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Billboard Design Best Practices

Posted on September 27, 2021 by admin

Designing a billboard can be hard work, especially if you don’t know what your goal is. You need to be able to strike a balance between adhering to universally understood billboard design best practices, and being creative, eye-catching, and authentic to your brand.

At bMedia, we have decades of experience designing eye-catching and high-performing billboards in Puerto Rico. We use high-level advanced analytics to create and subsequently monitor your business’s ideal billboard advertising campaign. Because of our proven results, we are often regarded as Puerto Rico’s top billboard advertising company.

Why Advertise with Billboards?

Before we take you through our tried and true billboard design tips, you’re probably wondering if billboards and other OOH advertising mediums are still worth it. In this age, practically everyone is glued to their smartphone, tv, or laptop 24/7. Does this mean that online ads are the best?

There are a few different reasons why billboards, and outdoor advertising in general, are still an effective advertising medium in 2021.

Outdoor advertising is more noticeable.

Online advertising can be frustrating since so many consumers have ad-blockers in place. Those that don’t are bombarded with so many ads that none really stand out. However, billboard ads don’t have these problems, as they’re basically unblockable.

Outdoor advertising is more accepted by consumers.

Consumers are generally pretty wary of social media ads, especially after educating themselves on the manipulative tricks that many online advertisers use on them. Billboards, on the other hand, are a long-standing accepted form of advertising that isn’t subject to any ethical issues, like social media and other online ads can be.

Outdoor advertising can benefit other advertising campaigns.

People tend to be more perceptive of their surroundings outside of the home. They can take in your advertisements, even if they’re not consciously aware of it. This effect can boost your other advertising campaigns.

According to research from Ocean Neuroscience, consumers were 48% more likely to engage with a mobile ad when exposed to the same out-of-home advertisement first.

Billboards help with brand building and recall.

Outdoor advertising has shown to be very effective in building brand awareness and brand image. Researchers think that this has to do with the fact that people tend to be more perceptive of their surroundings outside of the home.

This type of advertising can be very cost-effective.

Another key advantage of outdoor advertising, especially for companies with limited marketing budgets, is its cost-effectiveness. In the current marketing environment, outdoor advertising is often cheaper than print or digital advertising. Additionally, outdoor advertising is more long-term than print or digital ads, which often require repeated payments to carry out campaigns. Paying to have an advertisement on a billboard for a month can be a much better use of funds than repeatedly paying for a commercial campaign.

Billboard Design Best Practices

With our decades of experience at bMedia, we’ve compiled a list of billboard design best practices that hold true across all businesses and industries. Note how all of our billboard design tips allow for a lot of flexibility, which is critical to enabling your brand to share its own unique vision.

1. Keep it simple.

Use fewer than 7 words and fewer than 3 visual elements. Billboards are made to be quick bursts of essential information. Making it more complicated than above will dilute the message your brand is trying to send.

2. Use borders and cropping properly.

Making an object larger than life will turn heads. Leverage size, cropping, and borders to help make your billboard eye-catching.

3. Be intentional with colors and contrast.

Bright colors and sharp contrasts make for an easily digestible billboard that’s also eye-catching.

4. Leverage key locations and seasons.

You wouldn’t want to advertise your new holiday line of sweaters in the middle of April. At the same time, you also want to make sure the location of your advertisement matches your target demographic. You’ll want to advertise in different places if you sell luxury goods vs if you sell more affordable, discounted goods. Ensure that you’re getting the right information to the right people at the right time.

5. Be careful with fonts.

The most critical part of proper use of fonts is to ensure your billboard is readable from various distances. You don’t want your font size too big or too small, and you definitely want to stick to simple, easily discernible fonts. Don’t overly condense text, unevenly weight fonts, or make the font too thick or thin! Simplicity and readability are key.

Examples of Effective Billboards

As you may have picked up by now, there’s no one-size-fits-all billboard design. Even when following our billboard design tips, you will see that there’s plenty of room to be creative and unique. As such, there are many different examples of effective billboards that can turn heads and attract customers.

One company that’s done a great job with its billboard advertising is Apple. Even though it’s one of the world’s leading technology companies, Apple frequently uses billboards and other traditional forms of advertising. In 2015, Apple launched its “Shot on iPhone” campaign. The campaign offered iPhone users the opportunity to capture images on their phones that would then be used on billboards, commercials, and other ads. Apple’s Shot on iPhone campaign displays the importance of engaging consumers and being thoughtful with image selection. These billboards were remarkably simple, yet remarkably effective.

Another fantastic billboard example was a Formula Toothpaste billboard in Indonesia. This remarkably creative advertisement shows a man whose teeth are so strong that he is literally ripping the billboard off of its supporting structure. This billboard is a wonderful example of using creativity to stand out. Once again, it’s a clean, simple image that effectively communicates Formula’s product and value while simultaneously being creative.

bMedia: Puerto Rico’s Premier Outdoor Advertising Firm

If you are advertising on the island of Puerto Rico, there is no better company to work with than bMedia. We have hundreds of billboards in strategic locations island-wide to ensure that you can connect your billboard to your consumers. We utilize advanced analytics to measure and optimize billboard engagement, providing your business with maximum value.

bMedia are Puerto Rico’s leaders in OOH media and advertising. We will work with you to ensure your advertisements are seen and remembered. Contact us today!

Successful Billboards Around The World

Posted on August 30, 2021 by admin

Billboards have long been a staple of the marketing and advertising space. In fact, they are probably one of the first things that come to mind when thinking about traditional advertising. However, in today’s world, one is confronted with advertising at almost every turn. So the question becomes: how do you stand out? Here, we will discuss some tips on how to create successful billboards, as well as giving some examples from around the world.

Not all billboards are created equal.

The market and the audience of certain billboards must be taken into careful consideration in order to maximize their effectiveness. Because of this, billboards around the world are designed in different ways and seek to capture different audiences.

Tips for Successful Billboards

The process of creating successful billboards takes time, creativity, and ingenuity. However, when executed well, they can be remarkably effective and result in a high return on investment (ROI). Below are some tips for creating successful billboards.

Keep It Simple

You might feel the need to add as much information as possible onto your billboard. However, you must remember that most people are only glancing at a billboard in passing. Therefore, it’s important that you get straight to the point. Bold colors, readable text, and eye-catching images will help capture your audience’s attention. Additionally, remember to keep your message clear and concise. It can certainly be clever, but your audience does not have that much time to pause and figure out what you’re trying to convey.

