Bmedia Group News Logo

Login

Contact Us

Author: admin

Outdoor Activities in Puerto Rico

Posted on by admin

The small Caribbean island of Puerto Rico boasts picture-perfect beaches, lively nightlife, and vibrant local culture. The people are friendly, the beaches are beautiful, and the list of outdoor activities in Puerto Rico is endless. You can decide to dwell in nature or choose to explore the island’s urban centers. Either way, there is a guaranteed adventure for everyone.

Puerto Rico offers a diverse list of unique destinations and activities, so it’s no surprise that it’s considered one of the best vacation spots in the Caribbean. From the deep rainforests to San Juan’s urban gems, you’ll never run out of things to see and do on the island. Here are some outdoor activities in Puerto Rico for you to enjoy.

outdoor activities in puerto rico

Some of the types of places you can explore in Puerto Rico include, but are not limited to:

  • Tropical rainforests and jungles
  • Pristine beaches
  • Open water
  • Mountains
  • Caves
  • Historic urban sites

Tropical Rainforests and Jungles

Puerto Rico is not just white sand and blue waters. In fact, the island is covered by tropical wilderness that offers some of the most exquisite trails and views. 

El Yunque National Rain Forest, which is managed by the U.S. Forest Service, is approximately 45 minutes outside of San Juan. This rainforest is the perfect destination for a hike. You might even encounter some of the rainforests’ wild inhabitants such as tropical birds, green lizards, and slimy frogs during your adventure. The island’s jungles also host beautiful bike trails, with lots of single tracks, downhill trails, and of course, some of the best views Puerto Rico has to offer.

If you’re looking for something more daring, try ziplining through various parks across the island. “The Monster,” one of the longest ziplines in the world at Toro Verde Adventure Park, is 2.5 kilometers long and 843 feet high. There’s nothing more thrilling than flying superman style above the tropical jungle. 

Beach and Water Activities

Puerto Rico has over 270 miles of sandy beaches. These beaches welcome visitors all year round. The gorgeous beaches in Puerto Rico offer picture-perfect views and exciting water adventures.

The island’s beaches are consistently selected as some of the best beaches in the world, and you’ll know why the moment you step afoot the island.

The coral coastline is home to some of the best water experiences in the Caribbean. Whether it’s swimming or surfing, sailing or scuba diving, Puerto Rico offers an impressive list of watersports and activities. You can scuba dive in Isla de Mona or surf the waves at Aguadilla Beach. Either way, all of Puerto Rico’s beaches are ready for you to kick back and relax. 

puerto-rico-adventures

Caves and Mountains

The natural mountainscapes and caves of Puerto Rico offer visitors the chance to partake in outdoor activities such as spelunking, rock climbing, or rafting. Canon de Tanama, a picturesque network of waterfalls, caverns, canyons, and limestone cliffs is one of the most recognizable caves on the island. It’s also a great place for rock-climbing, caving, and tubing. 

You can also overlook the Rio Grande de Arecibo and the beautiful green mountains at Cueva Ventana (Window Cave). The window-like opening gives this cave its name, and the views are nothing short of spectacular. It’s arguably the most “Instagrammable” location in Puerto Rico. 

During your adventure, make sure to keep an eye out for authentic Taino petroglyphs that have been preserved for centuries. You can even choose to pay a visit to some of the cave’s animal residents, like bats! 

Explore Old San Juan

A great way to spend time outdoors is to explore old San Juan and feel the historic charm. In this part of San Juan, visitors will find some of the oldest and most carefully preserved architectural structures in the world. Walk the cobblestone streets and eat some of the best street food Puerto Rico has to offer. Not only will you get some great food, you will also be supporting local businesses.

You can even choose to stop at some of the area’s famous colonial landmarks, including Castillo San Felipe del Morro, known as ‘El Morro’ to locals. This citadel was built by the Spaniards in the 16th century and was designed to protect the island’s coast. Another notable landmark is the Castillo San Cristobal which covers over 27 acres and is the setting of many Puerto Rican cultural and historical stories.

City Life

San Juan, the capital of Puerto Rico, is where many visitors stay on the island. The city provides an abundance of activities, dining, and entertainment. However, it’s the locals that make the city so vibrant and exciting. So make sure you spend some time in some of San Juan’s coolest neighborhoods.

The Santurce barrio is the place to be if you want to immerse yourself in local art and culture. The neighborhood showcases the island’s vibrant culture through hip dining spots, colorful street art, museums, and art galleries. Later in the day, you’ll also find crowds at La Placita de Santurce for drinks and dancing in the streets, so don’t forget your dancing shoes!

The Condado barrio is considered the most cosmopolitan area of San Juan and gives off a Miami vibe. This area is perfect for shopping, dining, or relaxing on the oceanfront. A popular activity in Condado is to kayak or paddleboard through the Condado Lagoon while on a clear-bottom kayak decorated with LED lights.

things to do in puerto rico

Be Where The People Are

Because there are so many outdoor activities in Puerto Rico, this presents the opportunity for your brand to present itself where the people are. People are spending more and more time outside their homes and we’re seeing the island welcome back visitors and tourists. Being visible through outdoor advertising will ensure your brand becomes visible and familiar to a large audience.

The business opportunities are rapidly growing in Puerto Rico, and American businesses are taking note. The island draws global visitors and in 2019 earned about give and a half billion US dollars. OOH (Out-of-home) Advertising is one of the best ways to promote your business in Puerto Rico, not only are the locals moving around and about, the visitors are too!

bMedia Advertising Experts

No matter what industry your business is in, bMedia can help you reach your target audience and increase the ROI of your marketing campaign. We are the island’s leader in outdoor media. Our advertising professionals are ready to maximize the effectiveness of your next OOH advertising campaign. 

With bMedia, the possibilities are endless. Contact us today.

Outdoor Advertising Strategy

Posted on by admin

Consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the rest? bMedia, Puerto Rico’s local leaders in outdoor media, has successfully executed marketing campaigns all over North America. There are many reasons we stand so strongly behind effective outdoor advertising strategy.

Outdoor advertising has been a staple of marketing strategy for businesses and brands everywhere. These types of marketing campaigns continuously prove higher ROI for companies who take advantage of this marketing opportunity.

Outdoor advertising or OOH (out-of-home) advertising refers to any advertising medium that targets the consumer outside of their homes. This includes billboards, street posters, retail signage, and more. Why does outdoor advertising work?

Digital advertisements have bombarded consumers so often that most go unnoticed or are ignored. How often do you find yourself skipping over ads when you scroll social media? You can’t skip over a billboard on the highway or a poster at the subway station. 

In fact, another reason why billboards are so effective is simply because they stand out and better capture the consumer’s attention.

outdoor advertising strategy

Outdoor Advertising vs. Online Advertising

Online and digital ads have become somewhat of a nuisance, which is why we’re seeing more people download ad-blocking software. Ads you see online also collect extensive amounts of data which allows businesses to directly target individual consumers. This can trigger privacy and security concerns which may lead to distrust between the brand and the consumer.

