
Interactive Billboards
Interactive billboards are a type of advertising that requires audience participation. It is an advertisement that is adapted or enhanced by the consumer's interaction with it.
Whether activating a smartphone to view a hidden message on…

Media Selection Process
Out-of-home advertising, also known as OOH, has stood the test of time as a reliable and powerful advertising medium. However, even the most beautifully designed billboard or poster won't sell your product or service if it is not carefully thought…