They’ve been around for so long and continue to be something we see frequently. So why are billboards so effective? Even though many consider billboards to be antiquated, they still comprise a significant amount of advertiser spending.
Billboards may be antiquated, but they are undeniably effective. Due to their effectiveness, a good billboard is an invaluable piece of advertising that can easily lead to greater brand awareness, greater sales, and greater profit.
You Can Place A Billboard In Areas With Heavy Traffic
The San Juan area, in Puerto Rico, is exceptionally busy. The busiest highway in San Juan sees an average of 286,600 people driving across it every single day. That is a lot of people, many of whom are spending large amounts of time on the road, waiting for the traffic to lessen so they can get to wherever they need to be.
Since billboards are, more often than not, large advertising displays that are placed along roads, they can be set up in areas like San Juan. By being set up within those areas, you are able to convey what you offer to many, many people. So consider the number of eyes on billboards when you ask yourself, “Why are billboards so effective?”
So memorable, in fact, that it not only spreads awareness of your brand and what you are offering but inspires the person who noticed the billboard to follow up and see what you offer.
A Good Billboard Conveys What You Offer In A Compelling Manner
A billboard, if it is well-designed, conveys exactly what you offer in a manner that is genuinely memorable and compelling.
Through the use of images and words – among others, if you’re using a digital billboard – you are able to create unique advertisements that capture people’s attention, showing them what you offer while also entertaining them with the advertisement’s design.
People Will See Your Billboard More Than Once
Just about everyone has a familiar series of routes that they take. Each one of these routes makes it easy for people to get to work, school, home; and anywhere else that they need to go. By placing a billboard on a popular route, it is very likely that those same people will see and engage with your billboard many, many times.
Just over a decade ago, a study known as the “Arbitron National In-Car Study” was conducted. One of the most interesting pieces of information this study uncovered was that around 71% of drivers actively look at and engage with the billboards that they see while driving. Billboards break up the monotony of driving – especially long drives – and give people something nice to see and think about.
You Can Use A Billboard To Advertise Anything
As a form of advertising, billboards are extremely versatile. Much of this versatility comes down to the medium itself, which can make use of unique colors, drawings, words, shapes, and figures; among a plethora of other elements.
Since billboards can make use of those elements, billboards can be used to advertise just about anything. This means that no matter what you offer, you can use a billboard to reach large numbers of people with ease. But, of course, for this billboard to be successful, it must be well-designed and it must make use of an effective billboard marketing strategy.
You Can Place A Billboard Just About Anywhere
Most people, when they think of billboards, think of large, colorful boards that are on the side of a road. That is, generally speaking, quite accurate. But, the billboard medium is so varied and diverse that you are able to not only advertise anything, but you can place a billboard just about anywhere.
Moving billboards and digital billboards are two examples of the versatility that billboards offer.
Why are billboards so effective? Because they’re ever-changing.
Digital billboards are only becoming more and more popular. It isn’t difficult to see why this is the case, since digital billboards allow for incredibly versatile and dynamic advertisements to be created with the kind of ease and efficiency that traditional billboards simply don’t allow for.
For many advertisers, one of the most unique benefits that digital billboards offer is their inherently dynamic nature. Digital billboards can be set up to display jall kinds of unique and dynamic advertisements that make use of videos, various sounds and musical compositions, animations; and a wide variety of other extremely unique elements. Each one of these elements allows for dynamic advertisements that are genuinely distinctive and incredibly memorable.
You Can Change A Billboard Quickly And Easily
A traditional billboard is, essentially, completely static. You can change a traditional billboard, but doing so is expensive and labor-intensive. Because of this, when you set up a billboard with a particular advertisement, it’s likely that advertisement will remain there for as long as you are using the billboard.
Traditional billboards aren’t the only billboards that you can use, though. More and more advertisers are using digital billboards, which can be changed very quickly. If a particular message isn’t working, you can change the message that’s being displayed with the click of a few buttons.
Because of this, digital billboards make it easy for you to respond to what isn’t working, and what is, with the same ease that internet advertising – to name one example – allows for.
Why are billboards so effective? Simply put, they’re large and attractive, they’re in high-traffic areas, and they’re effective.
Technology is boosting marketing practices in amazing ways, but outdoor advertising is remaining as strong as ever. From design to development, creating a successful billboard is slightly more complicated than just drawing the idea on a napkin and getting it made.
It requires a lot of planning, a lot of measuring, and sometimes a lot of tweaking. However, with these billboard design tips, you’ll save budget on design, even if you don’t end up designing the billboard in-house.
Billboard ideas can stem from a variety of factors and inspiration. With a few billboard design tips, you’ll start thinking about the larger picture – not just what’s on the billboard.
Where Do I Start With Billboard Design?
Designing a billboard can be intimidating, especially if you don’t can’t envision what it’ll look like or what it’ll say. How can a designer know what to design if you don’t know what to tell the designer? Start with these main billboard design tips before you even start creating the design.
Every design starts with these main steps:
Step 1. Define the Goals
As with any marketing strategy, don’t just make a billboard for the sake of doing it. You need to decide what you want to get out of your campaign, and then you’ll be able to think of the ideas that will accomplish that. Some billboards advertise a promotion, others announce a new product, and many simply remind consumers of your brand. The respective goal for each of those could be to get customers into the store soon, educate them that there’s a new product available, or just make sure your company is fresh in their mind next time they need to make a buying decision.
Step 2. Market Analysis
Great billboard ideas often start with research and analysis. One of the key aspects of creating a billboard is location. For example, a busy road into an urban center will be seen by many commuters, and one at the entrance to a shopping center will carry a message to customers about to spend money. You can get quite detailed information about how many people will pass by your sign on a daily basis, and thinking about the area where they’re going will help you determine their demographics.
Step 3. Define the Target
Coming up with the appropriate target group is quite similar to setting the goals of the billboard. Outdoor advertising will usually be seen by a variety of people from different backgrounds in various demographic groups, but it’s a good idea to target it to someone more specific. People in a different age group or income level generally have different interests, and speaking successfully to one group is a much better idea than falling short of all of them.