Outdoor advertising works because it is a real-life experience. It is a physical encounter with the advertisement. Many people spend significant amounts of time outside of their homes where they have no option but to see advertisements such as billboards and posters as they move about. Additionally, because OOH ads don’t require extensive consumer data monitoring, it is generally one of the more accepted forms of advertising.

Another reason why companies opt for OOH advertising is because it is cost-effective. Outdoor advertising is typically less expensive than print or digital marketing. It is also more long-term. On the contrary, in order to run a digital commercial ad, companies often have to pay a repeated fee just so their ad is visible more than once. 

Types of Outdoor Advertising

The advantages of your outdoor advertising strategy depend on which medium you use. Here are the most popular forms of outdoor advertising:

Billboards

If you’re looking to make a strong impact, creative billboard advertising should be a the top of your strategy list. Billboards, one of the original forms of advertising remains one of the most reliable marketing strategies and has stood the test of time. 

According to an Arbitron National In-Car study, 71 percent of drivers “often look at the messages on roadside billboards.”

Additionally, billboards don’t just have to be static words and images anymore. Technological advancements and the digital shift have given room for billboards to be more creative in terms of design and content. We’re now seeing digital and interactive billboards that continue to turn heads on streets and highways.

Digital billboards are typically made from LED screens that allow animated advertisements to be displayed. They also have the ability to showcase more than one ad. There are also interactive billboards, which allow consumers to directly engage with the advertisement. Movement is great at grabbing the attention of consumers, stimulates the viewer, and creates a new element of creativity. 

Billboards allow flexibility for marketing campaigns. The creative opportunities are endless. Billboards come in different shapes, sizes, mediums and can be put up virtually anywhere. It’s safe to say that this advertising medium shows no signs of slowing down.

Transit Advertising

This type of advertising includes posters and signage seen on buses, cabs, subways, or train and subway waiting platforms. During commutes, consumers encounter thousands of advertisements. That makes this marketing strategy very opportunistic for your business. This marketing strategy is especially great for densely populated cities and urban areas. If an ad gains more exposure, it results in higher levels of engagement.

Transit advertising continues to stay popular due to the simple fact that the need for transit is not going anywhere. Increased ride time and frequency give your ad the opportunity to connect and with the viewer, also allowing them to fully absorb the message of your ad.

ooh ad strategy

Outdoor Events

Outdoor Events such as product demos, mini-concerts, and integrated free product trials are effective ways of marketing a new product or launch. Events allow the consumer to become a part of the marketing strategy and provide them with a memorable experience that they’ll most likely share on social media or with friends.

Point-of-Sale Advertising

Point of sale advertising, or POS, triggers an impulse for the buyer. This marketing strategy intends to promote and showcase a product right before the customer is about to make a purchase. If a customer is going to make a purchase anyway, they’re more open to the suggestion of adding an extra item. This form of advertising includes simple posters or branded display stands that can be placed outdoors.

Construction Advertising

Construction sites are present in both rural and urban areas and require protective barriers like scaffolding and hoardings. These protective barriers present themselves as a unique opportunity for advertising. 

Examples of construction advertising include scaffold wraps and posters on temporary fences.

Successful Outdoor Advertising Strategy

Here are some tips for developing and executing a successful outdoor advertising strategy.

1. Target High-Traffic Areas

Targeting high-traffic areas gives your advertisement more exposure. A good billboard will be nothing but a wasted opportunity if it is exposed to a small audience.

how to advertise outdoors

2. Be Visible

Visibility nurtures familiarity which results in trust. 

Many consumers travel the same route daily. If they see your outdoor advertisement repeatedly, they develop a sense of familiarity with your brand. The more familiar your brand is, the stronger the trust is between the brand and consumer.

3. Understand your consumer 

Before designing your ad, you must consider the audience who will come into contact with it. Think about how you want them to respond to your advertisement. A good advertisement is memorable and motivates the consumer to take action. If you want to get the most out of your advertisement, these elements must be carefully considered.

How bMedia can help you

Outdoor advertising can be extremely beneficial and profitable for your brand. bMedia can help your business by coming up with the ultimate outdoor advertising strategy for your product. 

No detail is overlooked when creating digital and traditional outdoor media and our advertising professionals can guarantee an effective outdoor advertising campaign. Together, we can maximize the effectiveness of your next marketing campaign. Contact us today.

Why Use Billboards to Advertise?

Posted on by admin

Billboards have been around for ages. In fact, archaeologists have even found evidence of what they believe to be “ancient billboards” dating back thousands of years. Regardless of your age or where you live, billboards have likely been a part of your life for as long as you can remember. They’ve become such a common part of life that we probably don’t even think much of them when we see them. However, for advertisers, billboards can be an integral part of any campaign or advertising strategy.

Billboards aren’t still used today just because they’ve been around forever. Advertisers still use them today because they get results. The effectiveness of a billboard is measured by its return on investment (ROI), how many people see it on a regular basis based on location, how memorable it is, and how likely it is to create a conversion or a sale.

Although billboards have been around for a very long time, they have certainly changed over the years. Many companies today are choosing to use digital billboards. A great example of the power and prevalence of digital billboards in Times Square in New York City. Many, if not most, of the billboards there are now digital billboards.

Are you still wondering, “Why use billboards to advertise?” Read more to find out why this tried-and-true medium of advertising is still just as prevalent as ever!

why use billboards to advertise

Why use billboards to advertise?

The answer to this question should be obvious. It is, however, also very multi-faceted and probably more nuanced than you might think. Billboard advertising is great for targeting specific audiences, causing repeated exposure, capture attention from people who might not want to be advertised to, and so much more.

Billboards allow geographically targeted marketing.

One of the most important things to consider when crafting a marketing strategy is your target audience. You want to make sure that you’re getting your message in front of the right people. If you have brick and mortar location or a relatively limited service area, then you don’t want to waste money on ads that target people outside your area. You also want to make sure that the people in your service area hear your message. Billboards allow you to succeed on both counts.

When you put your message on a billboard, you know where people will be when they see your message. You can look at the road the billboard is on and get a good idea of where people will be coming from and going when they see your message.

The location aspect of billboards also allows you to be strategic about your budget. Billboards in more rural areas will obviously be less expensive than those in high-traffic, urban areas. However, you’ll still be able to reach a relatively large audience for a lower cost.

why billboard advertising

Repetition drills in certain messages.

Some messages are better for billboards than others. People drive by billboards regularly, but they tend to go by them quickly unless the area is known for especially heavy traffic. Messages that are easy to digest and actionable are especially effective. A study asked people to discuss their engagement with billboards. Let’s look at their answers.

On a roadside billboard, have you ever…

Billboard Advertising Stats
Notice that simple, clear, and actionable information had the biggest impact. Billboards work on an almost subconscious level, their message sinking in as people drive past them day after day. Messages that are witty, time-sensitive, or related to immediate needs all have an especially big impact on drivers.