Your Audience Is #1

When designing successful billboards, it’s crucial that you keep in mind who your audience is. Advertisers must meet the audience where they already are. So, if you’re advertising your tractors, why not place a billboard out in the country? If you’re promoting a new rideshare app, why not place the billboard in an urban center, where there is a need for the service? Keeping your audience at the forefront of your mind will help you optimize the success of your billboard and lead to the best ROI.

Go Digital

Digital billboards are popping up all over the place, even in places where you’d least expect them. While digital billboards may be a bit more expensive than traditional static billboards, they can actually result in a higher ROI. This is because digital billboards can be used on a rotating basis. One company can advertise on the digital billboard in the morning, while you can advertise on the same billboard in the evening, based on the audience you’re trying to reach. Because of this, you can optimize your investment and reach the people you want to reach, only when you know they’ll be there.

Other Things to Keep in Mind

A few other things that are important to keep in mind when designing your successful billboard include:

Location
Daily traffic
Type of traffic (car vs. foot)
Budget
Duration of campaign
Timeliness

Examples of Successful Billboards

Now that we’ve discussed some tips for creating successful billboards, we’ll share some examples from around the world.

Asia

Location: Japan

Billboard: Mt. Fuji’s Litter

Perhaps the most interesting aspect of this billboard is that it technically isn’t a billboard. Sure, it has the frame and structure of a successful billboard – but it’s missing the actual content of a billboard. Of course, the position and intended viewing angle of the board attempt to turn Mt. Fuji into the content. Given the cultural significance and sheer recognition of Mt. Fuji to its target audience, the effect is substantial. The litter framing the famed natural spectacle leaves a stunning impression about the impact that litter has on natural areas.

Location: Philippines

Billboard: Skype Qik Live

Mobile devices and social media are huge in Asia. Whether it be a mobile game, the hottest new trending app, or just chatting with friends, the smartphone is a gateway into a world of almost endless entertainment. This company created a billboard that allows mall-goers to record themselves on a nearby mobile phone installation. Then, their clip appears on the ad. This interactive billboard makes physical advertising media relevant to the many enthusiastic smartphone users in Manila.

Europe

Location: England

Billboard: Free screen replacements

How many times have you or a friend lost hold of your smartphone, only to pick it up and discover that the screen has shattered? This universally disappointing image of a shattered phone is certainly eye-catching. By replicating this effect on this billboard, it catches the viewer’s attention and reminds them of their broken phone screen.

Location: Denmark

Billboard: WWF – Rising Ocean Levels

This one is interesting as the viewer has to see this billboard multiple times at different points in the day to get the full effect. Basically, the awning on top of this billboard is supposed to cast a shadow. The shadow will change depending on the sun’s relation to the billboard. As the sun moves throughout the day the shadow will change in accordance, making it seem as if the water line on the board is moving upwards. Given that Denmark exists next to the Atlantic, rising ocean levels actually do affect them as they change the shoreline of the country. This is an example of a successful billboard that uses repeated exposure to leave an impact.

North America

Location: USA

Billboard: Adam Ruins Everything

Anyone who has spent long enough time on Facebook has probably seen a video snippet of Adam Ruins Everything, a series dedicated to dispelling half-truths and common misconceptions. While one can imagine that such an “in your face” ad might not be incredibly popular with all Americans, there’s no doubt that it’s effective in attracting the attention of its home audience. Not only does it call attention to a fact that Americans may not like to think about, but it also works as a form of passive activism. It forces passersby to reassess the value that they’ve placed on such a monument.

Location: USA

Billboards: Total Recovered campaign

During the COVID-19 pandemic, plenty of ads sprung up reminding people to stay at home and wear masks. However, there was not that much positive advertising. An advertising agency called Orb decided to create a campaign highlighting the total number of people that had recovered from COVID-19. This campaign acted as a beacon of hope, while most other COVID-related advertising was rather bleak.

South America

Location: Peru

Billboard: Clean Air

The city of Lima located in Peru was estimated to have the highest pollution levels in all of South America back in 2012. This billboard was created in response. This billboard actually takes the surrounding polluted air and purifies it, emitting fresh air back out. As one can imagine, it was incredibly well-received by its target audience due to the fact that it actively improved their lives.

Location: Argentina

Billboard: Amphibious billboards

Who said billboards need to be roadside? These amphibious billboards can be found either on the beachside or out in the water themselves. Given that South America is known for its fair share of beautiful beaches, it only makes sense to play up to the region’s natural strengths and advertise in popular beach spots.

Australia

Location: Melbourne

Billboard: Porsche Ads

If you have enough money and the inclination to buy a Porsche, you probably feel good about the purchase and enjoy it when other people notice your car. The Porsche company itself understands this and put up an ad in Melbourne that can tell when a Porsche is approaching. The ad calls out Porsche drivers and compliments them on their car, making them feel good and adding a little bit of additional value to their purchase.

Location: Perth

Billboard: SEEK Job Site – Cannon Safety Inspector

Finding the right person for the job can be tough, especially when the person you need has to have an incredibly specific and obscure skillset. This billboard put up in Perth might not be the fanciest, but is still entertaining and effective. The imagery gives off sentiment that would feel at home in a “Monty Python” skit, appealing to the sensibilities and humor of Australians.

How bMedia Can Help

If you’re looking to design and execute a creative and successful billboard campaign, look no further than bMedia. bMedia is Puerto Rico’s leader in outdoor advertising, with over 300 high-impact advertising locations.

To learn more about how bMedia can help your brand reach new audiences, contact us today!

Outdoor Advertising Strategy

Posted on August 17, 2021 by admin

Consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the rest? bMedia, Puerto Rico’s local leaders in outdoor media, has successfully executed marketing campaigns all over North America. There are many reasons we stand so strongly behind effective outdoor advertising strategy.

Outdoor advertising has been a staple of marketing strategy for businesses and brands everywhere. These types of marketing campaigns continuously prove higher ROI for companies who take advantage of this marketing opportunity.

Outdoor advertising or OOH (out-of-home) advertising refers to any advertising medium that targets the consumer outside of their homes. This includes billboards, street posters, retail signage, and more. Why does outdoor advertising work?

Digital advertisements have bombarded consumers so often that most go unnoticed or are ignored. How often do you find yourself skipping over ads when you scroll social media? You can’t skip over a billboard on the highway or a poster at the subway station.

In fact, another reason why billboards are so effective is simply because they stand out and better capture the consumer’s attention.

