Everyone needs a dentist at some point in their lives. That being said no matter where you live, odds are there are a large number to choose from. Dental advertising is a very tough and competitive space to try and get the message and brand across to potential customers. That being said, when the going gets tough, the tough get going, and some dental offices have used humor, creativity, and a number of other ways to utilize outdoor media to their advantage. Here are some of the best dental billboard advertising ideas we’ve seen around.
Whitlock Dental: Getting Some Work Done
Billboards which use dummies dressed up to look like people can be an incredibly effective tool at getting the attention of drivers. Most people are not very used to seeing crews working on installing a new billboard. This means that when a driver does indeed catch someone working on a billboard it catches them off guard, even more so when they realize that the person’s actions are actually in line with the billboard.
Here of course, the message is supposed to demonstrate that the whitening offered by Whitlock Dental is as easy and effective as painting over a billboard.
Coast Dental: Fill In The Gaps
Speaking of catching people off guard and making them feel uncomfortable, here is another billboard which aims to do just the same. When one looks at a billboard, they expect to see one continuous image. The gaps in this billboard defy the expectations of the viewer and thus catch their attention. More than that however, a desire to fix the gap in the billboard is created within the viewer. Those needing braces or who know others who need braces will ideally end up connecting these two thoughts together.
Excellence Dental: Monster Mash
Frankenstein’s monster is a classic and memorable pop culture icon. Regardless if one is familiar with the source material, it is highly unlikely that they aren’t familiar with this giant green abomination. By editing this well known character Excellence Dental is able to grab the attention of drivers who will recognize that something is off.
This is coupled with the clever play of words in the ad, “A great smile changes everything.” While in the context of the ad it is meant as, “a great smile can make you feel more confident,” it takes on a secondary meaning in that “this thing added to something else makes it look very different.”
Rhoads DDS: Scrubbing Away Filth
While many probably remember being told to color inside of the lines during kindergarten and elementary school, this isn’t always the case in the world of professional graphic design and advertising. Thinking outside the box, literally in some cases, will lead to gripping and visually interesting ad campaigns. This ad may not be as exciting as some of the other selections on this list, but in its subtlety lies its brilliance. Having the toothbrush just ever so slightly extend past the borders of the billboard adds a necessary level of dynamism to the ad.
In addition to this, the ad’s use of color is striking and does much to convey its message. The absolutely filthy yellow and the texture used on it creates a sense of unease in the viewer which is then contrasted with the beautiful pure white background that the company’s logo sits on.
Community Dental Care: Billboard Destruction
As previously demonstrated- breaking the “fourth wall” is an effective way of grabbing the attention of your audience. In this case we have a billboard which utilizes two different backgrounds to give the impression that a child is actually eating the billboard.
Given how seemingly bizarre and difficult this task would be, this advertisement is able to use this exaggeration in order to get across the idea that they help build strong teeth. The text goes out of it’s way however to make references to other services, of which are implied just to be as effective as the teeth strengthening.
Center For Dental Implants: Bite This
Perhaps one of the more unique examples here, this billboard actually doesn’t feature any images of teeth or dental products on it. Instead it attempts to paint a vivid mental image in the viewer’s mind of them biting into an apple.
It uses this as a sort of filter in order to connect with its target audience. Those that imagine biting into the apple and enjoying it are essentially disqualified from the offer. If the viewer however were to imagine going through pain or difficulty then the billboard has found someone who stands to benefit from their service. It reminds these viewers of the pain they experience and offers a personal and relevant solution to them.