay for your ad to be showing 24/7. Oftentimes, digital billboards will display different ads from different companies throughout the day. You can work out what times you want your ad to be showing to create the most cost-effective strategy.

It’s also normally a quicker and easier process to get your ad up on a digital billboard. Plus, digital billboards timing features allow for more cost-effective targeting. The dynamic, changing nature of digital billboards can also make them more effective than traditional static billboards.

Digital billboards:

  • Are dynamic and may be more effective
  • Allow for more specific targeting
  • Have shorter campaign durations

The Most Expensive Billboard

When we talk about the most expensive billboard in the world, there is a little bit of confusion about whether or not the prize will be taken by North America, or by the increasingly eminent Dubai, long considered a bastion of wealth and opulence in the Middle East. Both locations are known for over-the-top, flashy advertising that is meant to grab the attention of everyone passing by. For as far as the plain facts are considered, though, the most expensive billboard is one that went up in Times Square in the late part of 2014.

times square billboard cost

This Times Square billboard, recently unveiled in the heart of one of the busiest areas of New York City, is longer than a football field. It boasts an unreal 24 million pixel display to embolden the next generation of high-definition advertising. You can see the display dwarfing the crowds below.

Times Square Billboard Cost

So, what does this expensive billboard cost the advertisers of the world to use? A whopping 625k/week. Or, in other words, roughly ~$100,000 a day. The billboard is rented in 4-week periods, meaning that companies will be dropping about $2.5 million for a 4-week advertisement. While this price is pretty much unprecedented, the area sees hundreds of thousands of people a day – people who are likely to notice the gargantuan display that illuminates the marquee above them. For many advertisers, this is a worthwhile investment to make.

While this billboard is one of the largest and definitely the most expensive, it is not the largest in the world. It’s not even the tallest! The distinction of tallest belongs to another Times Square billboard, the uber-iconic vertical one at One Times Square. Meanwhile, the largest billboard in the world is in Saudi Arabia which is the length of almost three football fields!

A Possible Competitor

This Times Square billboard cost may be the highest world with its weekly rate of $625,000, but there is one billboard that has a higher cost in terms of potential. This billboard is none other than the Skydive Dubai billboard that debuted in front of the Burj Khalifa back in 2012, in conjunction with Denver-based Go Fast Sports. Sure, it’s in a prime location… But how does it manage to risk a cost higher than $625k?

The answer lies in the peculiar and creative nature of its presentation. While the billboard is relatively standard, it debuted with a display from a Go Fast jetpack rider – no doubt due to the ties that Go Fast Sports has to the Jetpack International. Since the advertisement debuted with the jetpack rider as a key part of its presentation, it can be considered to be something of a part of the ad itself. See a demonstration in the video here.

cost of billboards

The Times Square billboard cost pales in comparison to this spectacle.

It is estimated that for this billboard to operate at full capacity (that is to say, with a jetpack rider circling it) it would cost a completely unreal $1.3 billion a month to operate. For clarity, that’s operating 24/7, for a whole month. Even still, you might be wondering, how is it so expensive? The answer is that jet-packing is still an incredibly expensive hobby, taking an estimated $500 a second. Until we see those costs drop, this will be without a doubt the most (potentially) expensive billboard in the world.

Reflections On the Two

So here we’ve looked at the two most expensive billboards in the world. One is a massive screen in a key center of the city. Meanwhile, one is in an even more opulent location but requiring an unsustainable display to make the most of itself. They are certainly two different ways to spend, but which one is ‘better?’

Without a doubt, the Times Square billboard is the safer investment. It has a hefty cost, but a great location with a fantastic display. The things that make the Dubai billboard so expensive mostly come down to novelty. While worthy of conversation, these tactics are not a sustainable way to invest in your business. So if you see billboards out in the wild that echo these two, take the option that is the most stable! After all, there is a reason that brands like Google have already sought to place multi-month displays on a display like the one in Times Square.

That being said, it’s important to determine what kind of billboard will be most effective for your advertising strategy. If cost is no issue, or you think your ROI will be worth the higher cost, then a digital billboard in a high-traffic area might be the right choice for your business. If you want to save money and target people in less-populated areas, then a traditional static billboard in a rural area will be well worth your money. The great thing about coming up with your most cost-effective strategy is that there are so many different options to choose from.

Money Better Spent in Puerto Rico

While Times Square is certainly a great spot to advertise if you’ve got the money, advertising elsewhere is probably going to be the better investment. Take somewhere like Puerto Rico, for example. You’re obviously going to have a lower cost and still get lots of eyes on your ad. Tourism is one of Puerto Rico’s leading industries. In 2019 alone, 2.27 million international tourists traveled to Puerto Rico. Additionally, the pedestrian and vehicle traffic is high in density all across Puerto Rico, making billboards a very effective advertising method.

How bMedia Can Help

bMedia specialists in Puerto Rico can help you make the most of your investment in billboard advertising. bMedia will help you find the best location, craft the most effective message, and get more business for your brand. bMedia has extensive experience advertising in Puerto Rico and will be sure to help your business make the most of its advertising budget.

Speak with an outside advertising specialist today to create the most effective billboard strategy. For more information, contact bMedia group: experts in advertising in Puerto Rico.

Clever Billboards

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They say that a picture is worth a thousand words, but what about action? It is one thing to say you are capable of doing something, but an entirely different thing to actually demonstrate it. This logic governs the concept of resumes and portfolios in the working world. Unlike day-to-day life, billboard advertising usually relies more on telling than showing due to the restrictions imposed upon by the medium. Clever billboards are catching the attention of passersby, as well as curious insects.

Enter Publicis and their innovative, clever billboard for the insecticide company, Orphea, which has found a creative way of getting around the limitations of physical ads.

Orphea Billboard Bug Killer

Location, Location, Location

First, in order to add a little bit more context to this ad, we must understand its location. While easy to overlook if one isn’t careful, the location of an ad is crucial to reaching your target audience. This very same billboard would not be nearly as effective in say, Antarctica, for instance. Even though it is not present for long, the video does a good job of establishing the climate and conditions of Milan, Italy, with a shot of a nearby cloud of bugs. This communicates the idea that to the locals insects are a constant and troublesome issue during the spring.

Even though most everyone can relate to bugs being annoying, the location for this specific ad caters to an audience with a real and prevalent need.

Orphea Insecticide Billboard

Idea Through Action

In order for Orphea to sell their bug spray they must convey to their audience, “our insecticide is effective at killing insects.” If one were to just look at the original graphics of the billboard though, only the name of the company and the product are displayed. The billboard informs the consumer that the product exists but ultimately fails to get across how effective said product is. Technically, this would mean that a violation of the basic guidelines has occurred.

