Over the last 50 years, the marketing game has changed drastically, which has led to a major shift in the difference between traditional and digital marketing. It has closely followed developments in technology starting with print, then moving to radio, television, and now the Internet. Because of all this change, some marketing practices are completely […]
The process of media planning and buying is vital in determining the success of your business. Advertising is the key to making sure that your business reaches its target audience, but how can you implement a clear strategy for advertising effectively? Media planning and buying will see your business successfully appeal to the right audience, […]
Despite its small size, the list of reasons to visit Puerto Rico is far from short. The island is nicknamed La Isla del Encanto (Island of Enchantment), which is only appropriate. The charming island is filled with beautiful views, delicious food, and some of the world’s most charismatic and hospitable people. There’s no doubt the […]
If you have a business, advertising is the only way that you can gain public interest in your venture. All of your hard work needs to pay off, so advertising your business properly will help you to generate interest and allow thousands of people the opportunity of seeing your ideas. The best way for you to […]
Building a brand is one thing, but capturing your target consumer is a whole other feat. From start-ups to big corporations, brand awareness will always be a factor crucial to a business’s success. So, why is brand awareness important? Think about it: how will your business thrive if nobody knows about it? What is Brand […]
Promoting your business is essential if your goal is to stand out from your competitors and gain brand recognition in the community. Therefore, it’s important to take advantage of promotion opportunities in your area that will generate more customers and help solidify a trusted brand-consumer relationship in your community. In today’s digital age, promotion opportunities […]
They’ve been around for centuries and have proved valuable, but what is that worth? It’s the question we all want answers to – how much does a billboard cost? Well, that depends on a few things. Let us explain. What is a Billboard? At the risk of stating the obvious, the Miriam Webster Dictionary defines […]
Our beautiful island of Puerto Rico boasts exquisite beaches and is home to a vibrant culture that includes upbeat music, people, and most importantly, exquisite cuisine. When visiting the island, prepare to fuel up on some of the most delicious dishes of Puerto Rico. Puerto Rican cuisine is extremely diverse and is influenced by West […]
Gone are the days of swing-in-the-dark-with-a-dull-blade advertising — in this modern world, marketing strategies are highly refined, surgical operations, sharpened by the power of data sciences. By assessing vital metrics, we can accurately measure the impact a marketing strategy is likely to have or is having, allowing us to streamline our approach, reach more of […]
We don’t mean to intimidate you (and maybe you were already aware), but there’s something you need to know: Studies show that 90% of all startups fail within five years of formation — not a very reassuring statistic, right? But what’s the story behind this damning figure? It all comes down to obscurity. Simply put, […]
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