Advertising has been around for centuries but has taken many different shapes and forms. Today, there are many different types of advertising available for businesses, including types of outdoor advertising. What is Outdoor Advertising? Business Encyclopedia defines outdoor advertising as advertising that reaches potential buyers when they are outside their homes. Outdoor advertising is sometimes […]
Billboard advertising effectiveness has never been in question. That’s one main reason we still see billboards even today, after being around for so long. With the emergence of social media advertising and other digital marketing trends, some may consider that outdoor advertising is past its hay-day. But that misconception is largely unfounded. In fact, with […]
With augmented reality and artificial intelligence, billboards are evolving. Here’s what the future of billboard advertising may look like.
Advertising on billboards has been around for decades and there is more than one reason that it’s still an effective way of communicating your message, product, or brand. We’ve put together our top benefits of billboard advertising. What is Billboard Advertising? Billboards are best described as large posters. Since the time of the ancient Egyptians, […]
So, you’ve set aside a budget for OOH (out-of-home) advertising, but you’re not quite sure how to design a billboard. Where do you start? What do you say? Once you know who your audience is and what consumption habits they might have, you can choose the next step to create a captivating design and engaging […]
Billboard advertising uses a large print advertisement to market a company, a brand, a product, a service, or a campaign. Billboards usually appear in high traffic areas in cities, along highways, on buses, or on building walls where they are seen by large numbers of riders, drivers, or walkers. All About Billboard Advertising We see […]
Why are billboards effective? A billboard is an invaluable piece of advertising that can lead to greater brand awareness, sales, and profit.
You’re being watched…we all know that the day would come that robots would invade our world. However, it looks like science fiction was being overly dramatic in a lot of horror stories; they never mentioned how profitable the robots would be. That’s right – we live in a world where billboards are thinking. They can […]
Top brands going head to head with each other through public advertising makes for true legendary marketing. From famous rivalries between Coca-Cola and PepsiCo to an all-out ad war with several car manufactures, there’s plenty of health brand wars competition to be viewed on the regular. And with the age of digital and social media, […]
When it comes to selecting the top 5 beaches in Puerto Rico, it’s hard to make a choice because Puerto Rico has many fine beaches. There’s also the definition of “best”. Criteria might include any or all of most scenic, safest, best sand, clearest water, highest quality of water or sand, easiest access, amenities, cleanest, […]
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