
What Does OOH Stand for in Advertising?
OOH-LA LA, outdoor advertising. Admit it – there have been some really great billboards that have made you stopped and look on. But OOH isn't just an expression, it's an acronym. So, what does OOH stand for in advertising? Let's dive in.
What…

Where Should I Advertise My Business?
It’s a common problem among young entrepreneurs. You’ve got this great product/service, everyone should be using it – but you just can’t seem to get the word out there. However, you're probably wondering, "where should I advertise my…

OOH Advertising Trends
With COVID-19 keeping us all indoors and separated for the greater part of 2020, it was assumed that Out-of-Home Advertising (OOH) would fall short in terms of Return on Investment (ROI) for businesses everywhere. However, with vaccination programs…

Best Super Bowl Advertisements
They are, on average, thirty seconds long. But every year, companies vie for those coveted spots. Over time, the cost of a Super Bowl advertisement has skyrocketed.
In 2018, businesses paid $5 million for a thirty-second ad. In 2020, AdAge.com…

Largest Billboard in the World
It's been a big year for Ford, in more ways than one! In February, the vehicle company unveiled a record-breaking billboard in Madrid, Spain. The installation featured an advertisement for the new Ford EcoSport SUV, but that wasn't what made…

Digital Billboards vs Traditional Billboards
With the changing technology behind billboard advertising options, potential advertisers have a tough choice ahead of them. Does it make more sense to invest in a prime spot on an LED digital billboard, or purchase a traditional static display?…

bMedia Acquires Lamar's Billboard Assets in Puerto Rico
Lamar Advertising, one of the largest outdoor advertising companies with just under 350,000 displays in both the USA and Canada, have sold all their Puerto Rican assets to bMedia Group as of Monday, April 16th. The local Puerto Rican owned company…

Toyota Billboard - A Climbable Billboard
A good advertisement is not just about pushing a product- it’s about solving a problem. After all, at the core of strong businesses is the desire to change the world in some fashion, not just to make money. When an advertisement comes along…

The Best 3D Billboards
Especially in our era of digital media, advertisements which utilizes real-life 3D space are often overlooked by creative agencies. Billboards offer advantages and freedom that other mediums such as banner ads won’t be able to compete with.…