“Rules are what the artist breaks; the memorable never emerged from a formula” – Bill Bernbach

Compare the live performance of a speech versus the transcription of said speech. Elements such as body language and eye contact are lost when only one form of presentation is utilized. In order to fully analyze the strategy of this campaign, one must look past any individual medium of information and must take in the piece as a whole. In this case, the ad uses action instead of using static images and text to convey the efficacy of the product. This ad doesn’t need to say anything because it directly shows the purpose and result of the product. This creates a wordless and automatic association of action and product within the minds of the audience.

Orphea Bug Trap Billboard

Clever Billboards

Things normally become less interesting the more we experience them. Even someone’s favorite song runs the risk of becoming dull if heard often enough. Billboards are much the same way. A creative and unique billboard might grab your attention the first time, but what if you had to drive past that same billboard on your way to work every day for a month? The novelty wears thin eventually.

Most shopping decisions are made on the move. Drivers stuck in traffic or on a long commute have time to think about their wants and needs. -SmartDataCollective

The temporal aspect of this ad makes it even more effective over time, however. The true nature of this ad isn’t stuck at any one point in time. From the original posting to the final result, none of these are really the “completed” ad. The billboard continues to change and grow in an organic way which adds something new for the consumer every time they may pass it. If this was a part of someone’s morning commute, tracking the progress of the ad would no doubt become a staple of their morning routine while it was around. Simply said, the most clever billboards stand out.

This keeps the ad, and likewise the product, at the forefront of the consumer’s mind. If one secures that very precious spot in the consciousness of the consumer, it becomes much more likely that they will be remembered when a purchasing decision is about to be made.

How Are Billboards Put Up?

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They dot the landscape along America’s busiest highways. Statista.com estimates that there were over three hundred and forty-three thousand billboards in the USA in 2020. Nearly ten thousand of them were digital. This number has been increasing by ten percent a year. But how are billboards put up?

Drivers and pedestrians pay more attention consciously and unconsciously than you might think. An Arbitron study notes that over seventy percent of American drivers surveyed stated that they consciously look at billboard messages. Almost sixty percent learned of an event or restaurant by viewing billboards. Up to 15% shopped at a place they saw advertised on a billboard the same day they read the ad.

While many read billboards, most give little thought to how billboards are put up.

setting up billboards

Choosing a Location

As with real estate, the three most important things about billboards: location, location, location. Location often determines the size or type of design. The best locations have high-density traffic—either pedestrian or vehicle. Billboards can also be found in shopping malls and neighborhoods.

In choosing where to put that billboard, you should consider things like:

  • Sign face alignment: Your sign must be read within three seconds and placed at a readable height. The location must have no visible interference from trees, tall buildings, bushes, or fences.
  • High Traffic Count: Check with the Department of Transportation or do an informal assessment of traffic in proposed billboard areas.
  • Audience Demographics: Who is your ideal consumer? Consider gender, education, profession, income, age, and other factors. Is the location the best place to reach them? For example: If you want to reach young adults consider a location near a college or university.
  • Residential or Commercial? Is your business geared to residential or business audiences? Consider whether to locate your billboard within a commercial area or one located in a residential area.
  • Local ad placement: If your business is reliant on local customers, place it in a spot where local foot traffic will see it.
  • Consider the intent: If you sell surfer sportswear, it makes sense to locate your billboard near the water. Place your sportswear billboard near major sports facilities. Whose eye are you trying to catch? Where are they likely to travel?
  • Busy traffic areas: Where is high traffic in your area? Look for areas that get traffic congestion during rush hour. Also, consider locating near traffic circles, city centers, and areas like pedestrian crossings where there is a natural slowing of traffic.

Billboard Design

Sarah Firle suggests these design considerations:

Keep the message simple. Drivers who pass may be going fast. You have seconds to make an impact with a single photograph or short colorful text. Use seven words or less.

Put a premium on typography. Consider which font and size will offer the quickest read.

Focus on a single idea. Billboards aren’t meant to give facts about your brand. What is the one lasting impression you want your audience to grasp?

Aim for a visually memorable billboard. Try to incorporate surprising—even shocking—visual elements.

Aim for a call to action. Entice audiences to act like Chick-fil-A’s cow signs.

Include product demonstration. Think about your product’s function and how you can illustrate it.

Make your billboard design fit your overall marketing strategy. There should be continuity in your logo, brand, and your other advertising.

Color is important. It both attracts attention and leaves a lasting visual impression. Penneco.com advises that choosing the right colors can make the difference between standing out and fading into the background. They suggest picking no more than three colors and making them vibrant. Good choices are high-intensity shades that stand out against the background.

billboard construction

Billboard Construction

How are billboards put up physically?

When it comes to building a billboard, size, cost, materials, and design are all important considerations. A typical billboard is twelve feet high with an upper height twenty-five feet off the ground. Billboards may be anywhere from twenty-five to forty-eight feet wide. Billboards may take the form of bulletins or poster panels. Bulletin-sized ads which we normally think of as billboards may be as large as twenty feet by sixty feet.

The cost of the bulletin board is based on size and materials. Billboard costs range anywhere from ten to twenty thousand dollars.

The most commonly used material for traditional billboards is polyvinyl chloride. Polyethylene has taken the lead in recent billboard construction because it offers an attractive recyclable option.

Some billboards use computer-aided or hand-drawn messages. Thirty-sheet poster panels measure up to twelve by twenty-five feet. These are lithographed or silk-screen-printed.

Billboards often appear for thirty days. Advertising space may be rented for only a week or two before a special event and replaced the day after the event. Billboard space may also be purchased for multi-month contracts.

Technological Influences on Billboard Design

According to business2community.com technological advances have changed billboard design. Digital out-of-home advertising now accounts for over $35 billion in revenue.

Billboard advertising is increasingly smarter. Today’s billboards may show information and react to their viewers through sensors and facial recognition software.

Modern digital ads use augmented reality and other interactive technology to increase viewer engagement.

Billboards do more than show information, Bluetooth energy beacons send information based on demographics to interact with the reader. Advertisers can tweak details to appeal to specific demographics.

Integration between billboards and mobile technology allows interaction, data sharing, and customized experiences.

Thanks to technology, advertising placement is almost limitless. Digital ads can be placed on building walls, passenger shelters, buses, taxis, trains, and inside airports.

posting new billboard

Why Invest in Billboards?

There are many advantages to using your advertising budget to buy billboard space. Large and eye-catching, billboards target a huge, diverse market.

Even for those whose first language is not English, billboards offer important information about a product or service. The largely pictorial information has a strong visual effect.

