Do you notice billboards on the side of the road when you’re driving? Most people do, but they’re far more effective if they’re something you can relate to instead of a generic ad. However, this can be quite a challenge for advertisers because of the diverse backgrounds of drivers going past the signs. There’s no […]
What an incredible week for Puerto Rico! Mónica Puig’s victory over Angelique Kerber in the women’s single tournament in Rio was the first Olympic gold medal for the island of Puerto Rico!!! We are so incredibly proud of Mónica and every Puerto Rican is holding their heads a little higher this week. Attracting More Interest in the Olympics […]
How successful is your advertising? Do you even have a strategy? Most companies do, but there are quite a few who don’t do it correctly. And the truth is, a little mistake can put you out of business, but a minor correction can drive your sales through the roof. It all comes down to relating […]
Video games are a fun concept for advertisers because of all the options they offer, and they often have some pretty high-tech solutions to get the attention of potential customers. But, they have started to stray away from simply advertising the graphics, and they’re trying to tap into the interests of those who would like […]
Do you have an opinion on people who litter? Almost everyone does. Unfortunately, for those living in crowded urban areas, it’s really just a fact of life. Governments and societies try to crack down on it, but many people just don’t listen. One anti-litter group decided that enough was enough, and they took a fairly […]
If you own or run a business in Puerto Rico, there are many different ways that you can promote it and try to gain a larger customer base. The entire advertising industry has changed a lot because of the advances in technology, but that doesn’t mean the traditional methods are simply things of the past. […]
By no means is it an exaggeration to say that the Coca-Cola Company is one of the largest companies on Earth. In fact, it was listed as the world’s third most valuable brand in 2015. And it’s been going strong since its introduction in 1886. It may be a company valued at $83.84 billion, but […]
There’s nothing better than catching some sunshine on a hot day at the beach. But, after some time lounging, swimming in the ocean, and digging in the sand, there are two things you want: A cold shower and a refreshing drink. Most companies skip straight to the second part of this consumer need, but one […]
Before we begin, we just want you to know that bMedia Group does not support the idea of skinvertising! One of the fundamental requirements of outdoor media or even advertisement in general is that it needs to be placed somewhere where the intended audience can see it. However, as the world gets more crowded and […]
In the case of a recent British Airways advertising campaign, the sky was literally the limit. Through a mixture of old and new, they pushed the limits of billboard advertising to give the world something that had never quite been seen before. The Magical Billboard Concept When measuring by size of fleet, number of routes, […]
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