Billboards capture one of the few captive audiences left.

Today people are inundated with advertising from the moment they wake up until their head hits the pillow at night. But people also have more ways to avoid engaging with ads, when ads come on TV they look at their phone, and they can use programs to block ads from their phone. In this sort of environment, how do you make sure that people actually pay attention to your ads?

There is one place where people have to keep their eyes on the world around them, and that’s when they’re in their car. If you really want people to pay attention to your ad you need to catch them when they are in traffic. Strategically placed billboards with the right outdoor advertising ideas allow you to do just this.

importance of billboards

Time the average American spends driving:

  • 17,600 minutes per year
  • 48 minutes per day

That’s 48 minutes a day where people are staring out the front window of their vehicle. Beyond that, it’s time when they might be thinking about your message. After drivers see your message, they will have the rest of their drive to process it. And this can happen every time they drive past your billboard!

Digital billboards have opened new avenues.

Many people underestimate the power of billboards because they have outdated perceptions in terms of their perception of billboards. Digital billboards have brought this advertising tool into the 21st century, allowing billboards to take full advantage of the latest technology.

Instead of using one permanent image, digital billboards are essentially large computer screens that can be programmed to display messages in a range of innovative ways. Things can be as simple as switching between images periodically so that multiple advertisers can cut costs by sharing a single billboard, or they can get more complex by utilizing animation and real-time updates.

People who can recall seeing a digital ad in the last month:

  • Place-based: 70%
  • Online: 43%

These figures were taken from a study based on self-reporting, but there is still a clear takeaway. When people see a message in person, they’re more likely to recall it than when they see it online. As digital advertisements become more prevalent and invasive in our everyday lives, many people have begun to not notice these ads as much. If a consumer is exposed to the same ad consistently and frequently, they may begin to experience ad fatigue. Ad fatigue is the event in which one ad appears to a consumer so many times that the CTR (click-through rate) of that ad begins to go down.

Compared to digital and online ads, billboards are clearly much more memorable and don’t contribute to ad fatigue in the same way that online ads do. People are more likely to pay attention to place-based ads and billboards because they are much more noticeable but much less invasive.

how to use billboards effectively

Billboard advertising stands above the rest.

Billboards occupy a unique place in the advertising landscape because of their physical presence. They aren’t ephemeral like radio, TV, and internet advertising. They stand on the side of the road, their message emblazoned across a giant canvas. There is a power in the billboard that other advertising tools just cannot recreate.

Billboard advertising isn’t a magic solution to every marketing need, but when used correctly it can do things that no other method can. If you have a clear and actionable message that you want to convey to a captive audience, then a billboard might be just the thing you need.

As we’ve said multiple times, billboard advertising can also be an incredibly cost-effective method of advertising. For not that much money, you can get way more eyes on your ad than virtually any other medium for the same amount of money. You can also customize the location, design, size, and type of your billboard to match your business’ specific budget and needs.

How bMedia Can Help

Why use billboards to advertise? bMedia is here to answer that question! The professionals at bMedia are the leading experts in outdoor and billboard advertising in Puerto Rico. Whether you have an idea for a billboard already and need help executing your campaign, or you haven’t even started, bMedia is here to help.

Advertising professionals at bMedia have extensive industry experience that will guarantee the effectiveness of your billboard advertising campaign. With the execution of their tried-and-true best practices, bMedia is your best bet in maximizing the effectiveness and ROI of your advertising campaign. Contact bMedia today!

Advantages of Outdoor Advertising

Posted on by admin

.Advertising can be broken up into two main categories: outdoor advertising, also known as out-of-home (OOH) advertising, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards vs. commercials, and as a result, there are benefits and disadvantages to both. In this article, we’d like to introduce you to what outdoor advertising is before discussing some key advantages of outdoor advertising. 

What is Outdoor Advertising?

OOH, or out-of-home advertising refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category and covers many different types of advertisements. Therefore, it’s much easier to break OOH advertising up into 4 key categories: billboards, street furniture, transit, and place-based OOH. Many of the advantages of outdoor advertising depend on which kind you use. 

advantages of outdoor advertising

Billboard-type advertising can include:

  • Billboards
  • Posters
  • Wall murals 

Examples of street furniture advertising include advertisements on:

  • Bus stops
  • Public benches
  • Payphone kiosks

Transit advertising includes advertising in or on:

  • Airports
  • Buses
  • Trains
  • Taxis

Place-based advertising includes advertisements in:

  • Stadiums
  • Movie theaters
  • Shopping malls

Globally, a lot of money is spent on OOH advertising every year. In 2019, more than $39 billion was spent on OOH ads. Many large worldwide companies such as Apple and McDonald’s, and even tech companies like Facebook and Google, still spend heavily on different types of OOH advertisements, even with the rise of other forms of advertising, such as ads on social media. 

Each different type of OOH ad serves a specific purpose. For instance, a hotel company will probably benefit from having more advertisements in airports and taxis than on billboards. As such, although outdoor advertising is a broad umbrella, individual companies and products can inform the specifics of outdoor advertising campaigns.

benefits of outdoor advertising

Advantages of Outdoor Advertising

You may wonder why companies still decide to spend money on OOH campaigns like billboards or advertisements in subways in today’s global age. There are a few key benefits that OOH ads have compared to other forms of advertising. 

1) More Noticable

One of the key advantages of outdoor advertising is that it is significantly more noticeable. Online advertising can be frustrating since so many consumers have ad-blockers in place and the ones that don’t are bombarded with so many ads, none really stand out. However, OOH ads don’t have these problems, so they’re basically “unblockable.”

In addition, it should come as no surprise that larger advertisements tend to be more noticeable. If you compare the size of a typical billboard ad vs. a Facebook ad, it’s pretty obvious which one is bigger, and therefore, is more noticeable.

2) More Accepted by Consumers

Recently, online advertising has been receiving large amounts of criticism from various regulatory parties and frustrated individuals. Online advertising is a relatively new form of advertising, and thanks to companies like Facebook & Google, is able to be extremely targeted to individual consumers. The reason why these big companies can be so effective with their advertising is due to the immense amount of data they collect on each user, something that many consumers have issues with.

On the other hand, outdoor advertising is definitely a more acceptable form of advertising to the individual consumer. For one, it has been around much longer than online ads. Consumers of all different generations have seen billboards, posters, or advertisements on the subway. Additionally, outdoor ads don’t coincide with intensive data monitoring of an individual’s online activity, something that privacy-minded consumers are extremely concerned about.

3) Helps to Benefit Other Advertising Campaigns

This benefit comes from the fact that people tend to be more perceptive of their surroundings outside of the home. Humans are made to be more alert, aware, and perceptive in both unfamiliar locations and louder, busier locations. This increased alertness means that consumers can take in your advertisements, even if they’re not consciously aware of them. This effect can boost your other advertising campaigns.

According to research from Ocean Neuroscience, consumers were 48% more likely to engage with a mobile ad when exposed to the same out-of-home advertisement first.