Outdoor Advertising vs. Online Advertising

Online and digital ads have become somewhat of a nuisance, which is why we’re seeing more people download ad-blocking software. Ads you see online also collect extensive amounts of data which allows businesses to directly target individual consumers. This can trigger privacy and security concerns which may lead to distrust between the brand and the consumer.

Outdoor advertising works because it is a real-life experience. It is a physical encounter with the advertisement. Many people spend significant amounts of time outside of their homes where they have no option but to see advertisements such as billboards and posters as they move about. Additionally, because OOH ads don’t require extensive consumer data monitoring, it is generally one of the more accepted forms of advertising.

Another reason why companies opt for OOH advertising is because it is cost-effective. Outdoor advertising is typically less expensive than print or digital marketing. It is also more long-term. On the contrary, in order to run a digital commercial ad, companies often have to pay a repeated fee just so their ad is visible more than once.

Types of Outdoor Advertising

The advantages of your outdoor advertising strategy depend on which medium you use. Here are the most popular forms of outdoor advertising:

Billboards

If you’re looking to make a strong impact, creative billboard advertising should be a the top of your strategy list. Billboards, one of the original forms of advertising remains one of the most reliable marketing strategies and has stood the test of time.

According to an Arbitron National In-Car study, 71 percent of drivers “often look at the messages on roadside billboards.”

Additionally, billboards don’t just have to be static words and images anymore. Technological advancements and the digital shift have given room for billboards to be more creative in terms of design and content. We’re now seeing digital and interactive billboards that continue to turn heads on streets and highways.

Digital billboards are typically made from LED screens that allow animated advertisements to be displayed. They also have the ability to showcase more than one ad. There are also interactive billboards, which allow consumers to directly engage with the advertisement. Movement is great at grabbing the attention of consumers, stimulates the viewer, and creates a new element of creativity.

Billboards allow flexibility for marketing campaigns. The creative opportunities are endless. Billboards come in different shapes, sizes, mediums and can be put up virtually anywhere. It’s safe to say that this advertising medium shows no signs of slowing down.

Transit Advertising

This type of advertising includes posters and signage seen on buses, cabs, subways, or train and subway waiting platforms. During commutes, consumers encounter thousands of advertisements. That makes this marketing strategy very opportunistic for your business. This marketing strategy is especially great for densely populated cities and urban areas. If an ad gains more exposure, it results in higher levels of engagement.

Transit advertising continues to stay popular due to the simple fact that the need for transit is not going anywhere. Increased ride time and frequency give your ad the opportunity to connect and with the viewer, also allowing them to fully absorb the message of your ad.

Outdoor Events

Outdoor Events such as product demos, mini-concerts, and integrated free product trials are effective ways of marketing a new product or launch. Events allow the consumer to become a part of the marketing strategy and provide them with a memorable experience that they’ll most likely share on social media or with friends.

Point-of-Sale Advertising

Point of sale advertising, or POS, triggers an impulse for the buyer. This marketing strategy intends to promote and showcase a product right before the customer is about to make a purchase. If a customer is going to make a purchase anyway, they’re more open to the suggestion of adding an extra item. This form of advertising includes simple posters or branded display stands that can be placed outdoors.

Construction Advertising

Construction sites are present in both rural and urban areas and require protective barriers like scaffolding and hoardings. These protective barriers present themselves as a unique opportunity for advertising.

Examples of construction advertising include scaffold wraps and posters on temporary fences.

Successful Outdoor Advertising Strategy

Here are some tips for developing and executing a successful outdoor advertising strategy.

1. Target High-Traffic Areas

Targeting high-traffic areas gives your advertisement more exposure. A good billboard will be nothing but a wasted opportunity if it is exposed to a small audience.

2. Be Visible

Visibility nurtures familiarity which results in trust.

Many consumers travel the same route daily. If they see your outdoor advertisement repeatedly, they develop a sense of familiarity with your brand. The more familiar your brand is, the stronger the trust is between the brand and consumer.

3. Understand your consumer

Before designing your ad, you must consider the audience who will come into contact with it. Think about how you want them to respond to your advertisement. A good advertisement is memorable and motivates the consumer to take action. If you want to get the most out of your advertisement, these elements must be carefully considered.

How bMedia can help you

Outdoor advertising can be extremely beneficial and profitable for your brand. bMedia can help your business by coming up with the ultimate outdoor advertising strategy for your product.

No detail is overlooked when creating digital and traditional outdoor media and our advertising professionals can guarantee an effective outdoor advertising campaign. Together, we can maximize the effectiveness of your next marketing campaign. Contact us today.

Why Use Billboards to Advertise?

Posted on July 29, 2021 by admin

Billboards have been around for ages. In fact, archaeologists have even found evidence of what they believe to be “ancient billboards” dating back thousands of years. Regardless of your age or where you live, billboards have likely been a part of your life for as long as you can remember. They’ve become such a common part of life that we probably don’t even think much of them when we see them. However, for advertisers, billboards can be an integral part of any campaign or advertising strategy.

Billboards aren’t still used today just because they’ve been around forever. Advertisers still use them today because they get results. The effectiveness of a billboard is measured by its return on investment (ROI), how many people see it on a regular basis based on location, how memorable it is, and how likely it is to create a conversion or a sale.

Although billboards have been around for a very long time, they have certainly changed over the years. Many companies today are choosing to use digital billboards. A great example of the power and prevalence of digital billboards in Times Square in New York City. Many, if not most, of the billboards there are now digital billboards.

Are you still wondering, “Why use billboards to advertise?” Read more to find out why this tried-and-true medium of advertising is still just as prevalent as ever!

Why use billboards to advertise?

The answer to this question should be obvious. It is, however, also very multi-faceted and probably more nuanced than you might think. Billboard advertising is great for targeting specific audiences, causing repeated exposure, capture attention from people who might not want to be advertised to, and so much more.

Billboards allow geographically targeted marketing.

One of the most important things to consider when crafting a marketing strategy is your target audience. You want to make sure that you’re getting your message in front of the right people. If you have brick and mortar location or a relatively limited service area, then you don’t want to waste money on ads that target people outside your area. You also want to make sure that the people in your service area hear your message. Billboards allow you to succeed on both counts.

When you put your message on a billboard, you know where people will be when they see your message. You can look at the road the billboard is on and get a good idea of where people will be coming from and going when they see your message.

The location aspect of billboards also allows you to be strategic about your budget. Billboards in more rural areas will obviously be less expensive than those in high-traffic, urban areas. However, you’ll still be able to reach a relatively large audience for a lower cost.

Repetition drills in certain messages.