A billboard for the Chevy Malibu used software recognition to identify drivers of similar cars and tell them why this one is better. This is an extreme example, but it shows how the creators were only targeting groups that were interested in certain vehicles.
Step 4. Have a Clear Message
Once you know the goal, target, and location of the billboard, you need to figure out the exact message you want to say. Billboards generally need to be simple and straightforward, so trying to get more than one message across usually won’t work. Don’t tell your customers that your store now has a new brand of shirts and that children’s clothes are on sale. Pick only one, and stick to it – otherwise, they won’t hear either of them.
Step 5. Pieces of a Bigger Campaign
Billboards can stand alone, but they’re generally more impactful when combined with a whole campaign. It’s a good idea to use them to reinforce ads given online, on TV, or through some other advertising medium.
Xbox once made a “Survival Billboard” to advertise a new video game, but it was part of a competition that was streamed online. Even though the sign itself wasn’t physically viewed by a ton of people, it was part of something bigger – and it worked.
Step 6. Get Creative
Once you know what your sign should say, you need to think of a clever way of communicating that. Don’t be afraid to outsource this part if you’re too close to it, but also don’t be afraid to keep it in-house if you have a great idea. It won’t be as noticeable if it looks like all signs advertising something similar, but if it does it in a unique way (like this anti-smoking billboard), people will really engage with it.
Step 7. Keep It Simple
One thing to remember about a billboard is that people usually see it as their going past (often while driving a car), so they only have a few seconds to take it all in. You should use as few words as possible (try to keep it under 6 or 7), and don’t put anything on it that’s unnecessary. Even your logo doesn’t need to be included every time.
Step 8. Avoid Gimmicks
It’s easy to create a silly billboard that people will notice, but it’s worthless if it isn’t your target audience talking about the message you want them to hear. Your design and message have to resonate with your audience.
Reebok recently made a running billboard that’s a good example of successfully using an unusual idea. It wasn’t just a gimmick because it appealed to the competitive nature of its target group, and it followed their new brand concept of pushing yourself to Be More Human.
As with all marketing and advertising, you should measure the results and see how well it worked. For great billboard ideas, plan to continuously update your strategy to match your business goals, and don’t be afraid to reuse the successful elements of your campaigns.
What Makes a Good Billboard Design?
Okay, now that we’ve got the hardest part out of the way, we can actually focus on the design aspects of your billboard. Here are some other billboard design tips to consider to have your brand and message stand out:
Be Consistent
Whatever your message is, make sure you get your story straight. There should be brand guidelines that you follow for all billboards, ads, and creative you produce. Find your identity, find your story, find your voice, and keep that consistent.
Be Bold
The bigger, the better. Be loud. Remember, your audience is driving or engaged in something else, so the easier it is to read and understand your message, the more impactful it is. Don’t be shy, use actionable words like “do,” or “now.”
Be Simple
Your audience doesn’t have time for complicated messages or multiple calls to action. Be clear about what you want your audience to do and how to do it.
Be Authentic
Being genuine and “real” is the best approach. People can sense when you’re not speaking from the heart, so make sure you connect with rhetoric.
Top brands going head to head with each other through public advertising makes for true legendary marketing. From famous rivalries between Coca-Cola and PepsiCo to an all-out ad war with several car manufactures, there’s plenty of health brand wars competition to be viewed on the regular. And with the age of digital and social media, these opponents can now ask their followers to chime in. The result? Endless hashtags and some serious shade. Take a look at our full list of brand wars in marketing.
These battles have spanned decades while some are more recent, but all were made very public. In fact, most of the shots fired were printed in magazines or featured on billboards. Nothing quite liking sparking interest through some friendly and not-so-friendly competition. Creativity stands at the forefront of effective billboard advertising, so these brands have taken visuals and messaging to another level.
You were likely living under a rock if you missed this well-documented feud from August 2019. The top dogs in the chicken game decided to spit some beef over their featured sandwiches. The aftershock was seismic. The battle went global and the spat was officially dubbed the “Chicken Sandwich War of 2019,” by Business Insider.
The hype began escalating shortly after the release of Popeye’s hand-breaded chicken filet sandwich. After a series of clap back tweets, the pair were publicly mixing and challenging customers, followers, and more to vote their favorite. The resulting response was phenomenal as both chains sported crowds of people while the hashtag #ChickenSandwichWars continued to trend.
Soon after, McDonald’s was sporting its own new spicy barbecue chicken sandwich. KFC refused to be outdone and produced variations and fusions, one of which featured doughnuts, plus their chicken and waffle. It was truly one of the internet’s best moments and we continue to witness some of the cascading effects.
2. Miller Lite vs. Bud Light
Nothing more American than traditional brew drinking. As a favorite past time for many, beer drinking is certainly considered at the top of the list of weekend thrills. But like many other products, folks tend to flock to their most beloved brand. However, it didn’t stop the long time competitors of Miller Lite and Bud Light to scheme up a battle in 2019. Of course, it wouldn’t be properly American unless executed during the Super Bowl.
Bud Light was the brand that started the infamous feud. After suggesting that both Miller Lite and Coors Lite used corn syrup in their respective products, they received a proper response. Brand wars in marketing are certainly entertaining if nothing else. Audiences nationwide watched the commercial ad with Bud Light adopting a “Game of Thrones” scene — watch it here — where a barrel of corn syrup is delivered to a King. The King then trek’s across the lands to take it to Miller Lite. Miller Lite’s response was their “Snow” machine ad, where the actors are again placed in the same Game of Throne’s setting, but reveals a behind the scenes glance of actors passing up Bud Light for Miller Lite. Brand wars in marketing declared this battle the #corntroversy of 2019. Cheers!
3. Coca-Cola vs. PepsiCo
There has never been a more polarizing battle between beverages than that of Coke and PepsiCo. In fact, the famous rivalry between these two soda companies is referred to in marketing history as the Cola Wars. In order to understand how the ferocious rivalry came about, it’s important to understand the history of both mega brands.
Coca-Cola was started in 1886, while PepsiCo laid its foundations in 1893.