5) Helps with Brand Building and Recall

Outdoor advertising has shown to be very effective in building brand awareness and brand image. Since customers can’t “ignore” outdoor ads the way they can with online ads, they have very little control over what ads they see outside of the home. In addition, many consumers will travel by and frequent the same locations and the same advertisements every day, which helps to build a level of familiarity with those advertisements. Well-placed and nice-looking outdoor advertisements can make this benefit even stronger.

Therefore, working with a company that can help you intelligently design ads and properly locate them where your desired consumers will see them. In Puerto Rico, there’s no better outdoor advertising company than bMedia. bMedia will work with each individual business to design and plan outdoor advertisements, before ensuring they’ll be placed in the best possible location for your specific company.

outdoor advertising advantages

6) Cost Effectiveness

Another key advantage of outdoor advertising, especially for companies with limited marketing budgets, is its cost-effectiveness. In this current environment, outdoor advertising is often cheaper than print or digital advertising. Additionally, outdoor advertising is more long-term than print or digital ads. Companies often have to repeat payments to carry out campaigns. Paying to have an advertisement on a billboard for a month can be a much better use of funds than repeatedly paying for a commercial campaign.

Outdoor Advertising with bMedia

Ultimately, OOH advertising can be extremely profitable for your company. In order for this to occur, you must develop a creative and memorable campaign. The benefits of working with an established, reputable advertising agency are numerous. They can help with devising content, doing market research to determine optimal advertising locations, and will help you analyze the effectiveness of your outdoor ad campaigns.

If you are advertising on the island of Puerto Rico, there is no better company to work with than bMedia. bMedia is Puerto Rico’s leader in OOH media and advertising and will work with you to ensure your advertisements are seen and remembered. They are true experts in the outdoor advertising world and employ a variety of sophisticated solutions to ensure maximum advertisement exposure and effectiveness. Contact us today!

Industries in Puerto Rico

Posted on by admin

Puerto Rico’s economy has had a long and dynamic history, especially as it relates to its status as a US territory. The island is known especially for the incredible beaches and storied sightseeing destinations. This makes tourism one of its most important economic sectors. However, there is a lot about the industries in Puerto Rico that you may not know.

Up until the mid-1900s, agriculture was the main industry supporting Puerto Rico’s economy. The island, which had limited mineral resources, was largely neglected by Spanish colonial rulers. However, San Juan became a major trade port in the Caribbean. In the decades that followed World War II, factories and manufacturing became very important to the Puerto Rican economy under American rule. This shift happened because of government-sponsored economic development and social welfare programs. These developments supported private business and updated Puerto Rico’s transportation infrastructure.

Now, however, Puerto Rico’s economy has shifted into a service economy, as manufacturing growth has slowed in the past few decades. The services sector, which includes things like trade, tourism, finance, and government work, has quickly become the leading industry in Puerto Rico. The services sector accounts for around half of Puerto Rico’s GDP and employs up to 75% of all workers on the island.

industries in puerto rico

Major Industries in Puerto Rico

Agriculture

The agriculture industry is still alive in Puerto Rico. However, it is nowhere near the most dominant industry. According to recent data, agriculture makes up less than 1% of Puerto Rico’s annual Gross Domestic Product (GDP).

Puerto Rico used to have a relatively large sugarcane production industry, but this has mostly ceased to exist. This is in large part due to government regulations on sugar companies in the US and its territories, as well as on producers abroad that import to the US. Puerto Rico does have a thriving rum production industry, but it imports most of the molasses necessary.

The three traditional farm products still produced in Puerto Rico are:

  • Coffee
  • Tobacco
  • Milk

However, due to its tropical climate, many farms also produce tropical fruits including mango, pineapple, and melon. Additionally, there are beef, pork, and poultry farms that serve both local and international markets.

Manufacturing

In 2010, the manufacturing sector made up 46.4% of Puerto Rico’s GDP. However, in the past decade, a few key changes have caused the closure of many Puerto Rican manufacturing plants. Firstly, global competition has increased. This has caused companies to look elsewhere to satisfy their growing demand. Additionally, the repeal of Section 936 ended a decades-long practice where US corporations had a tax exemption on income produced in US territories, including Puerto Rico.

Despite all this, Puerto Rico still has a relatively active manufacturing sector. Over half of the manufacturing industry relates to pharmaceutical production. Pharmaceuticals make up over half of Puerto Rico’s total exports. The pharmaceutical production industry in Puerto Rico is responsible for employing over 18,000 people. Chemical and chemical products, as well as computers and electronics, make up some other large parts of Puerto Rico’s manufacturing sector.

puerto rico economy

Service

The service industry is Puerto Rico’s fastest-growing industry, and it has most recently overtaken manufacturing as Puerto Rico’s primary industry in terms of GDP production.

The three branches of Puerto Rico’s service industry, described in further detail below, are finance and real estate, trade, and tourism.

Finance & Real Estate

Finance, real estate, and insurance produce up to 20% of Puerto Rico’s annual GDP. Puerto Rico benefits from having its financial system fully integrated with the mainland American system, meaning that many American banks, real estate firms, and insurance companies have offices in Puerto Rico. 

Trade

Trade accounts for about 10% of Puerto Rico’s annual GDP. Puerto Rico is included in the USA’s customs system, and the USA is Puerto Rico’s largest trading partner. The island’s key exports are pharmaceuticals, chemicals and chemical products, and computers and electronics. Puerto Rico also has significant trade agreements with Singapore, Japan, Brazil, and the European Union.

Tourism

Tourist interest in Puerto Rico has continued to grow year after year. Tourists from both the mainland United States and from international destinations continue to be drawn to Puerto Rico’s stunning natural beauty, rich history and culture, and gorgeous tropical weather. In addition, many Caribbean cruises include San Juan as a stop. It is estimated that upwards of 5 million visitors stay at a hotel in Puerto Rico every year, with larger numbers of cruise ship passengers visiting annually as well. Tourism supplies an estimate of over $5.5 billion to the Puerto Rican economy every year.

puerto rico industries

Outlook: Which Industries in Puerto Rico are Poised for Growth?

The service industry in Puerto Rico is the most obvious for continuous future growth. Tourism interest will only continue to grow. Additionally, experts project growth in real estate and financial services for the foreseeable future as well. 

Additionally, entrepreneurship is another area with potential for growth. Entrepreneurship is currently is still at the beginning of its growth in Puerto Rico. Nevertheless, many organizations focused on growing small businesses have begun to establish a presence on the island. The Puerto Rican government also has many programs that allow aspiring entrepreneurs to access funding. 

A key factor that many companies tend to overlook is the importance of advertising. Advertising can help convey a brand’s image and desire to new and current consumers. This in turn helps to drive sales and foster brand loyalty. It’s extremely important to understand the local culture of the city, state, town, country, or territory that you hope to advertise in, and there’s no better way to do that than by working with a local advertising group.