People in America spend a significant amount of time in their cars. Billboard advertising has a captive audience. It isn’t dependent on their buying a newspaper, a magazine, or a tablet to view the product or service. Billboard advertising lets businesses reach more people faster and cheaper than any other form of marketing.

  • For middle and upper-class target audiences, billboards allow companies to build and strengthen their brand recognition, reputation, and product image.

Running TV and radio spot ads is very pricey. These run, at best, only a few times a day. Magazine and newspaper ads are also expensive. They cost both the business and the potential buyer and are dependent upon the customers purchasing that paper or magazine. On the other hand, the message on billboards is always working.

With other forms of advertising, potential buyers might be exposed to a brand or service just once or twice. With billboards, drivers and pedestrians have repeat exposure day after day.

A billboard’s brief message has the potential to remain in the viewer’s mind. Because it is succinct and repeated, the message is long-lasting.

How Can bMedia Group Help?

With over three hundred attention-generating locations in Puerto Rico, bMedia Group offers its valued clients a wide variety of effective billboard formats. Our skilled designers and construction staff members are masters of taking your design wants and creating effective billboards.

There is a good reason why bMedia Group has the highest consumer traffic in the area.

For more information regarding how we can increase your brand recognition contact us.

Funny Signs and Billboards

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Who says there isn’t humor to be found in advertising? Truly great ads are capable of evoking strong emotions within their audience, something which can also be achieved through comedy. We’ve compiled some of the funniest signs and billboards we could find which show just how effective humor can be at grabbing someone’s attention.

The Stuff Of Nightmares

Funny Sings and Billboards

If one hasn’t experienced this situation at least once in their lives, then it is for the best that they never do. No words are even needed for the message in this billboard. It presents a problem and a solution side by side, relying on the imagery of the problem to be strong enough to make the solution look attractive.

What Did You Just Say?

Hot Wife Funny Billboard

The classic bait and switch. Catch someone’s attention with an alarming out of context statement, then clarify the usage. The result is most likely a hearty chuckle and some more eyes on your billboard. While it might seem that this billboard would lose its effectiveness if the viewer isn’t married, the resulting confusion would only make the statement more perplexing.

Puns Are Hanoi-ing

Phuket Funny Sign

For those not in the know, Phuket is a popular beach resort destination found in Thailand. As far as location themed puns go, the jokes write themselves. Still, it’s refreshing to see an airline company have a sense of humor. There’s some tact to the implementation of the pun as it doesn’t come off too tasteless or brash.

Camera Shy

Pimples Outdoor Media

Beautifully elegant and creative- this is simply a non-rectangular billboard with a tarp covered over part of it. However, the message and visual effect is clear and effectively gets its point across. Most everyone can relate to being embarrassed by pimples so the humor in this billboard comes from the how relatable and human the message is.

Personal Hygiene

Nose Hair Trimmer Billboard

When advertisements interact with the surrounding world in a creative and unique way, it can catch oneself off guard. While this ad seems like a potential safety and fire hazard in the making, it catches the eye and makes creative use of something we usually ignore. It’s gross enough to create a sense of discomfort in the viewer which it then offers a solution to.

Your Dog Has A Case Of Humans

Frontline Fleas Outdoor Media

Ever heard someone say something along the likes of, “those people look like ants from up here?” Someone at Frontline ran with the concept, except with fleas instead of ants. The imagery of the obviously uncomfortable and itchy dog goes a long ways towards providing the framing required to interpret the people as fleas.

Happy Little Trees

Bob Ross Billboard

No matter what’s troubling you, hearing Bob Ross say his signature line, “let’s paint some happy little trees” has a mysterious soothing effect. The tribute offered by this sign is sure to bring a warm smile to the face of just about anyone. Sure, there’s no joke per se, but it’s cute and playful- traits not normally found in road signs.

Calling You Out

Funny Parking Billboard

Despite being placed in public spaces, the communication that happens between a billboard and the viewer is actually quite a personal and private one. The one-way direction of the message allows this billboard to call out passing drivers and personalize its message without actually adapting to each individual. Sure, it won’t hold true for everyone passing by, but it will be more effective for those that fit the message.

Worst Possible Spokesperson

Flu Shots Billboard

Context is key when it comes to delivering a joke. In this case, the signs themselves are what you would expect. Instead it is their creative placement by employees that brings forth humor from the created implication.

Taking Advantage of a Local Joke

An excellent way to take advantage of a billboard is to attract the attention of the citizens with a localized joke. Funny signs and billboards have always been a perfect strategy for publicity creatives.

That’s Really What I’m Seeing?

That's really what I'm seeing?

WAIT? Look again. Confusing the viewers a little is not bad. Also, in this way, besides sending a funny message, you are getting people to pay more attention to your billboard and spend more time watching it.

Play and Improvise With the Elements You Have

Play and improvise with the elements you have

It’s an old trick in billboard ads, but it doesn’t mean it’s not effective just because it’s old. People love to see things that are out of the ordinary, and this way, your message gets noticed and gets a smile on someone’s face.

BMedia: Puerto Rico’s Advertising Experts

If you’re looking for ways to promote your business within your community, bMedia takes charge. We can help you develop a creative strategy for your business.

We are Puerto Rico’s leading experts in outdoor and billboard advertising. Our professionals can help you strategize, execute and maximize the effectiveness of your promotional campaign and market research.

With a network of over 500 locations in high-traffic areas, we guarantee we can get your message across loud and clear.

Contact us today, and together we’ll take your brand to new heights!

Billboards en Puerto Rico

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Puerto Rico ofrece más que un destino turístico. Hay muchos beneficios, especialmente para los ciudadanos y las empresas de los Estados Unidos.

Entre el costo de vida, las tasas impositivas y otros incentivos, hay muchas buenas razones para tener billboards en Puerto Rico.

puerto rico cityscape

¿Por Qué Puerto Rico es un Buen Lugar Para la Publicidad en Vallas Publicatarias?

Existe un gran mercado potencial para sus bienes y servicios. La ubicación del noreste del Caribe de Puerto Rico atrae a los viajeros a la isla. Sus playas de arena y su clima tropical durante todo el año lo convierten en un destino atractivo. Con pocas tormentas y temperaturas agradables durante todo el año, Puerto Rico está cerca de la parte continental de los Estados Unidos de América, América Central y América del Sur.

Los turistas regresan para disfrutar de las excursiones, las actividades de la selva tropical de la región, las cuevas y los activos clubes nocturnos y bares caribeños.

El turismo genera miles de millones de dólares en ingresos anuales. En 2010, más de diez millones de personas volaron a los aeropuertos de Puerto Rico. Aquellos que visitan gastan dinero para apoyar los muchos negocios estadounidenses de la isla.