Some messages are better for billboards than others. People drive by billboards regularly, but they tend to go by them quickly unless the area is known for especially heavy traffic. Messages that are easy to digest and actionable are especially effective. A study asked people to discuss their engagement with billboards. Let’s look at their answers.

On a roadside billboard, have you ever…

Notice that simple, clear, and actionable information had the biggest impact. Billboards work on an almost subconscious level, their message sinking in as people drive past them day after day. Messages that are witty, time-sensitive, or related to immediate needs all have an especially big impact on drivers.

Billboards capture one of the few captive audiences left.

Today people are inundated with advertising from the moment they wake up until their head hits the pillow at night. But people also have more ways to avoid engaging with ads, when ads come on TV they look at their phone, and they can use programs to block ads from their phone. In this sort of environment, how do you make sure that people actually pay attention to your ads?

There is one place where people have to keep their eyes on the world around them, and that’s when they’re in their car. If you really want people to pay attention to your ad you need to catch them when they are in traffic. Strategically placed billboards with the right outdoor advertising ideas allow you to do just this.

Time the average American spends driving:

17,600 minutes per year
48 minutes per day

That’s 48 minutes a day where people are staring out the front window of their vehicle. Beyond that, it’s time when they might be thinking about your message. After drivers see your message, they will have the rest of their drive to process it. And this can happen every time they drive past your billboard!

Digital billboards have opened new avenues.

Many people underestimate the power of billboards because they have outdated perceptions in terms of their perception of billboards. Digital billboards have brought this advertising tool into the 21st century, allowing billboards to take full advantage of the latest technology.

Instead of using one permanent image, digital billboards are essentially large computer screens that can be programmed to display messages in a range of innovative ways. Things can be as simple as switching between images periodically so that multiple advertisers can cut costs by sharing a single billboard, or they can get more complex by utilizing animation and real-time updates.

People who can recall seeing a digital ad in the last month:

Place-based: 70%
Online: 43%

These figures were taken from a study based on self-reporting, but there is still a clear takeaway. When people see a message in person, they’re more likely to recall it than when they see it online. As digital advertisements become more prevalent and invasive in our everyday lives, many people have begun to not notice these ads as much. If a consumer is exposed to the same ad consistently and frequently, they may begin to experience ad fatigue. Ad fatigue is the event in which one ad appears to a consumer so many times that the CTR (click-through rate) of that ad begins to go down.

Compared to digital and online ads, billboards are clearly much more memorable and don’t contribute to ad fatigue in the same way that online ads do. People are more likely to pay attention to place-based ads and billboards because they are much more noticeable but much less invasive.

Billboard advertising stands above the rest.

Billboards occupy a unique place in the advertising landscape because of their physical presence. They aren’t ephemeral like radio, TV, and internet advertising. They stand on the side of the road, their message emblazoned across a giant canvas. There is a power in the billboard that other advertising tools just cannot recreate.

Billboard advertising isn’t a magic solution to every marketing need, but when used correctly it can do things that no other method can. If you have a clear and actionable message that you want to convey to a captive audience, then a billboard might be just the thing you need.

As we’ve said multiple times, billboard advertising can also be an incredibly cost-effective method of advertising. For not that much money, you can get way more eyes on your ad than virtually any other medium for the same amount of money. You can also customize the location, design, size, and type of your billboard to match your business’ specific budget and needs.

How bMedia Can Help

Why use billboards to advertise? bMedia is here to answer that question! The professionals at bMedia are the leading experts in outdoor and billboard advertising in Puerto Rico. Whether you have an idea for a billboard already and need help executing your campaign, or you haven’t even started, bMedia is here to help.

Advertising professionals at bMedia have extensive industry experience that will guarantee the effectiveness of your billboard advertising campaign. With the execution of their tried-and-true best practices, bMedia is your best bet in maximizing the effectiveness and ROI of your advertising campaign. Contact bMedia today!

Advantages of Outdoor Advertising

Posted on July 28, 2021 by admin

.Advertising can be broken up into two main categories: outdoor advertising, also known as out-of-home (OOH) advertising, and in-home advertising. The two different types of advertising have drastically different media forms, such as billboards vs. commercials, and as a result, there are benefits and disadvantages to both. In this article, we’d like to introduce you to what outdoor advertising is before discussing some key advantages of outdoor advertising.

What is Outdoor Advertising?

OOH, or out-of-home advertising refers to any advertising media that targets consumers outside of their homes. This is obviously an extremely broad category and covers many different types of advertisements. Therefore, it’s much easier to break OOH advertising up into 4 key categories: billboards, street furniture, transit, and place-based OOH. Many of the advantages of outdoor advertising depend on which kind you use.

Billboard-type advertising can include:

Billboards
Posters
Wall murals

Examples of street furniture advertising include advertisements on:

Bus stops
Public benches
Payphone kiosks

Transit advertising includes advertising in or on:

Airports
Buses
Trains
Taxis

Place-based advertising includes advertisements in:

Stadiums
Movie theaters
Shopping malls

Globally, a lot of money is spent on OOH advertising every year. In 2019, more than $39 billion was spent on OOH ads. Many large worldwide companies such as Apple and McDonald’s, and even tech companies like Facebook and Google, still spend heavily on different types of OOH advertisements, even with the rise of other forms of advertising, such as ads on social media.

Each different type of OOH ad serves a specific purpose. For instance, a hotel company will probably benefit from having more advertisements in airports and taxis than on billboards. As such, although outdoor advertising is a broad umbrella, individual companies and products can inform the specifics of outdoor advertising campaigns.

Advantages of Outdoor Advertising

You may wonder why companies still decide to spend money on OOH campaigns like billboards or advertisements in subways in today’s global age. There are a few key benefits that OOH ads have compared to other forms of advertising.

1) More Noticable

One of the key advantages of outdoor advertising is that it is significantly more noticeable. Online advertising can be frustrating since so many consumers have ad-blockers in place and the ones that don’t are bombarded with so many ads, none really stand out. However, OOH ads don’t have these problems, so they’re basically “unblockable.”

In addition, it should come as no surprise that larger advertisements tend to be more noticeable. If you compare the size of a typical billboard ad vs. a Facebook ad, it’s pretty obvious which one is bigger, and therefore, is more noticeable.

2) More Accepted by Consumers

Recently, online advertising has been receiving large amounts of criticism from various regulatory parties and frustrated individuals. Online advertising is a relatively new form of advertising, and thanks to companies like Facebook & Google, is able to be extremely targeted to individual consumers. The reason why these big companies can be so effective with their advertising is due to the immense amount of data they collect on each user, something that many consumers have issues with.