How bMedia Can Help

No matter what industry your business operates in, bMedia’s experienced team can help you reach new customers across Puerto Rico. bMedia is Puerto Rico’s leader in outdoor advertising, with over 300 high-impact locations to choose from. Moreover, bMedia’s billboards statistically have the highest consumer traffic in Puerto Rico. bMedia leverages cutting-edge technology and industry-specific leading practices to ensure that your advertisement will be seen and noticed by the right customers. Feel free to contact us with any inquiries you have. 

OOH Advertising Examples

Posted on by admin

OOH, or Out-of-Home advertising, refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category, and covers many different types of advertisements. Also, there are many great OOH advertising examples from around the world. Therefore, it’s much easier to break OOH advertising up into 4 key categories:

  • Billboard-Type Advertising
  • Street Furniture
  • Transit
  • Place-Based OOH

ooh advertising examples

Globally, a lot of money is spent on OOH advertising every year. In 2019, more than $39 billion was spent on OOH ads. Many large worldwide companies such as Apple and McDonald’s, and even tech companies like Facebook and Google, still spend heavily on different types of OOH advertisements, even with the rise of other forms of advertising, such as ads on social media. 

Benefits of OOH Advertising 

You may wonder why companies still decide to spend money on OOH campaigns like billboards or advertisements in subways in today’s global age. There are a few key benefits that OOH ads have compared to other forms of advertising. Firstly, online advertising can be frustrating, since so many consumers have ad-blockers in place and the ones that don’t are bombarded with so many ads, none really stand out. However, OOH ads don’t have these problems, as they’re basically unblockable.

Additionally, people tend to be more perceptive of their surroundings outside of the home, and can take in your advertisements, even if they’re not consciously aware of it. This effect can boost your other advertising campaigns.

According to research from Ocean Neuroscience, consumers were 48% more likely to engage with a mobile ad when exposed to the same out-of-home advertisement first.

Read on for some effective OOH advertising examples.

Examples of OOH Advertising

Digital OOH Advertising

A key innovation in the OOH advertising space has been digital OOH advertising. While there are many digital billboards that could be considered effective OOH advertising examples, the best comes out of New York City. Times Square is saturated with digital billboards that play video advertisements nonstop. Digital OOH ads manage to combine the bright colors, movement, and sound of ads like TV commercials with the size and unblockability of traditional OOH ads. The result of this is a new, hybrid advertisement that blends the benefits of multiple forms of advertising.

ooh advertising billboards

Billboards

Billboards are one of the most common forms of OOH ads. Because of how many billboards there are worldwide, it can be difficult to make a billboard ad that stands out. You aren’t sure if drivers passing by will notice it. To solve this, effective billboard advertising should be creative and memorable. 

One company that’s done a great job with its billboard advertising is Apple. In 2015, Apple launched its “Shot on iPhone” campaign. The campaign offered iPhone users the opportunity to capture images on their phones that would then be used on billboards, commercials, and other ads. Apple’s Shot on iPhone campaign displays the importance of engaging consumers and being thoughtful with image selection.

Another fantastic billboard example was a Formula toothpaste billboard in Indonesia. This remarkably creative advertisement shows a man whose teeth are so strong that he is literally ripping the billboard off of its supporting structure. This billboard is a wonderful example of using creativity to stand out. 

Posters

Posters are another extremely common form of OOH advertisements. Because of their small size and widespread use, it’s extremely important to design a poster that will immediately stand out. Eye-popping colors and creative images will help ensure that your ad will be noticed.

Some tips for effective poster advertising include:

  • Create the poster to cater to a specific audience
  • Use your brand’s color scheme
  • Include a call to action
  • Pick high-quality images
  • Use text sparingly; include only the information that consumers really need

Airports

Airport advertisements are a subset of place-based advertising. Many companies consider airports a gold mine for ads. They are a fantastic place to either stick with traditional billboards or posters, but you can also utilize other aspects of airports, such as conveyor belts, to create incredibly unique advertisements. 

One example of creative airport advertising is at the Venice Marco Polo Airport. The Casino de Venezia decided to turn a baggage collection belt into a life-sized roulette wheel. This fun, unique advertisement did a fantastic job at keeping people engaged during an otherwise mundane activity of waiting for your luggage. In addition, the Casino reported that visits increased by 60% after installing this advertisement. 

Another interactive airport advertisement was installed in the Tokyo Airport in anticipation of the 2020 Summer Olympics. The Tokyo airport turned an entire airport terminal into a running track. This incredibly creative advertisement is a great example of utilizing the entire airport to promote an event.

best examples of ooh advertising

Street Furniture 

The most common use of street furniture advertising is at bus stops or on benches. Advertising on street furniture is a great way to not just engage people waiting for buses, but also gets your ad on the eye-level of everybody walking by. 

Nike is no stranger to creative, thought-provoking advertisements, and its ads on street furniture are no different. Nike added its famous, simple logo — the Nike swoosh — along with the word “RUN” to a bench in New York’s Madison Square Park. They then removed the seat of the bench. This simple ad, paired with the action of taking away the seat of the bench, is eye-catching, memorable, and perfectly aligned with Nike’s vision that everybody is an athlete.

Transportation 

Advertising on public transportation, such as buses or subways, is also extremely common. Many people on public transportation tend to be bored. They are looking for some form of entertainment while they travel.

Startup mattress company Casper realized this, and developed a riddle campaign in the NYC subway system that simultaneously entertained riders while advertising their product.

The riddles they put up engaged subway riders, which helped ensure that their advertisement and company would be remembered.

These are just some of the most effective OOH advertising examples, but there are plenty more!

OOH Advertising with bMedia

Ultimately, OOH advertising can be extremely profitable for your company if you are able to develop a creative and memorable campaign. If you are advertising on the island of Puerto Rico, there is no better company to work with than bMedia.

bMedia is Puerto Rico’s leader in OOH media and advertising, and will work with you to ensure your advertisements are seen and remembered. Contact us today!

Business Opportunities in Puerto Rico

Posted on by admin

Puerto Rico has become a growing market for American businesses. In recent decades, technology has allowed for quicker trade and travel to and from the island. The beautiful Caribbean island draws tourists from around the world for its beautiful beaches and vibrant culture. In 2019 alone, tourism in Puerto Rico generated over five and a half billion US dollars. Thus, it’s no surprise that business opportunities in Puerto Rico have been on the rise.

Puerto Rico is a protected American territory, which means that American businesses are more easily able to develop there rather than go to other countries. Real estate is relatively cheap, corporate tax rates are low, and wage costs are lower compared to the mainland. The recent enactment of Act 20 and Act 22 also provides 100% tax exemption on capital gains, interests and dividends earned.

The island offers some great opportunities for businesses across different sectors, and its proximity to the American mainland makes importing and exporting more efficient than running a business anywhere else in the Caribbean.