Para 2019, el consumo turístico había generado más de cinco mil quinientos millones de dólares estadounidenses en Puerto Rico.

Viajeros de todo el mundo vienen a experimentar la selva tropical única de Puerto Rico, las numerosas actividades turísticas, las cuevas, las excursiones y la activa vida nocturna caribeña. El clima tropical, los alimentos locales y las compras y actividades orientadas al turismo lo convierten en un atractivo turístico natural. Mientras están allí, los turistas disfrutan de los bajos impuestos a las ventas que ofrece la economía de Puerto Rico.

Puerto Rico es un territorio protegido de los Estados Unidos. Por lo tanto, ofrece atractivos incentivos a las corporaciones estadounidenses. Estos beneficios los animan a ubicar un negocio en Puerto Rico. La mayoría de los demás países del Caribe no brindan este estímulo financiero.

Puerto Rico también ofrece a las empresas importaciones libres de impuestos. Los impuestos a la propiedad son bajos. Los bienes raíces son relativamente baratos y las tasas de impuestos corporativos son atractivas. Además, durante su primer año de hacer negocios en Puerto Rico, tanto los impuestos sobre bienes raíces como sobre la propiedad personal están exentos. Esto anima a las empresas a establecer sus empresas allí. otros incentivos se proponen para los estatutos 20 y 22. Estos proporcionan ahorros notables para los estadounidenses que se trasladan a Puerto Rico.

La educación superior es muy barata en Puerto Rico. En consecuencia, muchos de los residentes de la isla tienen títulos universitarios. Al establecer una empresa, American puede contratar empleados bien educados. A pesar de que la fuerza laboral tiene un alto nivel de educación, la tarifa por hora sigue estando por debajo de los estándares de la parte continental de Estados Unidos.

Ansiosa por que los empresarios se trasladen a Puerto Rico, la isla ofrece algunas oportunidades interesantes.

Sus muchas cualidades atractivas hacen de Puerto Rico un lugar ideal para que las empresas lancen nuevos productos y servicios. Los visitantes conocen bien las marcas establecidas y están ansiosos por gastar su dinero en estas marcas que son una parte tan importante de la cultura estadounidense.

puerto rico birds eye view

Desafíos de Tener Billboards en Puerto Rico

Si bien hay muchas ventajas a considerar al iniciar un negocio en Puerto Rico, también existen algunos problemas potenciales.

La economía de Puerto Rico no es tan estable como antes. La isla está sumida en la incertidumbre económica. Continúa reconstruyéndose.

Los impuestos han aumentado. Esto puede ser catastrófico para las pequeñas y medianas empresas.

En julio pasado, el impuesto sobre las ventas de Puerto Rico se incrementó de siete a once y medio por ciento en un esfuerzo por aumentar los ingresos de Puerto Rico. Esto ha hecho que las compras turísticas no sean tan atractivas. Como resultado, el gasto turístico se ha reducido significativamente.

CNBC también señala que el costo de vida en Puerto Rico ha aumentado considerablemente. Los empleados ahora exigen salarios más altos para llegar a fin de mes.

La mano de obra de Puerto Rico no es el negocio que alguna vez fue. Ahora está sujeto a las mismas leyes federales de salario mínimo que Estados Unidos continental. Por lo tanto, la mano de obra ha aumentado en la mayoría de las demás islas del Caribe.

Por Qué las Billboards Son Efectivas en Puerto Rico

Tanto en formato tradicional como digital, la publicidad en vallas publicitarias ha sido muy efectiva en Puerto Rico.

Las vallas publicitarias son tan atractivas en esta isla paradisíaca debido a la alta densidad de tráfico de vehículos y peatones.

Puerto Rico tiene un nuevo y sofisticado sistema de carreteras. La isla también tiene un amor por los autos no muy diferente a la parte continental de EE. UU.

La densidad del tráfico en las carreteras de Puerto Rico es de casi 750 autos por cada mil habitantes. No es de extrañar que las empresas, grandes y pequeñas, hagan uso de la publicidad exterior. Estas vallas publicitarias son vistas por miles de lugareños y turistas todos los días.

En una encuesta, uno de cada cuatro viajeros puertorriqueños dijo que estaba motivado para visitar un negocio el día que vio su cartelera.

Cuando se trata de publicidad exterior, Puerto Rico es un imán natural del Caribe. Es el hogar de grandes anunciantes como Coca-Cola, Wal-Mart, Sears y Macy ‘s. Además, cadenas hoteleras como Hilton, Marriott y Holiday Inn utilizan vallas publicitarias para atraer la atención tanto de los lugareños como de los turistas.

Imagínese a miles de turistas tomando el sol durante todo el año en las playas de Puerto Rico. Son un mercado listo para cadenas minoristas internacionales, compañías farmacéuticas, restaurantes e instalaciones para la vida nocturna.

Las vallas publicitarias son una forma eficaz de aumentar el reconocimiento de la marca, lanzar un nuevo producto o destacar un evento especial.

billboards en puerto rico

Desafíos de la Publicidad en Vallas Publicitarias

Al igual que en el sector inmobiliario, el éxito de las billboards depende de la ubicación.

Si su empresa no hace su investigación de antemano, puede colocar una valla publicitaria donde su mercado objetivo no la verá.

La ubicación es fundamental para el éxito de la publicidad exterior.

El mensaje debe verse y leerse en los pocos segundos que lleva pasar por su valla publicitaria. Entonces, lo que tienes que decir debe ser atractivo, atractivo y memorable.

Los gráficos y el diseño de su valla publicitaria deben reflejar la imagen de su marca. Debe ser lo suficientemente único como para proporcionar un reconocimiento de marca duradero.

En la publicidad exterior, el color, el tamaño y los efectos especiales hacen que una valla publicitaria sea eficaz.

Si bien las vallas publicitarias son una forma relativamente económica de publicitar, aún debe considerar cómo aprovechar al máximo el dinero publicitario de su marca.

¿Por Qué Contratar a un Especialista?

Un especialista en billboards exterior puede enviar un mensaje eficaz a su mercado objetivo. Los especialistas en medios capacitados son expertos en encontrar la mejor ubicación. Saben cómo crear un mensaje que sea memorable y que se pueda interiorizar en el poco tiempo que lleva pasar por la valla publicitaria. Los especialistas en medios ofrecen un medio publicitario que genera reconocimiento de marca, claridad de marca y alienta a los espectadores a convertirse en consumidores.

Hable con un especialista en billboards exterior sobre cómo hacer el uso más eficaz de su dinero publicitario. Para obtener más información sobre cómo hacer que su presupuesto publicitario sea más efectivo, comuníquese con bMedia Group. bMedia somos expertos en billboards en Puerto Rico.

Where Should I Advertise My Business?

