impressions vs reach
, , ,

Impressions vs Reach

In marketing and advertising, the Rule of 7 is a common concept that states that your potential customer needs to see or hear your brand name roughly 7 times to convert. This is one of the reasons that billboards are so important for companies…
, , , , , ,

Outdoor Advertising Analysis

Billboards and other outdoor ads are some of the most effective and valuable advertising mediums businesses continue to utilize. Although many of us might only look at a billboard for a short period of time, they are still successful at grabbing…