Entries by AdminBMedia

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Types of Advertising Media

What types of advertising media are available to business owners with a message or brand to share with the world? That is a question almost every company must ask if they want to gain market share, social proof, client testimonials, or other positive outcomes. Why are these essential to success? Once business operators understand the […]

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Importance of Marketing Analytics

When it comes to marketing and advertising, everything boils down to the data. Marketing analytics transform raw data into business intelligence that helps companies maximize their marketing initiatives return on investment (ROI). If businesses want to boost financial return on their marketing, analytics will help them know where to make adjustments to optimize business performance. […]

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Brand Amplification

The post-COVID landscape is fraught with competition between brands. Businesses with compelling messaging and impactful marketing can identify with their audience and stand head and shoulders above their competition – so long as they know which strengths and goals to amplify, of course. Brand amplification lets you attract more customers and bring together your existing ones, […]

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Analyze Marketing Data

As a business owner, you are always looking for new ways to reach your target market and get your product or service in front of them. Outdoor advertising, such as billboards, is one effective way to do that. In building your billboard strategy, you want to ensure that your marketing dollars are well-spent. After all, […]

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Creative Outdoor Advertising

Creative outdoor advertising is something almost everyone is subjected to seeing on a daily basis. There’s advertising on billboards, bus stop benches, etc. – it’s hard to miss. There’s a reason so many companies choose out-of-home advertising – it works. It’s been reported that about 29 billion dollars are spent on outdoor advertising each year. Everyone […]

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Increase Brand Recognition

One of the most common goals any business has is to increase brand recognition and sales. While social media, events, and strategic partnerships encourage revenue growth, paid advertising is the best, most rapid way to get the word out about your product or service. And between digital and out of home channels (such as billboards), […]

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What is Outdoor Media?

68% of consumers claim their purchasing decisions are made while in the car or walking around on the street. Is your business or brand taking advantage of this? Unlike ads we see every single day on our phones, outdoor media is an “experience it in real life” kind of luxury for a business. This makes […]

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Interactive Billboards

Interactive billboards are a type of advertising that requires audience participation. It is an advertisement that is adapted or enhanced by the consumer’s interaction with it.  Whether activating a smartphone to view a hidden message on the billboard or changing their body posture to view the ad at a precise angle to display the promotion, […]