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It’s a common problem among young entrepreneurs. You’ve got this great product/service, everyone should be using it – but you just can’t seem to get the word out there. However, you’re probably wondering, “where should I advertise my business?”

Don’t worry, you’re not alone. There’s no shortage of small businesses that have trouble staying afloat because they’re not advertising – or at least not advertising correctly.

where to advertise

Where Should I Advertise My Business?

Advertising is a huge part of running a successful business. Think of McDonald’s – how many advertisements would you say you see a day? Five? Ten?

McDonald’s – and other large, successful businesses – invest so much into advertising for a reason: it works. If it didn’t, that’s not where they would spend their money.

In fact, Statista reported that in 2019 over 240 billion dollars were spent on advertising in the United States. The previous year roughly 223 billion dollars were spent. The United States commands the largest advertising expense and revenue in the world.

But even if your budget is smaller and your company isn’t some giant conglomeration, you still need to be advertising. If no one knows your product exists, it will be hard to sell.

If you’re a smart entrepreneur, you already knew this and are working on advertising your business. Learning about how advertising works best is a great start. You can also contact trusted professionals like bMedia Group to help get started on your advertising campaign.

How, where, and through which medium you advertise will all have a giant effect on sales.

Though each type of advertising has its pros and cons, there are many forms of advertising you might want to consider, as well as location.

Let’s start with types of advertising mediums.

Types of Advertising Media

There is a large collection of ways to advertise your product – the hard part is picking the right ones. Read through this list and think about which will work best for your business.

Broadcast Advertising

By far the most easily recognizable, broadcasted advertisements reach a humungous audience. If you’ve got a TV, you’re aware of the number of commercials. Statista reported that 69.6 billion dollars were spent on television ads in North America in 2019. The number dropped slightly in 2020 due to the pandemic.

Another form of broadcast advertising is through radio ads. Though the times of the radio being the main source of entertainment and information are long gone, radio ads still have their place in the advertising world. Radio ad spending is expected to pass 18 billion dollars by 2023.

Depending on the audience you want and the product you have, broadcast advertising can be a great way to advertise – but there are some downsides.

Television commercials are generally short and often require the complete attention of the viewer. It’s also quite costly when compared to other advertising mediums and runs the risk of being too repetitive.

As for radio advertisements, the issue is that fewer and fewer people are listening to the radio.

Reasons for this include the multitude of audio options in modern vehicles, music streaming services, podcasts, and – you guessed it – the number of advertisements on radio stations.

print advertisingPrint Advertising

One of the oldest forms of advertisements, print advertising has been an option for entrepreneurs for centuries. In fact, one of the first print advertisements can be dated back to 1477.

The print ads back then were certainly different than what we have now – generally speaking, print advertisements are those in newspapers and magazines. Other examples include flyers and brochures.

Print advertisements have been the most popular form of advertising for some time – though that trend seems to be changing. Still, though, print ads have their place.

For example, ads in the local paper can really help drive local business. Conversely, advertisements of your product in a magazine with a specific target audience can help drive business as well.

The main issue in advertising through print is this – fewer people are reading the printed word.

Through advancements in technology, newspaper and magazine subscriptions have been in a steady decline, and it doesn’t seem as though that will change.

Online Advertising

This type of advertising has just recently exploded. As the Internet is now integral in the lives of most citizens, businesses and advertising agencies have seen the market for online ads. There are several different types of online ads, including:

  •         Banner advertisements
  •         E-mail marketing
  •         Social media ads
  •         Playable video advertisements

These are just some examples of online advertising.

The pros – it’s relatively cheap and very easy to track.

The cons – some people fear sharing their data on the Internet and people have become less susceptible to online ads. 

Online advertising is a market that will continue to grow exponentially as new technological advancements come into play.

where should I advertise my business

Outdoor Advertising

Outdoor advertisements are all around us. You’ll find them on bus stops, cabs, and – most notably – billboards.

The budget for outdoor advertising reached over 39 billion dollars worldwide in 2019. Though there are some that worry about the decline of out-of-home (OOH) advertisements, their efficacy still remains.

Outdoor ads are on 24/7. They are always working, always seen, help create a captive audience. They can’t be turned off by the consumer.

The Outdoor Advertising Association of America reported that people spend nearly 70 percent of their day away from home. This makes outdoor advertising a great way to reach people where other ads won’t.

Take a look at some of the pros of advertising on a billboard:

  •         OOH advertising is generally cheaper than other forms.
  •         Billboards help drive local business – the location of the billboard is key.
  •         Consumers can’t turn off a billboard as they can a television or radio.
  •         Billboards don’t need any other form of action – the consumer doesn’t have to watch television or buy a magazine – the ad is always there.
  •         The Return-On-Investment (ROI) is generally very high for billboard advertisements.

OOH advertising is a great way to showcase your business. It allows for creativity in the message, location, and appearance.

Why Should I Advertise In Puerto Rico?

For those who don’t know, Puerto Rico is an unincorporated territory of the United States.

It’s a great market to introduce your product where others likely aren’t.

There are over three million citizens living in Puerto Rico, so the market is there. With a smart, successful advertising campaign, a business could have the lion’s share of sales in Puerto Rico.

Contact bMedia group to get started on your new advertising campaign.

OOH Advertising Trends

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With COVID-19 keeping us all indoors and separated for the greater part of 2020, it was assumed that Out-of-Home Advertising (OOH) would fall short in terms of Return on Investment (ROI) for businesses everywhere. However, with vaccination programs in place, and a better understanding of safety protocols and social distancing — people are eager to return outdoors. What does that mean for OOH advertising and what trends can we expect to come from this?

OOH advertising trends

What is OOH Advertising?

Out-of-home advertising refers to any type of communications medium that a consumer encounters when they are outside of their homes.

Despite the pandemic putting a screeching halt on what would’ve been a breakthrough year for out-of-home advertising, it hasn’t tampered with its longevity in being one of the most effective and popular forms of marketing.

OOH ads can communicate to the masses faster and more effectively. It also allows brands to be flexible and creative with their marketing and outreach without limits.

As the world slowly returns to “normal,” more people will be exposed to out-of-home advertisements—meaning it’s going to be a good year for OOH advertising and the businesses that take advantage of it.

Brands have the opportunity to be innovative with their approach and design when it comes to out-of-home advertising. New ideas, concepts, and advertising trends continuously emerge that engage and entertain potential customers who come across these mediums. Here are some trends we can expect from the OOH sector in 2021.

New Media Types

Today, virtually any outside space can be transformed into some sort of OOH advertisement.

We are now seeing new media types such as car wraps, murals, art installations, and digital signage emerging all around us. It’s assumed that out-of-home advertising ends with static billboards and transit posters, but that is far from the truth.

