A good advertisement is not just about pushing a product- it’s about solving a problem. After all, at the core of strong businesses is the desire to change the world in some fashion, not just to make money. When an advertisement comes along and is able to challenge the way its audience sees the world, […]
Billboards aren’t always used to continue a previous ad campaign, but it can be a great idea. Also, billboards don’t usually insult or scare the customers watching them. Not only was that seen as impossible throughout most of advertising history, but it was also viewed as a bad idea to hurt the feelings of the […]
Everyone needs a dentist at some point in their lives. That being said no matter where you live, odds are there are a large number to choose from. Dental advertising is a very tough and competitive space to try and get the message and brand across to potential customers. That being said, when the going […]
Especially in our era of digital media, advertisements which utilizes real-life 3D space are often overlooked by creative agencies. Billboards offer advantages and freedom that other mediums such as banner ads won’t be able to compete with. Here are some of the best and most creative examples of 3D billboards from a variety of companies […]
Anyone who’s ever driven down the highway can tell you that not all outdoor media is created equally. Some fail to stand out, most are straightforward and simple. But there are a select few creative billboard ads that really make an impression – and those are the ones that we want to learn from. There […]
Outdoor media has always been an industry filled with creativity. We live in a world where most people witness thousands of advertisements every single day, so being different and cutting through the noise is crucial for anyone who wants to get their message across. Humor is often an angle advertisers take to reach potential customers. Sometimes […]
In October of 2012, personal care products company Burt’s Bees created a unique interactive billboard campaign for their new Intense Hydration line. The billboard is not your typical billboard; Burt’s Bees got creative, redefining billboards and how customers interact with them. As a result, the campaign was quite successful. What was the Burt’s Bees Intense […]
Advertising is often thought of as pretty straightforward, and it can be tempting to follow boring formulas to try to get your message across to consumers. But, there’s one thing that many people forget: advertising can be magical! When making an effort to push the limits of what’s possible, you might just be surprised at […]
No matter what state the economy is in, getting a job is always more challenging for young and inexperienced people than it is for those who have been working in their field for a number of years. Without a solid resume and some good connections, many turn to creative options to get noticed. There are […]
In the world of marketing promotions and giveaways, not all are competitors are equal. Prizes and discounts are given out for many reasons, and it’s a popular strategy to grow a business. Some giveaways want to generate buzz, others try to get customers in the store, and some even just try to clear out old […]
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