PepsiCo fired the first shot against Coke in 1975, by introducing a marketing campaign called the “Pepsi Challenge.” The Pepsi Challenge involved a blind taste test between people, who then favored the PepsiCo soda more.
It looked like PepsiCo had Coke beat for at least a decade, particularly after Coke changed their formula and launched “New Coke” in 1985 to terrible reception.
However, the tides began to turn when PepsiCo’s biggest stars began having headline troubles. Michael Jackson’s hair caught fire while filming a Pepsi commercial. David Bowie had a sexual assault scandal while he was under PepsiCo’s contract. Furthermore, Pepsi used “Like a Prayer” in a commercial at the time it was being received as blasphemous. Finally, in 93, consumers of the blue can began finding syringes in their cans in at least 20 states.
The official end to the Cola Wars is widely thought to be 2011. This year was when Diet Coke bumped Pepsi out of the second most popular soft drink spot in the world. The first, of course, was Coke.
4. Burger King vs. McDonald’s
The burger behemoths have had a long-standing rivalry, similar to the soda giants above. In fact, the fight has been kept pretty clean for decades, with only a few jabs thrown directly here and there. For the most part, Burger King and McDonald’s are content to offer almost the exact same thing on their menus.
One notable departure was the disastrous “Whopper Virgins” ad campaign in 2009. This ad campaign appeared to steal a page from PepsiCo’s book, displaying blind taste test ads between the Big Mac and the Whopper. Nobody appeared to win that advertisement war, as the public found the ad campaign racist and exploitative.
5. Microsoft vs. Apple
When most people think of brand wars, this popular tech one comes to mind. Apple founder Steve Jobs was famously no fan of Bill Gates. In fact, Apple has been taking aim at Microsoft for the four decades since it’s inception. You may recall the “Hi I’m a Mac, and Hi I’m a PC” commercials.
In fact, Apple’s first advertisement hammered Microsoft- literally. The famous 1984 commercial featured a hammer-thrower running through the ranks of blank-faced grey followers staring at a propaganda screen and destroying the film with a hammer. The overlay text read, “On January 24th, Apple Computer will release the Macintosh. And you’ll see why 1984 won’t be like ‘1984.’” The advertisement referenced Microsoft as a dull conformist overlord, and Apple as the bright new disruptor. While we can’t say that Microsoft is dull and conformist, it is certainly true that Apple was a disruptor in the computer market.
6. BMW vs. Audi
One of the more famous brand wars in marketing played out between BMW and Audi. Like other major brands on this list, BMW and Audi have been sniping at each other for decades. However, one billboard erected in Santa Monica fired off a savage shot heard around the world.
Here’s a breakdown of the famous billboard feud:
Audi erects a billboard on Santa Monica Blvd boasting a new A4 with the message, “Your move, BMW.”
Santa Monica BMW buys a billboard opposite to Audi with an M3 Coupe and the message, “Checkmate.”
Audi invites fans to photoshop responses onto their next billboard on their Facebook page.
Audi places a billboard on the same side as BMWs with an R8. The message read, “your pawn is no match for our king.”
BMW then tethered a blimp to the billboard featuring the F1 car and the message “Game Over.”
The feud didn’t end there but continued in print. It even garnered ads from Subaru and Bentley in response.
As far as types of billboard advertising go there are three main classes that make up the industry for outdoor advertising screens: Static, Digital & Prismavision
Most people can intuitively decipher what static and digital outdoor advertising screens represent so we are going to discuss the latter of the three, Prismavision billboards. Prismavision is often referred to as the “three-message sign.” Why? Well, Prismavision’s name comes from the way it works “Prismavision” which uses prisms to display content, other names for Prismavision include Prismatic Display, Trivision, Three Message Sign, Tri-Face or VMS’s (Variable Message Sign).
Different Types of Outdoor Advertising Screens
Many may think of outdoor advertising as simple poster billboards displayed near roadways and high trafficked areas. While this is true, businesses should note that outdoor advertising has come a long way. With the new digital era, there are various types of outdoor advertising screens that can really enhance the overall message and provide effectiveness for increased return on investment. Outdoor advertising agencies, such as bMedia Group, can give clarity to business for the best types of advertising. In general, different types of screens include:
Static – As one of the most effective forms of advertising, static billboards support businesses 24/7 with around-the-clock exposure for wide viewership. As static images, they do not change and remain a constant for a business display.
Digital – Utilizing LED lights and timers, digital billboards offer versatility as they can be frequently updated or changed. Measuring effectiveness and readjusting is much more simple than with a static billboard.
Prismavision – As an alternative to static and digital, prismavision billboards are made of aluminum and can alternate between ads much like digital. Businesses can create multiple advertisements or messages within one outdoor media ad. It also stays in place for longer than digital ads.
bMedia Outdoor Advertising Options
Puerto Rico outdoor advertising agency, bMedia, offers multiple forms of outdoor advertising options. Whether you’re looking for effective signage in static formats, or looking to go digital, we can help sort through the best mediums. In addition, we also offer prismavision, which is still a widely go-to source for businesses looking for better outdoor advertising in Puerto Rico. Contact us today to learn more about our advertising services.
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Prismavision billboards consist of long vertical triangular prisms that are skewered by a rotatable poll. These polls pivot 120 degrees to show a new message each time.
In order to display a unified message, one large image is split into multiple slits that all piece together on one side of the prism in order. These vertical slits placed together make up the large image as you see in the image below:
Each of the three sides has a new image and message across it. The rotatable poll allows for each new message to be displayed based upon a predetermined time interval. All of the prisms will rotate to the right or the left in order to present the new combined image slits marketing message.
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The clear advantage of the Prismavision is its ability to host three different messages on one billboard traffic location. This is desired as it decreases the cost of the hosted billboard ad as well as offers creative marketing opportunities.
One creative use is to purpose the rotation to display a message in the morning, afternoon and night. For instance, McDonald’s could display its Egg McMuffin on the way to work in the morning and its Big Mac at lunch. Another application could be to build a message by using all three in chronological rotation. This tactic allows you to engage the viewer for longer and display more information than on static outdoor media.