On the other hand, outdoor advertising is definitely a more acceptable form of advertising to the individual consumer. For one, it has been around much longer than online ads. Consumers of all different generations have seen billboards, posters, or advertisements on the subway. Additionally, outdoor ads don’t coincide with intensive data monitoring of an individual’s online activity, something that privacy-minded consumers are extremely concerned about.

3) Helps to Benefit Other Advertising Campaigns

This benefit comes from the fact that people tend to be more perceptive of their surroundings outside of the home. Humans are made to be more alert, aware, and perceptive in both unfamiliar locations and louder, busier locations. This increased alertness means that consumers can take in your advertisements, even if they’re not consciously aware of them. This effect can boost your other advertising campaigns.

According to research from Ocean Neuroscience, consumers were 48% more likely to engage with a mobile ad when exposed to the same out-of-home advertisement first.

5) Helps with Brand Building and Recall

Outdoor advertising has shown to be very effective in building brand awareness and brand image. Since customers can’t “ignore” outdoor ads the way they can with online ads, they have very little control over what ads they see outside of the home. In addition, many consumers will travel by and frequent the same locations and the same advertisements every day, which helps to build a level of familiarity with those advertisements. Well-placed and nice-looking outdoor advertisements can make this benefit even stronger.

Therefore, working with a company that can help you intelligently design ads and properly locate them where your desired consumers will see them. In Puerto Rico, there’s no better outdoor advertising company than bMedia. bMedia will work with each individual business to design and plan outdoor advertisements, before ensuring they’ll be placed in the best possible location for your specific company.

6) Cost Effectiveness

Another key advantage of outdoor advertising, especially for companies with limited marketing budgets, is its cost-effectiveness. In this current environment, outdoor advertising is often cheaper than print or digital advertising. Additionally, outdoor advertising is more long-term than print or digital ads. Companies often have to repeat payments to carry out campaigns. Paying to have an advertisement on a billboard for a month can be a much better use of funds than repeatedly paying for a commercial campaign.

Outdoor Advertising with bMedia

Ultimately, OOH advertising can be extremely profitable for your company. In order for this to occur, you must develop a creative and memorable campaign. The benefits of working with an established, reputable advertising agency are numerous. They can help with devising content, doing market research to determine optimal advertising locations, and will help you analyze the effectiveness of your outdoor ad campaigns.

If you are advertising on the island of Puerto Rico, there is no better company to work with than bMedia. bMedia is Puerto Rico’s leader in OOH media and advertising and will work with you to ensure your advertisements are seen and remembered. They are true experts in the outdoor advertising world and employ a variety of sophisticated solutions to ensure maximum advertisement exposure and effectiveness. Contact us today!

Clever Billboards

Posted on May 28, 2021 by admin

They say that a picture is worth a thousand words, but what about action? It is one thing to say you are capable of doing something, but an entirely different thing to actually demonstrate it. This logic governs the concept of resumes and portfolios in the working world. Unlike day-to-day life, billboard advertising usually relies more on telling than showing due to the restrictions imposed upon by the medium. Clever billboards are catching the attention of passersby, as well as curious insects.

Enter Publicis and their innovative, clever billboard for the insecticide company, Orphea, which has found a creative way of getting around the limitations of physical ads.

Location, Location, Location

First, in order to add a little bit more context to this ad, we must understand its location. While easy to overlook if one isn’t careful, the location of an ad is crucial to reaching your target audience. This very same billboard would not be nearly as effective in say, Antarctica, for instance. Even though it is not present for long, the video does a good job of establishing the climate and conditions of Milan, Italy, with a shot of a nearby cloud of bugs. This communicates the idea that to the locals insects are a constant and troublesome issue during the spring.

Even though most everyone can relate to bugs being annoying, the location for this specific ad caters to an audience with a real and prevalent need.

Idea Through Action

In order for Orphea to sell their bug spray they must convey to their audience, “our insecticide is effective at killing insects.” If one were to just look at the original graphics of the billboard though, only the name of the company and the product are displayed. The billboard informs the consumer that the product exists but ultimately fails to get across how effective said product is. Technically, this would mean that a violation of the basic guidelines has occurred.

“Rules are what the artist breaks; the memorable never emerged from a formula” – Bill Bernbach

Compare the live performance of a speech versus the transcription of said speech. Elements such as body language and eye contact are lost when only one form of presentation is utilized. In order to fully analyze the strategy of this campaign, one must look past any individual medium of information and must take in the piece as a whole. In this case, the ad uses action instead of using static images and text to convey the efficacy of the product. This ad doesn’t need to say anything because it directly shows the purpose and result of the product. This creates a wordless and automatic association of action and product within the minds of the audience.

Clever Billboards

Things normally become less interesting the more we experience them. Even someone’s favorite song runs the risk of becoming dull if heard often enough. Billboards are much the same way. A creative and unique billboard might grab your attention the first time, but what if you had to drive past that same billboard on your way to work every day for a month? The novelty wears thin eventually.

Most shopping decisions are made on the move. Drivers stuck in traffic or on a long commute have time to think about their wants and needs. -SmartDataCollective

The temporal aspect of this ad makes it even more effective over time, however. The true nature of this ad isn’t stuck at any one point in time. From the original posting to the final result, none of these are really the “completed” ad. The billboard continues to change and grow in an organic way which adds something new for the consumer every time they may pass it. If this was a part of someone’s morning commute, tracking the progress of the ad would no doubt become a staple of their morning routine while it was around. Simply said, the most clever billboards stand out.

This keeps the ad, and likewise the product, at the forefront of the consumer’s mind. If one secures that very precious spot in the consciousness of the consumer, it becomes much more likely that they will be remembered when a purchasing decision is about to be made.

How Are Billboards Put Up?

Posted on May 26, 2021 by admin

They dot the landscape along America’s busiest highways. Statista.com estimates that there were over three hundred and forty-three thousand billboards in the USA in 2020. Nearly ten thousand of them were digital. This number has been increasing by ten percent a year. But how are billboards put up?

Drivers and pedestrians pay more attention consciously and unconsciously than you might think. An Arbitron study notes that over seventy percent of American drivers surveyed stated that they consciously look at billboard messages. Almost sixty percent learned of an event or restaurant by viewing billboards. Up to 15% shopped at a place they saw advertised on a billboard the same day they read the ad.

While many read billboards, most give little thought to how billboards are put up.