Puerto Rico’s Economy

Puerto Rico’s economy is dominated by industry and manufacturing, followed closely by the services sector. The manufacturing sector, which mainly produces drugs, electronics and petrochemicals, accounts for about 50% of the island’s GDP (gross domestic product). Tourism, finance and trade dominate the services sector. Puerto Rico has limited natural resources, but continues to produce agricultural products. Its agriculture sector – making up roughly 0.7% of Puerto Rico’s GDP — produces sugar cane, coffee, pineapple and more.

Next, we will discuss how businesses in Puerto Rico can take advantage of its growing and lively economy.

downtown businesses in puerto rico

Benefits of OOH in Puerto Rico

Billboards and OOH (Out-of-Home) Advertising is one of the best ways to promote your business. This is especially true in Puerto Rico. Not only are locals moving around and about, but the tourists, ready to spend some cash, love the island and flock to it year after year.

OOH advertising is crucial in Puerto Rico especially considering how many outdoor activities that visitors can enjoy. Whether people are sightseeing, lounging on one of many Puerto Rico’s many pristine beaches, or enjoying the lush nature in the area, people are sure to see outdoor advertising.

You can expect high engagement from effective billboard advertising in cities like San Juan, Ponce, Bayamon and Carolina because of the high foot and vehicle traffic in these areas. Here are other reasons why OOH advertising is so effective in Puerto Rico.

Continuous Innovation

Billboards are thought to be traditional, and they are. However, they’re also evolving with the times. Billboards can certainly help you capitalize on business opportunities in Puerto Rico.

“Billboards have adapted to the times and are still one of the most popular ways to advertise.” -Eric Hamilton, Tech Times

Digitized billboards are everywhere these days. Times Square billboards in New York City are a perfect example, and there’s a reason why consumers are so captivated by them. Digital billboards have revolutionized OOH advertising. Unlike static billboards, digital billboards can offer multiple design options and even showcase multiple ads on one ad space.

Smart billboards are also on the rise as a dynamic form of digital billboards. Smart billboards use advanced technologies that allow those who encounter them to engage and interact with the advertisement. Technologies that are implemented on smart billboards include sensors, geotargeting, facial recognition and other interactive features.

growing your business in puerto rico

Urbanization and Traffic

Urbanization continues to expand all over the world, and Puerto Rico is no exception. Puerto Rico’s population is almost 3.2 million. On top of that, people are more mobile than ever. It only makes sense for businesses to place ads where the people will be.

In Puerto Rico, the high density of vehicle and foot traffic exposes a large number of the population to billboard advertising. The island’s elaborate highway system increases vehicle traffic even further, offering many placement opportunities for OOH advertising.

High Return On Investment (ROI)

Capitalizing on billboard advertising will help you get the most out of your brand’s advertising budget. Since billboards tend to be located in busy areas, they gather a large number of views and reactions, resulting in a higher return on investment (ROI). The placement of your billboard is just as important as what it looks like. Desirable locations will be more expensive than locations where there is not as much traffic.

Billboard advertising also gives you full control of the ad space, and your ad will always have constant exposure, 24/7. Other forms of advertisement such as TV and radio ads can be costly and won’t reach an audience as large as a billboard would. This makes billboards one of the most cost-effective methods of advertising, as they have a wide reach and are proven to increase brand recognition.

Brand Recognition

Billboards are effective in increasing brand recognition. Billboard advertising is one of the oldest forms of advertising. However, it continues to evolve and remain effective in reaching and captivating an audience. Billboards target a wide demographic in a single advertising tactic. By properly placing an effective ad, businesses have the opportunity to capture any and all potential buyers..

Additionally, there are high chances that people who encounter your OOH advertisement will encounter it more than once, allowing them to remember your brand or product, and even engage with it. Billboards are large and good at capturing the attention of people passing or driving by. Make sure that your billboard is designed with the customer in mind to increase your brand recognition.

business opportunities in puerto rico

Expert Advice at bMedia Group

Both traditional and digital forms of billboard advertising have proven to be one of the most effective and withstanding marketing strategies of all time. At bMedia, our seasoned and well-trained team will help your business get the most out of your OOH advertisement.

With proper insights and strategies, bMedia can help your business set foot in Puerto Rico. bMedia can help to expose your brand to a continuously growing and lucrative market. Contact bMedia Group and we’ll help you maximize your marketing strategy on the island.

Capitalizing on billboard space is capitalizing on business opportunities in Puerto Rico.

Times Square Billboard Cost

Posted on by admin

Advertising is so much more than just the act of getting your product out in front of your customers’ eyes – it’s an art that balances psychology, sociology, and style. It’s not only about promoting a product or service on a surface level. Your advertising also communicates your values as a business to whoever sees it. The decisions you make with regards to your advertising speak to who you are as a company.

Endless attempts have been made to create effective outdoor advertising that stands out among the rest. These types of media are made specifically for the place and time they are produced in. But what about those advertisements that simply wow with size and spectacle? That’s right, we’re talking about the biggest and most expensive billboard ever — but which billboard, exactly, is the ‘most expensive?’ We’ll talk about a relatively new, massive Times Square billboard cost as compared to the cost of one in Dubai that will blow your mind. Read on to find out more!

Traditional Billboards vs. Digital Billboards

When deciding what kind of OOH advertising methods you will choose to spend your money on, it is important to compare different mediums. Traditional billboards and digital billboards may seem similar, but they differ greatly in terms of cost, as well as in their pros and cons.

digital billboard cost

Traditional Billboards

Billboards are probably one of the first things that comes to mind when you think of out-of-home advertising. Traditional billboards are placed virtually everywhere where people might see them and where they are allowed. Consider how many billboards you see any time you drive on a highway or busy road!

The cost of a traditional billboard will depend greatly on its location, with billboards in rural areas being far less expensive than those in urban areas. That said, it’s important to consider the type of audience you are trying to reach with your advertising when deciding on a location. Traditional billboards are cheaper compared to digital billboards and are effective in reaching a large audience using a very simple message. Because traditional billboards use static images and text, they may not be as effective as digital billboards in grabbing consumers’ attention.

Traditional billboards:

  • Cost less
  • Capture a large audience
  • Have a relatively low cost per impression

Digital Billboards

While traditional billboards have been around for ages, digital billboards are now becoming more popular as technology advances. Digital billboard space is now more accessible than ever. Obviously, digital billboards are going to be more expensive to advertise with than traditional, static-image billboards. Digital billboards can be astronomically expensive in urban and high-traffic areas.

There are some benefits to using digital billboards, though. You can use the space to display video ads or different versions of one ad. Also, you don’t have to pay for your ad to be showing 24/7. Oftentimes, digital billboards will display different ads from different companies throughout the day. You can work out what times you want your ad to be showing to create the most cost-effective strategy.

It’s also normally a quicker and easier process to get your ad up on a digital billboard. Plus, digital billboards timing features allow for more cost-effective targeting. The dynamic, changing nature of digital billboards can also make them more effective than traditional static billboards.

