Entries by AdminBMedia

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OOH Advertising Trends

With COVID-19 keeping us all indoors and separated for the greater part of 2020, it was assumed that Out-of-Home Advertising (OOH) would fall short in terms of Return on Investment (ROI) for businesses everywhere. However, with vaccination programs in place, and a better understanding of safety protocols and social distancing — people are eager to […]

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Advantages of Digital Billboard Advertising

Billboard advertising, while an old medium, is a constantly evolving channel that businesses are continuing to use for effectively reaching their audience. The use of computer screens as advertisements has been around for a while but in recent years billboard-size digital displays have reached a new level of affordability. Digital billboards aren’t just for high-end […]

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What is the Best Type of Advertising?

Advertising indefinitely surrounds us everywhere – it’s on our mobile phones, the radio, park benches, the television, and beyond. Companies now have endless channels to reach target consumers, the next step is determining which type of advertising is best for your business. So, what is the best type of advertising? To properly determine which advertising […]

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Best Super Bowl Advertisements

They are, on average, thirty seconds long. But every year, companies vie for those coveted spots. Over time, the cost of a Super Bowl advertisement has skyrocketed. In 2018, businesses paid $5 million for a thirty-second ad. In 2020, AdAge.com pegged the cost of a single Super Bowl ad at $5.6 million. Why are they […]

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How to Measure OOH Advertising

Advertising is all around us – whether it’s in our homes, in our cars, and even outdoors. Over the years as technology has advanced, the effectiveness of advertising has only increased as results are easier to measure. We are able to pull data on the number of viewers, impressions, clicks, etc. But what about outdoor […]

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Types of Digital Ads

Ads are all around us – whether we’re on our mobile phone, scrolling through websites on our computers, watching TV, listening to music, using public transportation, or driving around town ourselves. There are so many types of digital ads – from web banners and social media ads to digital billboards – that we see every […]

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Types of Outdoor Advertising

Advertising has been around for centuries but has taken many different shapes and forms. Today, there are many different types of advertising available for businesses, including types of outdoor advertising. What is Outdoor Advertising? Business Encyclopedia defines outdoor advertising as advertising that reaches potential buyers when they are outside their homes. Outdoor advertising is sometimes […]

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Billboard Advertising Effectiveness

Billboard advertising effectiveness has never been in question. That’s one main reason we still see billboards even today, after being around for so long. With the emergence of social media advertising and other digital marketing trends, some may consider that outdoor advertising is past its hay-day. But that misconception is largely unfounded. In fact, with […]

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14 Benefits of Billboard Advertising

Advertising on billboards has been around for decades and there is more than one reason that it’s still an effective way of communicating your message, product, or brand. We’ve put together our top benefits of billboard advertising. What is Billboard Advertising? Billboards are best described as large posters. Since the time of the ancient Egyptians, […]