The Prismavision’s rotational movement does more than just allow for multiple messages to be displayed. This rotation catches the attention of the viewers and has been proven to increase the impact of the message’s awareness. The billboards movement also builds anticipation as the new message unveils itself to the public. In a world where digital imagery is becoming routine Prismavision can help to stand out from the crowd with its unique mechanical intrigue.
While Prismavision’s practical implications are still very current in today’s billboard marketing landscape it is not a new invention by any means. In fact, the first patent for a motorized display dates back to the very beginning of the 1900’s – over 110 years ago!
Prismavision is an undoubtedly great way to cut costs and grab people’s attention, but it is not boasted as the most common form of billboard advertising. Prismavision billboards can be very hard to come by especially on the island of Puerto Rico. But you’re in luck!
bMedia has two Prismavision Billboards on the island that you can chose from to promote your brand’s message. You can decide to purchase all three sides or cut your promotional costs by just acquiring one of them. See below for more details.
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Many often ask us, what makes a good billboard? While there are many different aspects to creating a captivating billboard, there’s usually a fixed set of rules that help to gear it up to optimally perform for its intended audience. Typically, effective billboards consist of three different factors. When these factors are considered, and their respective qualities are integrated into the billboard, then you have a billboard that is enjoyable to view and very easy to understand. From this, the billboard is able to entice the viewer to consider and learn more about what is being offered.
This message can be as simple as “buy our pizza”, but the message must be clear and concise so that the viewer knows exactly what is being conveyed. Without this clarity, it’s far more likely that whoever sees your billboard will be uncertain as to what, exactly, is being conveyed.
Every effective billboard has a clear and concise message. Most people don’t stare at billboards for very long, and because of that, it’s unwise to use a billboard for conveying large amounts of information and complex messages.
Instead, a billboard must have a clear and concise message that is well-defined and easy for the viewer of the billboard to understand. To give you an example of this, if you are offering a free wellness consultation for people with back problems, then your billboard should consist of an image that conveys the difficulties of dealing with back problems, and how you offer a free solution. But, since this is a billboard, there’s no need for you to dive into how you will solve the problem. Instead, you just need to entice the viewer to want to learn more about what you are offering.
To define the message that you are going to be conveying, you must think about what you are advertising, the main benefit that you are offering to customers, and then what they can do to receive what you are offering. By doing that, you will understand what it is that the billboard needs to convey, and then you can work on finding a way to convey it.
Have a clear and concise message that is easy to understand
More often than not, this message consists of what is being offered, a strong benefit that it offers, and then a call-to-action that allows the viewer to receive what’s being offered
To do this, you must define what you are offering and the value that it offers, before designing your billboard
Use Seven Words Or Less
Most of the people who will be seeing your billboard have very little time to process what a billboard is saying. Because of that, using seven words or less ensures that whoever sees your billboard has time to read it and to understand what you are offering.
Most of the people who see your billboard will do so while driving. On average, a driver has around five-to-ten seconds to see your billboard, to read it, and to understand it. That’s not enough time to read along and overly wordy billboard, but that’s plenty of time to absorb a simple and memorable image, as well as a sentence that encapsulates what you’re offering and entices the viewer.
What’s important to remember, though, is that billboards are a visual medium. Words are incredibly useful at doing things such as creating memorable slogans or elaborating on specific pieces of information, but it’s unwise for your billboard to rely too heavily on words. Instead, words should serve as a supplement to the images, rather than the other way around.
Most of the people who will see your billboard only have five-to-ten seconds to read and understand it
Using seven words, or less ensures that they have time to read the billboard
Billboards are a visual medium, so use the words to elaborate on specific points or to create a slogan that is memorable and explains your product, rather than relying on words alone
Integrate Words And Images To Create Something Memorable
What makes a good billboard can factor how well others can remember it. Integrate words and images to create something memorable. While billboards rely on words, they are primarily a visual medium. As such, it’s very important that you integrate words and images in a manner that effectively conveys what you offer while doing so in a memorable and distinctive manner.
Billboards are, primarily, a visual medium. Words are often used as tools for elaborating on specific points or for conveying a certain piece of information that will entice the viewer of the billboard to learn more, but they are rarely used for more than that.
To integrate words and images in an effective manner, you must define the overall message of your billboard, and then you can begin thinking about the images that you can use to effectively convey that message.
For example, if you are offering free wellness consultations that are designed to help with back problems, then you could convey that using a picture of a man’s back that is covered in a dark, silver color. This image conveys the pain of having back problems, and the feelings of being weighed down and immobile that back problems often come with.
With that image, you can then use a couple of words that convey the solution that you offer – in this case, a wellness consultation. There’s no need for you to explain the solution that you offer in great detail, instead, you can simply tell the viewer that you offer a solution. This will spread awareness of your services, while also enticing those who are dealing with back problems and would like to find a solution.
To make your billboard as memorable and as effective as it can be, you must focus on creating memorable images and designs first, because those are the first things that the viewer will see. Then, you can use words to further enhance the billboard and its message.
Uses image and words in an effective and memorable manner
Billboards are visual mediums, so it’s important that they rely more on visuals than words
To make a billboard that is memorable, it’s important to use large and distinct images, rather than multiple images
Words must supplement the images – and message – rather than having to explain the images
Think about your message and the images that will convey it first, and then think about the words you would like to use
If you’re one of the people who believes outdoor media and billboard advertising is outdated in our modern times, you might be wrong. In fact, they’re still a very efficient and successful method of communicating advertising messages, especially in Puerto Rico. As a matter of fact, the most successful companies around the globe use this within their advertising strategies. No matter the size or purpose of your business, it’s extremely likely that using outdoor media could be beneficial to your brand.
Additionally, media billboards and outdoor advertising methods doesn’t have to be a very costly investment. You don’t need to find any outdoor media for sale, instead you can simply rent space on the billboards that we already maintain for our loyal clients.
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Understanding how your company operates and evaluating your target audience can really help to decipher whether or not media billboards are the best method of advertising for your company. There are plenty of ways to measure these data points, and bMedia offers due diligence in analyzing market sizes, potential audience sizes, and estimating conversions based on your unique advertising campaign. Contact us to learn more about our process and implementation for our media billboards.