Digital billboards:

  • Are dynamic and may be more effective
  • Allow for more specific targeting
  • Have shorter campaign durations

The Most Expensive Billboard

When we talk about the most expensive billboard in the world, there is a little bit of confusion about whether or not the prize will be taken by North America, or by the increasingly eminent Dubai, long considered a bastion of wealth and opulence in the Middle East. Both locations are known for over-the-top, flashy advertising that is meant to grab the attention of everyone passing by. For as far as the plain facts are considered, though, the most expensive billboard is one that went up in Times Square in the late part of 2014.

times square billboard cost

This Times Square billboard, recently unveiled in the heart of one of the busiest areas of New York City, is longer than a football field. It boasts an unreal 24 million pixel display to embolden the next generation of high-definition advertising. You can see the display dwarfing the crowds below.

Times Square Billboard Cost

So, what does this expensive billboard cost the advertisers of the world to use? A whopping 625k/week. Or, in other words, roughly ~$100,000 a day. The billboard is rented in 4-week periods, meaning that companies will be dropping about $2.5 million for a 4-week advertisement. While this price is pretty much unprecedented, the area sees hundreds of thousands of people a day – people who are likely to notice the gargantuan display that illuminates the marquee above them. For many advertisers, this is a worthwhile investment to make.

While this billboard is one of the largest and definitely the most expensive, it is not the largest in the world. It’s not even the tallest! The distinction of tallest belongs to another Times Square billboard, the uber-iconic vertical one at One Times Square. Meanwhile, the largest billboard in the world is in Saudi Arabia which is the length of almost three football fields!

A Possible Competitor

This Times Square billboard cost may be the highest world with its weekly rate of $625,000, but there is one billboard that has a higher cost in terms of potential. This billboard is none other than the Skydive Dubai billboard that debuted in front of the Burj Khalifa back in 2012, in conjunction with Denver-based Go Fast Sports. Sure, it’s in a prime location… But how does it manage to risk a cost higher than $625k?

The answer lies in the peculiar and creative nature of its presentation. While the billboard is relatively standard, it debuted with a display from a Go Fast jetpack rider – no doubt due to the ties that Go Fast Sports has to the Jetpack International. Since the advertisement debuted with the jetpack rider as a key part of its presentation, it can be considered to be something of a part of the ad itself. See a demonstration in the video here.

cost of billboards

The Times Square billboard cost pales in comparison to this spectacle.

It is estimated that for this billboard to operate at full capacity (that is to say, with a jetpack rider circling it) it would cost a completely unreal $1.3 billion a month to operate. For clarity, that’s operating 24/7, for a whole month. Even still, you might be wondering, how is it so expensive? The answer is that jet-packing is still an incredibly expensive hobby, taking an estimated $500 a second. Until we see those costs drop, this will be without a doubt the most (potentially) expensive billboard in the world.

Reflections On the Two

So here we’ve looked at the two most expensive billboards in the world. One is a massive screen in a key center of the city. Meanwhile, one is in an even more opulent location but requiring an unsustainable display to make the most of itself. They are certainly two different ways to spend, but which one is ‘better?’

Without a doubt, the Times Square billboard is the safer investment. It has a hefty cost, but a great location with a fantastic display. The things that make the Dubai billboard so expensive mostly come down to novelty. While worthy of conversation, these tactics are not a sustainable way to invest in your business. So if you see billboards out in the wild that echo these two, take the option that is the most stable! After all, there is a reason that brands like Google have already sought to place multi-month displays on a display like the one in Times Square.

That being said, it’s important to determine what kind of billboard will be most effective for your advertising strategy. If cost is no issue, or you think your ROI will be worth the higher cost, then a digital billboard in a high-traffic area might be the right choice for your business. If you want to save money and target people in less-populated areas, then a traditional static billboard in a rural area will be well worth your money. The great thing about coming up with your most cost-effective strategy is that there are so many different options to choose from.

Money Better Spent in Puerto Rico

While Times Square is certainly a great spot to advertise if you’ve got the money, advertising elsewhere is probably going to be the better investment. Take somewhere like Puerto Rico, for example. You’re obviously going to have a lower cost and still get lots of eyes on your ad. Tourism is one of Puerto Rico’s leading industries. In 2019 alone, 2.27 million international tourists traveled to Puerto Rico. Additionally, the pedestrian and vehicle traffic is high in density all across Puerto Rico, making billboards a very effective advertising method.

How bMedia Can Help

bMedia specialists in Puerto Rico can help you make the most of your investment in billboard advertising. bMedia will help you find the best location, craft the most effective message, and get more business for your brand. bMedia has extensive experience advertising in Puerto Rico and will be sure to help your business make the most of its advertising budget.

Speak with an outside advertising specialist today to create the most effective billboard strategy. For more information, contact bMedia group: experts in advertising in Puerto Rico.

Clever Billboards

Posted on by admin

They say that a picture is worth a thousand words, but what about action? It is one thing to say you are capable of doing something, but an entirely different thing to actually demonstrate it. This logic governs the concept of resumes and portfolios in the working world. Unlike day-to-day life, billboard advertising usually relies more on telling than showing due to the restrictions imposed upon by the medium. Clever billboards are catching the attention of passersby, as well as curious insects.

Enter Publicis and their innovative, clever billboard for the insecticide company, Orphea, which has found a creative way of getting around the limitations of physical ads.

Orphea Billboard Bug Killer

Location, Location, Location

First, in order to add a little bit more context to this ad, we must understand its location. While easy to overlook if one isn’t careful, the location of an ad is crucial to reaching your target audience. This very same billboard would not be nearly as effective in say, Antarctica, for instance. Even though it is not present for long, the video does a good job of establishing the climate and conditions of Milan, Italy, with a shot of a nearby cloud of bugs. This communicates the idea that to the locals insects are a constant and troublesome issue during the spring.

Even though most everyone can relate to bugs being annoying, the location for this specific ad caters to an audience with a real and prevalent need.

Orphea Insecticide Billboard

Idea Through Action

In order for Orphea to sell their bug spray they must convey to their audience, “our insecticide is effective at killing insects.” If one were to just look at the original graphics of the billboard though, only the name of the company and the product are displayed. The billboard informs the consumer that the product exists but ultimately fails to get across how effective said product is. Technically, this would mean that a violation of the basic guidelines has occurred.

“Rules are what the artist breaks; the memorable never emerged from a formula” – Bill Bernbach

Compare the live performance of a speech versus the transcription of said speech. Elements such as body language and eye contact are lost when only one form of presentation is utilized. In order to fully analyze the strategy of this campaign, one must look past any individual medium of information and must take in the piece as a whole. In this case, the ad uses action instead of using static images and text to convey the efficacy of the product. This ad doesn’t need to say anything because it directly shows the purpose and result of the product. This creates a wordless and automatic association of action and product within the minds of the audience.

Orphea Bug Trap Billboard

Clever Billboards

Things normally become less interesting the more we experience them. Even someone’s favorite song runs the risk of becoming dull if heard often enough. Billboards are much the same way. A creative and unique billboard might grab your attention the first time, but what if you had to drive past that same billboard on your way to work every day for a month? The novelty wears thin eventually.

