![impressions vs reach](https://www.bmediagroup.com/news/wp-content/uploads/2022/06/impressions-vs-reach-495x400.png)
Impressions vs Reach
In marketing and advertising, the Rule of 7 is a common concept that states that your potential customer needs to see or hear your brand name roughly 7 times to convert. This is one of the reasons that billboards are so important for companies…
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Outdoor Advertising Analysis
Billboards and other outdoor ads are some of the most effective and valuable advertising mediums businesses continue to utilize. Although many of us might only look at a billboard for a short period of time, they are still successful at grabbing…