Creativity and Out-of-the-Box Ideas
Before hiring an outdoor advertising company, it’s a good idea to take a look at their existing outdoor media campaigns. Creativity and originality is an important factor to creating engaging and highly converting campaigns. There are many different methodologies to deploy including:
Humor
Scarcity
Emotional Sentiments
Simplicity / Minimalistic
When bMedia evaluates target audiences, we can assess the best method for engaging with those individuals and groups of people. Working together and strategically allows us to better plan and predict the most effective media billboards.
Puerto Rico Outdoor Advertising
Busy roads and high traffic make Puerto Rico an ideal place for media billboards. As a well established attraction for tourists, local businesses can gain maximum exposure. Create effective branding campaigns or promote specials, specific merchandise, or services with enhanced imaging, clear messaging, and optimal ad placement.
We can help you identify the best places in Puerto Rico to advertise and offer support for creating a captivating billboard that reflects your brand, product, or service. Ask us how!
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OF DRIVERS LOOK AT AN OUTDOOR AD EACH TIME THEY PASS ONE
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TALKED ABOUT SOMETHING FUNNY THEY SAW ON A ROADSIDE BILLBOARD
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NOTED A PHONE NUMBER OR WEB SITE ADDRESS FROM A BILLBOARD
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IMMEDIATELY VISITED A BUSINESS BECAUSE OF AN OUTDOOR AD MESSAGE
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Whether you’re already a fan of outdoor media or are just thinking about getting involved, bMedia can get you through the process in a way that will produce positive results. We have 18 outdoor billboards at strategic locations throughout Puerto Rico, and they’ve all been positioned in places that are most likely to be seen by large groups of potential customers. Additionally, we’ve done a lot of tracking to know how many people will view each one, and we can even give you more details about what types of people these are. This will help you plan your campaigns in a way that they primarily target the groups you’re hoping to reach. Also, our expertise and experience in the business allows us to give you plenty of advice on what makes a good billboard, as well as what methods will be less successful and should be avoided.
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There are many different results that can come from a successful billboard campaign, so the amount of strategies that can be followed is pretty much unlimited. However, two of the biggest reasons for creating outdoor advertising billboards are to boost your image and increase your sales numbers.
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The advances of computers and technology have offered many other opportunities for advertising, and this is probably the main reason that people so often think that billboard outdoor advertising no longer works. They get used to using all the detailed tracking data provided by online sources, and they forget that physical objects can also be analyzed. But, outdoor billboards are still extremely useful, and there is still a lot of data that can be examined to determine their usefulness.
Additionally, outdoor billboards have some specific advantages over purely electronic forms of advertising. For example, when they’re driving down the road, consumers don’t have a million other flashing icons to catch their eyes like on computer screen. Also, they are basically a captive audience who has no choice but to see your message. Plus, outdoor billboard advertising doesn’t have to compete with technology because it can be used in line with other digital resources. For example, you can use your outdoor billboards to advertise your website address, and then consumers can visit that to start working with your digital strategy.
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Unlike with many other forms of advertising, you can control where someone will be when they see your outdoor billboard. Using this physical advantage can be beneficial in many different ways. For example, knowing where the viewer will be allows you to put an advertisement that is relevant to their current situation, and the message can be customized to fit the feelings of the customer at that point in time. This will help them recall the message later because they will associate the feelings they received from the outdoor media billboard with what they were doing at the time. For example, if they were on the way to the beach when they saw an ad for a product to protect their skin from the sun, then they will be more likely to think of that brand when they’re shopping for something similar. Additionally, this whole strategy make consumers feel that the brand is thinking about them and is actually a part of their life. It’s a great step on the pathway to brand loyalty.
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At bMedia Group, we have helped many successful companies increase their brand with our knowledge. Working with so many organizations has given us the experience we need to help your campaign be even more successful, and we’ll use everything that we’ve learned about outdoor media to help strengthen your strategy.
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Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions that are not unfamiliar nor unique. Commutes during rush hour can cause frequent delays, which can be irritating for most. For business, however, high traffic conditions can mean excellent returns if you’ve invested in billboard advertising. bMedia will explain more below.
Being aware of Puerto Rico traffic conditions, and how they affect the day-to-day life of a regular Puerto Rican citizen, makes it easier to understand the power of an excellent billboard, and how to properly harness this platform for advertising. When done strategically, well-thought-out and well-placed billboard media can take advantage of extremely trafficked areas in Puerto Rico.
What To Expect When Driving In Puerto Rico?
Puerto Rico’s road laws are quite similar to those found in the United States. For example, everyone in Puerto Rico drives on the right side of the road, and wearing your seatbelt is mandatory. But, despite these similarities, there are a few things that differentiate American drivers, and Puerto Rican drivers. These are quirks of the road that you’re likely to encounter on a regular basis.
If you look at the United States’ road laws, and Puerto Rico’s road laws, you’ll find that they’re quite similar. People drive on the right side of the road, you must wear a seatbelt, child seats must be used if your child is under four; those are just some examples of the road laws that Puerto Rico and the United States share.
Unlike the United States, however, traffic signs are in Spanish, rather than English. Each traffic sign is a universal traffic sign, but every word on the sign is in Spanish. Along with that, speed limits are written in Miles-Per-Hour, but distances are written in kilometers, rather than miles.
While the laws are similar to the United States, the ways in which drivers act tends to be a little different. It’s not uncommon for drivers to change lanes without using their turn signals, for example, and drivers often speed past red and yellow-lights. Along with that, speed limits are often thought of as “suggestions” rather than rules.
Despite those quirks, driving in Puerto Rico is, overall, a fairly safe and painless experience. Some drivers don’t always obey the rules of the road, but most of them do. But, with that being said, it’s important to be flexible.
Most of Puerto Rico’s road laws are exactly the same as those found in the United States
Traffic signs are universal, but the words on the signs are in Spanish, rather than English
Driving in Puerto Rico has many quirks, such as turn signals being used infrequently and speed limits and red lights being more of a “suggestion” than a rule
What Are Some Of The Heaviest Traffic Congestion Points In Puerto Rico?