Most shopping decisions are made on the move. Drivers stuck in traffic or on a long commute have time to think about their wants and needs. -SmartDataCollective

The temporal aspect of this ad makes it even more effective over time, however. The true nature of this ad isn’t stuck at any one point in time. From the original posting to the final result, none of these are really the “completed” ad. The billboard continues to change and grow in an organic way which adds something new for the consumer every time they may pass it. If this was a part of someone’s morning commute, tracking the progress of the ad would no doubt become a staple of their morning routine while it was around. Simply said, the most clever billboards stand out.

This keeps the ad, and likewise the product, at the forefront of the consumer’s mind. If one secures that very precious spot in the consciousness of the consumer, it becomes much more likely that they will be remembered when a purchasing decision is about to be made.

How Are Billboards Put Up?

Posted on by admin

They dot the landscape along America’s busiest highways. Statista.com estimates that there were over three hundred and forty-three thousand billboards in the USA in 2020. Nearly ten thousand of them were digital. This number has been increasing by ten percent a year. But how are billboards put up?

Drivers and pedestrians pay more attention consciously and unconsciously than you might think. An Arbitron study notes that over seventy percent of American drivers surveyed stated that they consciously look at billboard messages. Almost sixty percent learned of an event or restaurant by viewing billboards. Up to 15% shopped at a place they saw advertised on a billboard the same day they read the ad.

While many read billboards, most give little thought to how billboards are put up.

setting up billboards

Choosing a Location

As with real estate, the three most important things about billboards: location, location, location. Location often determines the size or type of design. The best locations have high-density traffic—either pedestrian or vehicle. Billboards can also be found in shopping malls and neighborhoods.

In choosing where to put that billboard, you should consider things like:

  • Sign face alignment: Your sign must be read within three seconds and placed at a readable height. The location must have no visible interference from trees, tall buildings, bushes, or fences.
  • High Traffic Count: Check with the Department of Transportation or do an informal assessment of traffic in proposed billboard areas.
  • Audience Demographics: Who is your ideal consumer? Consider gender, education, profession, income, age, and other factors. Is the location the best place to reach them? For example: If you want to reach young adults consider a location near a college or university.
  • Residential or Commercial? Is your business geared to residential or business audiences? Consider whether to locate your billboard within a commercial area or one located in a residential area.
  • Local ad placement: If your business is reliant on local customers, place it in a spot where local foot traffic will see it.
  • Consider the intent: If you sell surfer sportswear, it makes sense to locate your billboard near the water. Place your sportswear billboard near major sports facilities. Whose eye are you trying to catch? Where are they likely to travel?
  • Busy traffic areas: Where is high traffic in your area? Look for areas that get traffic congestion during rush hour. Also, consider locating near traffic circles, city centers, and areas like pedestrian crossings where there is a natural slowing of traffic.

Billboard Design

Sarah Firle suggests these design considerations:

Keep the message simple. Drivers who pass may be going fast. You have seconds to make an impact with a single photograph or short colorful text. Use seven words or less.

Put a premium on typography. Consider which font and size will offer the quickest read.

Focus on a single idea. Billboards aren’t meant to give facts about your brand. What is the one lasting impression you want your audience to grasp?

Aim for a visually memorable billboard. Try to incorporate surprising—even shocking—visual elements.

Aim for a call to action. Entice audiences to act like Chick-fil-A’s cow signs.

Include product demonstration. Think about your product’s function and how you can illustrate it.

Make your billboard design fit your overall marketing strategy. There should be continuity in your logo, brand, and your other advertising.

Color is important. It both attracts attention and leaves a lasting visual impression. Penneco.com advises that choosing the right colors can make the difference between standing out and fading into the background. They suggest picking no more than three colors and making them vibrant. Good choices are high-intensity shades that stand out against the background.

billboard construction

Billboard Construction

How are billboards put up physically?

When it comes to building a billboard, size, cost, materials, and design are all important considerations. A typical billboard is twelve feet high with an upper height twenty-five feet off the ground. Billboards may be anywhere from twenty-five to forty-eight feet wide. Billboards may take the form of bulletins or poster panels. Bulletin-sized ads which we normally think of as billboards may be as large as twenty feet by sixty feet.

The cost of the bulletin board is based on size and materials. Billboard costs range anywhere from ten to twenty thousand dollars.

The most commonly used material for traditional billboards is polyvinyl chloride. Polyethylene has taken the lead in recent billboard construction because it offers an attractive recyclable option.

Some billboards use computer-aided or hand-drawn messages. Thirty-sheet poster panels measure up to twelve by twenty-five feet. These are lithographed or silk-screen-printed.

Billboards often appear for thirty days. Advertising space may be rented for only a week or two before a special event and replaced the day after the event. Billboard space may also be purchased for multi-month contracts.

Technological Influences on Billboard Design

According to business2community.com technological advances have changed billboard design. Digital out-of-home advertising now accounts for over $35 billion in revenue.

Billboard advertising is increasingly smarter. Today’s billboards may show information and react to their viewers through sensors and facial recognition software.

Modern digital ads use augmented reality and other interactive technology to increase viewer engagement.

Billboards do more than show information, Bluetooth energy beacons send information based on demographics to interact with the reader. Advertisers can tweak details to appeal to specific demographics.

Integration between billboards and mobile technology allows interaction, data sharing, and customized experiences.

Thanks to technology, advertising placement is almost limitless. Digital ads can be placed on building walls, passenger shelters, buses, taxis, trains, and inside airports.

posting new billboard

Why Invest in Billboards?

There are many advantages to using your advertising budget to buy billboard space. Large and eye-catching, billboards target a huge, diverse market.

Even for those whose first language is not English, billboards offer important information about a product or service. The largely pictorial information has a strong visual effect.

People in America spend a significant amount of time in their cars. Billboard advertising has a captive audience. It isn’t dependent on their buying a newspaper, a magazine, or a tablet to view the product or service. Billboard advertising lets businesses reach more people faster and cheaper than any other form of marketing.

  • For middle and upper-class target audiences, billboards allow companies to build and strengthen their brand recognition, reputation, and product image.

Running TV and radio spot ads is very pricey. These run, at best, only a few times a day. Magazine and newspaper ads are also expensive. They cost both the business and the potential buyer and are dependent upon the customers purchasing that paper or magazine. On the other hand, the message on billboards is always working.

With other forms of advertising, potential buyers might be exposed to a brand or service just once or twice. With billboards, drivers and pedestrians have repeat exposure day after day.

A billboard’s brief message has the potential to remain in the viewer’s mind. Because it is succinct and repeated, the message is long-lasting.

How Can bMedia Group Help?

With over three hundred attention-generating locations in Puerto Rico, bMedia Group offers its valued clients a wide variety of effective billboard formats. Our skilled designers and construction staff members are masters of taking your design wants and creating effective billboards.

There is a good reason why bMedia Group has the highest consumer traffic in the area.

For more information regarding how we can increase your brand recognition contact us.