A DEC calculator can be used to calculate the daily effective circulation or potential billboard exposure for an outdoor media installation in a given location. Please use our DEC Calculator below. Daily Effective Circulation Calculator [CP_CALCULATED_FIELDS id=”1″] Specifications According to the OAAA the DEC is calculated by assuming that each vehicle contains 1.38 people (18 years and […]
Advertising has evolved much over the ages. Before the advent of cheap, high-quality photo printing, painted illustrations were required to cover the large area of billboards. This meant that vintage billboards were works of art in and of themselves. Due to the limitations imposed by the use of illustrations, even the design of such ads […]
Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they don’t consciously realize it. But this effect is a double-edged sword; if someone attaches their brand to a poorly made advertisement, it can really hurt their image. Of course, if […]
Outdoor advertising isn’t a new marketing method. In fact, it’s been around since ancient times. The earliest outdoor advertising methods were chiseled on monuments in ancient cultures- including in Ancient Egypt! Hieroglyphics have been found describing laws of the country. Travelers were meant to stop and learn the rules of the civilization before entering. In […]
Puerto Rico is well known for being one of the finest producing islands of rum in the world. Combine that with that fact that alcohol advertising, in general, has always been a very competitive and creative space and you’ve got a very interesting space for advertising. Over the years there have been a large number of […]
It’s been a big year for Ford, in more ways than one! In February, the vehicle company unveiled a record-breaking billboard in Madrid, Spain. The installation featured an advertisement for the new Ford EcoSport SUV, but that wasn’t what made it such a huge deal. The billboard measured approximately 56,672 square feet square feet, making it […]
Have you ever wondered which state has the most billboards? A recent statistics report counts 341.61 thousand billboards in the United States between local, state roads and highways. The federal government tracks the number of billboards through each state. This is part of the Highway Beautification Act (HBA) of 1965. Each state reports their outdoor […]
The most effective and successful restaurant billboards contain striking images, plays on words and humor, or details that make onlookers do a double-take. With a clever and out-of-the-box billboard design, people are sure to take notice and flock to your restaurant. Here are some of our favorite designs to help generate some restaurant billboard ideas. […]
Not all billboards are created equal. The market and the audience of certain billboards must be taken into careful consideration in order to maximize their effectiveness. Because of this, billboards around the world are designed in different ways and seek to capture different audiences. We’ve compiled some examples of different successful billboards across the world […]
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