In Puerto Rico, the heaviest traffic congestion points are in San Juan. San Juan is the capital of Puerto Rico, and as such, it has the largest population out of any other place in Puerto Rico. Most of the Puerto Rico traffic comes from the highways and freeways that lead to and from San Juan, although there is plenty of traffic congestion to be found within the San Juan Metropolitan Area.
San Juan is the capital of Puerto Rico, and it’s the most populated city in Puerto Rico. In fact, the San Juan Metropolitan Area has a population of around 2.6-million, which is a significant percentage of Puerto Rico’s population of 3.2-million.
In San Juan, the heaviest traffic congestion is found on the freeways and highways. Many of these freeways and highways begin in other parts of the country and lead directly to San Juan. Since many people work in San Juan, even if they live somewhere else in the country, the freeways and highways are almost always busy.
San Juan’s most congested freeway is the PR-18. The PR-18 sees an average of 286,800 drivers, every single day. It isn’t a particularly long freeway – less than four-miles – but it connects San Juan and Rio Piedras – a municipality of San Juan – and makes it easier for drivers to move from one part of San Juan to another.
There are other freeways and highways that serve as heavy traffic congestion points. But, the PR-18 and PR-52 are some of Puerto Rico’s most congested roads, due to the amount of traffic that they see on a daily basis.
To deal with traffic congestion, it’s important to leave early, especially if you know it will take some time for you to get to where you need to be. Along with that, it’s important to remember that if you’re going towards San Juan, no matter what freeway you’re taking, rush hour is from 6 AM to 9 AM. But, if you’re leaving San Juan, rush hour is from 4 PM to 7 PM.
San Juan has the heaviest traffic congestion points in Puerto Rico, due to the prevalence of cars
The PR-18 and PR-52 are some of the most congested freeways, and they see large volumes of Puerto Rico traffic every single day, due to their connection to San Juan
Leaving early, to avoid rush hour, will make your commute a lot easier
Rush hour is 6 AM to 9 PM if you’re going towards San Juan
If you’re going away from San Juan, rush hour is 4 PM to 7 PM
Why Traffic Congestion Is Great For Billboards:
Traffic congestion may not be pleasant to deal with, but when it comes to billboard advertising, traffic congestion is exceptionally valuable. Where there’s traffic, there are drivers, and where there are drivers, there are people who will see your billboard and engage with what you are offering.
In Puerto Rico, the worst traffic spots – along the PR-18, for example – are the best billboard advertising locations. With so many people driving through, every single day, your billboard will be seen. And, due to the traffic congestion in those areas, drivers are forced to stop and wait, and this means they’ll see your billboard and know what it is that you are offering.
Getting people to see and engage with your billboard is often one of the biggest challenges of billboard advertising. Placing your billboard in a traffic congestion spot eliminates that challenge, as it ensures your billboard is seen by a variety of drivers and engaged with.
Traffic congestion is exceptionally valuable when it comes to billboard advertisers
Traffic congestion points are full of drivers, which ensures that your billboard is seen
When there’s traffic congestion, drivers are forced to stop and wait and this ensures that they see your billboard and have time to engage with it
Contact bMedia for effective outdoor media advertising in Puerto Rico.
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Billboard Media Group has provided some of the best Puerto Rico outdoor advertising services. We continue to give our customers end products that help to captive and promote business, products, and services. Outdoor media still remains a proven method to get in front of potential customers and for good reason!
Puerto Rico is a densely populated island, containing just over 3.5 million people across roughly 100 lengthwise miles of island. Driving point-to-point on Puerto Rico is a shorter distance than a drive from San Diego to LA, and yet, there are over 1,000 people per square mile on Puerto Rico. That’s a huge amount of people for the space – and considering that there are over 3 million registered vehicles on the island, you can figure that traffic is going to result (source: Puerto Rican Traffic Commission).
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bMedia Group provides Puerto Rico outdoor advertising to companies. Fortuantely, the severe traffic situation in Puerto Rico is good for one thing. It opens up a host of opportunities for advertisers who are looking to nab the attention of those bored motorists. Billboards in Puerto Rico are the way to gain new attention for your company, brand, or service.
While there’s no doubt that the arrival of the digital age has and will continue to change the way that we think about advertising, some older forms of advertising are here to stay. For as long as people are still driving their cars, billboard marketing and other forms of outdoor media will be an unavoidable, eminent platform for advertising.
Digital Billboards in Puerto Rico
Only a small percentage of billboards across the United States are digital billboards. Still, with new age technology, digital billboards in Puerto Rico are becoming more popular. Digital billboards give companies and businesses the flexibility to test, enhance, and re-test their billboards without expensive overhead and new design costs. Contact us for the industry’s leading billboards in Puerto Rico.
bMedia Group Puerto Rico
We are one of the most trusted sources of billboards and Puerto Rico outdoor advertising. We have tried and true methadology that allows to optimize billboards that promote brands and companies, plus much more. Fortunately, billboards are still some of the most effective forms of advertising. Our customers have show significant ROI and have shared data points that speak for themselves.
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People in Puerto Rico
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As is discussed in this Forbes article, people are not only still taking note of the billboard advertisements around them; they’re actively engaged with the advertisements at hand. One particular statistic of note that is discussed in the article is that 56% of people polled discussed something noteworthy about advertisements they saw on billboards, which provides a pretty compelling look into the psychology of motorists and advertisements.
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It’s hard to overstate the value of having your viewers already inside their cars when they see your ad. In the study referenced above, a stunning 1/4th of viewers immediately traveled to the store in question after seeing their billboard advertisement. Other methods of advertising are lucky to draw a 10% ad-to-lead rate, and yet the most specific, most immediately result of viewing these billboard ads still draws a 25% rate of engagement. It’s a favorable way to advertise no matter what way you slice it!
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Even with the task of driving at hand, the mind of a motorist has a lot of downtime. Drivers take this time to think about their day – what supplies they need from the store, what they’re going to do after work. Allowing your potential customers to see your billboard advertisement while they’re in this state of mind is ideal. And in a place like Puerto Rico, which is densely packed with businesses and people alike, the exposure you get with a billboard advertisement is nearly limitless.
