It’s been a big year for Ford, in more ways than one! In February, the vehicle company unveiled a record-breaking billboard in Madrid, Spain. The installation featured an advertisement for the new Ford EcoSport SUV, but that wasn’t what made it such a huge deal. The billboard measured approximately 56,672 square feet square feet, making it […]
Have you ever wondered which state has the most billboards? A recent statistics report counts 341.61 thousand billboards in the United States between local, state roads and highways. The federal government tracks the number of billboards through each state. This is part of the Highway Beautification Act (HBA) of 1965. Each state reports their outdoor […]
It’s true, grammar mistakes can happen anytime. Unfortunately, that includes when creating billboards and advertisements, too! Here are our favorite examples of marketing messages with mistakes that made it past the editors. Next time you’re thinking of skipping the proofreading process, remember these hilarious examples of grammar mistakes in advertising. It might pay to take a […]
With the changing technology behind billboard advertising options, potential advertisers have a tough choice ahead of them. Does it make more sense to invest in a prime spot on an LED digital billboard, or purchase a traditional static display? Are all the bells and whistles necessary to increase your customer base, or is the basic […]
It can be difficult to come up with unique and creative ideas for outdoor media ads as over time many of the ideas have been used. The key to setting yourself apart is to think out side of the box – literally! You can see what I mean by taking a look at these 15 creative billboard ads. These savvy marketing […]
Inspiration for effective marketing often comes from the most unexpected places, or fresh ways of looking at something. Even symbols one has seen their entire lives can take on a new meaning, or new technology can create ways to interact with the marketing world. Here are 5 examples of billboard design inspiration that came from […]
Lamar Advertising, one of the largest outdoor advertising companies with just under 350,000 displays in both the USA and Canada, have sold all their Puerto Rican assets to bMedia Group as of Monday, April 16th. The local Puerto Rican owned company will now increase their number of billboards by 180 this week, while Lamar Advertising […]
When done correctly outdoor advertising can be one of the most impactful forms of marketing there is. The right advertisement can act as a monument to your brand that exists in the physical space your clients live their lives in. Outdoor advertising is harder to ignore than many other forms of advertising, but to achieve […]
Billboards are a popular advertising medium because they’re a great way to get a simple message to a lot of people quickly and affordably. They can target people based on the location where they will be viewed, and they often have a captive audience who has no choice but to notice the sign. But, in […]
It is a common misconception held by many people that billboards are an “outdated” and “old school” form of advertisement. Oftentimes television ads, websites, or even social media platforms are pushed as the most current and relevant forms of advertising. Despite this, billboards have not gone away and have not become any less useful for […]
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