Entries by AdminBMedia

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How to Measure OOH Advertising

Advertising is all around us – whether it’s in our homes, in our cars, and even outdoors. Over the years as technology has advanced, the effectiveness of advertising has only increased as results are easier to measure. We are able to pull data on the number of viewers, impressions, clicks, etc. But what about outdoor […]

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Types of Digital Ads

Ads are all around us – whether we’re on our mobile phone, scrolling through websites on our computers, watching TV, listening to music, using public transportation, or driving around town ourselves. There are so many types of digital ads – from web banners and social media ads to digital billboards – that we see every […]

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Types of Outdoor Advertising

Advertising has been around for centuries but has taken many different shapes and forms. Today, there are many different types of advertising available for businesses, including types of outdoor advertising. What is Outdoor Advertising? Business Encyclopedia defines outdoor advertising as advertising that reaches potential buyers when they are outside their homes. Outdoor advertising is sometimes […]

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Billboard Advertising Effectiveness

Billboard advertising effectiveness has never been in question. That’s one main reason we still see billboards even today, after being around for so long. With the emergence of social media advertising and other digital marketing trends, some may consider that outdoor advertising is past its hay-day. But that misconception is largely unfounded. In fact, with […]

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How Much Does a Billboard Cost?

They’ve been around for centuries and have proved valuable, but what is that worth? It’s the question we all want answers to – how much does a billboard cost? Well, that depends on a few things. Let us explain. What is a Billboard? The Miriam Webster Dictionary defines a billboard as a flat surface, panel, […]

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Doing Business in Puerto Rico

It’s more than just an island vacation destination. Puerto Rico offers a lot of good benefits, especially for United States citizens and businesses. Between the cost of living, tax rates, and other incentives, there are many good reasons for doing business in Puerto Rico.  Why is Puerto Rico a Good Place to Do Business?   […]

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14 Benefits of Billboard Advertising

Advertising on billboards has been around for decades and there is more than one reason that it’s still an effective way of communicating your message, product, or brand. We’ve put together our top benefits of billboard advertising. What is Billboard Advertising? Billboards are best described as large posters. Since the time of the ancient Egyptians, […]

How To Design A Billboard

So, you’ve set aside a budget for OOH (out-of-home) advertising, but you’re not quite sure how to design a billboard. Where do you start? What do you say? Once you know who your audience is and what consumption habits they might have, you can choose the next step to create a captivating design and engaging […]

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How Long Does a Billboard Stay Up?

Billboard advertising uses a large print advertisement to market a company, a brand, a product, a service, or a campaign. Billboards usually appear in high traffic areas in cities, along highways, on buses, or on building walls where they are seen by large numbers of riders, drivers, or walkers. All About Billboard Advertising We see […]