Placing advertisements on billboards also serves as something of an automatic demographic control. After all, the majority of potential customers seeing your advertisement are likely commuting to their job, and they are affluent enough to invest in a vehicle for personal transportation. That means that your outdoor media is almost exclusively going to reach people who fall within your economic demographic – unlike traditional advertising in media.
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bMedia Group has 18 different billboards located at strategic locations throughout the island, which you can choose to target your audience based on the location of your business or businesses. If you are interested in billboard marketing for your business, please contact our helpful staff today!
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Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring to those large outdoor structures we normally see along the interstate.
Of course, this definition is a little simplistic. Billboards come in all shapes and sizes. They are not just along well-traveled roadsides. We see them in city downtown areas. You will find billboards anywhere billboard manufacturers expect them to earn money for the advertiser and hence the creator.
The term billboard comes from the “billing board”. This term refers to the outdoor advertising space of gigantic proportions. Billboards are huge because their aim is to catch the eye of passing walkers, cyclists, and vehicle drivers. They are intended to be read in their entirety in the time it takes a pedestrian, biker, or driver to pass by the sign.
Measuring Billboard Effectiveness
According to writer, Apryl Duncan, Americans are deluged with visual stimulation. She estimates that, on average, Americans are bombarded with between four thousand and ten thousand ads every day.
To be effective, billboards need to stand out from their competitors. While billboards have a captive audience as people walk, run, bike, or drive by, they must be large, striking, and easy to read. Otherwise, their potential audience will simply ignore them. Measuring billboard effectiveness is important to every outdoor media campaign. Billboard companies should provide statistics and specific data as it applies to:
Location
Outdoor media is unique in that it is one of few advertising mediums that is not as dynamic. Where internet ads can change frequently and within a short time span, billboard generally change less often, but are sometimes more effective. How is this? Measuring billboard effectiveness always begins with evaluating location of potential billboard placement. This is usually done by considering factors such as:
Number of people or vehicles that pass a billboard per day
Number of people or vehicles that could see your billboard per day
People or vehicles who actually saw/interacted with your billboard
Measuring Traffic for Billboard Effectiveness
It’s crucial to know the traffic surrounding the location of a billboard in order to better measure traffic for billboard effectiveness. For one, you should try to find an ideal location that gets a lot of traffic, although these areas can usually be priced much higher than other lower trafficked areas. Measuring traffic is usually done through a variety of methods including government data, census, road traffic counts, and even manually logging travel data day-to-day. These numbers will help you determine if a location is an ideal placement for your business, brand, or service.
Analytics
If there’s a brand name, slogan, or catchphrase — that is used unique to your business — you could use analytics data scraping methods to analyze how often those terms, phrases, or words are typed into search engines. Similar to how businesses would execute keyword research, the same method could be applied in measuring billboard effectiveness. The more search hits a phrase gets could provide insight into how often people are viewing and taking action with an outdoor ad.
Hashtags
Hashtags are more widely used these days and provide ample opportunity to getting potential customers on board with a message displayed on outdoor media. Utilizing hashtags can help companies better evaluate the effectiveness of the billboard advertisement.
Sales Analytics
There’s usually a direct correlation between sales and outdoor ads. It’s important you notate benchmarks in reports for sales, or general profits and determine if a new billboard ad is bringing in more customers or not.
Billboard Audience Impact
Billboards aren’t technically outstanding. Some have moving parts. Most appeal only to your vision. However, billboards have a captive audience. Think of those hours you spend in your car, bus, GO train. or other commuter vehicles.
The daily commute is literally the longest idle time in the busy schedule of North Americans. No matter how you get to and from work, while you make that trek, you are a captive audience. Companies aiming at getting their brand known and advertising agencies intend upon helping clients achieve their goals recognize the power of billboards as a vehicle. They take good advantage of the opportunity to bombard foot and vehicle traffic with powerful visual images strategically located.
Billboard advertising is effective in our busy world. It’s a way to get the highest number of views and lasting brand impressions of any advertising medium.
So, billboards are aimed at building brand recognition or reinforcing a brand recall. Billboards aren’t there to inform, educate, or persuade. Basically, they are saying, “See me!” or “Remember me!”
How is Billboard Effectiveness Measured?
When it comes to measuring billboard effectiveness, there are several considerations.
First, let’s consider the return on your investment. How much does the billboard cost? How much revenue does it bring in? When we consider ROI, billboards have a proven record of being worth the time and investment.
Billboards are part of the landscape. They are practically everywhere you go whether you’re traveling on foot, on a bike, in a car, on a bus, or in a train. It’s little wonder that advertisers continue to pump money into this form of advertising.
Static advertising forms like magazines, flyers, direct mailing, email ads, and newspapers can be discarded with hardly a glance. But, billboards are in your face.
Thanks to modern technology, any professional outdoor advertising agency can provide its clients with hard data to show that their billboards are paying off. They can measure the foot and vehicular traffic at any time of the day, day of the week or month of the year.
Professional outdoor advertising companies can predict the demographic most likely to view and respond to your billboard. The effectiveness of billboards is measured in Daily Effective Circulations or DEC. This refers to the number of vehicles and pedestrians passing your billboard each day.
What Makes a Billboard Ad Stand Out?
Despite their size, billboards need to stand out from the visuals that surround them. That’s a tall order. Outdoor advertising companies use creative designs, eye-catching materials, catchy slogans, and special effects to make their billboards memorable.
How do they do this? To answer that question, let’s look at billboards that have stood out in advertising history. Remember, the ultimate goal of billboards is brand recognition and brand recall.
Consider these billboards that made their product a household name.
“Kleenex” did such a good job of brand recognition that its name is synonymous with every other tissue brand. But, like Coke and IBM, Kleenex is not content to bask in its name recognition. The company’s latest billboards appeal to emotion. Their ads afford their customers opportunities to show caring.
Famous for its Golden Arches and yellow off-ramp billboards, Macdonald’s has always excelled at sending a message without using a word. Now, this fast-food giant is turning its billboards into homes for bees.