Choosing a Location

As with real estate, the three most important things about billboards: location, location, location. Location often determines the size or type of design. The best locations have high-density traffic—either pedestrian or vehicle. Billboards can also be found in shopping malls and neighborhoods.

In choosing where to put that billboard, you should consider things like:

Sign face alignment: Your sign must be read within three seconds and placed at a readable height. The location must have no visible interference from trees, tall buildings, bushes, or fences.
High Traffic Count: Check with the Department of Transportation or do an informal assessment of traffic in proposed billboard areas.
Audience Demographics: Who is your ideal consumer? Consider gender, education, profession, income, age, and other factors. Is the location the best place to reach them? For example: If you want to reach young adults consider a location near a college or university.
Residential or Commercial? Is your business geared to residential or business audiences? Consider whether to locate your billboard within a commercial area or one located in a residential area.
Local ad placement: If your business is reliant on local customers, place it in a spot where local foot traffic will see it.
Consider the intent: If you sell surfer sportswear, it makes sense to locate your billboard near the water. Place your sportswear billboard near major sports facilities. Whose eye are you trying to catch? Where are they likely to travel?
Busy traffic areas: Where is high traffic in your area? Look for areas that get traffic congestion during rush hour. Also, consider locating near traffic circles, city centers, and areas like pedestrian crossings where there is a natural slowing of traffic.

Billboard Design

Sarah Firle suggests these design considerations:

Keep the message simple. Drivers who pass may be going fast. You have seconds to make an impact with a single photograph or short colorful text. Use seven words or less.

Put a premium on typography. Consider which font and size will offer the quickest read.

Focus on a single idea. Billboards aren’t meant to give facts about your brand. What is the one lasting impression you want your audience to grasp?

Aim for a visually memorable billboard. Try to incorporate surprising—even shocking—visual elements.

Aim for a call to action. Entice audiences to act like Chick-fil-A’s cow signs.

Include product demonstration. Think about your product’s function and how you can illustrate it.

Make your billboard design fit your overall marketing strategy. There should be continuity in your logo, brand, and your other advertising.

Color is important. It both attracts attention and leaves a lasting visual impression. Penneco.com advises that choosing the right colors can make the difference between standing out and fading into the background. They suggest picking no more than three colors and making them vibrant. Good choices are high-intensity shades that stand out against the background.

Billboard Construction

How are billboards put up physically?

When it comes to building a billboard, size, cost, materials, and design are all important considerations. A typical billboard is twelve feet high with an upper height twenty-five feet off the ground. Billboards may be anywhere from twenty-five to forty-eight feet wide. Billboards may take the form of bulletins or poster panels. Bulletin-sized ads which we normally think of as billboards may be as large as twenty feet by sixty feet.

The cost of the bulletin board is based on size and materials. Billboard costs range anywhere from ten to twenty thousand dollars.

The most commonly used material for traditional billboards is polyvinyl chloride. Polyethylene has taken the lead in recent billboard construction because it offers an attractive recyclable option.

Some billboards use computer-aided or hand-drawn messages. Thirty-sheet poster panels measure up to twelve by twenty-five feet. These are lithographed or silk-screen-printed.

Billboards often appear for thirty days. Advertising space may be rented for only a week or two before a special event and replaced the day after the event. Billboard space may also be purchased for multi-month contracts.

Technological Influences on Billboard Design

According to business2community.com technological advances have changed billboard design. Digital out-of-home advertising now accounts for over $35 billion in revenue.

Billboard advertising is increasingly smarter. Today’s billboards may show information and react to their viewers through sensors and facial recognition software.

Modern digital ads use augmented reality and other interactive technology to increase viewer engagement.

Billboards do more than show information, Bluetooth energy beacons send information based on demographics to interact with the reader. Advertisers can tweak details to appeal to specific demographics.

Integration between billboards and mobile technology allows interaction, data sharing, and customized experiences.

Thanks to technology, advertising placement is almost limitless. Digital ads can be placed on building walls, passenger shelters, buses, taxis, trains, and inside airports.

Why Invest in Billboards?

There are many advantages to using your advertising budget to buy billboard space. Large and eye-catching, billboards target a huge, diverse market.

Even for those whose first language is not English, billboards offer important information about a product or service. The largely pictorial information has a strong visual effect.

People in America spend a significant amount of time in their cars. Billboard advertising has a captive audience. It isn’t dependent on their buying a newspaper, a magazine, or a tablet to view the product or service. Billboard advertising lets businesses reach more people faster and cheaper than any other form of marketing.

For middle and upper-class target audiences, billboards allow companies to build and strengthen their brand recognition, reputation, and product image.

Running TV and radio spot ads is very pricey. These run, at best, only a few times a day. Magazine and newspaper ads are also expensive. They cost both the business and the potential buyer and are dependent upon the customers purchasing that paper or magazine. On the other hand, the message on billboards is always working.

With other forms of advertising, potential buyers might be exposed to a brand or service just once or twice. With billboards, drivers and pedestrians have repeat exposure day after day.

A billboard’s brief message has the potential to remain in the viewer’s mind. Because it is succinct and repeated, the message is long-lasting.

How Can bMedia Group Help?

With over three hundred attention-generating locations in Puerto Rico, bMedia Group offers its valued clients a wide variety of effective billboard formats. Our skilled designers and construction staff members are masters of taking your design wants and creating effective billboards.

There is a good reason why bMedia Group has the highest consumer traffic in the area.

For more information regarding how we can increase your brand recognition contact us.

14 Benefits of Billboard Advertising

Posted on October 31, 2020 by admin

Advertising on billboards has been around for decades and there is more than one reason that it’s still an effective way of communicating your message, product, or brand. We’ve put together our top benefits of billboard advertising.

What is Billboard Advertising?

Billboards are best described as large posters. Since the time of the ancient Egyptians, billboards have been used to advertise goods and services.

Advertisers have paid to get their message on display in large outdoor advertising spaces. Billboards aim to attract the attention of pedestrians and motorists who regularly pass by them.

Billboard advertising uses a large print. The message must be read and understood in seconds. Thus, advertisers often include images that elicit emotions. The intent of billboard advertising is to market a company, a brand, a product, a service, a special event, or a campaign.

What are the Benefits of Billboard Advertising?

Billboards have captive audiences

Billboards usually appear in high traffic areas.

This includes cities, along busy highways, on buses, near airports, near arenas, or on building walls. The aim of billboard advertising is to get viewed by large numbers of riders, drivers, or walkers.

Research shows that we may be exposed to as many as four thousand ads each day.