The digital shift has made out-of-home advertisements incredibly innovative.

We now see digital billboards, street furniture, light shows, and transit signage that light up metropolitan areas all around the world.

Digital-Out-of-Home advertising (DOOH), is becoming incredibly popular with some of the world’s largest companies. You can find digital ads at shopping malls, medical waiting rooms, transit hubs, and alongside major roadways and highways.

Unlike static billboards, digital signage allows for moving images and interactivity. Movement is great at grabbing the attention of passerby-ers, resulting in greater impact. Digital signage also allows for a variety of content to be displayed on the same medium, some ads are programmed to change at specific time intervals. The variety will keep viewers interested and more receptive to your ad’s message.

Geotargeting and Mobile Integration

Mobile integration paired with an out-of-home advertisement is known to bring impressive results for any business strategy. Billboards are now using geotargeting technologies that allow companies to generate data that points them to the right demographic, the right location, and the right times to display their advertisement. By targeting the right audience, there is a better chance of a conversion.

Geotargeting delivers content and advertisements to consumers based on their geographic locations. This could include geographical proximity to a mobile billboard or proximity to a store, and etc.

Analytics and data surrounding your marketing campaign ensure adequate media planning. Another benefit to geo-targeted ads is that it allows companies to track and monitor their campaign’s performance.

Interactive Brand Communication

Interactive advertising can be expdigital advertising signserienced through store displays, kiosks, and digital signage everywhere. Interactive advertising encourages consumer participation, allowing them to provide feedback and become part of your ad’s dialogue.

Because these types of out-of-home advertisements are incredibly innovative, consumers are excited to engage with the ad, increasing their conversion and ROIs. These types of advertisements are eye-catching and can become an experience in itself for the consumer.

Through the use of hashtags and interactive games, the consumer becomes involved in the ad, making the branding process more compelling and effective.

Brand Storytelling

Storytelling is a way for brands to create a human connection with their audience. An advertising campaign with a capturing narrative can impact the subconscious, ultimately creating a relationship between the brand and consumer. A consumer-brand relationship is important because you want to have dedicated consumers who’ll remain loyal to your product or service.

When storytelling with OOH ads, brands can design billboards or digital displays that tell only a part of the story, leaving consumers wanting and waiting around for the next saga of your campaign. This creates excitement and hype around your campaign, which later translates into increased ROI and brand awareness.

Increased Budget and Investment for OOH Advertising

The arrival of smartphones saw companies turn more to mobile and web advertising, thinking out-of-home advertising was a thing of the past when in fact, OOH advertising has seen steady growth since 2012.

Many companies are catching on to the reliability and growth that OOH ads can bring and are increasing their budgets for this form of advertising. Out-of-home advertising represents a large portion of advertising spending. In 2017, OOH advertisements represented $29 billion across key markets globally — some of the companies spending the most on OOH advertisements include Apple, Google, and Amazon.

Additionally, major companies such as Netflix and Alibaba are investing big in outdoor ad companies as out-of-home advertising formats are becoming increasingly valuable forms of commercial real estate.

smart technology billboards

SMART Advertising

Consumers are becoming more and more tech-savvy every day, resulting in more of us relying on our smart devices more and more. There are smartphones, smart TVs, smartwatches, and beyond. It’s no question that almost every technological device is transitioning to SMART technology, and it’s the same for billboards and other outdoor signage.

We are now seeing the integration of billboards and SMART technology, known as SMART billboards, which can further increase the visibility of your brand.

Some features of SMART billboards are:

  • Built-in cameras and computer databases.
  • Analytical tools that can pull information from databases and social media to change visuals on the billboard in real-time.
  • Using social media apps like Instagram, Facebook, and Twitter to provide relevant content that engages the consumer.
  • Providing live updates on weather and traffic.
  • Built-in sensors to trigger ads.
  • Personalized content based on consumers’ reactions and activities.
  • High-tech LED lights and sound systems.

Ultimately, the driving factor for steady out-of-home advertising growth is its ability to keep up with change and global digitalization. This ever-evolving advertising strategy proves this “traditional” means of advertising is here to stay. If you’re seeking to maximize your marketing strategy, it’s best to include billboards and other forms of out-of-home advertising.

At bMedia, we provide our expertise to ensure your brand gets the most out of your OOH advertisement. With proper insights and strategies, bMedia can help your advert resonate and capture the attention of your targeted audience, resulting in increased revenue and visibility for your brand.

Advantages of Digital Billboard Advertising

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Billboard advertising, while an old medium, is a constantly evolving channel that businesses are continuing to use for effectively reaching their audience. The use of computer screens as advertisements has been around for a while but in recent years billboard-size digital displays have reached a new level of affordability. Digital billboards aren’t just for high-end brands with big pockets; it’s time for everyone to consider whether or not digital billboards are right for their marketing campaign. Digital billboards offer a range of benefits over their traditional counterparts and in this article, we’ll look at specific advantages of digital billboard advertising with some examples that show the power of this cutting-edge advertising tool.

Target Pollen Billboard

Digital billboards can update in real time

Thanks to the internet people have different expectations about how advertising works. They spend hours staring at screens that display advertisements tailored to them. Ads today know our names, our locations, and what we’ve been looking for. Digital billboards might not be able to reach this level of customization, but they can still utilize the latest technology to deliver a timely message. This is one of the major advantages of digital billboard advertising.

Look at this digital billboard advertisement from Target. It’s a powerful reminder of allergy season that utilizes the latest pollen count. It’s a brilliant combination of useful information and powerful marketing that is sure to stand out in a world flooded with advertisements.

Fox Time Sensitive Billboard

Digital billboards can display time-sensitive messages

Have you ever gotten excited by an ad for an event only to realize that its time had already come and passed? Many companies waste money paying for advertisements that will outlive the events they are advertising. Digital ads can cut down on waste by automatically switching over at certain times.

Take this advertisement for the TV show “Hell’s Kitchen” as an example. Traditionally advertisements for a weekly TV show would have to run all week long, even though the show wouldn’t be on six out of the seven days. One of the advantages of digital billboard advertising is that a TV channel advertising on a billboard can make sure that it always advertises the shows that viewers can watch immediately after they see the ad. It’s a great way to increase the ad’s return on investment.

Digital Billboard Strategy

The same digital billboard can display two entirely different advertisements just minutes apart from one another

A traditional billboard can only display one advertisement at a time, and it can take hours of work to transition from an old ad to a new message. This isn’t the case with digital billboards. A digital billboard can be loaded up with multiple messages that it cycles between on a set schedule. Companies that advertise on digital billboards can buy the perfect amount of advertising for their needs and budgets. This means that there’s no reason to pay extra to monopolize an entire billboard if you think you can do just as well sharing the space. Say goodbye to one-size-fits-all ad buys!

