Entries by AdminBMedia

, , , , ,

Where Should I Advertise My Business?

It’s a common problem among young entrepreneurs. You’ve got this great product/service, everyone should be using it – but you just can’t seem to get the word out there. However, you’re probably wondering, “where should I advertise my business?” Don’t worry, you’re not alone. There’s no shortage of small businesses that have trouble staying afloat […]

, , , , ,

OOH Advertising Trends

With COVID-19 keeping us all indoors and separated for the greater part of 2020, it was assumed that Out-of-Home Advertising (OOH) would fall short in terms of Return on Investment (ROI) for businesses everywhere. However, with vaccination programs in place, and a better understanding of safety protocols and social distancing — people are eager to […]

, ,

Advantages of Digital Billboard Advertising

Billboard advertising, while an old medium, is a constantly evolving channel that businesses are continuing to use for effectively reaching their audience. The use of computer screens as advertisements has been around for a while but in recent years billboard-size digital displays have reached a new level of affordability. Digital billboards aren’t just for high-end […]

, , ,

Effective Billboard Advertising

Billboards are a great medium to use when you really want to get your message to your customers.  Some people think they’re outdated in an increasingly digital world, but there’s a reason they’re still going strong. Everywhere from Times Square to Puerto Rico, they work! However, there are a few key factors worth noting that […]

, ,

Creative Outdoor Advertising Ideas

Outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There’s advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising – it works. It’s been reported that about 29 billion dollars are spent on outdoor advertising each year. Everyone has […]

, ,

What is the Best Type of Advertising?

Advertising indefinitely surrounds us everywhere – it’s on our mobile phones, the radio, park benches, the television, and beyond. Companies now have endless channels to reach target consumers, the next step is determining which type of advertising is best for your business. So, what is the best type of advertising? To properly determine which advertising […]

, , ,

Best Super Bowl Advertisements

They are, on average, thirty seconds long. But every year, companies vie for those coveted spots. Over time, the cost of a Super Bowl advertisement has skyrocketed. In 2018, businesses paid $5 million for a thirty-second ad. In 2020, AdAge.com pegged the cost of a single Super Bowl ad at $5.6 million. Why are they […]

, ,

How to Measure OOH Advertising

Advertising is all around us – whether it’s in our homes, in our cars, and even outdoors. Over the years as technology has advanced, the effectiveness of advertising has only increased as results are easier to measure. We are able to pull data on the number of viewers, impressions, clicks, etc. But what about outdoor […]

, , ,

Types of Digital Ads

Ads are all around us – whether we’re on our mobile phone, scrolling through websites on our computers, watching TV, listening to music, using public transportation, or driving around town ourselves. There are so many types of digital ads – from web banners and social media ads to digital billboards – that we see every […]

, , ,

Types of Outdoor Advertising

Advertising has been around for centuries but has taken many different shapes and forms. Today, there are many different types of advertising available for businesses, including types of outdoor advertising. What is Outdoor Advertising? Business Encyclopedia defines outdoor advertising as advertising that reaches potential buyers when they are outside their homes. Outdoor advertising is sometimes […]