Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There’s advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising – it works. It’s been reported that about 29 billion dollars are spent on outdoor advertising each year. Everyone […]
One of the most common goals any business has is to increase brand recognition and sales. While social media, events, and strategic partnerships encourage revenue growth, paid advertising is the best, most rapid way to get the word out about your product or service. And between digital and out of home channels (such as billboards), […]
68% of consumers claim their purchasing decisions are made while in the car or walking around on the street. Is your business or brand taking advantage of this? Unlike ads we see every single day on our phones, outdoor media is an “experience it in real life” kind of luxury for a business. This makes […]
Interactive billboards are a type of advertising that requires audience participation. It is an advertisement that is adapted or enhanced by the consumer’s interaction with it. Whether activating a smartphone to view a hidden message on the billboard or changing their body posture to view the ad at a precise angle to display the promotion, […]
In marketing and advertising, the Rule of 7 is a common concept that states that your potential customer needs to see or hear your brand name roughly 7 times to convert. This is one of the reasons that billboards are so important for companies who want to attract their clients and grow their customer base. […]
Billboards and other outdoor ads are some of the most effective and valuable advertising mediums businesses continue to utilize. Although many of us might only look at a billboard for a short period of time, they are still successful at grabbing our attention, and they’re everywhere we go! You can always find an ad on […]
Being creative is essential in producing an effective and memorable advertisement. Consumers are bombarded with thousands of ads a day. These ads come from the radio, television, social media, and signage outside of the home. How can you make sure your brand stands out from the rest? There are many ways marketing teams can get […]
Starting your own business can be scary, right? When you have a great idea, putting the plan into motion can be daunting as you want your business to succeed, but a lot of startup businesses fail within the first few years. What makes these startups fail and how can you avoid it happening to yours? […]
Over the last 50 years, the marketing game has changed drastically, which has led to a major shift in the difference between traditional and digital marketing. It has closely followed developments in technology starting with print, then moving to radio, television, and now the Internet. Because of all this change, some marketing practices are completely […]
The process of media planning and buying is vital in determining the success of your business. Advertising is the key to making sure that your business reaches its target audience, but how can you implement a clear strategy for advertising effectively? Media planning and buying will see your business successfully appeal to the right audience, […]
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