North Americans spend 17,600 minutes in a car. That works out to 300 hours per person annually. Viewers are a captive audience.

Viewers pay attention

People DO look at these roadside advertisements.

Research shows that 75% of the people to drive, ride, or walk by these billboards consciously look at billboards when they are driving or riding.

There are many billboard opportunities

Billboards are a popular advertising medium.

In the USA alone, there are 350,000 billboards. Opportunities to erect a billboard along a highway, atop a building, on a wall, on a park bench, or on the side of a bus abound.

You can match the location to a niche market

Because billboards are everywhere, you can select a location where traffic includes a large percentage of your target market.

Billboards create brand awareness

If you are trying to get increased traffic to your website, billboards are not the most effective advertising medium. Nor are billboards apt to increase the number of visits to your store.

However, billboards excel at getting and increasing brand awareness. Here is why. Most people see the same billboard many times. Thus, they remember your brand.

Catchy, witty, or memorable images or slogans offer a great way for potential customers to learn about your business.

Later, when they want your product or service, they will remember they saw your billboard ad. Your brand will be engrained in their minds.

Billboards have changed with consumer preferences

Billboards aren’t a one-size-fits-all advertising medium. Billboards have changed with the times. For example, eight thousand American billboards were digital by 2019.

Viewers are mostly amused and engaged by billboards

Over half the population admits to finding a billboard ad highly engaging within the past month.

Billboards work 24/7

A costly Super Bowl ad is over in seconds. Radio and television ads run an equally short time. Magazine ads depend upon subscribers and readers paying attention to the ad as they flip through the magazine. The cost of your billboard ad guarantees it is played not just a few times a day but all day every day.

Billboards provide repeat exposure to your ad as passersby have a regular route. They see your ad at least twice a day five or more days each week.

Less is more

The billboard’s message is short. It has to be read and understood in the time it takes to pass by. Research has shown that these images and/or catchphrases stick in the viewers’ minds. The most effective billboard ads reduce the message to one compelling phrase or image.

Billboards have a wide demographic

With billboard ads, your company can reach a wide variety of customers.

And you can do this one advertising tactic. Instead of spending your advertising dollars on several types of ads, you can touch many types of target customer groups. Moreover, you don’t have to research which niche market to target. You don’t have to spend your advertising dollars and time attempting to reach potential customers. By using billboard ads, you may even find potential buyers in areas undreamed of.

Billboards have a high return on investment (ROI)

Because billboards are located in such busy areas, they have the highest number of views and reactions to any marketing strategy. Billboards have a proven high return on investment.

Research has shown that for every advertising dollar spent on billboards, the return on investment is almost six dollars.

Billboards will never go out of style

Despite new forms of advertising, billboards are here to stay.

As long as people drive, walk, bike, jog, or run to work or to run errands, they will remain a target market for billboard advertising. Billboards will always capture a part of advertising budgets.

Even in unusual times like a pandemic, people will still go out—if only for curbside pickup. During their drive to pick up preordered items, drivers will see and remember billboard ads.

Billboards appeal to all ages

If you doubt the effectiveness of billboards to even young children, you need only drive by billboards advertising mouthwatering foods, toys, or an event like a circus. Research has shown that children recognize ads for the “Golden Arches” before they can even talk.

The child target market is a powerful one. Smart marketers have learned that at a very early age, children build brand loyalty. Thus, advertisers strive to foster a relationship with the youth market.

Billboard advertising reflects changing attitudes

The first electronic billboard was installed in 1904 in New York City. It advertised whiskey. Since that time, there have been—and will continue to be—changes in product, services, and styles of billboard advertising

As times change, products and services that appeal to the consumer also change. So, too, do the billboard styles, messages, and images.

Urbanization continues to grow. Thus, billboards will expand, enlarge, and become more technically attention-getting.

There is a trend toward more interactive billboards. Advertising spaces have become increasingly responsive and flexible towards audiences. These new interactive billboards will appeal to the niche market with personal, engaging messages based on carefully researched information about their habits, interests, and consumer preferences.

New advertising trends will focus on what the consumer wants; what he needs; his shopping times; product appeal.

For more information on how to find the right billboard and location for your business, contact bMedia Group.

How To Design A Billboard

Posted on October 27, 2020 by admin

So, you’ve set aside a budget for OOH (out-of-home) advertising, but you’re not quite sure how to design a billboard. Where do you start? What do you say?

Once you know who your audience is and what consumption habits they might have, you can choose the next step to create a captivating design and engaging content. Deciding what to say is a big part of it, however, how you say it is even more important. Bringing the ad to life so that your audience reads and retains the message is crucial. bMedia has narrowed it down to 5 key things to focus on when designing a billboard.

Simplicity Is Key

We’ve all heard the saying, “less is more.” When designing for moving targets, aiming for that is key for a successful ad. Try to make the message short and sweet. A good rule of thumb to go by when it comes to how to design a billboard is to use no more than seven words. Make your billboard contain only the essence of what you want your audience to retain.

A billboard that has one main message, with seven words or less, is much easier to read and absorb. While a billboard that has more text or content might contain useful information, no one has time to read the entire thing and there’s not a focal point. It’s an information overload, especially for someone who’s quickly passing by the billboard.

Consider Location & Season

This one is product specific. Meaning, after you choose the main point you would like to convey to your audience, consider where and when it will be most impactful. Is location relevant, and does the season timely to your message.

Make Use Of Space & Time

Ads are everywhere, meaning you are competing for the attention of the audience. They can be walking down the street, on the go in their car, or looking out a window in the office. Thinking about what your audience is doing will ensure they are able to capture the message. Maybe the message is portrayed with an image, which can be worth a thousand words. Images have the ability to make instant emotional connections.

This goes back to our first tip – less is indeed more.

The Three Cs

What are the three c’s you ask? Color, contrast, and creativity. A combination of these will help crank up the volume (or down, depending on the message).

Color

This will help evoke emotion. Choosing the right colors helps you send the correct message.