It would be impossible to ignore the “all you can eat and more” billboards erected by the motorist stop Oldtimer restaurant chain. The billboard surrounds a tunnel on the motorway with the tunnel acting as the customer’s mouth.
Are You in the Market for Effective Billboard Advertising?
Professional Outdoor Advertising Experts have the knowledge to create attention-getting billboards. They know where to place them to build brand recognition with your niche market.
These professionals also have the tools to measure viewer reactions and to help clients make adjustments for maximum return on investment.
Learn more about how we can help you get the most from your advertising dollar. Contact us to discuss billboard advertising in Puerto Rico.
In 1867, the first billboard was leased. This billboard was used to hold a large advertisement. Since then, billboards have become one of the most popular forms of advertising. They are unique with visual designs, large size, guaranteed audience, and the ease in which they can be set up on roads and highways.
Billboard advertising industry began in the late 19th century. It started off slowly. But by 1870, there were around three-hundred bill-posting and sign painting companies. Then, in 1891 the Associated Bill Posters’ Association was founded. This expanded the concept of poster advertising, allowing advertisers to see the potential that the medium offered. Today, billboards have risen to one of the most popular forms of advertising. Below we’re discussing what to expect from billboard advertising.
What Is Billboard Advertising?
When the 20th century began, billboards were a popular form of advertising, but nowhere near as popular as they soon became. With the rise of the automobile, billboards rose to one of the dominant forms of advertising.
Roads and highways were built to accommodate the automobiles that everyone was buying. Billboards were advertising a variety of different products and services on these roads and highways. Everyone saw these billboards as they drove.
Today, billboard advertising is one of the most popular advertising mediums. A billboard is a giant poster that is visible to hundreds of people. Unlike other forms of advertising, billboards always have a sizeable audience. By making the right choices, you might be able to reach the right people at any given time.
The billboard advertising industry began in the second half of the 19th century
In the 20th century, billboard advertising became a dominant form of advertising, due to the automobile
Billboard advertising is one of the most popular forms of advertising in today’s world
Every billboard is guaranteed to have an audience
What Do You Do Before Purchasing Your Billboard?
Billboards can be costly upfront. You should know what to expect from billboard advertising. For one, you should consider a consultation with a billboard advertising agency. During your consultation, you should finetune the needs of the billboard. You should also investigate your target audience, the proper location, and what your billboard advertisement conveys and expresses.
Purchasing a billboard is a process, and it begins by being aware of your audience, and the exact message that you would like to convey. If those two elements of the process are uncertain, then your billboard will be hard-pressed to succeed.
When you understand those two elements, you can set up a consultation with a billboard advertising agency. Throughout your consultation, you will be able to finetune the individual components of your billboard. These are components include:
specific audiences that you would like to reach
the message you are expressing
placement of your billboard
what the billboard says and what it looks like.
Once all of that information has been organized, you’ll be able to look at billboards that the consultant feels are right for your business. Make sure to visit each billboard in person, so that you can see what it really looks like, and whether or not people can actually see it as they drive by.
Make sure you understand the message you need to convey and your target audience
Setup a consultation and fine-tune the individual components of the billboard, including the design, placement, and specific audience you need to reach
Visit the billboards your consultant has suggested for you and find one that looks and feels right to you
What Happens Once You Purchase Your Billboard?
When you purchase your billboard, the next step is for you to work with your consultant on designing the billboard advertisement. All of the preparatory work you did earlier is incredibly valuable in this stage of the process.
Earlier, before and during your meeting with the consultant, you finetuned the different aspects of your billboard. Aspects that include your target audience, the message you want the billboard to convey, and the overall design of the billboard.
When you work with your consultant on designing your billboard, all of that information will be put to good use. For the words, you’ll need to keep it short and sweet – six-words or less is ideal – while making sure that you’re saying something that speaks to your target audience, and conveys your intended message.
Words are only a small portion of a billboard, though. Billboards are visual mediums, and you’ll be spending a lot of time working with your consultant on the visual design of your billboard. Every visual element must align with what your audience needs, what you are selling, and the message that you intend to convey.
For example, if you are advertising a motorbike that goes very fast, then you should integrate visual motifs that are related to speed and momentum. That way, the words are a supplement to the visuals, rather than the other way around.
When you purchase your billboard, it’s time for you to design it
Make sure your design is in alignment with your audience, what they want, and the message you want to convey
Focus on making the words a supplement to the visuals; billboard advertising is a visual medium
What Makes A Billboard Effective?
When a billboard is in the right spot, has the right visual design and the right words, and successfully introduces people to your product, that billboard is effective. If a billboard is in the wrong spot, has a clunky visual design and a strange choice of words, that billboard is unable to properly introduce potential customers to what you are selling.
In order for your billboard to be effective, it must be in the right spot, have the right visual design, and the right words. Those elements lead to a billboard that conveys what it is that you are selling, in a manner that ensures that the right people see what you are offering.
If you are advertising designer clothing, you probably wouldn’t want your billboard to be located on a road somewhere deep in rural Puerto Rico. Instead, you would want to place that billboard in a place where people with lots of disposable income will see it.
Examples of Effective Advertising
When advertising that designer clothing, you need your billboard to convey the status and prestige that comes with wearing your clothing. Instead of using a visual design that appears clunky and lacking in polish, use a visual design that comes across as sophisticated and classy.
To make your billboard extra special, you need to use the right words. For designer clothing, you wouldn’t use words such as “affordable” or “inexpensive”, you would use words such as “elegant” and “luxury”.
No matter what you are advertising, make sure that all three of those elements come together. What you should expect from billboard advertising:
Your billboard must be in the right spot, have the right visual design, and the right words
Make sure that your billboard is somewhere people can see it, and where the people who will buy your product are likely to see it
Ensure that the visual design is in alignment with what you are advertising
Make sure that you use as few words as possible, and that every word has an impact
bMedia Can Assist
For Puerto Rico billboard advertising, bMedia Group has you covered. We have years of backed experience and can help you craft the right message and the winning graphic to help boost your business. Our form of advertising isn’t just effective, it is proven. Contact us today for a consultation and clarification on what to expect from billboard advertising.