Dogers Digital Billboard

Digital billboards can convey a sense of urgency

Most people are procrastinators by nature. If they can put something off, they will. Companies lose sales all the time because of this. Customers might plan on making a purchase, but they decide to wait until later and end up never spending a dime. To overcome this tendency it’s important to create a sense of urgency, and digital billboards are uniquely equipped for this task.

Just look at this advertisement for Dodgers Baseball. It has a timer ticking down, which can have a big psychological impact on those who pass. It reminds them that time isn’t unlimited, that they need to act quickly if they don’t want to miss their chance to see a game. A traditional billboard might be updated every day, but a digital billboard has the advantage of ratcheting up the urgency with updates by the hour, minute, or even second.

Digital Billboard Advantages

Digital billboards can engage with customers on a grand scale

One of the best ways to ensure repeat business is by building a deeper connection with your customers. In the past billboards used to be a highly impersonal type of advertising but digital billboards can facilitate interaction between you and your customers. Just check out this campaign by Pattison Onestop and Spacing Magazine. They asked for people to tweet out love letters to Canadian cities and then broadcast those letters across the cities. Traditional billboards might have been able to display a single message, but digital billboards can display hundreds of messages a day.

People got to see their own words on billboards across the country, news outlets got a patriotic story to tell, and Pattison’s shopping centers gained plenty of fantastic PR. It’s the sort of marketing-win that digital billboards enable.

bMedia Digital Billboard

The world is moving quickly and billboards need to keep up with the change of pace

Information travels faster than ever in the age of smartphones. Traditional static billboards were invented in a world where news traveled at the speed of the newspaper. Today even 24/7 cable news channels are too slow for media consumers who are hooked into a constant stream of social media messaging. If you want to keep up in this environment, then you need the sort of flexibility that digital billboards can offer.

What is the Best Type of Advertising?

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Advertising indefinitely surrounds us everywhere – it’s on our mobile phones, the radio, park benches, the television, and beyond. Companies now have endless channels to reach target consumers, the next step is determining which type of advertising is best for your business. So, what is the best type of advertising?

To properly determine which advertising route your brand should go with, businesses need to decide where they’ll be able to reach a large number of their target audience, what the costs are for each platform, and how to reach consumers at every sales level. 

Advertising in the digital age is an innovative and creative way for companies to reach large audiences. However, ‘traditional’ advertising mediums, such as billboards also prove to be effective in increasing sales and brand awareness.

types of advertising

Out-of-Home Advertising (OOH)

Billboards have been around since the birth of advertising. This well-established form of advertising works 24/7 and its effectiveness remains unquestioned. Although some might consider this traditional form of advertising as ‘old school’, billboard advertising continues to creatively thrive amidst the global digital shift.

Billboard advertising is doing particularly well in keeping up with technological advancements and rapid urbanization. Billboards now showcase digital signage and 3-D images – doing a better job at capturing the consumer’s attention in high traffic areas. Because billboards are located in busier areas, they gather the highest number of reactions which result in a proven high return on investment (ROI) for businesses.

There are also endless billboard opportunities for brands and businesses. The USA alone has between 425,000 and 450,000 billboards spread throughout the country. Businesses can choose to place a billboard in a specific location that better serves their niche market and gives them access to a large percentage of their target audience.

Additionally, billboards and other types of OOH advertising can cost-effectively result in higher brand recognition and exposure. The broad reach, sheer visibility, and creative impact of OOH advertising can provide results in large-scale growth for companies.

Other types of OOH advertising Include:

  • Transit Advertising
  • Street Furniture
  • Interactive Signage
  • Posters
  • Stunt Advertising

social media advertising

Social Media Advertising

Social media advertising is an obvious route for any brand or business. Social media is being used by everyone, and constantly. Social media marketing strategies use major social platforms such as Instagram, Twitter, Facebook, LinkedIn, Youtube, Snapchat, and even Tik Tok to connect your brand with an audience. This can help build your brand, increase sales and boost website traffic. 

Another benefit of social media advertising is that it’s a cost-effective way to build brand recognition. However, this type of advertising doesn’t just end at running an ad online. It involves consistently and strategically publishing compelling content, engaging with followers, and analyzing trends.

paid search advertising

Pay-Per-Click Advertising

Pay-per-click or PPC advertising is a type of online advertising structure where advertisers pay each time users click on one of their online ads. This advertising model allows for the businesses running ads to be charged only when someone clicks on their link or ad.

A common type of PPC is the paid search ad. These are the ads that appear when people use online search engines like Google to help them make purchases. For ads to appear on the Search Engine Results Page or SERP, they are subjected to an automated process used by Google and other major search engines called Ad Auction. This software helps determine if an advertisement is relevant and trustworthy to the user’s search.

Other types of PPC include display advertising through banner ads and remarketing.

mobile advertising

Mobile Advertising

A well-placed mobile advertisement will give a business a reach up to half the world’s population at any given time. People always have their phones on hand which is why mobile advertising has become a billion-dollar industry. This advertising route can reach people in real-time and creates data that can be instantly tracked, giving your company insights and metrics to specific advertising campaigns.

Although mobile advertising is innovative and efficient, it can interrupt the consumer’s mobile experience, resulting in some frustration. According to a report by HubSpot, 70% of people who use cellphones dislike receiving mobile advertising.

Companies considering mobile advertising campaigns must analyze their target demographic, their specific wants and needs, and determine if carrier costs are worth the investment. 

Print Advertising

Similar to billboard advertising, one might assume print advertising isn’t as effective as other digital advertising routes.

However, this is simply false.

The print and publishing industry is continuing to thrive amidst the global digital transformation.

Print advertisements are known to leverage credibility through the ‘halo effect’. Brands that strategically place ads in respected publications are viewed as trustworthy because the reader already has a trust associated with the publication itself.

If your brand is seen as reliable, it can quickly generate leads and increase revenue for your business. 

Broadcast Advertising

Television ads are the most prevalent advertising platforms in America. Despite switching to subscription services such as Netflix, fifty-nine percent of American adults still turn to cable broadcast channels for their primary TV consumption.

This advertising medium continues to win audiences across the globe, there’s a reason why we still love and look forward to Superbowl commercials every year. Concise and memorable commercials leave a lasting impression on the consumer’s mind. A good commercial can result in an emotional response from the viewer — whether it’s shock, laughter, or sadness, the emotional factor can help your message sink in more effectively.

Despite its effectiveness in capturing an audience, TV advertising can be costly as they are the most expensive to produce. From creating content to airing the commercial, the costs can quickly add up.