Reds: love, hate, passion, and anger
Blues: cool, flowy, calm, and relaxed
Purples: status, royalty, and wealth
Orange: excited, happy, energy, and vitality
Yellow: hope, summer, and warmth
Green: nature, health, luck, and finances

Contrast

Color plays a key role, but contrast rules our perception. Contrast, or opposing shades, is what will truly grab the attention. It helps organize the design and establish a hierarchy. The contrast in your design hints at what is most important by signaling what to focus on most. The text on our website stands out from the contrasting background, to bring your focus and attention to what we deem most important. It helps things stand out and really make an expression. There are several different ways to apply contrast to the design of your billboard:

Size – contrasting sizes will have the design stand out more. Don’t go crazy here, though, too many different sizes can confuse your audience.
Shape – contrasting shapes will have the eye focus on the one shape that doesn’t look like the others. Use this to your advantage.
Color – See above
Texture – A background texture brings depth to the foreground, therefore creating more contrast between the two. Texture also complements your message.
Position/alignment – The rule of thirds in photography can be applied here, or the use of empty space.
Saturation – Going back to color, having black and white and then a splash of color really helps your design and message stand out.
Space – Consider space with your message, as space can help your message stand out. Especially in a minimalistic design.

Creativity

Now, combining both color and contrast in a balanced way is tricky – that’s where creativity comes in. Too much contrast can be confusing and too little color can be boring. There is no magic formula, however, there is a process to help ensure you use both correctly.

Typography

If you do use words, make sure they look good. The three main things to focus on are:

Font
Kerning
Size

If you are going to put words on a billboard, its purpose is that your audience actually reads the message (not for decoration). Using a legible font like Sans-Serif will make the message easier to read. Placing the text is just as important, giving each word its place and purpose. Finally, size – don’t be afraid to go big if it is important. Not only does it make your wording more legible, but it also gives people more time to see what you are trying to say.

Billboard Experts

If you’re trying to establish a presence in Puerto Rico, bMedia has the expertise, professionalism, and locations necessary. They work hand-in-hand with seasoned experts to create stunning billboards. While creating innovative designs, they focus on what you actually need. That means putting in work on the details and ensuring high-quality aesthetics. If you’re still unsure how to design a billboard, bMedia can always give further guidance.

How Long Does a Billboard Stay Up?

Posted on September 22, 2020 by admin

Billboard advertising uses a large print advertisement to market a company, a brand, a product, a service, or a campaign. Billboards usually appear in high traffic areas in cities, along highways, on buses, or on building walls where they are seen by large numbers of riders, drivers, or walkers.

All About Billboard Advertising

We see them everywhere in every size and color. Technology has changed them but they are still an in-your-face type of advertising that not even social media can surpass. Here are some things you might not know about billboards.

They’ve been around for thousands of years—even before newspapers. An obelisk advertising a runaway slave was set up in Thebes, Egypt.

Electronic billboards are not as new as we might think, either. They’ve been around for a century. In 1904, a billboard pioneer, Oscar Gude installed the first electric sign in New York City. It advertised whiskey.

The largest billboard is in Madrid. At 5,265 square meters, it is the size of twenty tennis courts or an American football field. It weighs as much as a male hippopotamus.

New scented billboards appeal to sight and smell. A North Carolina grocery store billboard erected a “smellvertising” billboard with a grilled steak aroma.

Research shows that we may be exposed to as many as four thousand ads each day. An Arbitron study found that nearly three in four viewers notice ads and read them.

The Power of Billboard Advertising

The average American spends 17,600 minutes in a car. That’s 300 hours annually.
At last count, there were almost 350,000 billboards in America. Eight thousand of these were digital billboards.
Over three in four people consciously look at billboards when they are driving or riding.
Over half the population admits to finding a billboard ad highly engaging within the past month.

Advertising on Billboards: How Much does it Cost?

Many factors determine the cost of billboard advertising. These include the size of the billboard, its location, traffic volume in the area, and estimated viewership Billboard advertising costs are usually monthly. They may range from $250 on a rural highway to $22,000 in New York’s Times Square.

The world’s most expensive billboard is in Times Square. Google paid $2.5 million to rent the billboard for its debut. The cost was $625,000 a week. That’s 125 times the average NYC billboard rental. Times Square’s daily traffic is 300,000 people. Google’s billboard was viewed by nine million tourists and New Yorkers that month.

Along with the cost of the space rental, you need to consider the cost of ad design, the creation of the billboard-size advertisement, and the cost of installation.

A successful billboard can be read and appreciated as you pass by. Moreover, it takes viewers on a four-second journey. Since drivers can read only a few words in passing, the message must be the essence of an idea. Text-less messages can be powerful.

Effective billboards interact with their surroundings. Their bright colors and eye-catching graphics build brand recognition and elicit an emotion from the viewers. This is emotional marketing. The best ones for 2019 were selected by Edina.

New Trends in Billboard Advertising

Urbanization continues to grow. Thus, billboards will expand, enlarge, and become more technically attention-getting.

More billboards will be digital.

There is a trend toward more interactive billboards. Advertising spaces will be increasingly responsive and flexible towards audiences. These new interactive billboards will present the niche market with personal, engaging messages based on information about their habits, interests, and consumer preferences.

New trends will focus on the consumer—what he wants; what he needs; his shopping times; product appeal.

What Goes into a Billboard Advertising Decision?

Thanks to digitalization, billboards have become effective advertising tools of the twenty-first century.

Billboards provide multiple “touches”. The number of exposures is important when attempting to convert viewers to buyers.

With billboards, you have a captive audience of riders and walkers in high traffic areas. TV viewers can speed past commercials. Those slick, costly magazine and Internet ads often go unnoticed.

When an individual decides to advertise on billboards, many things determine this decision. Companies have specific goals for their advertising. They want to get the most exposure for their limited advertising budget. They weigh the odds of how many in their niche market will see a billboard, remember its message, and want to find out more about the product or service.

Biggest takeaways from billboards

Billboards are huge. Thus, by their very size, they command attention.
For small businesses with limited advertising dollars, billboards are effective.
Billboards reach a widely diverse viewership.
Billboards can deliver results—if the conditions are right circumstances.
The average American spends almost an hour a day driving or riding.
Three in five Americans learned about an event, a restaurant, a product, or service on a billboard. Of those, three in five later visited the location.
Even expensive billboards deliver a lower cost per impression when you calculate how many people see them.

How Long Does a Billboard Stay up?

There is no one right answer to this question. It depends on several things. Is the billboard still generating new customers? What are your campaign goals? Do you have the budget to continue paying for this ad? Have you measured your return on investment? Are you getting your money’s worth?

If you are advertising an event, the billboard is time-sensitive. After the event, you are wasting your advertising dollars leaving it up.

Is it time to make a change to another location where more of your target market will see your ad? Have you considered switching to a larger ad? Is it time to go digital?

Have you thought about a building wall ad, a bus side ad, or a bench ad?

A general rule is that billboards stay up at least one month. Many campaigns are up for several months.

If you have decided that billboards are right for your company, check out the outdoor advertising information.