Entries by AdminBMedia

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Best Super Bowl Advertisements

They are, on average, thirty seconds long. But every year, companies vie for those coveted spots. Over time, the cost of a Super Bowl advertisement has skyrocketed. In 2018, businesses paid $5 million for a thirty-second ad. In 2020, AdAge.com pegged the cost of a single Super Bowl ad at $5.6 million. Why are they […]

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How to Measure OOH Advertising

Advertising surrounds us everywhere we go, whether it’s in our homes, cars, or even outdoors. With the advancement of technology, advertising has become even more effective, as it is easier to measure the results. We can collect data on the number of viewers, impressions, clicks, and so on. However, how do we measure outdoor advertising, […]

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Types of Digital Ads

Ads are all around us – whether we’re on our mobile phone, scrolling through websites on our computers, watching TV, listening to music, using public transportation, or driving around town ourselves. There are so many types of digital ads – from web banners and social media ads to digital billboards – that we see every […]

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Billboard Advertising Effectiveness

Billboard advertising effectiveness has never been in question. That’s one main reason we still see billboards even today, after being around for so long. With the emergence of social media advertising and other digital marketing trends, some may consider that outdoor advertising is past its hay-day. But that misconception is largely unfounded. In fact, with […]

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14 Benefits of Billboard Advertising

Advertising on billboards has been around for decades and there is more than one reason that it’s still an effective way of communicating your message, product, or brand. We’ve put together our top benefits of billboard advertising. What is Billboard Advertising? Billboards are best described as large posters. Since the time of the ancient Egyptians, […]

How To Design A Billboard

So, you’ve set aside a budget for OOH (out-of-home) advertising, but you’re not quite sure how to design a billboard. Where do you start? What do you say? Once you know who your audience is and what consumption habits they might have, you can choose the next step to create a captivating design and engaging […]

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How Long Does a Billboard Stay Up?

Billboard advertising uses a large print advertisement to market a company, a brand, a product, a service, or a campaign. Billboards usually appear in high traffic areas in cities, along highways, on buses, or on building walls where they are seen by large numbers of riders, drivers, or walkers. All About Billboard Advertising We see […]

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Smart Billboards

You’re being watched…we all know that the day would come that robots would invade our world. However, it looks like science fiction was being overly dramatic in a lot of horror stories; they never mentioned how profitable the robots would be. That’s right – we live in a world where billboards are thinking.  They can […]