Time is also a factor to consider when choosing broadcast advertising as production may result in longer hours.

print advertising

Direct Mail Advertising

Direct mail gets noticed, opened, and read. It is also more tangible and personal, which can be beneficial for your marketing strategy. Through direct mail advertising, companies can also target and personalize their marketing message to increase their effectiveness. A recipient is more likely to open mail personally addressed to them.

Direct mail results in better response rates, increased visibility, and creative opportunities. It is also a familiar form of advertising for consumers and can build trust for less tech-savvy recipients.

Knowing the pros and cons of each advertising platform will result in the best and most cost-effective decision for your business. bMedia Group is here to support you in choosing the most suitable form of advertising for your company. Together, we can increase brand growth and reach unlimited success.

Don’t hesitate to contact bMedia Group for more information on the right type of advertising for your business. 

Best Super Bowl Advertisements

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They are, on average, thirty seconds long. But every year, companies vie for those coveted spots. Over time, the cost of a Super Bowl advertisement has skyrocketed.

In 2018, businesses paid $5 million for a thirty-second ad. In 2020, AdAge.com pegged the cost of a single Super Bowl ad at $5.6 million.

Why are they prepared to shell out this money? Over a hundred and eleven million Americans watched the big game in 2018. The year was not unique. The Super Bowl represents 19 of the 20 most-watched TV broadcasts in American viewing history.

best super bowl advertisements

Do Super Bowl viewers even watch the ads?

Although DVR has made it possible to flash by ads, most fans watch the Super Bowl live. With live TV, most game watchers use commercial breaks to load up on Super Bowl snacks. However, according to an SI Wire survey almost 18% tune in to the glitzy advertisements.

It’s also been proven that Super Bowl commercials are viewed and shared via YouTube for quite some time after the actual game.

Super Bowl ads are a unique form of entertainment.

While most businesses cannot afford Super Bowl ads, they can learn valuable marketing lessons from the best super bowl advertisements.

What Makes the Best Super Bowl Advertisements?

According to Dan Grange of the Los Angeles ad agency Oxford Road’s seventy-one-measurement scoring system, several components must be assessed. These include things like:

  • Commercial set-up
  • Theme
  • Moral
  • Proposition
  • Intent
  • Positioning
  • Execution.

Forbes magazine notes Super Bowl broadcasting is the time when businesses get the most extensive viewership. Compare other highly-watched events like game seven of the World Series where commercials cost half a million and the 2016 Oscars where advertisements could be bought for $2 million.

A cardinal rule of a Super Bowl ad is that it convinces viewers to buy their product or increases brand recognition. Other traits that make an ad effective are its entertainment value and its likeability.

The Most Memorable Super Bowl Ads

In 2011, Chrysler paid $12.4 million for an advertisement that saw famed rapper Eminem driving a Chrysler 200 around Detroit. This ad is the most expensive in Super Bowl history. However, it increased the brand of the automobile manufacturer and the city of Detroit. Car sales grew by half and the Motor City became a renewed tourist destination.

Other memorable ads include Budweiser’s “Joust” commercial featuring Bud Knight and his medieval royal subjects who shout, “Dilly Dilly” when offered beer.

Microsoft’s “We All Win” highlights the story of their efforts to help mobility challenged individuals by launching an adaptive video game controller. The ad that shows the challenged children using Microsoft’s new adaptive video game controller gets high marks for both emotion and civic responsibility. The ad encourages clients to buy from a company that proves it cares about its customers.

Awards go to the Tide ad of 2018. The storyline has nothing to do with the detergent. However, the actors sport very clean clothes. At the end of the plot, the voice-over says, “It’s just another Tide Ad.”

Newcastle, a popular beer, launched a call to encourage brands to pool resources for one big ad. It tells the tale of a couple celebrating their new home with Newcastle beer. Their walk through the new house features other brand logos among paintings and family photos. Featured in their unpacking are appliances and entertainment devices.

The 2010 ad, “Keep Your Hands off My Doritos” tells the funny story of a narcissistic man meeting his new girlfriend’s son. The kid warns his mother’s suitor: “Keep your hands off of my momma. Keep your hands off of my Doritos!” The ad is hilarious and relatable. The catchphrase is repeatable.

In 1999, Budweiser’s award-winning commercial focuses on a man answering the phone while watching a big game. His friend asks, “Wassup?” The man responds, “Nothing. Just watchin’ the game and drinkin’ a Bud.” The man’s roommate walks in and yells, “WASSSSUPPPPP?” The phrase echoed among game-watching beer drinkers for a decade.

Pepsi’s 1996 commercial to the tune of Hank Williams’ “Your Cheatin’ Heart” depicts a Coke delivery guy helping himself to a Pepsi. The moral: Even Coca-Cola employees love Pepsi.

Apple’s 1984 ad pays tribute to Orwell’s 1984. Men are marching in straight lines. On a giant screen, the leader tells them, “We are one people, with one whim, one resolve, and one cause.” A woman wearing bright clothing and wielding a hammer explodes the screen. The ad concludes with an announcement of the Macintosh computer. The ad is a tip of the hat to Apple’s innovative ideas.

Apple’s ability to think outside the box is mirrored in Volvo’s 2015 Super Bowl ad that one-upped its competitor by giving away a car.

One of our all-time favorites is Coca Cola’s 1971 ad that features Italian hills as the backdrop of the young adults from several countries singing, “I’d Like to Buy the World a Coke.” The ad demonstrated the relatability of millions of people around the globe who enjoy Coca-Cola. The ad embraces both diversity and world peace.

Slated to be a crowd-pleaser in the 2021 Super Bowl, the Doritos ad features Old Town Road rapper Lil Nas X.

super bowl commercials

How Can Your Company Create a Memorable Advertisement?

If you check out the best Super Bowl advertisements through the decades, you will discover that they have some common features.

These advertisements tug at your heartstrings. They leave you feeling happy, sad, proud, optimistic, or hopeful. Their storylines build a lasting emotion. They make you laugh or cry. They create nostalgia.

Some of the most memorable ads acknowledged popular literature, music, or culture. Their story weaves through the life and times of America. Using the most effective technology available at the time, memorable ads help viewers relate to what is going on in the world around them.

The ads with the most appeal are ones to which viewers can relate. People celebrate family occasions. Children conquer a handicap. A boy protects his mom. People reach out to their aging relatives. Viewers know what it feels like to walk in their shoes.

We can’t all afford multimillion-dollar ads.

However, the best Super Bowl advertisements have valuable lessons.

Whether you choose to build brand recognition through TV ads, radio spots, magazine ads, or outdoor advertising, you can learn effective marketing strategies from Super Bowl ads.